[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

Tell the world about it – which can be the tricky part unless you know how to harness the power of PR! The post [Podcast] Harness the Power of PR with Marsha Friedman appeared first on Jane Atkinson. 10:20 PR is about relationships, but it’s also about knowing what to pitch.

2016 95

Great Contemporary Business Speakers – 6: David Meerman Scott

Public Speaking Advice and Commentary

  His previous book, The New Rules of PR and Marketing continues to be a bestseller and it was that book that first propelled David onto the national and international stage as a speaker on a ‘must-have’ subject, the new social media and viral marketing.   When an audience sees the people around them all raising their hands for Google and sitting on them for the Yellow Pages, it’s a quick, simple, visceral reality check on the importance of online marketing.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

How to write, sell, and market a business book – V: Publishers

Public Speaking Advice and Commentary

  Hire a PR agent yourself, or, better yet, create an online marketing program.    Or maybe you believe that there is a significant Asian market.  Your proposal has acquired the love of a reputable agent, and he or she is out selling it to the highest bidding publisher.    That process can take a few weeks to a few months.    Publishing is seasonal; there are spring and fall catalogs, and fast and slow times. 

EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

So, traditional types who went through the book-review channel to market their or client publications may feel they have hit a wall.    Here's what I know from marketing my own publications and those of clients, colleagues, and friends: Develop a number of "hooks" or "high concepts" for positioning the book, test them out, and keep using those which convert to actual sales.  Issue a multi-media press release through PR WEB.

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

http://delicious.com/akarrer/prospeaker

B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? By developing an effective speaker placement program for your organization, you will have taken a big step in meeting its marketing, PR and business development objectives. See Whats New on the Agenda!