INDUSTRY INSIGHTS YOUR PEERS ARE READING
I created a package for my Multimedia CDs and Ebooks on CD that has a super high perceived value and was designed so that people would keep it VERY HANDY. The package is a very nice CD case that holds 12 CDs. Having your name in front of people more often gives you a better chance of being hired. Here's a way that I do it. Even with the biggest CD purchase I have, I would only use about 8 of the available CD slots. For most purchases I only use two of the slots. MORE
Rewards programs have become a standard marketing tactic. So important have they become that companies such as credit card providers will use them as a key competitive differential. They They often are promoted more prominently than other features. MORE
The only time I have run across a genuine thought leader was by the dumpster near the package store. The best part of going to work, at least here in the Southwest, is that no one in our unit is a thought leader. Or aspires to become that. MORE
Thanks in large part to superlawyer David Boies, former super hedgefund tycoon - Steve Cohen - is back in business. Boies helped negotiate Cohen's agreement with the SEC that allowed him, after a two-year ban, to again accept funds from outside investors. MORE
While the tension is lessening just a little, Chief Strauss comes over with an unasked-for retirement package. Deep sadness hangs over both Aaron Hotchner and the rest of the FBI team on "Criminal Minds." " Tonight the episode opens at Haley's funeral. Hotchner delivers a poignant eulogy. Then he takes a time-out to be home with his son Jack. MORE
My hubby, a marketing manager and buyer for a specialty foods store, was visited by a vendor with a new product, a product that is similar to other products in its category, except for one thing: the size of the packaging, which is a good 1-2 inches taller than the other packaging in the category. MORE
Today is the deadline for newsroom employees at The New York Times to accept the buyout package. Among the approximately 30 who have are Floyd Norris, long-term business columnist, and David Firestone, member of the editorial board. Here is the coverage by Kevin McCauley in Odwyerpr.com. MORE
Specifically, the visual package you present. Let''s look at the components of your visual package and examine how your audience interprets some of the things they might see. Then you can be sure that your visual package is not undermining your message but rather enhancing it. MORE
My Introductory Public Speaking Coaching Package , at 15% off (it's customary for the buena mano to receive a discount for being the first customer of the day) ? "Buena mano" is a term used in the Philippines to describe the first business transaction or customer of the day. MORE
Uncategorized presentation training workshop public speaking workshop MORE
Speakers, thought leaders, and authors might adopt the positioning and packaging of post cool. A new concept is entering the mainstream mindset: post cool. That's coming via Mark Zuckerberg's conversation with THE ATLANTIC, reports TECH CRUNCH. MORE
The Daily Mail reports that the Democrats are still at it. That is, they are justifying why it was a Hillary loss in Campaign 2016 versus a landslide win. Essentially, the explanation top Hillary aide, Karen Finney, provides on CNN was to leverage the platitude of the "Perfect Storm." MORE
"Don't cite so many books. People don't read books any more." " Ironically, that's what a medical doctor told me. I was ghostwriting a book on an alternative therapy for her. MORE
No surprise, raw sexuality doesn't sell, at least with the sophisticated and Generation Z. For one thing, as Mallory Schlossberg explains in BusinessInsider , it's overused. MORE
With global attention on whether Hillary Clinton (prototype of The Good Wife) will run for president, the timing is right for Monica Lewinsky to hit the speaking circuit. That is, if she frames her message as A Woman All-Grown-Up. MORE
The challenge is how to position and package those side hustles (yes, plural) so not to risk the day job or core business. Once unthinkable (or, at least kept under wraps) in professional life was The Side Hustle. The attention was to be focused totally on the day job. MORE
Following up on the post about what's considered proper appearance for a speaker, Lee Potts sent me a link to this article, " What Sneakers Say About Your Soul." Once again, the comments add depth and spice to the discussion, so don't skip them! MORE
WalMart has turned online grocery delivery into an interesting hybrid. In Denver, reports Sarah Perez in Tech Crunch, the retailer is piloting a version through which customers can order groceries online. MORE
This holiday season, we all might wind up with less packaging to open and less trash to deposit in landfills. And then, of course, the safety and loss prevention people get their say – before the packaging gets finalized. MORE
Meanwhile, we can observe how the jobs creation narrative is being positioned and packaged in general and figure out how we can do that more effectively for clients. Politico confirms it: The jobs creation narrative is what large corporations are preparing for the Trump Administration. MORE
My Introductory Public Speaking Coaching Package , at 15% off (it's customary for the buena mano to receive a discount for being the first customer of the day) ? Download audio here. MORE
Lee Potts, over at Breaking Murphy's Law , pointed out this interesting post on Strategic Guy 's blog about a presentation gone wrong due to the speaker's appearance and alleged lack of preparation. MORE
The sweet spot in pitching to a prospect for a book to be ghostwritten is to frame that as a total package. Yes, we pitch the package. In this fast-changing world of how books are published, distributed, and promoted, clients are confused. MORE
Intuitively, many of us suspected two things about gun violence. One hunch was that it was contagious. X finds out Y mowed down 10 in a bar. X decides to leverage that tactic to right an assumed wrong. MORE
What made Don Draper such a compelling character when "Mad Men" was new was the complexity of his demons. This was no ordinary screwed up suit from the 1960s. There was his whore of a mother. The identity he stole. MORE
There's a lot to be gained from re-packaging ourselves as something else, that is after we get on the other side of the brutal process. We're hearing so much about the transformative effect of adversity. Think Mark Matousek's "When You're Falling, Dive" and Pema Chodron's "The Wisdom of No Escape." " That's because there's plenty of adversity around, especially in professional life. MORE
Presentation-Process sells packages of diagrams for PowerPoint. They have just started a contest for the best original diagrams. You also write a tutorial to explain how to create the diagram. There will be prizes for: Best Visual Concept. Best Visual Design. Most Popular Entry. MORE
Uncategorized Abortion anti-abortion michigan MORE
Every businessperson knows the game: We are supposed to leverage the holiday season to get our brandname in front prospects and current clients and enhance organizational goodwill. The growing impediment is that this is the era of over-communications. MORE
Therefore, in college, to motivate students to invest themselves in writing, the message should be positioned and packaged as: This is a critical tool. In freshman composition in college, somehow we got the message that if we got good at expository prose, we could become - wow - a writer. MORE
Lee has created a bold Holiday Stimulus Package for couples who feel they are in, or close to being in, sexless marriages or who need a little more variety in their erotic lives. Lee’s Holiday Stimulus Package includes four scripts designed to help couples invest whole-heartedly in their sexual lives. Seductress T. MORE
Among the musts are positioning and packaging your persona and presentation to fit with the audience. Shark Tank. Y Combinator. Selling to Amazon. Finding a job after being laid off by Zenefits. Success happens through marketing. Not necessarily the brilliance of innovation. MORE
And the reason it had occurred to me is that in the past three months I have been focused on how I package my marketing materials. I had decided to try creative comprehensive packaging because pushing had set me up for exploitation. My package was all that I needed. MORE
Uncategorized presentation training workshop presenttion skills workshop public speaking skills workshop public speaking workshop MORE
Remember when the pioneer founders of startups in the sharing economy were hailed as progressive visionaries? They were touted as the game-changers making everything from lodging in another city to a taxi ride more affordable, thanks to technology. That was then. MORE
Cover letters are all about packaging yourself. The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are the best fit. Packaging is an art, not a science. MORE
They come to coaching to figure out how to position and package themselves to become more marketable. "Nearly half of Americans have less than $10,000 stashed away for retirement, according to a report by GoBankingRates." MORE
Uncategorized Media Training media training workshops MORE
My hubby, a marketing manager and buyer for a specialty foods store, was visited by a vendor with a new product, a product that is similar to other products in its category, except for one thing: the size of the packaging, which is a good 1-2 inches taller than the other packaging in the category. MORE
We could all write a rant, package it as a book, about what organizations didn't sit right with us. Agents, publishers and even seasoned ghostwriters like myself know the strategies and tactics for creating a book which will sell. MORE
What players in the niche have to do is what all marketers of mature whatevers have to do: Position and package the services and products aligned with demand. MORE
It might be in your self-interest not to wait for a "package," but to recycle skills and experience now for another career path. " They plan to hang around for the package and then look for a job. MORE
But no fool, we want that parody packaged safely. Sure, this is the era of parody. In fact, mocking our opponent, a point of view, or a practice can be a lethal weapon. So, it was a mistake for Mocker-in-Chief Stephen Colbert to bring his signature approach from "The Colbert Report" into the Congress. Few found it effective, never mind a good fit. MORE
The gift industry taught us the power of packaging. Shoppers leave the store euphoric to be carrying that package in their hands. Yet, too many would-be influentials are ignoring the mandate that they have to package their ideas into what will get the right attention. MORE
Packager Related Topics 
Professionally Speaking...
APRIL 29, 2014
Specifically, the visual package you present. Let''s look at the components of your visual package and examine how your audience interprets some of the things they might see. Then you can be sure that your visual package is not undermining your message but rather enhancing it.
Speak Schmeak
APRIL 18, 2012
My hubby, a marketing manager and buyer for a specialty foods store, was visited by a vendor with a new product, a product that is similar to other products in its category, except for one thing: the size of the packaging, which is a good 1-2 inches taller than the other packaging in the category.
Jane Genova: Speechwriter - Ghostwriter
JUNE 19, 2018
The challenge is how to position and package those side hustles (yes, plural) so not to risk the day job or core business. Once unthinkable (or, at least kept under wraps) in professional life was The Side Hustle. The attention was to be focused totally on the day job.
Speak Schmeak
NOVEMBER 18, 2008
Lee Potts, over at Breaking Murphy's Law , pointed out this interesting post on Strategic Guy 's blog about a presentation gone wrong due to the speaker's appearance and alleged lack of preparation.
Speak Schmeak
APRIL 18, 2012
My hubby, a marketing manager and buyer for a specialty foods store, was visited by a vendor with a new product, a product that is similar to other products in its category, except for one thing: the size of the packaging, which is a good 1-2 inches taller than the other packaging in the category.
PowerPoint Tips
MAY 24, 2012
Presentation-Process sells packages of diagrams for PowerPoint. They have just started a contest for the best original diagrams. You also write a tutorial to explain how to create the diagram. There will be prizes for: Best Visual Concept. Best Visual Design. Most Popular Entry.
Speak Schmeak
NOVEMBER 20, 2008
Following up on the post about what's considered proper appearance for a speaker, Lee Potts sent me a link to this article, " What Sneakers Say About Your Soul." Once again, the comments add depth and spice to the discussion, so don't skip them!
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 2, 2018
Thanks in large part to superlawyer David Boies, former super hedgefund tycoon - Steve Cohen - is back in business. Boies helped negotiate Cohen's agreement with the SEC that allowed him, after a two-year ban, to again accept funds from outside investors.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 11, 2013
And the reason it had occurred to me is that in the past three months I have been focused on how I package my marketing materials. I had decided to try creative comprehensive packaging because pushing had set me up for exploitation. My package was all that I needed.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 31, 2016
Meanwhile, we can observe how the jobs creation narrative is being positioned and packaged in general and figure out how we can do that more effectively for clients. Politico confirms it: The jobs creation narrative is what large corporations are preparing for the Trump Administration.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 28, 2013
The sweet spot in pitching to a prospect for a book to be ghostwritten is to frame that as a total package. Yes, we pitch the package. In this fast-changing world of how books are published, distributed, and promoted, clients are confused.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 22, 2011
This holiday season, we all might wind up with less packaging to open and less trash to deposit in landfills. And then, of course, the safety and loss prevention people get their say – before the packaging gets finalized.
Jane Genova: Speechwriter - Ghostwriter
MAY 14, 2018
It might be in your self-interest not to wait for a "package," but to recycle skills and experience now for another career path. " They plan to hang around for the package and then look for a job.
Jane Genova: Speechwriter - Ghostwriter
MAY 13, 2015
The only time I have run across a genuine thought leader was by the dumpster near the package store. The best part of going to work, at least here in the Southwest, is that no one in our unit is a thought leader. Or aspires to become that.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 1, 2017
The Daily Mail reports that the Democrats are still at it. That is, they are justifying why it was a Hillary loss in Campaign 2016 versus a landslide win. Essentially, the explanation top Hillary aide, Karen Finney, provides on CNN was to leverage the platitude of the "Perfect Storm."
Speak Schmeak
DECEMBER 21, 2009
My Introductory Public Speaking Coaching Package , at 15% off (it's customary for the buena mano to receive a discount for being the first customer of the day) ? Download audio here.
Speak Schmeak
DECEMBER 21, 2009
My Introductory Public Speaking Coaching Package , at 15% off (it's customary for the buena mano to receive a discount for being the first customer of the day) ? "Buena mano" is a term used in the Philippines to describe the first business transaction or customer of the day.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 29, 2014
WalMart has turned online grocery delivery into an interesting hybrid. In Denver, reports Sarah Perez in Tech Crunch, the retailer is piloting a version through which customers can order groceries online.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 11, 2017
Rewards programs have become a standard marketing tactic. So important have they become that companies such as credit card providers will use them as a key competitive differential. They They often are promoted more prominently than other features.
Jane Genova: Speechwriter - Ghostwriter
MARCH 16, 2018
They come to coaching to figure out how to position and package themselves to become more marketable. "Nearly half of Americans have less than $10,000 stashed away for retirement, according to a report by GoBankingRates."
Jane Genova: Speechwriter - Ghostwriter
MARCH 16, 2018
"Don't cite so many books. People don't read books any more." " Ironically, that's what a medical doctor told me. I was ghostwriting a book on an alternative therapy for her.
TJ Walker Interactive
OCTOBER 4, 2013
Uncategorized Media Training media training workshops
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 19, 2013
Cover letters are all about packaging yourself. The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are the best fit. Packaging is an art, not a science.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 19, 2013
Speakers, thought leaders, and authors might adopt the positioning and packaging of post cool. A new concept is entering the mainstream mindset: post cool. That's coming via Mark Zuckerberg's conversation with THE ATLANTIC, reports TECH CRUNCH.
Jane Genova: Speechwriter - Ghostwriter
JUNE 25, 2014
What players in the niche have to do is what all marketers of mature whatevers have to do: Position and package the services and products aligned with demand.
TJ Walker Interactive
DECEMBER 7, 2012
Uncategorized Abortion anti-abortion michigan
Jane Genova: Speechwriter - Ghostwriter
MARCH 15, 2017
Among the musts are positioning and packaging your persona and presentation to fit with the audience. Shark Tank. Y Combinator. Selling to Amazon. Finding a job after being laid off by Zenefits. Success happens through marketing. Not necessarily the brilliance of innovation.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 1, 2014
Today is the deadline for newsroom employees at The New York Times to accept the buyout package. Among the approximately 30 who have are Floyd Norris, long-term business columnist, and David Firestone, member of the editorial board. Here is the coverage by Kevin McCauley in Odwyerpr.com.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 5, 2016
Every businessperson knows the game: We are supposed to leverage the holiday season to get our brandname in front prospects and current clients and enhance organizational goodwill. The growing impediment is that this is the era of over-communications.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 21, 2016
Therefore, in college, to motivate students to invest themselves in writing, the message should be positioned and packaged as: This is a critical tool. In freshman composition in college, somehow we got the message that if we got good at expository prose, we could become - wow - a writer.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 8, 2015
No surprise, raw sexuality doesn't sell, at least with the sophisticated and Generation Z. For one thing, as Mallory Schlossberg explains in BusinessInsider , it's overused.
Great Public Speaking
JULY 29, 2009
I created a package for my Multimedia CDs and Ebooks on CD that has a super high perceived value and was designed so that people would keep it VERY HANDY. The package is a very nice CD case that holds 12 CDs. Having your name in front of people more often gives you a better chance of being hired. Here's a way that I do it. Even with the biggest CD purchase I have, I would only use about 8 of the available CD slots. For most purchases I only use two of the slots.
TJ Walker Interactive
OCTOBER 4, 2013
Uncategorized presentation training workshop presenttion skills workshop public speaking skills workshop public speaking workshop
TJ Walker Interactive
OCTOBER 4, 2013
Uncategorized presentation training workshop public speaking workshop
Jane Genova: Speechwriter - Ghostwriter
AUGUST 6, 2016
Intuitively, many of us suspected two things about gun violence. One hunch was that it was contagious. X finds out Y mowed down 10 in a bar. X decides to leverage that tactic to right an assumed wrong.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 25, 2010
But no fool, we want that parody packaged safely. Sure, this is the era of parody. In fact, mocking our opponent, a point of view, or a practice can be a lethal weapon. So, it was a mistake for Mocker-in-Chief Stephen Colbert to bring his signature approach from "The Colbert Report" into the Congress. Few found it effective, never mind a good fit.
Jane Genova: Speechwriter - Ghostwriter
JUNE 24, 2013
What made Don Draper such a compelling character when "Mad Men" was new was the complexity of his demons. This was no ordinary screwed up suit from the 1960s. There was his whore of a mother. The identity he stole.
Six-Figure Freelancer Blog
DECEMBER 9, 2009
Lee has created a bold Holiday Stimulus Package for couples who feel they are in, or close to being in, sexless marriages or who need a little more variety in their erotic lives. Lee’s Holiday Stimulus Package includes four scripts designed to help couples invest whole-heartedly in their sexual lives. Seductress T.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 15, 2014
With global attention on whether Hillary Clinton (prototype of The Good Wife) will run for president, the timing is right for Monica Lewinsky to hit the speaking circuit. That is, if she frames her message as A Woman All-Grown-Up.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 9, 2015
Remember when the pioneer founders of startups in the sharing economy were hailed as progressive visionaries? They were touted as the game-changers making everything from lodging in another city to a taxi ride more affordable, thanks to technology. That was then.
Jane Genova: Speechwriter - Ghostwriter
APRIL 6, 2014
We could all write a rant, package it as a book, about what organizations didn't sit right with us. Agents, publishers and even seasoned ghostwriters like myself know the strategies and tactics for creating a book which will sell.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 9, 2009
While the tension is lessening just a little, Chief Strauss comes over with an unasked-for retirement package. Deep sadness hangs over both Aaron Hotchner and the rest of the FBI team on "Criminal Minds." " Tonight the episode opens at Haley's funeral. Hotchner delivers a poignant eulogy. Then he takes a time-out to be home with his son Jack.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 12, 2010
There's a lot to be gained from re-packaging ourselves as something else, that is after we get on the other side of the brutal process. We're hearing so much about the transformative effect of adversity. Think Mark Matousek's "When You're Falling, Dive" and Pema Chodron's "The Wisdom of No Escape." " That's because there's plenty of adversity around, especially in professional life.
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