The Communication Blog

JUNE 3, 2013

Among her advice to managers and others in positions of workplace influence is to protect your company’s optimism. I didn’t care how much money they brought in because negativity kills optimism and belief in the future.”. optimism TGIF negativity social media posts The other day I got a call from a person who wanted to sell me marketing services. In our “hello, how are you” phase, he responded with “very good, after all it’s Friday.”

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Speak Schmeak

FEBRUARY 23, 2016

But you can LEARN optimism. And why should a speaker learn optimism? And by the way, before I ever heard of Martin Seligman's concept of "Learned Optimism," I knew this was true. Despite my genetic disposition toward optimism, I've been through some very difficult times where my optimism took a nosedive. Of course, optimism, like other psychological states and characteristics, exists on a continuum. But he is learning optimism.

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Jane Genova: Speechwriter - Ghostwriter

JULY 23, 2020

The U.S. economy is about 70% consumer-driven. So, the stock market rejoices at any sign of financial aid from government to the people. The latter will be able to spend, despite the carnage COVID-19 has done to employment.    Wednesday was therefore a good day for Dow Jones.

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Six-Figure Freelancer Blog

JANUARY 5, 2011

When it comes to search engine optimization (SEO) -- optimizing your website for the best possible rank in search engines -- knowing your keywords and key phrases, and optimizing for them, are important. Search Engine Optimization key words keywords optimize your website Search engine optimization SEO

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 22, 2019

The Rhode Island Supreme Court tossed the class action lead paint public nuisance long-running lawsuit. Here are details from Anthony J. Sebok. The lawyers, including those from Jones Day, and the defendants, including Sherwin-Williams, were mighty pleased. But no one, especially the lawyers, considered that - or outcomes in most pieces of litigation - a happy ending.    In Santa Clara, California, there was pending another class action lead paint public nuisance lawsuit.

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More than PowerPoint...

MAY 20, 2017

As I work on voice search optimization projects, I keep reading about the topic. You need to think about voice search optimization. If you’re interested in voice search optimization — go ahead. Those three questions are at the heart of your voice search optimization research process. This thought differs radically from everything you’ve read about voice search optimization. Education Presentation video voice search optimization

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Speak Schmeak

DECEMBER 27, 2008

Tagline: Optimism -- pass it on. Who couldn't use a little more optimism? Commercial: A young boy walks onto the baseball diamond with his bat, balls and glove. He proclaims, "I'm the greatest hitter in the world!" He tosses the ball three times, swings, and misses each one. Strike three." He looks dejected. Suddenly, his face lights up. I'm the greatest pitcher in the world!" For the full version of the spot, watch here. I know I can.

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Six-Figure Freelancer Blog

SEPTEMBER 10, 2010

Tags: Business Writing Marketing Your Services Search Engine Optimization blogging and SEO company blogs corporate blogs Search engine optimization why blog

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 31, 2018

  So, many will ring in the New Year with optimism - that is, if you define "optimism" as hope that equities won't crash the way the did in 1929.  It's 6:30 A.M. New York Time. The Wall Street Journal predicts the Dow will open (and, by implication) close in positive territory. Specifically, it reports: "Global stocks rose Monday …" The main reason is the easing of tensions about trade between the U.S. and China. 

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Jane Genova: Speechwriter - Ghostwriter

APRIL 6, 2017

Instead of optimism, law firms might have confidence that they can increase demand for their services if they try X, Y and Z. The second half of 2016 was not a good one for law firms. The interesting thing the Citi Private Bank's Law Firm Group found about that is this: Many law firm managing partners had predicted those six months would have been a period of growth for their particular firm. Here is the report from Bloomberg Law. Call it a time of magical thinking.

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Jane Genova: Speechwriter - Ghostwriter

APRIL 16, 2020

  Since I have done marketing communications assignments for the fintech industry I am well aware of its extreme optimism. Here are 6 tips for search engine optimization (SEO) in 2020. "As of April 9, some 12% of consumer loans made by online lenders are already 'impaired.'"  '"  - Jeff Kauflin and Antoine Gara, FORBES , April 16, 2020. From the get-go, there were concerns about online lenders such as Lending Club, SoFi, and BestEgg.

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Jane Genova: Speechwriter - Ghostwriter

JUNE 28, 2020

The New York Times is blunt: What was put out there to manage or just create the illusion of managing COVID-19 hasn't been effective. More than four months into the pandemic in the U.S., the virus retains total control. Those efforts could go down in history as The Folly of 2020. The slogans, the pressers, and the platitudes could symbolize the ultimate in human hubris, that is, arrogance. Along with that is a side show of Machiavellian public relations.

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Six-Figure Freelancer Blog

FEBRUARY 25, 2011

Marketing Your Services Search Engine Optimization Search engine optimization SEO"Changing my website copy around has landed me first page finishes in all the horizontals I use on my website! That's a pretty amazing feat -- to go from only being able to find my company with my company name to typing "copywriter Moncton" and popping up in the top 5." - Kathy Mercure, Writenow! Communications.

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TJ Walker Interactive

OCTOBER 19, 2012

The Daily Show" Libya mediaite President obama ‘Not Optimal Uncategorized Jon Stewart.

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Jane Genova: Speechwriter - Ghostwriter

OCTOBER 24, 2017

Blinded by Optimism. His optimism prevented him from seeking customized help on aging when in outplacement. Age bias might be one of the last forms of discrimination society gets away with. As we get older, that usually only hurts our ego. At social events, for example, those in the room tend to treat us as invisible. Ageism Bites. The extent of how age bias can harm us becomes obvious when we are seeking work. If we're fortunate, our former employer provides outplacement.

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 21, 2019

Becoming engaged, despite a possible long prison sentence, is a symbol of her extreme optimism. Just like Bernie Madoff, Theranos founder Elizabeth Holmes has become a figure of extreme fascination. Incidentally, the New York Post canonized her the Millennial Madoff. Vanity Fair's Nick Bilton supplies us with some fun details about Holmes which we might not have known. Here is the long feature.    The best of what's dished includes: She blames David Boies. 

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 13, 2020

The stock market may be strutting its stuff.    But that bright stop isn't distracting law firm leadership from macroeconomic dynamics. Overall, reports Law.com , the recent Citi Bank Private Bank survey found a drop in confidence in all three categories: The legal sector per se - down six points from compable time a year ago. The U.S. economy - down 18 points. The global economy - down 17 points.

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SlideModel

JULY 30, 2020

4Ps of Marketing Campaign Conversion Funnel Conversion Rate Optimization Conversions Market Marketing Mix Marketing Plan Persona Analysis Plan Price Optimization Product Strategy TargetWhen should you start thinking about your next marketing plan? Some see this as a year-end task.

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Jane Genova: Speechwriter - Ghostwriter

APRIL 14, 2014

Public speakers who are excessively cautious in their presentations will miss out on this one: The New Optimism that the recovery is here and gaining momentum. The Wall Street Journal provides a laundry list of evidence that is the situation.    For instance, March retail sales were up 1.1%.  That means the return of consumer confidence. Here is the WSJ report (sub. req.). Piggybacking on a mood is a standard tactic for seasoned speakers.

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 10, 2012

  Of course, a factor to consider immediately in any situation of low visibility on the web is faulty search engine optimization (SEO).  "I don't know why my personal finance articles on reducing energy consumption for home owners aren't getting better pick-up on the web." " Recently, that's part of an email I received from a reader. 

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 29, 2014

The tone of the President's State of the Union Address represented a shift from smugness and aloofness to optimism and drive. Unlike those in the Dick Cheney camp, politicos in the Barack Obama Administration are willing to change.   Here is an interesting analysis of the Cheney never-concede style by Jon Ward in The New Republic.  The content hit all the right buttons to provide hope to the 99% of us who have been economically stuck. And, hope, as we know, is everything.

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Jane Genova: Speechwriter - Ghostwriter

MAY 27, 2018

To land another job after a layoff, to get a promotion, or to start their own business, they have to move on into the optimism and belief in self of the Pinker take on the world. Some might call it The 21st Century Battle of the Books. Two famous professors have recently published  books which have very different world views. The one by Harvard professor Steven Pinker - "Enlightenment Now" - is optimistic about the current time period.

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Communication Steroids

JUNE 28, 2010

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 20, 2011

That's why [moderate] optimism bundled with a solid plan is evolving as the prevailing meme.  Braced for new layoffs, ordinary Americans are shaking in their boots, reports Catherine Rampell in THE NEW YORK TIMES.    For many, hope and a financial reserve have already been depleted by the earlier rounds of reductions-in-force [RIF]. 

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 4, 2017

It would be nice to hope that the next Administration will be able to return optimism. The conservative Drudge Report headlines with the first concrete sign of the end of the Obama Administration. And that's the white moving truck parked inside the White House gates on West Executive Avenue. The name of the company is Moving Masters. Here is the coverage in the Washington Examiner the Drudge Report links to. The beginning of that Administration seems so far away.

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 27, 2016

The search engine optimization (SEO) mandate has become 1,500 words. No wonder Twitter is developing a long form option. That's what help-wanted ads for digital content specify. That what editors now require, incidentally for the same fee-per-article that used to cover 1,000 words. That's what on my own digital sites gets the highest rankings on Google. Also the content must have a ton of links.

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Speaking Of...

OCTOBER 28, 2008

It was a wonderful reminder that, away from the headlines, optimism and dreams, still flourish. optimismOut of the blue, a student I once worked with contacted me for career advice last week. It turns out I'm the only person she knows in our small town who has taken the career path she is on now. As we know, the past few weeks have brought distressing news on the economic front, and it's easy to succumb to the gloomy predictions, and hunker down.

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TJ Walker Interactive

DECEMBER 26, 2013

Uncategorized public speaking training

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Six-Figure Freelancer Blog

DECEMBER 11, 2012

Search Engine Optimization Search engine optimization SEOWebsite ranks #1 for 'business writer toronto'.

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 13, 2009

  The challenge is to help our clients communicate this optimism.  This will be tough.    Everything is pointing to a better 2010.    For instance, in the current edition of BUSINESS WEEK, Rich Miller reports that 3Q corporate earnings are up 11% from 2Q.    And according to a Manpower survey, 7 out of 10 employers interviewed plan to hire on next year.    There is usually a lag following a stock market recovery.

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Great Public Speaking

JULY 18, 2012

Titling Your Videos The title of your video is the main place that search engines look for keywords. Using the training you learned in course 101 about keywords, you can find many relevant keywords and phrase about your business with a keyword suggestion tool. Doing your keyword research early gives you the titles you can use for search positioning and the content ideas about what to say in your vidoes.

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TJ Walker Interactive

DECEMBER 28, 2013

Uncategorized Media Training

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SlideModel

JULY 2, 2020

Most rely on sophisticated algorithms (rules- or AI-based algorithms for price optimization) to pin down the optimal price based on competitors’ pricing, customer’s location, current demand levels, and hundreds of other factors. The platform uses factors such as seasonality, individual listing popularity, the scope of amenities, on-site and off-site customer behavior to continuously generate the best-optimized price.

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SlideModel

MARCH 25, 2020

Context Switching Getting Things Done Multitasking Optimization Productivity Productivity Hack Time ManagementDid you know that about 28 billion man-hours are wasted each year because of what we now call context switching or multitasking ? This was the conclusion of Johnathan Spira, CEO of the research firm Basex. Come to in his book. All those wasted hours translate to about $1 trillion in losses to the U.S. economy alone.

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Six-Figure Freelancer Blog

APRIL 12, 2012

Marketing Your Services Search Engine Optimization Search engine optimization SEO writing for the webAbout 70% of my new training and writing gigs come to me through my website. The rest are from referrals or my marketing.) Recently, I wrote a business letter for a client in Russia who is trying to land distribution deal with an American company. Other writers have asked me how a client from Russian [.].

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Six-Figure Freelancer Blog

AUGUST 18, 2011

I have been optimizing my web site based on Paul Lima's search engine optimization book and my site now appears on page one for a Google search on "copywriter Oakville." My Books Search Engine Optimization Search engine optimization SEOI’m pumped! Steve Doran.

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Great Public Speaking

MARCH 17, 2008

It's the search engine optimizers and web designers that don't like the fact I expose their overpriced services. Hi folks: Part of your success in being a well-known public speaker has to do with your websites showing up high in the search engine rankings. I'm telling you these "secrets" and if you see anything bad about me in the search engines, you'll know why.

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More than PowerPoint...

OCTOBER 15, 2018

If you’re interested in voice search optimization and writing content for your brand’s voice — go ahead. Do a search for some how-to articles on writing for voice and voice optimization. Presentation voice search optimizationOK Google. Cortana. Alexa. We’re all using voice and audio interfaces right now. . After you’ve completed your search…I have three questions for you: Did you use your fingers or voice to complete your search? Did you try both?

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 9, 2019

The prevailing platitude is that SCOTUS justice Ruth Bader Ginsburg is an unusually hearty and determined human being. No medical situation will keep her away from work for long. And, forget retirement, at least during the Trump Administration. But now, in The Hill , Lydia Wheeler puts out there the possibility that Ginsburg will find she cannot continue doing the job, at least not according to her own high standards. As the world knows, Ginsburg has missed three days of oral arguments.

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Six-Figure Freelancer Blog

SEPTEMBER 3, 2013

Freelance Writing - General Marketing Your Services My Books Search Engine Optimization Excerpt from "Produce, Price and Promote Your Self-Published Fiction or Non-fiction Book and eBook" on using SEO in your non-fiction book titles.

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Six-Figure Freelancer Blog

DECEMBER 5, 2009

Tags: Freelance Writing - General Freelance Writing - Newspaper/Magazine Search Engine Optimization freelance writing search enginge optimization

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Pivotal Public Speaking

MAY 25, 2010

“Optimism is the faith that leads to achievement. Tags: quotations optimism positive thinking Nothing can be done without hope and confidence.”. HelenKeller.

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SlideModel

JULY 8, 2020

Keyword Analysis: A keyword analysis is performed prior to the optimization process to understand what keywords have high search value. SEO : Search Engine Optimization or SEO is used to use relevant keywords for your product page and through the targeted placement of your ads online. Optimizing your Website: Based on the best keywords, you might want to start by optimizing your website to help rank it better using relevant keywords on the Home and product pages.

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