Your Visual Package: What The Audience Sees

Professionally Speaking...

Specifically, the visual package you present. Let''s look at the components of your visual package and examine how your audience interprets some of the things they might see. Then you can be sure that your visual package is not undermining your message but rather enhancing it.

Make the product unique, not the packaging

Speak Schmeak

My hubby, a marketing manager and buyer for a specialty foods store, was visited by a vendor with a new product, a product that is similar to other products in its category, except for one thing: the size of the packaging, which is a good 1-2 inches taller than the other packaging in the category.

Brand Challenge: Positioning and Packaging Side Hustles

Jane Genova: Speechwriter - Ghostwriter

The challenge is how to position and package those side hustles (yes, plural) so not to risk the day job or core business.  Once unthinkable (or, at least kept under wraps) in professional life was The Side Hustle. The attention was to be focused totally on the day job.

How's your packaging?

Speak Schmeak

Lee Potts, over at Breaking Murphy's Law , pointed out this interesting post on Strategic Guy 's blog about a presentation gone wrong due to the speaker's appearance and alleged lack of preparation.

Make the product unique, not the packaging

Speak Schmeak

My hubby, a marketing manager and buyer for a specialty foods store, was visited by a vendor with a new product, a product that is similar to other products in its category, except for one thing: the size of the packaging, which is a good 1-2 inches taller than the other packaging in the category.

Ecommerce - Will It Be Derailed by Porch Package Theft?

Jane Genova: Speechwriter - Ghostwriter

  USA Today , as are so many media outlets, presents this problem: the growth of porch package theft. Despite that supposed precaution, the package will be stolen.  The dark side of human nature, not technology, could derail the potential of ecommerce. 

Enter Presentation-Process’ diagram contest and win diagram packages

PowerPoint Tips

Presentation-Process sells packages of diagrams for PowerPoint. They have just started a contest for the best original diagrams. You also write a tutorial to explain how to create the diagram. There will be prizes for: Best Visual Concept. Best Visual Design. Most Popular Entry.

Packaging: Without it, most good ideas wither

Jane Genova: Speechwriter - Ghostwriter

The gift industry taught us the power of packaging.  Shoppers leave the store euphoric to be carrying that package in their hands. Yet, too many would-be influentials are ignoring the mandate that they have to package their ideas into what will get the right attention.

Drudge Has 10-Subject Headline Positioning and Packaging Mueller Report as Donald Trump Win

Jane Genova: Speechwriter - Ghostwriter

As with all entities, it's mostly a matter how the findings are positioned and packaged. If you click on the influential Drudge Report right now, you will read an amazing 10-subject headline. It kicks off with this: TRUMP WINS!

2019 56

Getting Executive Communications Assignments: Package, don't push

Jane Genova: Speechwriter - Ghostwriter

 And the reason it had occurred to me is that in the past three months I have been focused on how I package my marketing materials. I had decided to try creative comprehensive packaging because pushing had set me up for exploitation.  My package was all that I needed. 

Point72 - Not the Way to Position and Package Hedgefund Brand

Jane Genova: Speechwriter - Ghostwriter

Thanks in large part to superlawyer David Boies, former super hedgefund tycoon - Steve Cohen - is back in business. Boies helped negotiate Cohen's agreement with the SEC that allowed him, after a two-year ban, to again accept funds from outside investors.

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

Sure, homeowners have the option to sell their homes themselves, without any middleman - that is, the licensed real estate broker who charges a commission of about 6%. Or, they can contract with non-traditional brokers for a lower fee. But, most homeowners will go with the status quo.

2019 52

Ghostwriting Books: Pitch package to prospect

Jane Genova: Speechwriter - Ghostwriter

The sweet spot in pitching to a prospect for a book to be ghostwritten is to frame that as a total package.  Yes, we pitch the package.  In this fast-changing world of how books are published, distributed, and promoted, clients are confused.

Jobs Creation Narrative - Positioning/Packaging It for Trumpism

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, we can observe how the jobs creation narrative is being positioned and packaged in general and figure out how we can do that more effectively for clients. Politico  confirms it: The jobs creation narrative is what large corporations are preparing for the Trump Administration.

2016 56

Holidays 2011 - Less Packaging, Finally

Jane Genova: Speechwriter - Ghostwriter

This holiday season, we all might wind up with less packaging to open and less trash to deposit in landfills.  And then, of course, the safety and loss prevention people get their say – before the packaging gets finalized.

2011 52

Travis Fieldgrove - Seems He Was The Total Package, to Both Daughters

Jane Genova: Speechwriter - Ghostwriter

Travis Fieldgrove in serving out the last of his sentence post plea deal. After release he will not be allowed contact with his daughter-wife Samantha Kershner. The case, covered by Law & Crime , is a combo platter of sibling rivalry and fatherly (romantic) love. Kershner had asked her mother who her biological father was. That was Fieldgrove. She and he enjoyed a wholesome father-daughter for about three years. Then in September 2018, it turned sexual.

2019 40

Thought Leaders - One Is Outside The Package Store

Jane Genova: Speechwriter - Ghostwriter

The only time I have run across a genuine thought leader was by the dumpster near the package store. The best part of going to work, at least here in the Southwest, is that no one in our unit is a thought leader. Or aspires to become that.

2015 65

Be my buena mano and get a special coaching package!

Speak Schmeak

My Introductory Public Speaking Coaching Package , at 15% off (it's customary for the buena mano to receive a discount for being the first customer of the day) ? Download audio here.

Be my buena mano and get a special coaching package!

Speak Schmeak

My Introductory Public Speaking Coaching Package , at 15% off (it's customary for the buena mano to receive a discount for being the first customer of the day) ? "Buena mano" is a term used in the Philippines to describe the first business transaction or customer of the day.

Hybrids: Package services, giving clients/customers choices

Jane Genova: Speechwriter - Ghostwriter

WalMart has turned online grocery delivery into an interesting hybrid.   In Denver, reports Sarah Perez in Tech Crunch, the retailer is piloting a version through which customers can order groceries online.

Daily Mail - Dems Position/Package Hillary Loss As "Perfect Storm"

Jane Genova: Speechwriter - Ghostwriter

The Daily Mail reports that the Democrats are still at it. That is, they are justifying why it was a Hillary loss in Campaign 2016 versus a landslide win. Essentially, the explanation top Hillary aide, Karen Finney, provides on CNN was to leverage the platitude of the "Perfect Storm."

Mail 56

PR Agencies - Beward How You Position/Packages Clients' Reward Programs

Jane Genova: Speechwriter - Ghostwriter

Rewards programs have become a standard marketing tactic. So important have they become that companies such as credit card providers will use them as a key competitive differential. They  They often are promoted more prominently than other features.

The Salt Lake Tribune Cuts 1/3rd Newsroom - Should the Rest Hang Around for a Package?

Jane Genova: Speechwriter - Ghostwriter

It might be in your self-interest not to wait for a "package," but to recycle skills and experience now for another career path. " They plan to hang around for the package and then look for a job.

2018 52

"Retirement" - Has That Been Story Line Positioned and Packaged by Financial Services Industry?

Jane Genova: Speechwriter - Ghostwriter

They come to coaching to figure out how to position and package themselves to become more marketable.  "Nearly half of Americans have less than $10,000 stashed away for retirement, according to a report by GoBankingRates." 

2018 52

Basic Media Training Package | Media Training

TJ Walker Interactive

Uncategorized Media Training media training workshops

Those Cover Letters: Packaging Yourself for Success in 2014

Jane Genova: Speechwriter - Ghostwriter

Cover letters are all about packaging yourself.  The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are  the best fit.   Packaging is an art, not a science.

2014 61

Speakers, Thought Leaders, Authors: Advantages of "post cool" positioning/packaging

Jane Genova: Speechwriter - Ghostwriter

Speakers, thought leaders, and authors might adopt the positioning and packaging of post cool. A new concept is entering the mainstream mindset: post cool.  That's coming via Mark Zuckerberg's conversation with THE ATLANTIC, reports TECH CRUNCH.

Post-Book Era - Long Form, Substance, Thought Leadership All Back, But Not Necessarily Packaged as Books

Jane Genova: Speechwriter - Ghostwriter

"Don't cite so many books. People don't read books any more." " Ironically, that's what a medical doctor told me. I was ghostwriting a book on an alternative therapy for her.

2018 52

Spirituality Niche: Glut Market Demands Pragmatic Positioning/Packaging

Jane Genova: Speechwriter - Ghostwriter

  What players in the niche have to do is what all marketers of mature whatevers have to do: Position and package the services and products aligned with demand.

2014 56

Michigan Abortion Legislation Package Moves Forward

TJ Walker Interactive

Uncategorized Abortion anti-abortion michigan

STEM Is Everything - But Marketing Know-How Is What Positions & Packages the Everything

Jane Genova: Speechwriter - Ghostwriter

  Among the musts are positioning and packaging your persona and presentation to fit with the audience. Shark Tank. Y Combinator. Selling to Amazon. Finding a job after being laid off by Zenefits. Success happens through marketing. Not necessarily the brilliance of innovation.

2017 52

Floyd Norris, David Firestone - Among The 30 Accepting NYT Buyout Package

Jane Genova: Speechwriter - Ghostwriter

Today is the deadline for newsroom employees at The New York Times to accept the buyout package. Among the approximately 30 who have are Floyd Norris, long-term business columnist, and David Firestone, member of the editorial board. Here is the coverage by Kevin McCauley in Odwyerpr.com.

2014 65

Jill Abramson Admits Plagiarism But Positions and Packages It As "Unintentional" (yeah, I'll tell that to cop stopping me for speeding)

Jane Genova: Speechwriter - Ghostwriter

Question: When is plagiarism not a serious violation of ethics - and law? Answer: When former big cheese at The New York Times Jill Abramson says it isn't. And, she said it isn't to the New York Post.

2019 56

'Tis Season for Over-Communication - 5 Tips for Positioning/Packaging Expressions of Goodwill

Jane Genova: Speechwriter - Ghostwriter

Every businessperson knows the game: We are supposed to leverage the holiday season to get our brandname in front prospects and current clients and enhance organizational goodwill. The growing impediment is that this is the era of over-communications.

2016 56

Writing - Positioning & packaging it in education as a tool, not career path

Jane Genova: Speechwriter - Ghostwriter

Therefore, in college, to motivate students to invest themselves in writing, the message should be positioned and packaged as: This is a critical tool. In freshman composition in college, somehow we got the message that if we got good at expository prose, we could become - wow - a writer.

2016 56

Branding & Shift In Positioning/Packaging Sexuality - Shakespeare As Chief Marketing Officer

Jane Genova: Speechwriter - Ghostwriter

No surprise, raw sexuality doesn't sell, at least with the sophisticated and Generation Z. For one thing, as Mallory Schlossberg explains in BusinessInsider , it's overused.

2015 65

Public Speaking Tips: Useful Packaging

Great Public Speaking

I created a package for my Multimedia CDs and Ebooks on CD that has a super high perceived value and was designed so that people would keep it VERY HANDY. The package is a very nice CD case that holds 12 CDs. Having your name in front of people more often gives you a better chance of being hired. Here's a way that I do it. Even with the biggest CD purchase I have, I would only use about 8 of the available CD slots. For most purchases I only use two of the slots.

Basic Package Presentation Training Workshop | Public Speaking Training

TJ Walker Interactive

Uncategorized presentation training workshop presenttion skills workshop public speaking skills workshop public speaking workshop

Basic Package Presentation Training Workshop | Public Speaking Training

TJ Walker Interactive

Uncategorized presentation training workshop public speaking workshop

We want our parody packaged safety

Jane Genova: Speechwriter - Ghostwriter

  But no fool, we want that parody packaged safely.  Sure, this is the era of parody.    In fact, mocking our opponent, a point of view, or a practice can be a lethal weapon.    So, it was a mistake for Mocker-in-Chief Stephen Colbert to bring his signature approach from "The Colbert Report" into the Congress.    Few found it effective, never mind a good fit.

"Mad Men" - Too simple to package Don Draper as alcoholic

Jane Genova: Speechwriter - Ghostwriter

What made Don Draper such a compelling character when "Mad Men" was new was the complexity of his demons.  This was no ordinary screwed up suit from the 1960s.   There was his whore of a mother.  The identity he stole.

Gun Violence - Yes, Media Can Prevent Positioning/Packaging Shooters as Anti-Heroes

Jane Genova: Speechwriter - Ghostwriter

Intuitively, many of us suspected two things about gun violence. One hunch was that it was contagious. X finds out Y mowed down 10 in a bar. X decides to leverage that tactic to right an assumed wrong.

2016 52

Erotic Holiday Stimulus Package for Couples Available

Six-Figure Freelancer Blog

Lee has created a bold Holiday Stimulus Package for couples who feel they are in, or close to being in, sexless marriages or who need a little more variety in their erotic lives. Lee’s Holiday Stimulus Package includes four scripts designed to help couples invest whole-heartedly in their sexual lives. Seductress T.