Those "Must-Reads" - Ditch them in email blasts (The art of not selling)
Jane Genova: Speechwriter - Ghostwriter
AUGUST 18, 2013
" Yet, desperate online marketers continue to headline their email blasts with "Must-Reads." This lack of imagination results in a low open rate. Before the fall season when we all return to being back on our game marketers have to reimagine their online tactics. Face it, dating way back to resisting exiting the womb, human beings don't cotton to "musts."