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Make the product unique, not the packaging

Speak Schmeak

My hubby, a marketing manager and buyer for a specialty foods store, was visited by a vendor with a new product, a product that is similar to other products in its category, except for one thing: the size of the packaging, which is a good 1-2 inches taller than the other packaging in the category.

Enter Presentation-Process’ diagram contest and win diagram packages

PowerPoint Tips

Presentation-Process sells packages of diagrams for PowerPoint. They have just started a contest for the best original diagrams. You also write a tutorial to explain how to create the diagram. There will be prizes for: Best Visual Concept. Best Visual Design. Most Popular Entry.

STEM Is Everything - But Marketing Know-How Is What Positions & Packages the Everything

Jane Genova: Speechwriter - Ghostwriter

  Among the musts are positioning and packaging your persona and presentation to fit with the audience. Shark Tank. Y Combinator. Selling to Amazon. Finding a job after being laid off by Zenefits. Success happens through marketing. Not necessarily the brilliance of innovation.

Your Visual Package: What The Audience Sees

Professionally Speaking...

Specifically, the visual package you present. Let''s look at the components of your visual package and examine how your audience interprets some of the things they might see. Then you can be sure that your visual package is not undermining your message but rather enhancing it.

Make the product unique, not the packaging

Speak Schmeak

My hubby, a marketing manager and buyer for a specialty foods store, was visited by a vendor with a new product, a product that is similar to other products in its category, except for one thing: the size of the packaging, which is a good 1-2 inches taller than the other packaging in the category.

PR Agencies - Beward How You Position/Packages Clients' Reward Programs

Jane Genova: Speechwriter - Ghostwriter

Rewards programs have become a standard marketing tactic. So important have they become that companies such as credit card providers will use them as a key competitive differential. They  They often are promoted more prominently than other features.

Daily Mail - Dems Position/Package Hillary Loss As "Perfect Storm"

Jane Genova: Speechwriter - Ghostwriter

The Daily Mail reports that the Democrats are still at it. That is, they are justifying why it was a Hillary loss in Campaign 2016 versus a landslide win. Essentially, the explanation top Hillary aide, Karen Finney, provides on CNN was to leverage the platitude of the "Perfect Storm."

Holidays 2011 - Less Packaging, Finally

Jane Genova: Speechwriter - Ghostwriter

This holiday season, we all might wind up with less packaging to open and less trash to deposit in landfills.  And then, of course, the safety and loss prevention people get their say – before the packaging gets finalized.

Packaging: Without it, most good ideas wither

Jane Genova: Speechwriter - Ghostwriter

The gift industry taught us the power of packaging.  Shoppers leave the store euphoric to be carrying that package in their hands. Yet, too many would-be influentials are ignoring the mandate that they have to package their ideas into what will get the right attention.

Getting Executive Communications Assignments: Package, don't push

Jane Genova: Speechwriter - Ghostwriter

 And the reason it had occurred to me is that in the past three months I have been focused on how I package my marketing materials. I had decided to try creative comprehensive packaging because pushing had set me up for exploitation.  My package was all that I needed. 

Be my buena mano and get a special coaching package!

Speak Schmeak

My Introductory Public Speaking Coaching Package , at 15% off (it's customary for the buena mano to receive a discount for being the first customer of the day) ? Download audio here.

Be my buena mano and get a special coaching package!

Speak Schmeak

My Introductory Public Speaking Coaching Package , at 15% off (it's customary for the buena mano to receive a discount for being the first customer of the day) ? "Buena mano" is a term used in the Philippines to describe the first business transaction or customer of the day.

Ghostwriting Books: Pitch package to prospect

Jane Genova: Speechwriter - Ghostwriter

The sweet spot in pitching to a prospect for a book to be ghostwritten is to frame that as a total package.  Yes, we pitch the package.  In this fast-changing world of how books are published, distributed, and promoted, clients are confused.

Thought Leaders - One Is Outside The Package Store

Jane Genova: Speechwriter - Ghostwriter

The only time I have run across a genuine thought leader was by the dumpster near the package store. The best part of going to work, at least here in the Southwest, is that no one in our unit is a thought leader. Or aspires to become that.

Hybrids: Package services, giving clients/customers choices

Jane Genova: Speechwriter - Ghostwriter

WalMart has turned online grocery delivery into an interesting hybrid.   In Denver, reports Sarah Perez in Tech Crunch, the retailer is piloting a version through which customers can order groceries online.

Basic Media Training Package | Media Training

TJ Walker Interactive

Uncategorized Media Training media training workshops

'Tis Season for Over-Communication - 5 Tips for Positioning/Packaging Expressions of Goodwill

Jane Genova: Speechwriter - Ghostwriter

Every businessperson knows the game: We are supposed to leverage the holiday season to get our brandname in front prospects and current clients and enhance organizational goodwill. The growing impediment is that this is the era of over-communications.

Michigan Abortion Legislation Package Moves Forward

TJ Walker Interactive

Uncategorized Abortion anti-abortion michigan

Spirituality Niche: Glut Market Demands Pragmatic Positioning/Packaging

Jane Genova: Speechwriter - Ghostwriter

  What players in the niche have to do is what all marketers of mature whatevers have to do: Position and package the services and products aligned with demand.

Those Cover Letters: Packaging Yourself for Success in 2014

Jane Genova: Speechwriter - Ghostwriter

Cover letters are all about packaging yourself.  The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are  the best fit.   Packaging is an art, not a science.

Gun Violence - Yes, Media Can Prevent Positioning/Packaging Shooters as Anti-Heroes

Jane Genova: Speechwriter - Ghostwriter

Intuitively, many of us suspected two things about gun violence. One hunch was that it was contagious. X finds out Y mowed down 10 in a bar. X decides to leverage that tactic to right an assumed wrong.

Speakers, Thought Leaders, Authors: Advantages of "post cool" positioning/packaging

Jane Genova: Speechwriter - Ghostwriter

Speakers, thought leaders, and authors might adopt the positioning and packaging of post cool. A new concept is entering the mainstream mindset: post cool.  That's coming via Mark Zuckerberg's conversation with THE ATLANTIC, reports TECH CRUNCH.

Writing - Positioning & packaging it in education as a tool, not career path

Jane Genova: Speechwriter - Ghostwriter

Therefore, in college, to motivate students to invest themselves in writing, the message should be positioned and packaged as: This is a critical tool. In freshman composition in college, somehow we got the message that if we got good at expository prose, we could become - wow - a writer.

Floyd Norris, David Firestone - Among The 30 Accepting NYT Buyout Package

Jane Genova: Speechwriter - Ghostwriter

Today is the deadline for newsroom employees at The New York Times to accept the buyout package. Among the approximately 30 who have are Floyd Norris, long-term business columnist, and David Firestone, member of the editorial board. Here is the coverage by Kevin McCauley in Odwyerpr.com.

Public Speaking Tips: Useful Packaging

Great Public Speaking

I created a package for my Multimedia CDs and Ebooks on CD that has a super high perceived value and was designed so that people would keep it VERY HANDY. The package is a very nice CD case that holds 12 CDs. Having your name in front of people more often gives you a better chance of being hired. Here's a way that I do it. Even with the biggest CD purchase I have, I would only use about 8 of the available CD slots. For most purchases I only use two of the slots.

Basic Package Presentation Training Workshop | Public Speaking Training

TJ Walker Interactive

Uncategorized presentation training workshop presenttion skills workshop public speaking skills workshop public speaking workshop

Basic Package Presentation Training Workshop | Public Speaking Training

TJ Walker Interactive

Uncategorized presentation training workshop public speaking workshop

"Mad Men" - Too simple to package Don Draper as alcoholic

Jane Genova: Speechwriter - Ghostwriter

What made Don Draper such a compelling character when "Mad Men" was new was the complexity of his demons.  This was no ordinary screwed up suit from the 1960s.   There was his whore of a mother.  The identity he stole.

Branding & Shift In Positioning/Packaging Sexuality - Shakespeare As Chief Marketing Officer

Jane Genova: Speechwriter - Ghostwriter

No surprise, raw sexuality doesn't sell, at least with the sophisticated and Generation Z. For one thing, as Mallory Schlossberg explains in BusinessInsider , it's overused.

We want our parody packaged safety

Jane Genova: Speechwriter - Ghostwriter

  But no fool, we want that parody packaged safely.  Sure, this is the era of parody.    In fact, mocking our opponent, a point of view, or a practice can be a lethal weapon.    So, it was a mistake for Mocker-in-Chief Stephen Colbert to bring his signature approach from "The Colbert Report" into the Congress.    Few found it effective, never mind a good fit.

Erotic Holiday Stimulus Package for Couples Available

Six-Figure Freelancer Blog

Lee has created a bold Holiday Stimulus Package for couples who feel they are in, or close to being in, sexless marriages or who need a little more variety in their erotic lives. Lee’s Holiday Stimulus Package includes four scripts designed to help couples invest whole-heartedly in their sexual lives. Seductress T.

Lance Dodes, Zachary Dodes: All the right moves for positioning/packaging brisk-selling book

Jane Genova: Speechwriter - Ghostwriter

  We could all write a rant, package it as a book, about what organizations didn't sit right with us. Agents, publishers and even seasoned ghostwriters like myself know the strategies and tactics for creating a book which will sell.

"Criminal Minds" - Hotchner Turns Down Retirement Package

Jane Genova: Speechwriter - Ghostwriter

  While the tension is lessening just a little, Chief Strauss comes over with an unasked-for retirement package.  Deep sadness hangs over both Aaron Hotchner and the rest of the FBI team on "Criminal Minds."  "  Tonight the episode opens at Haley's funeral.    Hotchner delivers a poignant eulogy.    Then he takes a time-out to be home with his son Jack. 

51 Tweetable Public Speaking Tips

SketchBubble

Like so many precious jewels, good advice can also come in small packages. A growing number of public speaking specialists are turning to the social media site Twitter to offer nuggets of knowledge that can help aspiring orators.

Re-Packaging Writers: We Post-Catastrophe Professionals

Jane Genova: Speechwriter - Ghostwriter

  There's a lot to be gained from re-packaging ourselves as something else, that is after we get on the other side of the brutal process. We're hearing so much about the transformative effect of adversity.    Think Mark Matousek's "When You're Falling, Dive" and Pema Chodron's "The Wisdom of No Escape." " That's because there's plenty of adversity around, especially in professional life. 

Sharing Economy Taking It On The Chin - Airbnb Joining Uber In Being Positioned/Packaged As Bad Guys

Jane Genova: Speechwriter - Ghostwriter

Remember when the pioneer founders of startups in the sharing economy were hailed as progressive visionaries? They were touted as the game-changers making everything from lodging in another city to a taxi ride more affordable, thanks to technology. That was then.

[Podcast] How to Run a Virtual Summit with Bailey Richert

Speaker Launcher

Bailey discusses how virtual summits have helped her build her email list, sell private coaching packages and connect with her audience […]. Bailey Richert left the corporate world in 2013 because she wanted the freedom to build her ideal lifestyle as an “infopreneur”.

2017 20

Monica Lewinsky: Timing right for packaging herself as a woman all-grown-up

Jane Genova: Speechwriter - Ghostwriter

With global attention on whether Hillary Clinton (prototype of The Good Wife) will run for president, the timing is right for Monica Lewinsky to hit the speaking circuit.  That is, if she frames her message as A Woman All-Grown-Up.

The Christmas music made me do it.

Speak Schmeak

The way my coaching program begins is with an Introductory Package of three sessions, and then if a client wants to continue coaching, they have to buy additional single sessions. But just for this month, I decided to include that fourth session in the Introductory Package!

Gossip: That's how to package communications, if you want maximum attention

Jane Genova: Speechwriter - Ghostwriter

They should package their message as gossip.  Research at the University of Amsterdam confirms that most conversation involves gossip.  In