Public Relations & Businesses: Yes, Pay Your Bills, On-Time

Jane Genova: Speechwriter - Ghostwriter

Clearly, Jenner & Block had to anticipate the public relations fallout when it held back the rent. Exactly the right positioning and packaging for your messaging. Landlord-tenant disputes are the common cold of legal actions.

2020 52

Brand JUUL - Can Public Relations Put This Back Togehter Again?

Jane Genova: Speechwriter - Ghostwriter

Not too long again it had been positioned and packaged as a solution for ending the addiction of cigarette smoking. In the public affairs campaign to move BigTobacco to cave was the contention that it was using marketing to motivate the underage to start smoking cigarettes.

2019 52

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Law Firm Nixon Peabody - A Very Strange Public Relations Situation, Indeed

Jane Genova: Speechwriter - Ghostwriter

The new usual in law firm branding is to position and package manpower cost-cutting measures as prudent actions to preserve cash flow. That is puzzling in this era when public relations is everything. 

2020 52

Public Relations - AI Can Wipe Out Humans

Jane Genova: Speechwriter - Ghostwriter

Big chunks of public relations services could be next. Public relations leaders might balk. Currently, with client churn becoming standard in professional services, public relations players have to be among those figuring out how to integrate AI.

Public Relations Firms - Study Trojan Model for Public Interest Messaging

Jane Genova: Speechwriter - Ghostwriter

provides a template for public interest messaging. In addition, the positioning and packaging is smart product marketing.  Heavy-handed "ought" public service announcements about that, though, are ignored.

2019 52

BigLaw Firm Morrison & Foerster - Risky Public Relations Move

Jane Genova: Speechwriter - Ghostwriter

  Now, MoFo is engaging in a risky legal and public relations initiative. In addition, MoFo points this out: Because Doe 4 signed the release she was able to receive a better severance package that had been initially put on the table. 

2019 52

Beyond Public Relations - When a Sector Begins to Fight for Its Life

Jane Genova: Speechwriter - Ghostwriter

Through those three core values, much of the legal sector is able to minimize the potential damage from COVID-19 related cost-cutting, reports Law.com. Branding careers Current Affairs Games Language Leadership Media Personal Musings Politics Public Speaking Selling ValuesCompassion.

2020 52

The Public Relations of Not Representing Tara Reade Any More - Douglas Wigdor

Jane Genova: Speechwriter - Ghostwriter

As it should be in this era of public relations. What goes on in the court of public opinion can be as important to a lawyer's brand as what those lawyers actually do in the court of law.  Exactly the right positioning and packaging for your messaging. The exit was masterful.   The lawyer representing Tara Reade - Douglas Wigdor - ceased doing that after CNN published an article questioning her educational background, reports The Guardian.

2020 40

Artificial Intelligence in Services - Allstate's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Or, the driver could have been a deep understanding of public relations. Their newspapers had given them a package to go away. Tom Wilson, chief executive officer at Allstate, predicts that artificial intelligence (AI) will have the force of a tsunami in services.

2018 56

Generation Alpha - The New Money Game Will Shake Up Public Relations, Marketing et al.

Jane Genova: Speechwriter - Ghostwriter

Why this and more should matter a whole lot to the public relations and marketing industries is because of this: The ways in which they interact with the world will shape the new money game globally. So, what might be some of the lessons for public relations and marketing?

2020 52

Public Relations - Have Down Cold Pros/Cons of Blockchain

Jane Genova: Speechwriter - Ghostwriter

Clearly, public relations firms must have down cold the pros and the cons of the blockchain. The knowledge base and skills we leverage when managing other topics, such as in legal issues per se, are useful, of course, in positioning and packaging tech for our clients.

2017 56

Warren Buffett Aka Shark - Call In Public Relations, Pronto

Jane Genova: Speechwriter - Ghostwriter

But he never positioned and packaged himself as a saint. Or hire an amazing public relations firm. Warren Buffett has become The Bad Guy.

2015 70

Kaci Hickox Needs Public Relations Firm - Fear Is Contagious

Jane Genova: Speechwriter - Ghostwriter

A public relations firm can put itself on the map by parachuting in and representing "Ebola Nurse" Kaci Hickox. A good public relations agency can explain how Ebola is transmitted and position and package Hickox as a great humanitarian. 

2014 69

When the Leader Exits - Public Relations Representatives May Be Unable to Manage the Narrative

Jane Genova: Speechwriter - Ghostwriter

There is no predicting how everyone in the loop will position and package that particular move. That leader cannot assume sophisticated public relations can prevent fallout or manage any that occurs.

2019 52

REvile Hackers Embrace Public Relations

Jane Genova: Speechwriter - Ghostwriter

They also are astute in public relations. gigabytes of documents related to Grubman client Lady Gaga. The leadership at Grubman has also positioned and packaged why it isn't caving to REvile. Exactly the right positioning and packaging for your messaging.

2020 52

WaPo Editor Note - Yeah, Go Hire a Lawyer, Not Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

Instead of hiring a public relations firm, go directly to a law firm specializing in litigation about X or Y and hire it.   In addition, this could signal the beginning of the end of the ability of the media to shape public perception.

2019 52

Public Relations Representatives - Can They Have the Legal Right Analogous to Attorney-Client Privilege

Jane Genova: Speechwriter - Ghostwriter

"A California appellate court opened the door this week to extending attorney-client privilege to an unlikely source, experts say - a litigant's public relations team." For example, in public relations a growing niche is crisis communications.

2017 56

Helping Margot Kidder Rest in Peace - The Mission for a Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

A wise relative talked me through and out of that.   Perhaps a progressive public relations firm can take on the mission of positioning and packaging suicide as a choice human beings have a right to.

2018 52

Generation Z - Is Public Relations Ready for The Ethical Generation?

Jane Genova: Speechwriter - Ghostwriter

  Those in public relations have to figure out how to connect with this unique group. Members of the public relations community would be wise to catch the rhythm of that momentum. Generation Z's signature is: The Ethical Generation.

2014 56

America's Public Libraries Go Proactive on Funding Pre-Recession - Model of Toledo Lucas County Library's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

That was the public library. Since that time - the 1730s - the public library has become a lot more than books. That's why smart public relations is a must-do to keep the flow of funding going. One of the best examples of a public library which knows how to tell its story is the Toledo, Ohio Lucas County Public Library.  You bet, the public library helps drive Toledo's economy. 

2019 40

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks. The perception of public relations per se hasn't changed much since. Obviously, the term "public relations" should have been deep-sixed decades ago.

2014 69

Ghostwriters/Speechwriters - We, Too, Have To Bundle Public Relations And Marketing

Jane Genova: Speechwriter - Ghostwriter

Communications pros worth their salt had always recognized that getting results for clients mandated integrating the tactics of public relations and marketing.

2015 56

Packaging: Without it, most good ideas wither

Jane Genova: Speechwriter - Ghostwriter

The gift industry taught us the power of packaging.  Shoppers leave the store euphoric to be carrying that package in their hands. Yet, too many would-be influentials are ignoring the mandate that they have to package their ideas into what will get the right attention.

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

" What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS. So, how can the AMA HANDBOOK OF PUBLIC RELATIONS be turned around?    Here are some recommendations derived from what worked splendidly in positioning, packaging and promoting the RI lead paint trial, territory I came to own.    Among others, THE NEW YORK TIMES, CRAIG'S, PLAIN-DEALER, LEGAL NEWSLINE, and PUBLIC NUISANCE interviewed me. 

Halloween 2019 - 5 Best Costumes for Public Relations Representatives

Jane Genova: Speechwriter - Ghostwriter

That's especially the situation for public relations representatives. After all, your business is the magic of positioning and packaging.  Family-free, Halloween is the most loved holiday in America.

2019 56

Economy Just Climbing Out of Grave: Public Relations Society Boosts BigWigs' Compensation

Jane Genova: Speechwriter - Ghostwriter

  Yet, as the Public Relations Sociey's 990 IRS tax return for 2011 reports - data provided here - the compensation for some BigWigs was boosted. During The economy was just climbing out of the grave in 2011 and its vital signs remained precarious. 

PR Agencies - Beward How You Position/Packages Clients' Reward Programs

Jane Genova: Speechwriter - Ghostwriter

And that's exactly why public relations firms come under scrutiny when a client's rewards program is slapped with a lawsuit, as with Staples. Rewards programs have become a standard marketing tactic.

Those Cover Letters: Packaging Yourself for Success in 2014

Jane Genova: Speechwriter - Ghostwriter

Cover letters are all about packaging yourself.  The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are  the best fit.  Have the public relations anticipate dealing with more satisfied clients, less upset ones.

2014 61

Jill Abramson Admits Plagiarism But Positions and Packages It As "Unintentional" (yeah, I'll tell that to cop stopping me for speeding)

Jane Genova: Speechwriter - Ghostwriter

When I taught freshman composition at a university in Michigan and public relations communications at one in Connecticut, students suspected of stealing content from other authors didn't pull arrogant theatrics like this.

2019 56

John Dowd - Voice Crying Out for a Public Relations Pro or, a Better One

Jane Genova: Speechwriter - Ghostwriter

John Dowd needs his own public relations representative. news it will be positioned and packaged as yet another "bombshell" in the Trump Administration.   careers Content-provider Current Affairs Games Intuitive Personal Musings Politics Public Speaking Values

2018 52

Hill + Knowlton Strategies Cuts 5% of Global Staff - Companies Treat Professional Services as "Discretionary Spending"

Jane Genova: Speechwriter - Ghostwriter

This is the era of public relations. It's commercial suicide to go out there without carefully positioning and packaging a message and continually developing a social brand.   Yet, the public relations industry is also in play because of COVID-19.

2020 52

Apple VP of Communications Steve Dowling Leaving at End of October

Jane Genova: Speechwriter - Ghostwriter

Essentially that's howSteve Dowling, who has headed Apple's communications for five years, positioned and packaged his decision to leave.   Before his current leadership position, Dowling headed Apple's corporate public relations. It's time.

2019 56

COVID-19 Puts PR Agencies into Their Own Crisis - Through the Glassdoor at the Dilenschneider Group

Jane Genova: Speechwriter - Ghostwriter

"One prominent recruiter, who described the agency world as 'shot,' said at this point 'people aren't even looking, just saying they were laid off, salary cut, wait to see unemployment packages.'" 

2020 56

Poppy Harlow - Platform For Rest Of Us To Forgive Ourselves For Media Mishaps

Jane Genova: Speechwriter - Ghostwriter

Soon enough, if CNN public relations positions and packages this right, audiences will also forget - quickly. Those include all the public relations pros who could have been more effective in putting together the memes and social media for the lead paint state litigation.

2015 56

Donald J. Tobias - When Lawyers Think Like Lawyers

Jane Genova: Speechwriter - Ghostwriter

The reality is this: Reputation restoration is the job for a public relations firm, not the legal system. A skilled public relations team could create the strategy and tactics to position and package that review as downright irrelevant. Donald J.

2016 56

The New York Times - Journalist Layoffs Likely In December 2014

Jane Genova: Speechwriter - Ghostwriter

Given the shrinking market for journalists, it's also no surprise that, so far, only about 29 took the voluntary buyout packages.   At one time, those journalists would be sought after by public relations agencies.

2014 65

The Future of Work Has Arrived with COVID-19 - Bank on Accelerated Rate of Automation (robots don't get sick)

Jane Genova: Speechwriter - Ghostwriter

For public relations reasons, there will also be added post-COVID-19 some humans. One might position and package the issues involved as massive discrimination against the human workforce. " robots are not susceptible to the virus.

2020 52

Layoffs in Corporate Compliance Departments Could Set Stage for Uptick in Whistleblowing

Jane Genova: Speechwriter - Ghostwriter

Restoring those brands could boost the assignments available for public relations agencies. Exactly the right positioning and packaging for your messaging. "Corporate compliance departments are finding themselves in the crosshairs of corporate cost-cutters …"  - Kristin Broughton, The Wall Street Journal , May 25, 2020.

2020 43

Banished: Perella Weinberg Folks Can No Longer Eat in Weil Gotshal's Cafeteria Overlooking Central Park

Jane Genova: Speechwriter - Ghostwriter

The reason, some might speculate, was the whole botched pay packages for Perella bankers by the law firm. Ending the arrangement was probably a lousy public relations move.

2019 52

Power Players at Work - Does Threat of Financial Penalties Just Make Them Smirk?

Jane Genova: Speechwriter - Ghostwriter

  Public shaming doesn't seem all that effective either in preventing alleged misconduct. But, the combined package of brandname lawyers and brandname public relations representatives can cast doubt on any dark narrative being put put out there by the opposition.  He could hire the public relations help to shape his narrative. Law firms Jones Day and DLA Piper are high profile in the media for alleged bad behavior by its power players. 

2019 40

Marriage as Possible Machiavellian Move - Elizabeth Holmes

Jane Genova: Speechwriter - Ghostwriter

  If that rumor is verified then it's possible that Holmes could show up for her trial pregnant or positioned and packaged by public relations experts as a loving mother. Kleiner Perkins" will Silicon Valley's dirty laundry be exposed to public view.

2019 52

Uber Pushes Back Against NYC City Council Transportation Committee

Jane Genova: Speechwriter - Ghostwriter

Globally, Uber positions and packages itself as the creator of good middle-class jobs of the little guy - and woman. Much of its public relations touts how many more drivers will be hired in the near or longer-term future.

2015 65

The Royals - Bring in Top PR Firm Specializing in Tourism, Then Shut Down the Institution

Jane Genova: Speechwriter - Ghostwriter

But the UK has long been positioned and packaged as jam-packed with things to see and experiences to be had. And, bring in a top public relations firm specializing in tourism.

2019 52