How to be an Outstanding Communicator
Manner of Speaking
OCTOBER 11, 2011
Federal Prose, 1948, Chapel Hill, University of North Carolina. Statistics are abstractions that leave us cold. Outstanding communicators understand the limits of statistical data – they know that in most instances it just goes over the heads of a lay audience. To most lay people, a statistic like: 50 million acres of rainforest are cut down every year, doesn’t mean too much. On hearing a statistic like this neither their brains nor their emotions are engaged.