Public Relations & Businesses: Yes, Pay Your Bills, On-Time

Jane Genova: Speechwriter - Ghostwriter

Clearly, Jenner & Block had to anticipate the public relations fallout when it held back the rent. Exactly the right positioning and packaging for your messaging. Landlord-tenant disputes are the common cold of legal actions.

2020 52

Law Firm Nixon Peabody - A Very Strange Public Relations Situation, Indeed

Jane Genova: Speechwriter - Ghostwriter

The new usual in law firm branding is to position and package manpower cost-cutting measures as prudent actions to preserve cash flow. That is puzzling in this era when public relations is everything. 

2020 52
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Public Relations - AI Can Wipe Out Humans

Jane Genova: Speechwriter - Ghostwriter

Big chunks of public relations services could be next. Public relations leaders might balk. Currently, with client churn becoming standard in professional services, public relations players have to be among those figuring out how to integrate AI. It is not futuristic to anticipate that a mid-level public relations expert enters the office and finds a robot sitting at his or her desk. Or we could take a package.

Brand JUUL - Can Public Relations Put This Back Togehter Again?

Jane Genova: Speechwriter - Ghostwriter

Not too long again it had been positioned and packaged as a solution for ending the addiction of cigarette smoking. In the public affairs campaign to move BigTobacco to cave was the contention that it was using marketing to motivate the underage to start smoking cigarettes. The serious investment matter is if public relations can put this brand back together again.  It's the season of the long knives, all pointed at JUUL.

2019 40

Public Relations Firms - Study Trojan Model for Public Interest Messaging

Jane Genova: Speechwriter - Ghostwriter

provides a template for public interest messaging. In addition, the positioning and packaging is smart product marketing.  Heavy-handed "ought" public service announcements about that, though, are ignored. Since public relations firms are often the front lines of public interest campaigns, they might study the Trojans template. Trojan, the brandname for the more than 70% of condoms purchased in the U.S.,

2019 40

Generation Alpha - The New Money Game Will Shake Up Public Relations, Marketing et al.

Jane Genova: Speechwriter - Ghostwriter

Why this and more should matter a whole lot to the public relations and marketing industries is because of this: The ways in which they interact with the world will shape the new money game globally. So, what might be some of the lessons for public relations and marketing?

2020 52

Beyond Public Relations - When a Sector Begins to Fight for Its Life

Jane Genova: Speechwriter - Ghostwriter

Through those three core values, much of the legal sector is able to minimize the potential damage from COVID-19 related cost-cutting, reports Law.com. Branding careers Current Affairs Games Language Leadership Media Personal Musings Politics Public Speaking Selling ValuesCompassion.

2020 52

2022 - Public Relations, as We Have Known It, Won't Exist

Jane Genova: Speechwriter - Ghostwriter

Read here about the five major disruptions transforming public relations into what yet doesn't have a name or its own lexicon. Meanwhile, current players in public relations had better be proactive. Clients are becoming increasingly unwilling to pony up the bucks for what used to be positioned and packaged as experience.  Otherwise, you can find yourself laid off or forced into early retirement. First on the list is changing your elevator speech.

2018 43

Artificial Intelligence in Services - Allstate's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Or, the driver could have been a deep understanding of public relations. Their newspapers had given them a package to go away. Tom Wilson, chief executive officer at Allstate, predicts that artificial intelligence (AI) will have the force of a tsunami in services. Here he is quoted in Fortune. But, in this era of Cruel Capitalism, Allstate has made a smart move. Perhaps the motivation was paternalistic (Allstate could embrace the ethos of Corporation as Family).

2018 43

The Public Relations of Not Representing Tara Reade Any More - Douglas Wigdor

Jane Genova: Speechwriter - Ghostwriter

As it should be in this era of public relations. What goes on in the court of public opinion can be as important to a lawyer's brand as what those lawyers actually do in the court of law.  Exactly the right positioning and packaging for your messaging. The exit was masterful.   The lawyer representing Tara Reade - Douglas Wigdor - ceased doing that after CNN published an article questioning her educational background, reports The Guardian.

2020 40

Warren Buffett Aka Shark - Call In Public Relations, Pronto

Jane Genova: Speechwriter - Ghostwriter

But he never positioned and packaged himself as a saint. Or hire an amazing public relations firm. Warren Buffett has become The Bad Guy. Probably a very bad one to the 6,500 who lost their jobs after Buffett, with his buddies at 3G Capital, took over Heinz, which has merged with Kraft.   A new generation of Buffett watchers, reports Anupreeta Das in The Wall Street Journal , has rebranded him as nothing but a shark.

2015 54

Kaci Hickox Needs Public Relations Firm - Fear Is Contagious

Jane Genova: Speechwriter - Ghostwriter

A public relations firm can put itself on the map by parachuting in and representing "Ebola Nurse" Kaci Hickox. A good public relations agency can explain how Ebola is transmitted and position and package Hickox as a great humanitarian.   Pro bono. Being released from her hell of a quarantine tent didn't end her emotional ordeal. Now, back in hometown Fort Kent, Maine, Hickox is encountering push-back from the residents who fear Ebola.

2014 53

Public Relations - Have Down Cold Pros/Cons of Blockchain

Jane Genova: Speechwriter - Ghostwriter

Clearly, public relations firms must have down cold the pros and the cons of the blockchain. The knowledge base and skills we leverage when managing other topics, such as in legal issues per se, are useful, of course, in positioning and packaging tech for our clients. Recently, TechCrunch founder Michael Arrington transacted the closing of the purchase of property in the Ukraine via blockchain.

2017 43

When the Leader Exits - Public Relations Representatives May Be Unable to Manage the Narrative

Jane Genova: Speechwriter - Ghostwriter

There is no predicting how everyone in the loop will position and package that particular move. That leader cannot assume sophisticated public relations can prevent fallout or manage any that occurs.   Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Politics Power Public Speaking Rebranding Values Voodoo Web/Tech Weblogs Writing

2019 40

WaPo Editor Note - Yeah, Go Hire a Lawyer, Not Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

Instead of hiring a public relations firm, go directly to a law firm specializing in litigation about X or Y and hire it.   In addition, this could signal the beginning of the end of the ability of the media to shape public perception. legal system looking over their shoulder when they position and package coverage. Could media no longer be the most powerful force in the world? Maybe. What could be replacing it is the old-fashioned power of litigation.

2019 40

REvile Hackers Embrace Public Relations

Jane Genova: Speechwriter - Ghostwriter

They also are astute in public relations. gigabytes of documents related to Grubman client Lady Gaga. The leadership at Grubman has also positioned and packaged why it isn't caving to REvile. Exactly the right positioning and packaging for your messaging.

2020 52

Public Relations Representatives - Can They Have the Legal Right Analogous to Attorney-Client Privilege

Jane Genova: Speechwriter - Ghostwriter

"A California appellate court opened the door this week to extending attorney-client privilege to an unlikely source, experts say - a litigant's public relations team." Instead, the focus should be: Can professional services firms, such as public relations agencies, have their clients be 100% truthful with them. For example, in public relations a growing niche is crisis communications.

2017 43

Helping Margot Kidder Rest in Peace - The Mission for a Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

A wise relative talked me through and out of that.   Perhaps a progressive public relations firm can take on the mission of positioning and packaging suicide as a choice human beings have a right to. Variety reports that the May 13th death of Margot Kidder has been ruled a suicide. The method was a combination of alcohol and drugs. Kidder is best known for her role as Lois Lane, playing opposite Superman Christopher Reeve. Here are more details from Variety.

2018 40

Generation Z - Is Public Relations Ready for The Ethical Generation?

Jane Genova: Speechwriter - Ghostwriter

  Those in public relations have to figure out how to connect with this unique group.  In positioning and packaging their clients' points of view, public relations agents will have to do deep dives for information and insight that Generation Z will assess as accurate and relevant. Members of the public relations community would be wise to catch the rhythm of that momentum. Generation Z's signature is: The Ethical Generation.

2014 43

America's Public Libraries Go Proactive on Funding Pre-Recession - Model of Toledo Lucas County Library's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

That was the public library. Since that time - the 1730s - the public library has become a lot more than books. That's why smart public relations is a must-do to keep the flow of funding going. One of the best examples of a public library which knows how to tell its story is the Toledo, Ohio Lucas County Public Library.  You bet, the public library helps drive Toledo's economy. 

2019 40

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks. The perception of public relations per se hasn't changed much since. Obviously, the term "public relations" should have been deep-sixed decades ago.   My hunch is that "communications" will push aside "public relations," without a lot of fanfare. Don Draper et al.

2014 53

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

" What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS. So, how can the AMA HANDBOOK OF PUBLIC RELATIONS be turned around?    Here are some recommendations derived from what worked splendidly in positioning, packaging and promoting the RI lead paint trial, territory I came to own.    Among others, THE NEW YORK TIMES, CRAIG'S, PLAIN-DEALER, LEGAL NEWSLINE, and PUBLIC NUISANCE interviewed me. 

Ghostwriters/Speechwriters - We, Too, Have To Bundle Public Relations And Marketing

Jane Genova: Speechwriter - Ghostwriter

Communications pros worth their salt had always recognized that getting results for clients mandated integrating the tactics of public relations and marketing. That includes how to interpret those bits of information and then how to position and package all that as a solution for the client. Sure, they created the image, brand, or meme. But they also had to sell it.

2015 43

Language - Use of "Disappointment" Positions and Packages You as Sophisticated (understatement is in)

Jane Genova: Speechwriter - Ghostwriter

Although this is a visual era, words still function as public relations workhorses. " It can damn whomever or whatever is discussed and, simultaneously, position and package the speaker as sophisticated.   Branding careers Content-provider Current Affairs DigitalInfluencer Games Language Media Personal Musings Politics Public Speaking Values WritingOne of those words is "disappointment."

2020 43

Packaging: Without it, most good ideas wither

Jane Genova: Speechwriter - Ghostwriter

The gift industry taught us the power of packaging.  Shoppers leave the store euphoric to be carrying that package in their hands. Yet, too many would-be influentials are ignoring the mandate that they have to package their ideas into what will get the right attention. Then there are those who understand the magic of packaging.  That's exactly why public relations is such as high-growth industry. 

Economy Just Climbing Out of Grave: Public Relations Society Boosts BigWigs' Compensation

Jane Genova: Speechwriter - Ghostwriter

  Yet, as the Public Relations Sociey's 990 IRS tax return for 2011 reports - data provided here - the compensation for some BigWigs was boosted. During In a not especially good year, Vice President of Public Relations at PRS Arthur Vann received about a 25% increase in pay to $163,271, with his total package at $186,485.  The economy was just climbing out of the grave in 2011 and its vital signs remained precarious. 

PR Agencies - Beward How You Position/Packages Clients' Reward Programs

Jane Genova: Speechwriter - Ghostwriter

And that's exactly why public relations firms come under scrutiny when a client's rewards program is slapped with a lawsuit, as with Staples. The message in the PR Week coverage is that public relations firms have to make it their business to have the client be transparent and accurate when it comes to communicating terms and conditions. Rewards programs have become a standard marketing tactic.

Halloween 2019 - 5 Best Costumes for Public Relations Representatives

Jane Genova: Speechwriter - Ghostwriter

That's especially the situation for public relations representatives. After all, your business is the magic of positioning and packaging.  Family-free, Halloween is the most loved holiday in America. The exception to that is that you can bring along your four-legged children. It's expected to put considerable thought into your costume as well as theirs. Regarding the latter, no off-the-rack at Pet Smart. Attention must be paid.

2019 43

Those Cover Letters: Packaging Yourself for Success in 2014

Jane Genova: Speechwriter - Ghostwriter

Cover letters are all about packaging yourself.  The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are  the best fit. Here are some packaging must-dos: Use research and intuition to get a feel for what buyer really wants.  Have the public relations anticipate dealing with more satisfied clients, less upset ones.   Packaging is an art, not a science.

2014 47

Jill Abramson Admits Plagiarism But Positions and Packages It As "Unintentional" (yeah, I'll tell that to cop stopping me for speeding)

Jane Genova: Speechwriter - Ghostwriter

When I taught freshman composition at a university in Michigan and public relations communications at one in Connecticut, students suspected of stealing content from other authors didn't pull arrogant theatrics like this. Question: When is plagiarism not a serious violation of ethics - and law? Answer: When former big cheese at The New York Times Jill Abramson says it isn't. And, she said it isn't to the New York Post.

2019 43

John Dowd - Voice Crying Out for a Public Relations Pro or, a Better One

Jane Genova: Speechwriter - Ghostwriter

John Dowd needs his own public relations representative. news it will be positioned and packaged as yet another "bombshell" in the Trump Administration.   careers Content-provider Current Affairs Games Intuitive Personal Musings Politics Public Speaking ValuesOr a better one than he currently has. When resigning from U.S.

2018 40

Hill + Knowlton Strategies Cuts 5% of Global Staff - Companies Treat Professional Services as "Discretionary Spending"

Jane Genova: Speechwriter - Ghostwriter

This is the era of public relations. It's commercial suicide to go out there without carefully positioning and packaging a message and continually developing a social brand.   Yet, the public relations industry is also in play because of COVID-19.

2020 52

Apple VP of Communications Steve Dowling Leaving at End of October

Jane Genova: Speechwriter - Ghostwriter

Essentially that's howSteve Dowling, who has headed Apple's communications for five years, positioned and packaged his decision to leave.   Before his current leadership position, Dowling headed Apple's corporate public relations. His journey, like so many in public relations, started in journalism. It's time.

2019 43

COVID-19 Puts PR Agencies into Their Own Crisis - Through the Glassdoor at the Dilenschneider Group

Jane Genova: Speechwriter - Ghostwriter

"One prominent recruiter, who described the agency world as 'shot,' said at this point 'people aren't even looking, just saying they were laid off, salary cut, wait to see unemployment packages.'" 

2020 56

Poppy Harlow - Platform For Rest Of Us To Forgive Ourselves For Media Mishaps

Jane Genova: Speechwriter - Ghostwriter

Soon enough, if CNN public relations positions and packages this right, audiences will also forget - quickly. Those include all the public relations pros who could have been more effective in putting together the memes and social media for the lead paint state litigation. "Father, help me forgive myself for my media screw-up. In an article I spelled 'Hipaa' wrong. A reader noticed it and left a comment.

2015 43

The New York Times - Journalist Layoffs Likely In December 2014

Jane Genova: Speechwriter - Ghostwriter

Given the shrinking market for journalists, it's also no surprise that, so far, only about 29 took the voluntary buyout packages.   At one time, those journalists would be sought after by public relations agencies. Newspaper people who needed more money for growing families or who had burnt out were welcomed into public relations. Now, the public relations game is different - and faster.

2014 50

Donald J. Tobias - When Lawyers Think Like Lawyers

Jane Genova: Speechwriter - Ghostwriter

The reality is this: Reputation restoration is the job for a public relations firm, not the legal system. A skilled public relations team could create the strategy and tactics to position and package that review as downright irrelevant. The effectiveness of public relations in managing branding crises is why that field is growing. Donald J. Tobias received a negative online review by someone who took the moniker "Mia Arce." Since

2016 43

Marketing & Its Discontents - Bob Dilenschneider's Thought Pieces Published on Holidays

Jane Genova: Speechwriter - Ghostwriter

Public relations player Bob Dilenschneider keeps using the same trusty tools for marketing his Manhattan boutique.  The interesting issue: How will he position and package what is to inspire us?   Among them is publishing thought pieces on holidays. They are meant to be inspirational, that is, lifting the spirit. The next holiday coming up is Labor Day. So, we can expect to hear from Dilenschneider again.

2020 40

Power Players at Work - Does Threat of Financial Penalties Just Make Them Smirk?

Jane Genova: Speechwriter - Ghostwriter

  Public shaming doesn't seem all that effective either in preventing alleged misconduct. But, the combined package of brandname lawyers and brandname public relations representatives can cast doubt on any dark narrative being put put out there by the opposition.  He could hire the public relations help to shape his narrative. Law firms Jones Day and DLA Piper are high profile in the media for alleged bad behavior by its power players. 

2019 40

The Future of Work Has Arrived with COVID-19 - Bank on Accelerated Rate of Automation (robots don't get sick)

Jane Genova: Speechwriter - Ghostwriter

For public relations reasons, there will also be added post-COVID-19 some humans. One might position and package the issues involved as massive discrimination against the human workforce. " robots are not susceptible to the virus.

2020 52

Financial Language As COVID-19 Hits Business (often hard), Including Brandname Law Firms

Jane Genova: Speechwriter - Ghostwriter

A major challenge for public relations and marketing is to master that linguistic power tool so that it delivers messages which give businesses the edge, both in the best and worst of times.  Gateley is a publicly traded business.

2020 52

Layoffs in Corporate Compliance Departments Could Set Stage for Uptick in Whistleblowing

Jane Genova: Speechwriter - Ghostwriter

Restoring those brands could boost the assignments available for public relations agencies. Exactly the right positioning and packaging for your messaging. "Corporate compliance departments are finding themselves in the crosshairs of corporate cost-cutters …"  - Kristin Broughton, The Wall Street Journal , May 25, 2020.

2020 43

Uber Pushes Back Against NYC City Council Transportation Committee

Jane Genova: Speechwriter - Ghostwriter

Globally, Uber positions and packages itself as the creator of good middle-class jobs of the little guy - and woman. Much of its public relations touts how many more drivers will be hired in the near or longer-term future. In addition to public relations, Uber is aggressive with legal tactics.

2015 50