Ecommerce - Will It Be Derailed by Porch Package Theft?

Jane Genova: Speechwriter - Ghostwriter

  USA Today , as are so many media outlets, presents this problem: the growth of porch package theft. Despite that supposed precaution, the package will be stolen.    Personal Musings Selling Values Web/TechThe dark side of human nature, not technology, could derail the potential of ecommerce.  According to Xfinity Home, about 30% of Americans report they have been victims of this crime.

Karen Positioned and Packages as a Liberal: The Predictable Saga of Claira Janover

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs DigitalInfluencer Dreams Generational Divide Intuitive Language Online video Personal Musings Politics Rebranding Values Web/Tech WritingIt's the continuum of entitlement.

2020 52
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Packaging: Without it, most good ideas wither

Jane Genova: Speechwriter - Ghostwriter

The gift industry taught us the power of packaging.  Shoppers leave the store euphoric to be carrying that package in their hands. Yet, too many would-be influentials are ignoring the mandate that they have to package their ideas into what will get the right attention. Then there are those who understand the magic of packaging.   Books Branding careers Games Web/Tech Or should have.

Thought Leaders - You Can Create Web Platforms W/O Coding

Jane Genova: Speechwriter - Ghostwriter

"Code-free web design platforms are an increasingly popular tool among web designers. " - Dennis Mitzner, "SaaS Companies Look To Change The Interface Of Web Design," in Tech Crunch, April 4, 2015. Different SaaS packages require different levels of skills. Branding careers Current Affairs Web/Tech Companies [e.g.

2015 50

Holidays 2011 - Less Packaging, Finally

Jane Genova: Speechwriter - Ghostwriter

This holiday season, we all might wind up with less packaging to open and less trash to deposit in landfills.  In this guest commentary by technology writer Bari Faye Siegel, you'll get an up-date on how even on the high end, where packaging is everything, business folks are becoming stewards of the environment. *  Sustainability: Progress in Packaging.  Enter the latest voice from the packaging peanut gallery: sustainability.

2011 40

Hybrids: Package services, giving clients/customers choices

Jane Genova: Speechwriter - Ghostwriter

 Because so much information about legal proceedings is available on the web and hiring a lawyer is expensive, more people are representing themselves (pro se litigation) - or at least trying to. WalMart has turned online grocery delivery into an interesting hybrid.   In Denver, reports Sarah Perez in Tech Crunch, the retailer is piloting a version through which customers can order groceries online.

Web/Mobile: Research Replaces Opinion

Jane Genova: Speechwriter - Ghostwriter

  The mutations in ecommerce have been too abrupt and pervasive for the luxury of using web/digital space for raw opinion.    It's packaged for the over-50 ecommerce player but is useful for all generations which need to stay in business. Branding careers Current Affairs Media Values Web/Tech Weblogs WritingTime to get serious, again. 

Spirituality Niche: Glut Market Demands Pragmatic Positioning/Packaging

Jane Genova: Speechwriter - Ghostwriter

  What players in the niche have to do is what all marketers of mature whatevers have to do: Position and package the services and products aligned with demand.   Branding careers Current Affairs Games Generational Divide Intuitive Media Music Personal Musings Politics Public Speaking Religion Selling Values Web/Tech Weblogs This week, a marketing firm sent the specs for a copywriting assignment in what can be labeled the "spirituality" niche.

2014 43

STEM Is Everything - But Marketing Know-How Is What Positions & Packages the Everything

Jane Genova: Speechwriter - Ghostwriter

  Among the musts are positioning and packaging your persona and presentation to fit with the audience.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Personal Musings Science Selling Values Web/TechShark Tank. Y Combinator. Selling to Amazon. Finding a job after being laid off by Zenefits. Success happens through marketing. Not necessarily the brilliance of innovation. That begins with emotional intelligence (EI).

2017 40

'Tis Season for Over-Communication - 5 Tips for Positioning/Packaging Expressions of Goodwill

Jane Genova: Speechwriter - Ghostwriter

  animal companions Books Branding careers Current Affairs Food and Drink Games Intuitive Personal Musings Selling Values Voodoo Web/Tech WeblogsEvery businessperson knows the game: We are supposed to leverage the holiday season to get our brandname in front prospects and current clients and enhance organizational goodwill. The growing impediment is that this is the era of over-communications.

2016 43

Writing - Positioning & packaging it in education as a tool, not career path

Jane Genova: Speechwriter - Ghostwriter

Therefore, in college, to motivate students to invest themselves in writing, the message should be positioned and packaged as: This is a critical tool. Books Branding careers Content-provider Cover Letters Current Affairs Games Generational Divide Media Personal Musings Rebranding Values Web/Tech WritingIn freshman composition in college, somehow we got the message that if we got good at expository prose, we could become - wow - a writer. The concept was sacred.

2016 43

Gun Violence - Yes, Media Can Prevent Positioning/Packaging Shooters as Anti-Heroes

Jane Genova: Speechwriter - Ghostwriter

Current Affairs Ethics Games Intuitive Media Online video Personal Musings Television Values Web/Tech Weblogs WritingIntuitively, many of us suspected two things about gun violence. One hunch was that it was contagious. X finds out Y mowed down 10 in a bar. X decides to leverage that tactic to right an assumed wrong. And, two, media coverage about the alleged shooter X, both by establishment outlets and social, creates the expectation in Y that is a path to fame.

2016 40

Sharing Economy Taking It On The Chin - Airbnb Joining Uber In Being Positioned/Packaged As Bad Guys

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games legal Personal Musings Politics Travel Values Web/TechRemember when the pioneer founders of startups in the sharing economy were hailed as progressive visionaries? They were touted as the game-changers making everything from lodging in another city to a taxi ride more affordable, thanks to technology. That was then.

2015 50

Public Speaking: Web Based Finance Option

Great Public Speaking

This article is going to focus on a very specific way to sell larger ticket or bundles of products either to consumers or to small companies AND automate it on the Web. All of you hot shot corporate speakers out there that pooh, pooh this idea because you're used to selling big packages at full price to corporations better take heed if you want to keep your overall revenues up in the face of corporate belt tightening.

Web 40

Just keep writing for web, long term it doesn't matter what old-guard media players think

Jane Genova: Speechwriter - Ghostwriter

We digitals all had those brutal experiences losing out on jobs or assignments or respect because we made a priority of learning how to produce content for the web.    Even the BigFoot Time , a major player in terms of resources and a brandname, has conceded that the web matters, a lot.  Those who haven't let go of the modes of presentation from a pre-digital economy position and package themselves like those from Victorian prose.

Web 40

Positioning and Packaging Qassem Soleimani's Death - Meanwhile, Review Edelman's 2019 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

  Of course, the GOP leadership and its media outlets could attempt to position and package the implications of Solemaini's death as related to national security - and that they are managing all that just fine.

2020 52

Drudge Has 10-Subject Headline Positioning and Packaging Mueller Report as Donald Trump Win

Jane Genova: Speechwriter - Ghostwriter

As with all entities, it's mostly a matter how the findings are positioned and packaged.   Branding Content-provider Current Affairs Games Intuitive legal Media Personal Musings Politics Simplification Web/Tech WritingIf you click on the influential Drudge Report right now, you will read an amazing 10-subject headline. It kicks off with this: TRUMP WINS!

2019 43

Jobs Creation Narrative - Positioning/Packaging It for Trumpism

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, we can observe how the jobs creation narrative is being positioned and packaged in general and figure out how we can do that more effectively for clients. Content-provider Current Affairs Games Media Personal Musings Politics Public Speaking Selling Web/Tech Weblogs WritingPolitico  confirms it: The jobs creation narrative is what large corporations are preparing for the Trump Administration. That is what Donald Trump et al. want to hear.

2016 43

It's a Wrap in U.S. for Famous-for-Wrap-Dress Diane von Furstenberg

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Branding careers Current Affairs Personal Musings Rebranding Web/TechFashion is an unstable entity. In it, Diane von Furstenberg, famous for her wrap dress, has lasted a long time. 

2020 56

Vogue Never Again in Vogue - Anna Wintour Holds onto Job, Influence Gone with the Wind

Jane Genova: Speechwriter - Ghostwriter

In addition, she herself has been positioned and packaged as not the humane presence needed as people die of COVID-19 and the economy falls off the cliff. Exactly the right positioning and packaging for your messaging. That's where Anna Wintour stands in the world of influence.

2020 52

Hill + Knowlton Strategies Cuts 5% of Global Staff - Companies Treat Professional Services as "Discretionary Spending"

Jane Genova: Speechwriter - Ghostwriter

It's commercial suicide to go out there without carefully positioning and packaging a message and continually developing a social brand. Exactly the right positioning and packaging for your messaging. This is the era of public relations.

2020 52

Brandname Boston Medical Institutions & The Case of Alleged Spouse Killer Ingolf Tuerk

Jane Genova: Speechwriter - Ghostwriter

  Given that the branding of healthcare facilities depends on the promotion of their prominent medical personnel, it seems odd that Tuerk hadn't been nudged to position and package himself extensively. Exactly the right positioning and packaging for your messaging.

2020 52

Publishing in Freefall - Vice Media Lays Off 55 in U.S.

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.     careers Current Affairs Media Personal Musings Web/Tech WritingOverall, companies are cutting back on advertising in this era of COVID-19.

2020 56

David Drummond - Cupid Ate His Career (at least at Alphabet)

Jane Genova: Speechwriter - Ghostwriter

The  real  news in this old story about probes of sexual misconduct is this: The executive leaving isn't getting an exit package.  But, unlike the controversial departures of other executives, he won't be going with an exit package.

2020 52

"There's a race to remain relevant," Jr. Banker in London (Quoted by FN)

Jane Genova: Speechwriter - Ghostwriter

  Can relevance be positioned and packaged more organically? Branding careers Current Affairs Games Intuitive Language Leadership Media Online video Personal Musings Politics Power Public Speaking Rebranding Selling Simplification StoryTelling Values Web/Tech

2020 56

The Atlantic, Even with Laurene Powell Jobs' Funding, Not Insulated from Ad Collapse

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Branding careers Content-provider Current Affairs DigitalInfluencer Games legal Media Personal Musings Values Web/Tech WritingThe Atlantic provides both provocative thinking and superb writing.

2020 52

Vox Media Has to Cave to Layoffs - Shifting Out of Editorial to Marcom (especially digital)

Jane Genova: Speechwriter - Ghostwriter

Currently, many of those who had been on furlough either accepted a buy-out package or will be officially laid-off. careers Content-provider Current Affairs DigitalInfluencer Hope Intuitive Media Personal Musings Selling StoryTelling Web/Tech WritingQ2 was not kind to Vox Media.

2020 56

Thank You, Marketers, Politicos, and Other Concerned Players, For Not Sharing COVID-19 Messaging

Jane Genova: Speechwriter - Ghostwriter

And those elsewhere, such as on ABC News with David Muir, are positioned and packaged in a more engaging way.    Branding Content-provider Current Affairs Intuitive Language legal Personal Musings Politics Rebranding Television Values Web/Tech Writing

2020 52

Ad Spending Could Be Down 13% for 2020 - Pre-Corona, It Was Projected to Increase 4%

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Branding Current Affairs DigitalInfluencer Media Selling Television Values Web/Tech WritingThe fallout from COVID-19 has been severe for the advertising industry.

2020 56

MA Senate Race - Could Kennedy Branding Force Out Incumbent?

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Politics Power Public Speaking Values Web/TechMedia focus is back on the high-profile Massachusetts U.S.

2020 56

Laurene Powell Jobs - No Longer Hailed as Great Savior of Quality Journalism

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.   Books Branding careers Content-provider Current Affairs Intuitive Leadership Media Personal Musings Power Values Web/Tech Writing

2020 56

Robinhood Throws Shade on Fintech

Jane Genova: Speechwriter - Ghostwriter

If the class actions are filed they could see the magic disappear from how fintech is positioned and packaged. Branding Current Affairs Personal Musings Web/TechFintech and its crashes. That might be the emerging meme among early adopters of fintech.

2020 52

Apple VP of Communications Steve Dowling Leaving at End of October

Jane Genova: Speechwriter - Ghostwriter

Essentially that's howSteve Dowling, who has headed Apple's communications for five years, positioned and packaged his decision to leave.   Branding careers Content-provider Current Affairs DigitalInfluencer Personal Musings Politics Web/TechIt's time. As ReCode reports, that will be at the end of October. He has no immediate plans to move on to another job. 

2019 43

Uber's Safety Report Sure Doesn't Make Me Feel Safe

Jane Genova: Speechwriter - Ghostwriter

By doing this safety report and releasing it, Uber might assume it is positioning and packaging itself in a positive manner. Branding Current Affairs Games Intuitive legal Media Personal Musings Travel Web/Tech

2019 52

Conservative Drudge Report Links to Objective Coverage of Carlson v. Ailes

Jane Genova: Speechwriter - Ghostwriter

The Drudge Report seems to be no slouch for positioning and packaging news to be supportive of the conservative point of view. Branding careers Current Affairs legal Media Personal Musings Television Web/TechYet, it linked to objective coverage of the high-profile lawsuit filed by former Fox anchor Gretchen Carlson against Fox head Roger Ailes for alleged sexual harassment. The link is reporting by The New York Times. Here you can read it.

2016 43

Yet Another Flashpoint - Refinery29's EIC/Founder Christene Barerich Steps Down

Jane Genova: Speechwriter - Ghostwriter

Her presence was positioned and packaged as a part of an ethos of white women egos. Current Affairs DigitalInfluencer Leadership Media Personal Musings Politics Power Values Web/Tech WritingIn media circles, both establishment and digital-first, Refinery29 represented total cool in female voices. It had been founded by among others, Christine Barberich, and is owned by Vice Media.

2020 43

Media - When Sectors Lose Their Sex Appeal

Jane Genova: Speechwriter - Ghostwriter

Should law school deans be figuring out how to position and package the function of law school in fresh ways?  careers Content-provider Current Affairs Games legal Media Personal Musings Science Web/TechEvery era anoints some kind of news story as sexy.

2020 52

The Future of Work Has Arrived with COVID-19 - Bank on Accelerated Rate of Automation (robots don't get sick)

Jane Genova: Speechwriter - Ghostwriter

One might position and package the issues involved as massive discrimination against the human workforce.   careers Current Affairs Intuitive legal Personal Musings Politics Science Web/Tech" robots are not susceptible to the virus.

2020 52

Now, It's Quartz

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.   Content-provider Current Affairs DigitalInfluencer Media Personal Musings Selling Web/Tech WritingAnother high-traffic news site is laying off and cutting the brass' salary because of the collapse of advertising in COVID-19 times. This one is Quartz, which reports financial news. During these uncertain times, sure, financial content is in demand. But companies have pulled back on advertising. 

2020 43

BuzzFeed - Austerity Train Makes 3rd Stop

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.   careers Content-provider DigitalInfluencer Media Personal Musings Selling Values Web/Tech WritingAt BuzzFeed, its head John Peretti has a modest objective for 2020. That's to keep losses under $20 million. To do that, the digital media outlet has announced its 3rd round of cost-cuts. This time, reports the New York Post , globally 19 on the editorial side have been furloughed.

2020 43

DEVONThink or Evernote?

Craig Strachan - Keep Talking!

Limits depending if you have a free or paid package, but very generous limits. Products Web/Tech DEVONThink evernote GTD reviewI have been a paid user of Evernote for a couple of years and have always found it to be a very good service. However I have become recently more and more frustrated in it, in particular changing the MAC interface to a complex and unintuitive interface, and the reliability of the sycing between the cloud and the IOS app.

2013 152

Amazon's David Zapolsky - He Should Have Watched His Language

Jane Genova: Speechwriter - Ghostwriter

Included in that description was language positioning and packaging Smalls in notes for a meeting as "not smart" and "not articulate." Branding careers Current Affairs Games Language Media Personal Musings Politics Public Speaking Web/Tech Writing

2020 52

Conde Nast: Ugly Symbol of Culture of Exclusion

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.   Books Branding Content-provider Current Affairs DigitalInfluencer Ethics Intuitive Leadership Media Personal Musings Politics Power Public Speaking Rebranding Selling Simplification Values Web/Tech Weblogs Writing