Those "Must-Reads" - Ditch them in email blasts (The art of not selling)
Jane Genova: Speechwriter - Ghostwriter
AUGUST 18, 2013
This lack of imagination results in a low open rate. Face it, dating way back to resisting exiting the womb, human beings don't cotton to "musts." " Yet, desperate online marketers continue to headline their email blasts with "Must-Reads."