[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

Tell the world about it – which can be the tricky part unless you know how to harness the power of PR! The post [Podcast] Harness the Power of PR with Marsha Friedman appeared first on Jane Atkinson. 10:20 PR is about relationships, but it’s also about knowing what to pitch.

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Great Contemporary Business Speakers – 6: David Meerman Scott

Public Speaking Advice and Commentary

  His previous book, The New Rules of PR and Marketing continues to be a bestseller and it was that book that first propelled David onto the national and international stage as a speaker on a ‘must-have’ subject, the new social media and viral marketing.   When an audience sees the people around them all raising their hands for Google and sitting on them for the Yellow Pages, it’s a quick, simple, visceral reality check on the importance of online marketing.

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Trending Sources

How to write, sell, and market a business book – V: Publishers

Public Speaking Advice and Commentary

  Hire a PR agent yourself, or, better yet, create an online marketing program.    Or maybe you believe that there is a significant Asian market.  Your proposal has acquired the love of a reputable agent, and he or she is out selling it to the highest bidding publisher.    That process can take a few weeks to a few months.    Publishing is seasonal; there are spring and fall catalogs, and fast and slow times. 

EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

So, traditional types who went through the book-review channel to market their or client publications may feel they have hit a wall.    Here's what I know from marketing my own publications and those of clients, colleagues, and friends: Develop a number of "hooks" or "high concepts" for positioning the book, test them out, and keep using those which convert to actual sales.  Issue a multi-media press release through PR WEB.

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles


B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? By developing an effective speaker placement program for your organization, you will have taken a big step in meeting its marketing, PR and business development objectives. See Whats New on the Agenda!