Email Blasts - Be Topical to Boost Open/Conversion Rate

Jane Genova: Speechwriter - Ghostwriter

That usually means low open/conversion rates.  Here is an email which piggybacked on this, boosting the open rate 17% and the conversion rate 9% Download TopicalHeaderforEmailOutreachTimingIsEverything. Not only are we not opening them. Smart communicators know to be topical in creating opinion-editorials for third-party media, posts for blogs, speeches, podcasts, and snippets for social networks. 

Those "Must-Reads" - Ditch them in email blasts (The art of not selling)

Jane Genova: Speechwriter - Ghostwriter

  This lack of imagination results in a low open rate. Face it, dating way back to resisting exiting the womb, human beings don't cotton to "musts." "  Yet, desperate online marketers continue to headline their email blasts with "Must-Reads." " This lazy Sunday morning during the dog days of August I went to my email and found several of them.  Surprisingly they were from brandname companies. 

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Should You Use Text Messaging as a Prospecting Tool?

SpeakerSue Says...

You’ve likely read the research about how email open rates are about 20% while about 98% of texts are opened and 90% of texts are read within three minutes. Are you open to scheduling a time to talk to learn more about each other over a call?”. Don’t confuse OPEN rates with RESPONSE rates. But you have to read the fine print.

Gain trust with your prospecting emails

SpeakerSue Says...

A salesperson just like you (okay, maybe marketing but they’re mostly interested in open rates not action) thought their email would catch your eye, motivate you to open it AND read it AND also to take your time to do what they want you to do. How many emails do you delete unopened each day?

How To Create Online Courses


What hooks should I include to my email to increase responses/open rates? Tricks, formulas and examples for improving open rates, CTRs and ROI. Next, you will need to click on the sound icon, and then open “Playback” tab in the tool panel to adjust audio settings. How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test. Turning Your Data into Eye-opening Stories. The e-learning industry keeps growing at a rapid pace.

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Wikipedia Peaked: What's Next?

Jane Genova: Speechwriter - Ghostwriter

  Also marketable has been to produce email blasts which had a high open rate.  At the seventh annual Wikipedia conference, founder Jimmy Wales announced there is less help available to edit those Wiki postings which had dominated the web.    That's what Adrian Chen reports on GAWKER and suggests that being part of the Wikipedia movement has be be made cool again.

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Lousy Jobs Report - Let the good times roll for the Don Drapers among us.

Jane Genova: Speechwriter - Ghostwriter

That Mail Chip has a 12% open rate and a 7% response. 38,000 jobs created in May 2016. That doesn't look, walk, talk, and smell like a recovery.    There is a silver lining in that for us ghostwriters whose business includes marketing communications. In tough times there's much more marketing. There has to be. Already, I'm experiencing a surge in demand for my copywriting services.

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E-Mail Blasts - Your Clickbait Prevents Opens

Jane Genova: Speechwriter - Ghostwriter

That's why those clickbait-oriented campaigns are not having a high open rate. Too many newbie email marketers assume that the subject line has to be clickbait. Dead wrong, at least if that catchy phrase doesn't indicate what is being sold and its benefits to the prospect. Recipients ignore the communication because they don't anticipate it will solve any of their problems.

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Fifty Shades of Subject Lines

SpeakerSue Says...

But when you’re in the romancing stage, trying to woo them and win them over so they will actually click open your email, what you write in your subject line matters. Also, it turns out that by adding the word “this” (to a specific type of offer email), can increase your open rate by 125% (according to Copyblogger ). #4.

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