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Fifty Shades of Subject Lines

SpeakerSue Says...

But when you’re in the romancing stage, trying to woo them and win them over so they will actually click open your email, what you write in your subject line matters. Also, it turns out that by adding the word “this” (to a specific type of offer email), can increase your open rate by 125% (according to Copyblogger ). #4.

Those "Must-Reads" - Ditch them in email blasts (The art of not selling)

Jane Genova: Speechwriter - Ghostwriter

  This lack of imagination results in a low open rate.  Surprisingly they were from brandname companies. 

Lousy Jobs Report - Let the good times roll for the Don Drapers among us.

Jane Genova: Speechwriter - Ghostwriter

That Mail Chip has a 12% open rate and a 7% response. 38,000 jobs created in May 2016. In tough times there's much more marketing.

US 1

Wikipedia Peaked: What's Next?

Jane Genova: Speechwriter - Ghostwriter

  Also marketable has been to produce email blasts which had a high open rate.    For one thing, times have changed. 

NJ 1

The Writing Life: Now, all-business

Jane Genova: Speechwriter - Ghostwriter

  Most of that is subject to measurements ranging from open rates on email blasts to page views on blogs.