Featured Speaker: Jeff Zelaya

The Speaker Point

Jeff is business development specialist who runs online marketing workshops for businesses and college students. He is the Founder of Florida Public Speaking and runs the site bestpublicspeaker.com. I asked him about how he started and how he handles the challenges of public speaking. Who are you? Jeff Zelaya What do you do? I’m a

How Strong is Your Fan Base?

Speaker Launcher

In The Wealthy Speaker 2010 Update, I talked about our new approach to marketing. Speaker Marketing list building marketing online marketing salesOur goal is to pull people into our fan base long enough to impress them (so they buy from us).

Trending Sources

Featured Speaker: Jeff Zalaya

The Speaker Point

Jeff is business development specialist who runs online marketing workshops for businesses and college students. He is the Founder of Florida Public Speaking and runs the site bestpublicspeaker.com. I asked him about how he started and how he handles the challenges of public speaking. Who are you? Jeff Zelaya What do you do? I’m a

[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

39:23 What are some of the unique aspects of online PR? Marsha actually spills the beans on some inside information for online marketing!). 55:50 Publishing, PR, marketing, how many hats can we actually wear? 57:42 What’s a good realistic budget for marketing a book?

Those "Must-Reads" - Ditch them in email blasts (The art of not selling)

Jane Genova: Speechwriter - Ghostwriter

"  Yet, desperate online marketers continue to headline their email blasts with "Must-Reads." Before the fall season when we all return to being back on our game marketers have to reimagine their online tactics. 

Online oppportunity for offline marketers

Executive Speech Coach

Communicating beats techonology everytime There is a tremendous opportunity for business to market using webinars and teleseminars. Offline marketers learn how to talk to people in person while many online experts hate talking to people. Here is the advantage for offline marketers for using online marketing. Many of the online marketing experts are terrible public speakers.

How to develop a paid public speaking career – VI: Marketing you should do

Public Speaking Advice and Commentary

  The range of comfort, expertise, and experience with online marketing is enormous amongst public speakers.    But the truth is that the world is moving too fast today to rely on (even) FedEx and marketing materials that only exist on paper.    If you don’t have a least some of this kind of marketing going on, you’re going to look like a troglodyte, and they don’t get hired much.

Jack Welch's Online Executive MBA Program: Price point of $22K v traditional $150K

Jane Genova: Speechwriter - Ghostwriter

Jack Welch's online Executive MBA program, which starts this January, has a price point of $22,000.  For that reason, his venture into online market-driven [code for "for profit"] may succeed - wildly.  Should Welch win this one, this victory will enhance the reputation and marketability of online market-driven learning. 

Public Speaking: Writing Copy for Your Marketing Materials

Great Public Speaking

Public speakers who learn to write good copy for their public speaking marketing materials can increase the traffic to their websites. What elements should you include? What techniques are effective? How can questions increase your sales?

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

http://delicious.com/akarrer/prospeaker

B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? By developing an effective speaker placement program for your organization, you will have taken a big step in meeting its marketing, PR and business development objectives. See Whats New on the Agenda!

Great Contemporary Business Speakers – 6: David Meerman Scott

Public Speaking Advice and Commentary

  His previous book, The New Rules of PR and Marketing continues to be a bestseller and it was that book that first propelled David onto the national and international stage as a speaker on a ‘must-have’ subject, the new social media and viral marketing.   When an audience sees the people around them all raising their hands for Google and sitting on them for the Yellow Pages, it’s a quick, simple, visceral reality check on the importance of online marketing.

Listen Online Now - Marketing How To's - Fripp Interviews the Experts

Fripp THE Executive Speech Coach

They are the leading voices for Soft Sell, Heart-based , Integrity-grounded Marketing. This interview was a preview for the “Bridging Heart and Marketing IV” which is coming up in October. Thursday - Sunday, October 14 - 24th, 2010 Bridging Heart & Marketing IV Virtual Conference Patricia Fripp - Sunday October 17, 2010 How to Market Through Powerful, Persuasive, Professional and Personable Presentations Virtual Conference Click here for more information.

Getting Started with the BBP Story Template

Beyond Bullet Points

Business needs to grow market with online marketing. Traditional marketing tools don’t work well anymore. I picked, “You’re currently losing touch with your market [where] and customers.&# “Currently&# identifies the when and “market&# is the where. Since the audience is losing touch with customers using traditional means of marketing, it now wants to know how to reconnect with its customers, prospects and market.

Can you change the world in 15 minutes?

Public Speaking Advice and Commentary

  But if your speech is, say, a breakout session on “Maximizing the Online Marketing Impact of X,” or “Improving SEO Rankings for Local Real Estate Offers,” then this book provides an excellent template for your speech.  A little book arrived in the mail recently:  15 minutes including Q & A:  A Plan to Save the World from Lousy Presentations , by Joey Asher, president of Speechworks , a communications coaching firm in Atlanta. 

How to write, sell, and market a business book – V: Publishers

Public Speaking Advice and Commentary

  Hire a PR agent yourself, or, better yet, create an online marketing program.    Or maybe you believe that there is a significant Asian market.  Your proposal has acquired the love of a reputable agent, and he or she is out selling it to the highest bidding publisher.    That process can take a few weeks to a few months.    Publishing is seasonal; there are spring and fall catalogs, and fast and slow times. 

EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

So, traditional types who went through the book-review channel to market their or client publications may feel they have hit a wall.    Here's what I know from marketing my own publications and those of clients, colleagues, and friends: Develop a number of "hooks" or "high concepts" for positioning the book, test them out, and keep using those which convert to actual sales.  EDITOR & PUBLISHER, gone.

Charli Jane Speaker Services: Does Your Website Have A Purpose

http://delicious.com/akarrer/prospeaker

byWendi McNeill Setting up a website is the first step of an online marketing campaign. You may find that you need to apply some additional marketing strategies if you find that traffic to your site is low.

13 Lessons (& Tips) Learned Launching an eBook

http://delicious.com/akarrer/prospeaker

The team at SitePoint were particularly helpful and very generous with offering to bundle this workbook with every copy sold of their new book Online Marketing. This transfers to how I interact online and many times my natural instincts are to undersell myself and what I do.