Halloween 2019 - 5 Best Costumes for Public Relations Representatives

Jane Genova: Speechwriter - Ghostwriter

That's especially the situation for public relations representatives. After all, your business is the magic of positioning and packaging.  Family-free, Halloween is the most loved holiday in America.

2019 56

Brand JUUL - Can Public Relations Put This Back Togehter Again?

Jane Genova: Speechwriter - Ghostwriter

Not too long again it had been positioned and packaged as a solution for ending the addiction of cigarette smoking. In the public affairs campaign to move BigTobacco to cave was the contention that it was using marketing to motivate the underage to start smoking cigarettes.

2019 52

Public Relations Firms - Study Trojan Model for Public Interest Messaging

Jane Genova: Speechwriter - Ghostwriter

provides a template for public interest messaging. In addition, the positioning and packaging is smart product marketing.  Heavy-handed "ought" public service announcements about that, though, are ignored.

2019 52

BigLaw Firm Morrison & Foerster - Risky Public Relations Move

Jane Genova: Speechwriter - Ghostwriter

  Now, MoFo is engaging in a risky legal and public relations initiative. In addition, MoFo points this out: Because Doe 4 signed the release she was able to receive a better severance package that had been initially put on the table. 

2019 52

Public Relations - AI Can Wipe Out Humans

Jane Genova: Speechwriter - Ghostwriter

Big chunks of public relations services could be next. Public relations leaders might balk. Currently, with client churn becoming standard in professional services, public relations players have to be among those figuring out how to integrate AI.

2022 - Public Relations, as We Have Known It, Won't Exist

Jane Genova: Speechwriter - Ghostwriter

Read here about the five major disruptions transforming public relations into what yet doesn't have a name or its own lexicon. Meanwhile, current players in public relations had better be proactive.

2018 56

Artificial Intelligence in Services - Allstate's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Or, the driver could have been a deep understanding of public relations. Their newspapers had given them a package to go away. Tom Wilson, chief executive officer at Allstate, predicts that artificial intelligence (AI) will have the force of a tsunami in services.

2018 56

Public Relations - Have Down Cold Pros/Cons of Blockchain

Jane Genova: Speechwriter - Ghostwriter

Clearly, public relations firms must have down cold the pros and the cons of the blockchain. The knowledge base and skills we leverage when managing other topics, such as in legal issues per se, are useful, of course, in positioning and packaging tech for our clients.

2017 56

Warren Buffett Aka Shark - Call In Public Relations, Pronto

Jane Genova: Speechwriter - Ghostwriter

But he never positioned and packaged himself as a saint. Or hire an amazing public relations firm. Warren Buffett has become The Bad Guy.

2015 70

Kaci Hickox Needs Public Relations Firm - Fear Is Contagious

Jane Genova: Speechwriter - Ghostwriter

A public relations firm can put itself on the map by parachuting in and representing "Ebola Nurse" Kaci Hickox. A good public relations agency can explain how Ebola is transmitted and position and package Hickox as a great humanitarian. 

2014 69

WaPo Editor Note - Yeah, Go Hire a Lawyer, Not Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

Instead of hiring a public relations firm, go directly to a law firm specializing in litigation about X or Y and hire it.   In addition, this could signal the beginning of the end of the ability of the media to shape public perception.

2019 52

Helping Margot Kidder Rest in Peace - The Mission for a Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

A wise relative talked me through and out of that.   Perhaps a progressive public relations firm can take on the mission of positioning and packaging suicide as a choice human beings have a right to.

2018 52

Public Relations Representatives - Can They Have the Legal Right Analogous to Attorney-Client Privilege

Jane Genova: Speechwriter - Ghostwriter

"A California appellate court opened the door this week to extending attorney-client privilege to an unlikely source, experts say - a litigant's public relations team." For example, in public relations a growing niche is crisis communications.

2017 56

John Dowd - Voice Crying Out for a Public Relations Pro or, a Better One

Jane Genova: Speechwriter - Ghostwriter

John Dowd needs his own public relations representative. news it will be positioned and packaged as yet another "bombshell" in the Trump Administration.   careers Content-provider Current Affairs Games Intuitive Personal Musings Politics Public Speaking Values

2018 52

Generation Z - Is Public Relations Ready for The Ethical Generation?

Jane Genova: Speechwriter - Ghostwriter

  Those in public relations have to figure out how to connect with this unique group. Members of the public relations community would be wise to catch the rhythm of that momentum. Generation Z's signature is: The Ethical Generation.

2014 56

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks. The perception of public relations per se hasn't changed much since. Obviously, the term "public relations" should have been deep-sixed decades ago.

2014 69

Ghostwriters/Speechwriters - We, Too, Have To Bundle Public Relations And Marketing

Jane Genova: Speechwriter - Ghostwriter

Communications pros worth their salt had always recognized that getting results for clients mandated integrating the tactics of public relations and marketing.

2015 56

Packaging: Without it, most good ideas wither

Jane Genova: Speechwriter - Ghostwriter

The gift industry taught us the power of packaging.  Shoppers leave the store euphoric to be carrying that package in their hands. Yet, too many would-be influentials are ignoring the mandate that they have to package their ideas into what will get the right attention.

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

" What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS. So, how can the AMA HANDBOOK OF PUBLIC RELATIONS be turned around?    Here are some recommendations derived from what worked splendidly in positioning, packaging and promoting the RI lead paint trial, territory I came to own.    Among others, THE NEW YORK TIMES, CRAIG'S, PLAIN-DEALER, LEGAL NEWSLINE, and PUBLIC NUISANCE interviewed me. 

Economy Just Climbing Out of Grave: Public Relations Society Boosts BigWigs' Compensation

Jane Genova: Speechwriter - Ghostwriter

  Yet, as the Public Relations Sociey's 990 IRS tax return for 2011 reports - data provided here - the compensation for some BigWigs was boosted. During The economy was just climbing out of the grave in 2011 and its vital signs remained precarious. 

PR Agencies - Beward How You Position/Packages Clients' Reward Programs

Jane Genova: Speechwriter - Ghostwriter

And that's exactly why public relations firms come under scrutiny when a client's rewards program is slapped with a lawsuit, as with Staples. Rewards programs have become a standard marketing tactic.

Those Cover Letters: Packaging Yourself for Success in 2014

Jane Genova: Speechwriter - Ghostwriter

Cover letters are all about packaging yourself.  The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are  the best fit.  Have the public relations anticipate dealing with more satisfied clients, less upset ones.

2014 61

Jill Abramson Admits Plagiarism But Positions and Packages It As "Unintentional" (yeah, I'll tell that to cop stopping me for speeding)

Jane Genova: Speechwriter - Ghostwriter

When I taught freshman composition at a university in Michigan and public relations communications at one in Connecticut, students suspected of stealing content from other authors didn't pull arrogant theatrics like this.

2019 56

Apple VP of Communications Steve Dowling Leaving at End of October

Jane Genova: Speechwriter - Ghostwriter

Essentially that's howSteve Dowling, who has headed Apple's communications for five years, positioned and packaged his decision to leave.   Before his current leadership position, Dowling headed Apple's corporate public relations. It's time.

2019 56

Showtime's "Loudest Voice in the Room" Episode 6 - Roger Starts Making Mistakes

Jane Genova: Speechwriter - Ghostwriter

It's a cliché: Power players believe their own public relations. As we tune into the beginning of what will be The Great Unraveling we question whether Ailes consulted his personal public relations counselor Bob Dilenschneider. 

2019 56

Matt Lauer: Comeback Interrupted (at least, for now)

Jane Genova: Speechwriter - Ghostwriter

n this era of extreme public relations, the truth frequently doesn't influence public opinion. What does is how members of the media and social network heavies position and package whatever.

2019 52

Your Situation Is High Stakes - Should You Publish a Book? (Alan Dershowitz is convinced that's a must-do)

Jane Genova: Speechwriter - Ghostwriter

  However, when the stakes are high, putting a book out there often is a necessary component of a public relations/marketing communication package.  At age 81, he finds himself caught, both in the courts of law and of public opinion, in the Epstein looping.

2019 52

Power Players at Work - Does Threat of Financial Penalties Just Make Them Smirk?

Jane Genova: Speechwriter - Ghostwriter

  Public shaming doesn't seem all that effective either in preventing alleged misconduct. But, the combined package of brandname lawyers and brandname public relations representatives can cast doubt on any dark narrative being put put out there by the opposition.  He could hire the public relations help to shape his narrative. Law firms Jones Day and DLA Piper are high profile in the media for alleged bad behavior by its power players. 

2019 40

Poppy Harlow - Platform For Rest Of Us To Forgive Ourselves For Media Mishaps

Jane Genova: Speechwriter - Ghostwriter

Soon enough, if CNN public relations positions and packages this right, audiences will also forget - quickly. Those include all the public relations pros who could have been more effective in putting together the memes and social media for the lead paint state litigation.

2015 56

Banished: Perella Weinberg Folks Can No Longer Eat in Weil Gotshal's Cafeteria Overlooking Central Park

Jane Genova: Speechwriter - Ghostwriter

The reason, some might speculate, was the whole botched pay packages for Perella bankers by the law firm. Ending the arrangement was probably a lousy public relations move.

2019 52

Donald J. Tobias - When Lawyers Think Like Lawyers

Jane Genova: Speechwriter - Ghostwriter

The reality is this: Reputation restoration is the job for a public relations firm, not the legal system. A skilled public relations team could create the strategy and tactics to position and package that review as downright irrelevant. Donald J.

2016 56

The New York Times - Journalist Layoffs Likely In December 2014

Jane Genova: Speechwriter - Ghostwriter

Given the shrinking market for journalists, it's also no surprise that, so far, only about 29 took the voluntary buyout packages.   At one time, those journalists would be sought after by public relations agencies.

2014 65

Marriage as Possible Machiavellian Move - Elizabeth Holmes

Jane Genova: Speechwriter - Ghostwriter

  If that rumor is verified then it's possible that Holmes could show up for her trial pregnant or positioned and packaged by public relations experts as a loving mother. Kleiner Perkins" will Silicon Valley's dirty laundry be exposed to public view.

2019 52

All Magazines - Dead, Or Soon Will Be (according to Michael Wolff)

Jane Genova: Speechwriter - Ghostwriter

For the medical insurance for his young family (as well as the salary, of course), he grabbed a public relations kind of role at a startup. Controversial Michael Wolff isn't being controversial when he declares this: Every magazine is dead or will soon be.

2019 52

Eco & Brand Management (the investment world is already in that space)

Jane Genova: Speechwriter - Ghostwriter

  Obviously, strategists in public relations, marketing, and politics have to include the eco implications of all their clients' mindsets and actual behavior. That can't be positioned and packaged as a force fit. 

2019 56

Harvey Weinstein Gets New PR Spokesperson - Potential Career Gold

Jane Genova: Speechwriter - Ghostwriter

If he prevents further reputational erosion or moves the needle a little on reputational restoration, he could attract more tough public relations causes. Then, figure out how to position and package it to the client's and, more importantly, your own advantage.

2018 56

Uber Pushes Back Against NYC City Council Transportation Committee

Jane Genova: Speechwriter - Ghostwriter

Globally, Uber positions and packages itself as the creator of good middle-class jobs of the little guy - and woman. Much of its public relations touts how many more drivers will be hired in the near or longer-term future.

2015 65

Content Marketing - Hey, where's the CTA (Call To Action)?

Jane Genova: Speechwriter - Ghostwriter

Classic is the content marketing in the public relations industry. But the odds are they forget the name and public relations firm of the poster. The exception is those who can afford to position and package themselves as thought leaders.

2016 56

The Forgiveness Meme v. Extreme Psychic Benefits of Revenge (that is, if you wait & serve it cold)

Jane Genova: Speechwriter - Ghostwriter

Of course, enacting revenge might be positioned and packaged as the pursuit of justice. In addition, a major public relations firm is hired to create a persuasive narrative in the court of public opinion.  The current meme is forgiveness.

2019 52

Can Superlawyer Ted Olson Mask the Stink On Saudi Arabia Lobbying Account?

Jane Genova: Speechwriter - Ghostwriter

About a month ago, the business, legal, and public relations media announced that Ted Olson, a partner at Gibson, Dunn & Crutcher, had landed the Saudi Arabia lobbying accounting. If the latter, how will Olson and his team at the law firm position and package that?

2018 52

Cinnabon Leverages Association With New Employee Gene (aka Saul Goodman)

Jane Genova: Speechwriter - Ghostwriter

"The chain [Cinnabon] is giving away one free 'mini-bon' per person, packaged in boxes depicting the pathetic Saul [going by name Gene], on Monday between 5 p.m. That one-time leader in public relations?

2015 65

Arbitration Clauses - How To Push Back

Jane Genova: Speechwriter - Ghostwriter

For a while, the public relations industry had been doing a superior job positioning and packaging arbitration as a cost-effective, fair alternative to litigation.

2016 56

Travis Kalanick Hires Teneo for Comeback

Jane Genova: Speechwriter - Ghostwriter

Teneo's signature is that it is able to position and package business executives as thought leaders as well as global ambassadors.    Of course, both those in the tech world and in the trenches of public relations are watching if Teneo can succeed with Kalanick.