The Marketing tools vital to a public speaking career

Pivotal Public Speaking

There are a few essentials: a DVD, a website, a book, a one-sheet. And a number of should-haves: a social media presence, a blog, a press kit, handouts, YouTube videos. Nick Morgan has written a very useful, practical post here. I just love his introduction: Let’s talk about the marketing materials you need to develop a paid public speaking career. And after that, the only limit is your imagination.

Public Speaking: Articles — Written by You, Written About You, Promoting You

Great Public Speaking

Turn them into demo tapes, an online press kit, one-sheets, and articles written by you and about you. Articles written by you and articles written about you are good to have to add to your online press kit. One public speaker has had success in getting articles written about her by tagging her subject to something that is happening in the news or to some well-know topic.

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How to develop a paid public speaking career – V: What you need

Public Speaking Advice and Commentary

  There are a few essentials:  a DVD, a website, a book, a one-sheet.    And a number of should-haves: a social media presence, a blog, a press kit, handouts, YouTube videos.    It really needs to contain one thing and one thing only:  a 20-30 minute excerpt of a speech similar to the kind you want to book.    Here are some good ones:  Steve Farber: [link]. 

Expressing your uniqueness in print

http://delicious.com/akarrer/prospeaker

Ron Kaufman adds to this, "Take that one step further. " Evolution of one-sheets As we reinvent ourselves and our industry, clearly showing that we are experts who speak professionally, we need to reinvent our marketing materials as well. Today, those multi-page booklets have been condensed, with carefully selected information placed on one page of paper, front and back, thus the name "one-sheets."

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