Print on Demand blog posts and video trailer

Six-Figure Freelancer Blog

Print on Demand blog posts and video trailer now available online. Self-Publishing & Print On Demand POD print on demand self-publishing

Print 58

Print-on-Demand (POD) for Beginners seminar (Toronto; Nov. 12)

Six-Figure Freelancer Blog

The Editors’ Association of Canada is sponsoring a Print-on-Demand (POD) for Beginners conduct by yours truly. This Print on Demand (POD) workshop covers a variety of topics related to self-publishing and marketing your books, including: - POD defined - Difference between POD, vanity publishing, and vanity POD - Importance of targeting your audience (before you write) - POD companies/options - Specific [.].

Print 59
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Podcast: Is Print Dead?

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do Podcast: Is Print Dead? by Tim 'Gonzo' Gordon on August 10, 2010 Is Print Dead? Molvær Podcast: Is Print Dead? [12:47m]:

Print 48

Workshop: Getting Your Book to Market Using Print on Demand (Kitchener)

Six-Figure Freelancer Blog

Self-Publishing & Print On Demand Workshops, Seminars & Online Courses Paul Lima print on demand workshopThis workshop will define POD, spell out how POD works, reveal the author’s responsibility (other than writing the book) and discuss the steps authors can take to prepare books. The workshop will also look at what various POD companies do (for you) at what price, and outline the kind of distribution you can expect from POD companies.

Print 73

Esquire Cuts Back to Six Print Editions a Year - The Barbarians at the Gate Got In

Jane Genova: Speechwriter - Ghostwriter

Obviously, a monthly print publication can't keep up with that. As many know, print Playboy is ending its print edition.  Branding Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Online video Personal Musings Selling Web/Tech WritingThe Esquire ethos dominated. Its signature was the self-confident male who intuitively understood the style continuum.

2020 43

Print On Demand Video Primer: How to Get Your Book to Market

Six-Figure Freelancer Blog

Print on Demand (POD) is a popular, affordable short-run publishing process that can be used to self-publish and sell print and electronic copies of your book(s) from your website and/or from leading online booksellers such as Amazon and Barnes and Noble in the US, Indigo-Chapters in Canada and WH Smith in the UK. You can also use POD to print copies of your book(s) at wholesale prices and to sell them at workshops, lectures and readings, and even through book retailers.

Print 57

The writer who made millions by self-publishing online

Six-Figure Freelancer Blog

Self-Publishing & Print On Demand POD print on demand self-publishingIn "20 months Hocking has sold 1.5m books and made $2.5m". all through self-publishing! Disbelief! But true.

Sally Quinn out of print, will be online

Jane Genova: Speechwriter - Ghostwriter

  But only online.    Her print column Style has been killed, reports  Michael Calderone at Politico. Family connections.    Sally Quinn, who's married to former icon Ben Bradlee at the WASHINGTON POST, gets to stay on.  The tipping point came, after a series of high profile problems with what Quinn wrote and said, when she aired her own family's dirty laundry in a column dealing with weddings.

Print 40

Do e-book sales cannibalize print sales?

Six-Figure Freelancer Blog

For most of my books, my monthly e-book sales now equal, and often exceed, my print book sales. A fellow author asked me if I felt my e-book sales were cannibalizing my print book sales, i.e., if I was simply selling as many books as I would have sold if I had only print books (no e-books) available. Meanwhile, sales for print books that are not available in e-format climb slowly (steadily, but slowly); they never spike the way sales for books available in e-format do.

2014 50

Online Business Category - Dogfight

Jane Genova: Speechwriter - Ghostwriter

Not too long ago, the online business site Forbes.com was so hot that it played a major part in an article in MIT's March/April 2009 TECHNOLOGY REVIEW.  Online and offline, the business category has been a dogfight.    Print PORTFOLIO folded and more recently print BUSINESS WEEK has been put up for sale for a buck. 

Ricochet: NYT Co Michael Zimbalist discusses this, with print books in background

Jane Genova: Speechwriter - Ghostwriter

The funny thing about the way the NYT Company is promoting Ricochet in online videos is that spokesperson Michael Zimbalist, Vice President of R&D, talks with a bunch of print books in the background.     That could be transmitting exactly the message the NYT Company wants to get out there:  We have our focus in two worlds, digital and print.  Branding Content-provider Current Affairs Media Online video Personal Musings Web/Tech

FINANCIAL TIMES - Could be a wrap on print

Jane Genova: Speechwriter - Ghostwriter

The influential and successful FINANCIAL TIMES, owned by Pearson, is actually talking about the possible end of print.    In PAID CONTENT, Robert Edwards reports  that in five years the publication could stop the presses and just exist online.    The major reason for that change would be to cut the cost of the whole print process, ranging from purchasing newsprint to operating delivery trucks."

Print 40

Book selling milestone reached today

Six-Figure Freelancer Blog

Just minutes ago, I sold my 1500th print on demand (POD) book through Lulu.com, an online POD sales and fulfillment company. Self-Publishing & Print On Demand Lightening Source Lulu print on demandI'm just shy of 3,000 books sold overall through all sources.

Principles of self-publishing (or why January was my best book sale month ever)

Six-Figure Freelancer Blog

Tags: My Books Self-Publishing & Print On Demand POD print on demand self-publishing selling your books online

Expressing your uniqueness in print

http://delicious.com/akarrer/prospeaker

Readers give our printed materials much less than two minutes. They need to have a consistent look from piece to piece, and from print to Web, to establish credibility in the eyes of the market. Getting the most of your piece, Dottie Walters advocates that "anything other than printed full-color on both sides is a waste of time."

Print 24

The power of online video (and presentation) to change the world

Presentation Zen

Now, print came long 500 years ago and was a challenge to the face-to-face communication largely because it scaled. What Gutenberg did for writing, online video can now do for face-to-face communication." This new talk by TED curator Chris Anderson is a great example of a naked talk given with the support of technology. This is one of my favorite talks ever, in part because of the content, and in part because of the way it was delivered.

2010 84

2009 – a banner year for author’s book sales

Six-Figure Freelancer Blog

POD print on demand selling books online Tags: My Books Self-Publishing & Print On Demand Lightening Source Inc. The numbers are in. 2009 has been a banner year for book sales, at least for me. I sold 1,048 books. The book How to Write a Non-fiction Book in 60 Days accounted for 712 books sold.

2009 40

Technologically jobless: Lawyers join that conga line of print journalists et al.

Jane Genova: Speechwriter - Ghostwriter

  Just look at LegalZoom , an online legal-document service co-founded by Robert Shapiro [yes, that Shapiro of the O.J. Traditional small-firm attorneys and solos could be going the way of print journalists. It's happening in the business of law faster than most expected: Technological displacement of lawyers.  Dream Defense Team.]    It expedites many commonplace legal matters at lower cost and faster than your neighborhood lawyer would. 

Positioning/Promoting Your Book: That Online Video Trailer

Jane Genova: Speechwriter - Ghostwriter

One of the most affordable and effective tools for that now-necessary monster job of positioning/promoting is the online video trailer.      Over the weekend I conducted a two-hour exclusive interview with Mindy Schwartz, who owns and operates Full Circle Admin Services  which specializes in online video trailers.  In addition to the low-cost and fast production, the beauty of an online video trailer is the many ways it can be used. 

The Communication Blog: Communication Strategies: Confront Your.

The Communication Blog

1.10.2011 Communication Strategies: Confront Your Stereotypes Originally, the word stereotype was a printing term that referred to the plate that printed the same image over and over. In online communication, because there are few visual and auditory cues, it’s not surprising to find that people form impressions of online communication partners with a heavy reliance on stereotypes.

2011 100

Best online site for work: Craigslist & it's free & global

Jane Genova: Speechwriter - Ghostwriter

  My hunch is that the other job sites are going to go the way of print journalism.  I've tried them all: Monster.com, LinkedIn, Journalismjobs.com, Odwyerpr.com, Elance.com, Mediabistro.com, Careerbuilders.com, CT Job Bank, Public Relations Society of America, International Association of Business Communicators.    The site that brings me assignments and it's free and it's global is Craigslist. 

Site 40

SEO in non-fiction book titles can boost sales

Six-Figure Freelancer Blog

I can’t believe how well How to Write a Non-fiction Book in 60 Days and several other of my books on writing and freelance writing continue to sell on Amazon, in the US and the UK, as print and Kindle books. Since I found a POD printer/distributor (in my case, Lightning Source; you can now do this with Lulu and Create Space and several other POD companies) that gets my books into Amazon and other online book retailers, book sales have spiked exponentially.

SEO 46

How Digitally Naive: Trusting TikTok (or any platform)

Jane Genova: Speechwriter - Ghostwriter

Read the fine print. Current Affairs DigitalInfluencer Online video Personal Musings Politics Power Values Web/TechMaybe that's the lesson learned from the disenchantment with video mobile app TikTok.

2020 52

Article: Self-Publishing, Author Services Open Floodgates for Writers

Six-Figure Freelancer Blog

The Internet, online bookstores, e-books, and an economy in decline are cited as some root causes of the steady slump in the traditional publishing industry. Yet in 2006 print-on-demand exploded. Tags: Self-Publishing & Print On Demand Mid-level authors already know that the era of large advances, generous royalties, book tours and media spots are over. They have to spend their own time and money to create a website and publicize their books.

Working in Media Means No Safe Harbor - 7,770 Jobs Lost in 2019

Jane Genova: Speechwriter - Ghostwriter

Print folks can't take refuge in digital to stay employed.   Branding careers Content-provider Current Affairs DigitalInfluencer Dreams Film Games Generational Divide Intuitive Media Online video Personal Musings Politics Selling Television Web/Tech Writing

2019 52

Media - Cool and Glam No Longer Provide Safe Harbor

Jane Genova: Speechwriter - Ghostwriter

Had Gawker not pushed the envelope too far with the online Hulk Hogan video, the merry mischief makers would still be happily employed. At Vanity Fair, the cuts are on the print side. Likely, there will be many more RIFs in media, both digital and print.    Branding careers Content-provider Current Affairs DigitalInfluencer Games Media Online video Personal Musings Selling Web/Tech Writing

2018 40

Seminar: Killer Query Letters That Editors will Read (Toronto)

Six-Figure Freelancer Blog

Write Killer Query Letters That Editors will Read: This workshop for writers who focus on the print market will help you develop article ideas and write effective query letters that busy magazine and newspaper editors will pay attention to. Tags: Workshops, Seminars & Online Courses freelance writing seminar

Print 55

Media a Zero-Growth Industry? Not So Fast

Jane Genova: Speechwriter - Ghostwriter

Many recall the big bang in platform from print to digital and from buttoned-down to conversational set off by The Wall Street Journal's Law Blog. Globally, media is zero-growth business. That's what influential New York University professor Scott Galloway hammers. 

2020 52

Seminar: Write Killer Query Letters That Editors will Read (Toronto)

Six-Figure Freelancer Blog

This workshop for writers who focus on the print market will help you develop article ideas and write effective query letters that busy magazine and newspaper editors will pay attention to. Tags: Workshops, Seminars & Online Courses freelance writing workshop

Print 40

Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

Books, including the old-line print ones, are back as marketing tools.  Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Online video Personal Musings Selling Values Web/Tech Weblogs WritingThe dynamics are in play.    The current version of the slide into a recession is slo-mo. Sure, this coming holiday season could generate high revenues. Overall consumers in this consumer economy haven't shut their pocketbooks.

2019 40

Matthew & E-Commerce: Q4 Could Take Big Hit

Jane Genova: Speechwriter - Ghostwriter

To pass the time with reading print material, I lit candles and sat close by them. careers Current Affairs Games Online video Personal Musings Travel Web/TechIt's access to the Internet, stupid. That could be the biggest victim of Matthew. It's predicted that 7 million could be without power - for a long while. Here's the coverage.

2016 50

The New York Times - This dog can't hunt

Jane Genova: Speechwriter - Ghostwriter

Currently, both its digital and print sales are down. Facebook Live with its constant streaming of online video could become the go-to site for breaking news - and even analysis. Current Affairs Games Media Online video Personal Musings Selling Values Web/TechThere is a saying in the sales world when a product or service is stuck: This dog don't hunt. That seems to apply to The New York Times.

2016 43

America's Public Libraries Go Proactive on Funding Pre-Recession - Model of Toledo Lucas County Library's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

The perk from shopping local versus online from a major ecommerce retailer is personal service. " In print (how cool), the 69-page brochure lists, by branches, all the activities for that time frame.   Books Branding careers Current Affairs DigitalInfluencer Games Green green Media Online video Personal Musings Politics Power Public Speaking Selling Simplification Values Web/Tech

2019 40

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

O'Dwyer published a 66-page print glossy on just the healthcare segment. Next there will a print glossy focused on technology.     Branding careers Content-provider Games Media Online video Personal Musings Politics Public Speaking Science Selling Sports Television Travel Values Web/Tech Writing Don Draper et al. were the creative advertising geniuses. And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks.

2014 53

The Public Library - Building Community, One Special Event At A Time

Jane Genova: Speechwriter - Ghostwriter

Since a public library is less and less about print books, we who come in talk.   Books Current Affairs Generational Divide Intuitive Media Online video Personal Musings Travel Values Web/TechYesterday, I attended a guided group meditation session at the Woods Public Librar y, here in Tucson, Arizona. It was conducted by Bev Paul. For the first time since beginning to meditate five years ago, I went into a trance. Yeah, Paul was that  gifted. 

2016 61

Bob Dilenschneider's "Decisions" - Books No Longer Stand-Alone Marketing Platform

Jane Genova: Speechwriter - Ghostwriter

  Since ghostwriting print books is among the specializations for my boutique, I continually analyze this marketing strategy.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Dreams Games Intuitive Media Online video Personal Musings Politics Public Speaking Rebranding Selling Television Web/Tech Weblogs WritingPublishing a book, as Bob Dilenschneider is doing (yet again), can be a powerful marketing tool.

2019 43

That "Pivot to Video" - Smirk, Smirk

Jane Genova: Speechwriter - Ghostwriter

But there is also growing demand for textual material such as white papers, reports, print books, e-books, long-form articles, blogs, manuals, resumes, and cover letters.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Games legal Media Online video Personal Musings Selling Web/Tech Writing  Initially, "LLE ONE, et al. Facebook" had been filed in U.S. District Court in Northern California in 2015.

2018 40

TV Still Dominates Ad Spend (Source: Nielsen)

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile, in those other mature mediums - radio, print, newspapers and cinema - ad spending declined in 2013. Branding Media Online video Personal Musings Selling Television Web/Tech Those of us in communications better pay attention to the ads during the SuperBowl.  According to Nielsen, 58% of global spending on advertising is still invested in that mature medium. The growth of the spending is what is low: 4.3% in 2013. On the other hand, there is a 32.4%

2014 47

Thiel/Gawker Feud Shifts Spotlight to Facebook

Jane Genova: Speechwriter - Ghostwriter

 Gawker provides print content.   Branding Content-provider Current Affairs Games legal Media Online video Personal Musings Values Web/Tech WritingPeter Thiel is on the board of directors of Facebook. Well, that social network and Gawker have a business relationship. Gawker Also, Facebook pays Gawker to contribute to the successful Facebook Live - that is, the airing in real time of video content.

2016 43

Wanting to Work With Smart Clients - Maybe We Should Steer Clear of Publishing + Those Committed to Do Old-Line Book

Jane Genova: Speechwriter - Ghostwriter

He continued to be married to the old-line notion of being the author of a print book posted on Amazon.     Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Online video Personal Musings Rebranding Selling Values Web/Tech WritingIt's usually the play out of the Pareto Principle (80% of revenue comes for 20% of the business) that working with smart clients generates the most income.

2018 40

Suicides, Political Scandals & Layoffs - No-Fail Media Formulas for High Traffic, Likes, Shares, Comments

Jane Genova: Speechwriter - Ghostwriter

" It helps a lot, though, if online video is attached. Here is the Daily Mail print coverage of that.   careers Content-provider Current Affairs DigitalInfluencer Games Media Online video Personal Musings Politics Selling Television Web/Tech Weblogs WritingPlaying in the media sandbox - both establishment and social - has become a brutal game.

Thought Leadership - The Bottom Line Of Influence Is Engagement

Jane Genova: Speechwriter - Ghostwriter

From the get-go back in the days of print media, thought leaders demanded their media reps place their commentary in The Wall Street Journal. Books Branding careers Current Affairs Film Games Intuitive Media Online video Personal Musings Politics Public Speaking Selling Television Values Voodoo Web/Tech Weblogs Writing

2015 50

Retiring - No, You Don't Want to Write That Book

Jane Genova: Speechwriter - Ghostwriter

Here is my most recent e-book (not the old-fashioned print book) free for you to click open and read about how to land, hold, and move on to better work Download Outwitting ageism.   Books Content-provider Current Affairs DigitalInfluencer Dreams Games Online video Personal Musings Religion Selling Web/Tech WritingRetirement. Or, semi-retirement. What an opportunity to finally write that book on sales or leadership or using spirituality to overcome adversity.

2018 40