Success Tips to Sparkling One-Sheets

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Success Tips to Sparkling One-Sheets Who needs one: Speakers, trainers, facilitators, authors, coaches and consultants What it looks like: Think of your one-sheet as an expanded business card -- with all the selling space you WISH you had on your business card. x 11 sheet of paper. What it does: Your customized "one-sheet" serves as your best marketing tool by SHOWING your value, radiance, and your rare qualities.

Ask Your Future Into Existence

Speak and Deliver

You can spend a fortune on one-sheets, brochures, and a demo video of you in front of an audience, assuming you can get one together - then spend another fortune getting in front of people you think will pay you to speak. "How do I get speaking gigs?"

Trending Sources

Two minutes of thank yous?

Speak Schmeak

Better yet, have your info in a handout, one-sheet, or whatever you like to call it, so the audience can take it home with them.

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How to book more business and own your niche

Ian Griffin - Professionally Speaking

An effective positioning statement should go on your website, one-sheet, email signature, and be part of[.]

NSA 28

The Speakers Bureau Myth

Speak and Deliver

One of the many myths about the speaking industry is that Speaking Bureaus will line your pockets with money, promote you to stardom, and remove any need for you to market yourself. These bureaus feast on your belief that "if I can just have the right one-sheet, I can get booked!"

Expressing your uniqueness in print

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Ron Kaufman adds to this, "Take that one step further. " Evolution of one-sheets As we reinvent ourselves and our industry, clearly showing that we are experts who speak professionally, we need to reinvent our marketing materials as well.

The Marketing tools vital to a public speaking career

Pivotal Public Speaking

There are a few essentials: a DVD, a website, a book, a one-sheet. Nick Morgan has written a very useful, practical post here. I just love his introduction: Let’s talk about the marketing materials you need to develop a paid public speaking career. And a number of should-haves: a social media presence, a blog, a press kit, handouts, YouTube videos. And after that, the only limit is your imagination.

Advertiser or Expert?

Speaker Launcher

b) a copy of your one sheet… which do you think would have more impact? I’ve been preaching the “expert first&# idea for a long time, so excuse me if I’m repeating myself.

Never Hold Discussions With The Monkey…

Can You Hear Me Up the Back?

Apparently Winston Churchill required all reports to be submitted on one sheet of paper so as not to slow down the war effort. “Two pages or less, dammit!&#.

How to develop a paid public speaking career – V: What you need

Public Speaking Advice and Commentary

  There are a few essentials:  a DVD, a website, a book, a one-sheet.    It really needs to contain one thing and one thing only:  a 20-30 minute excerpt of a speech similar to the kind you want to book.    Here are some good ones:  Steve Farber: [link].    Fourth, the one-sheet. Let’s talk about the marketing materials you need to develop a paid public speaking career. 

Interview: Jane Atkinson - The Wealthy Speaker

Ian Griffin - Professionally Speaking

Deliver a focused message with one main idea and three points. Tell great stories - especially ones that are about the audience, not you. Outline your speech: Pick one theme and a through-line. Expertise - Topics - Revenue Jane recommends that we each become an expert in one area we are are passionate about. Choose this one area and develop a number of topics around it. One-sheets are so last century.

Interview: Jane Atkinson - The Wealthy Speaker

Ian Griffin - Professionally Speaking

Deliver a focused message with one main idea and three points. Tell great stories - especially ones that are about the audience, not you. Outline your speech: Pick one theme and a through-line. Expertise - Topics - Revenue Jane recommends that we each become an expert in one area we are are passionate about. Choose this one area and develop a number of topics around it. One-sheets are so last century.

NSA 2

Interview: Jane Atkinson - The Wealthy Speaker

Ian Griffin - Professionally Speaking

Delivere a focused message with one main idea and three points. Tell great stories - especially ones that are about the audience, not you. Outline your speech: Pick one theme and a through-line. Expertise - Topics - Revenue Jane recommends that we each become an expert in one area we are are passionate about. Choose this one area and develop a number of topics around it. One-sheets are so last century.

Public Speaking: Articles — Written by You, Written About You, Promoting You

Great Public Speaking

Turn them into demo tapes, an online press kit, one-sheets, and articles written by you and about you. One public speaker has had success in getting articles written about her by tagging her subject to something that is happening in the news or to some well-know topic. If you have ever been in a position to do sales or marketing, you have undoubtedly heard someone ask, “How can I get my name out there?”

How to develop a paid public speaking career – IV: 3 Rules for Long-term Public Speaking Success

Public Speaking Advice and Commentary

  “How could you have hired (Speaker X) when he insulted every single one of our customers by saying they weren’t green enough?”    Your website, your blog, your one-sheet, your DVD, your book – all your marketing – needs to look highly professional and consistent.    Then, the one-sheet and the book.    You can’t build a speaking business on a series of one-off speeches. 

Charli Jane Speaker Services - how to create a media kit

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20 Tips for new Professional Rising Star Speakers

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Get a mentor an expert in their field who is willing to share one hour a month with you. Create a one-page overview of you and your topic. Your one sheet is a valuable tool and will be asked for by meeting planners, bureaus and potential clients.

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From Free to Fee: How Experts Get Paid to Speak

Pivotal Public Speaking

No one will read pages of topic descriptions. Plan on creating what speakers call “one-sheets&# that feature your photo, list of speaking engagements, testimonials from speaking clients, your background/approach, and topics. You’re already on the speaker’s circuit, using concurrent session programs at industry events as marketing opportunities. Each year, you get return invitations, rave reviews, and high evaluations.

Speaking for Dollars by Vickie Sullivan

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You’re the industry star, the one who always gets asked to do the high-risk presentations for your company. If a speaker bombs in a workshop, people may grumble but no one gets hurt. The tools of the keynote trade are demonstration videos, promotional “one-sheets” and, of course, Web sites with a focus on identity and ideas. Having a quality demo video is expected even in lower-fee markets, along with one-sheets and Web sites.