Email Pitching - High ROI, Despite Small Percentage of Opens
Jane Genova: Speechwriter - Ghostwriter
MARCH 25, 2014
It's nothing new. Way back in the 1970s, "What Color Is Your Parachute?" " shocked us with the reality that the professional who was best at applying for whatever got the whatever. That person was not necessarily the most qualified. Those of us who then focused on the how of applying found that we were more successful at not only getting jobs. For examples, we writers got more assignments.
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