Those "Must-Reads" - Ditch them in email blasts (The art of not selling)

Jane Genova: Speechwriter - Ghostwriter

  This lack of imagination results in a low open rate. Face it, dating way back to resisting exiting the womb, human beings don't cotton to "musts." "  Yet, desperate online marketers continue to headline their email blasts with "Must-Reads."

2013 61

How To Create Online Courses


What hooks should I include to my email to increase responses/open rates? Tricks, formulas and examples for improving open rates, CTRs and ROI. How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test. Turning Your Data into Eye-opening Stories.

2019 61

Lousy Jobs Report - Let the good times roll for the Don Drapers among us.

Jane Genova: Speechwriter - Ghostwriter

That Mail Chip has a 12% open rate and a 7% response. 38,000 jobs created in May 2016. That doesn't look, walk, talk, and smell like a recovery.    There is a silver lining in that for us ghostwriters whose business includes marketing communications.

2016 60

E-Mail Blasts - Your Clickbait Prevents Opens

Jane Genova: Speechwriter - Ghostwriter

That's why those clickbait-oriented campaigns are not having a high open rate. Too many newbie email marketers assume that the subject line has to be clickbait. Dead wrong, at least if that catchy phrase doesn't indicate what is being sold and its benefits to the prospect.

Mail 52

Fifty Shades of Subject Lines

SpeakerSue Says...

But when you’re in the romancing stage, trying to woo them and win them over so they will actually click open your email, what you write in your subject line matters. Also, it turns out that by adding the word “this” (to a specific type of offer email), can increase your open rate by 125% (according to Copyblogger ). #4.

2012 63

Wikipedia Peaked: What's Next?

Jane Genova: Speechwriter - Ghostwriter

  Also marketable has been to produce email blasts which had a high open rate.  At the seventh annual Wikipedia conference, founder Jimmy Wales announced there is less help available to edit those Wiki postings which had dominated the web. 

2011 63

The Writing Life: Now, all-business

Jane Genova: Speechwriter - Ghostwriter

  Most of that is subject to measurements ranging from open rates on email blasts to page views on blogs.  Once genteelly called "the writing life," making a living through language mutated into all-business. 

2011 52