The 135 Rule
SEPTEMBER 23, 2012
I used to write for an executive from Mississippi. The 135 Rule lasts as long as the first practice. So if you can be in the room – with a stopwatch – when the speaker practices, do it. Heres a question that comes up nearly every week from someone: How much do I need to write for a speech of XX minutes? Seems like an innocent question. Unfortunately, reality and experience suggest otherwise.