Glassdoor - Becoming Metric For Measuring Organizational Leadership

Jane Genova: Speechwriter - Ghostwriter

To assess Yahoo leader, Marissa Mayer, BusinessInsider's Eugene Kim went to Glassdoor. He did a keyword analysis of  2,200 employee reviews. Then Kim connected the dots. Verdict: Employees like Yahoo and their smart colleagues. But essentially they are fed up with the leadership.

Public Speaking - Cool As Universal Metric Of Performance Art

Jane Genova: Speechwriter - Ghostwriter

Cool is the universal metric for assessing thought leadership. "Cool" entails showcasing that you align with Now. Venture capitalist, Peter Thiel, is cool. You bet, cool covers how you present yourself in public speaking.

Brian Williams Goes On Leave: Will This Register in Edelman Trust Metrics?

Jane Genova: Speechwriter - Ghostwriter

Meanwhile we who follow Edelman's Trust Metrics year to year (whether we are at the World Economic Forum in Davos or here taking the numbers in on our laptops) have a hunch this new "mistake" will pull down trust further, at least in the media.

LinkedIn Profiles: New metric for how we are doing is who, how many are checking it

Jane Genova: Speechwriter - Ghostwriter

 One metric for assessing how we are trending is our LinkedIn Profile. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing.  Are we on an upward trajectory, stuck or even totally 2013?

Happy Talk As New Metric: What I learned in senior housing

Jane Genova: Speechwriter - Ghostwriter

  One new metric for doing that is assessing their conversations. Although those over-50 might not be digital wizards, we know that the pace of everything has accelerated.  That means we have to size up people faster.

2017 - Sure, The Data Guys Will Muscle Out Don Draper's Gut Instinct, But.

Jane Genova: Speechwriter - Ghostwriter

But, if results, that is the inbound marketing, isn't happening quickly, the clients will decide to hire a metrics expert. Prediction: Just as so many businesses have been disappointed with the so-called SEO experts, they could experience the same lousy investments in metrics gurus.

2015 56

How to create a TED talk

Pivotal Public Speaking

In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk&# based on user ratings.

C-Level Presentation Tip #1: Start with Conclusions

Professionally Speaking...

The additional benefits will be happier customers and more accurate metrics. Executive level presentations can strike fear into the hearts of even the most courageous business presenters. Both stakes and visibility are high.

Ghostwriters/Speechwriters - We, Too, Have To Bundle Public Relations And Marketing

Jane Genova: Speechwriter - Ghostwriter

At the top of the list is buzzword "metrics." Ghostwriters and speechwriters such as myself have to convince the prospect that we know how to create the material which will generate the metrics.

2015 56

High Online Traffic - But, That Might Not Convert into Calls To Action (CTA)

Jane Genova: Speechwriter - Ghostwriter

Then analyze the metrics. The blog, tweet, Facebook post, and/or LinkedIn Update might receive plenty of traffic, including likes, shares, and comments. But those don't necessarily convert into Calls To Action (CTA). In terms of clickbait, the campaign might be a homerun.

2018 52

Martin Sorrell Exits WPP - End of "Mad Men" Glory Days in Ad World

Jane Genova: Speechwriter - Ghostwriter

Our commercial value is measured in digital metrics. Big players like P&G, facing the threats to their brands which Galloway describes, want more control over input and metrics.  It was a time when creativity was glorified.

2018 52

Hate meetings? Try implementing this one simple rule to change the way you feel forever.

More than PowerPoint...

You can define metrics for winning a meeting. I love meetings. But I understand why you might not. A friend recently shared a workplace anecdote. One day, she and her colleagues gathered together for a meeting. For the first few minutes, they shuffled papers and fumbled with their phones. Then they stared at each other. Finally, someone said it. “Hey, what’s this meeting about?” ” And no one in the room knew!

2018 43

How to Create a Great Investor Pitch Deck and Close the Deal

SlideModel

Slide 3 – Traction, Signs of Growth & Metrics That Validate Your Solution. Slide 3 – Traction, Signs of Growth & Metrics That Validate Your Solution. If you have the plan to reuse your pitch deck in some other dates, make sure you are industrious enough to modify old details like “dates” in the cover and metrics. If you’re a start-up, then you probably already heard the term “pitch deck.”

2018 50

Culture = Serious Business

Jane Genova: Speechwriter - Ghostwriter

As Recode notes, more experts contend culture impacts just about every performance metric, be it productivity or stock price. The story history might tell about Uber could focus on what has become known as its "toxic" culture.

2017 52

Post-Polling, Nielsen, Even Facebook: The people tell it as it is tweeting from smartphones

Jane Genova: Speechwriter - Ghostwriter

Those in the metrics business and investors in Facebook should be shook-up this morning.    During the Democratic National Convention, the people went direct with their observations via tweets, many of them transmitted through smartphones.

Michelle Obama: Rhetorical effectiveness measured in tweets-per-minute

Jane Genova: Speechwriter - Ghostwriter

  The metric used is tweets-per-minute.  Like Ann Romney's convention speech, Michelle Obama's told of a love story. Yet, the latter's was rated as more effective than that of Romney's wife. 

Digital Marketers - Ditch All Those Links, Except for CTA

Jane Genova: Speechwriter - Ghostwriter

Study the metrics about results from each. Some digital marketers tend to want everything documented. So you include plenty of links in your blogs, web content and email blasts. Big mistake. Those links provide a pathway for prospects to escape your content - and not return.

2017 52

The Post-Truth Era - Figuring Out How Much X or Y is Lying

Jane Genova: Speechwriter - Ghostwriter

Forever it seems, the public relations firm Edelman has been presenting Trust Metrics at prestigious forums such as pow-wow of world leaders at Davos every January. The Economist notes that political leaders have pivoted to the post-truth era. But that's really old news.

2016 60

The Eloquent Woman's weekly speaker toolkit

The Eloquent Woman

Sensors may track metrics on meeting participation to ensure that team members each have an opportunity to give feedback."

2016 70

Barack Obama: Anointed King of Tweetville with 52,757 tweets-per-minute (TPM)

Jane Genova: Speechwriter - Ghostwriter

 The Democratic National Convention changed the metrics for influence.    That TPM metric even surpassed his wife's numbers.    Forget Nielsen.    Forget what the establishment media commentators are saying. Forget

Another Shoe Drops at Conde Nast - GQ Cuts 7 in Editorial

Jane Genova: Speechwriter - Ghostwriter

Flashing in live time before me was the dashboard with the metrics of page views, likes, and comments. "He looks right out of GQ." " That was the signature phrase about an assistant manager at a Home Depot where I was a consultant.

2017 52

"Send Us Your Book" - Publishing Still Platform for Consultants to Make Big Money

Jane Genova: Speechwriter - Ghostwriter

A key metric of the value of the book is the Amazon ranking. The calls are coming in again: Requests to research, conduct interviews for, and ghostwrite books for publication. For those in professional services focused on making the big money, the book still remains the price of entry.

2016 56

Squire Patton Boggs and Michael Cohen - Authenticspeak Needed in Spin

Jane Genova: Speechwriter - Ghostwriter

The relevant metrics are how many clients leave and what new business isn't gotten. Essentially, powerhouse lobbying and law firm Squire Patton Boggs (SPB) contends there was no real relationship with the embattled Michael Cohen.

2018 52

Tourism - Promote not just the cuisine, provide the recipes (better yet, a whole book of native favorites)

Jane Genova: Speechwriter - Ghostwriter

Then, based on the metrics, we might develop a book. My proposal for social media for tourism in Nation X was accepted. "What we liked best was your recipe tactic." " That would start out on all the tourism social networks and social media.

2016 56

Bernie Sanders - Won Tuesday's GOP Debate, At Least According To World Of Tweets

Jane Genova: Speechwriter - Ghostwriter

" Based on the Twitter metrics, Sanders' message has gotten through. "The Twitter victor of [Tuesday's GOP] debate wasn't a Republican candidate or pundit. It was Democratic candidate Bernie Sanders. [He]

2015 60

Grouphigh: End to manually compiling blogger lists and more

Jane Genova: Speechwriter - Ghostwriter

  Also GroupHigh provides the all-important metrics.    The best list in the world isn't all that helpful without the information from the metrics. JG:  What are some of those metrics?

PowerPoint Tip: Effective dashboard slides

Dave Paradi's PowerPoint Blog

The term dashboard comes from vehicle dashboards that use indicators to show the status of such metrics as amount of fuel remaining, oil temperature, and battery power. The first step in creating an effective dashboard slide is to decide on the correct metrics to use. When selecting the metrics, make sure that you will be reporting numbers that have context. Once the metrics are well defined, the next step is to decide how to show the metrics.

Wells Fargo, Public Relations & The Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

The 3% and the 4% metrics are being put out there. Brand equity. Corporate social responsibility. Trust.    All those have been negatively impacted by the regulatory and legal problems Wells Fargo has been dealing with.

Legal Representation, Resumes, and Other Items of Self-Interest

Jane Genova: Speechwriter - Ghostwriter

For example, where the metrics were available Jones Day fell 33 spots, from #18 to #51. For decades, BigLaw firm Jones Day has been representing Sherwin-Williams in the state-level lead paint class action public nuisance litigation.

2018 52

"Iconic" - Let's Ditch That Term

Jane Genova: Speechwriter - Ghostwriter

 Therefore, according to the metrics of the present value, Shakespeare is mid-level or lower. Some entities have a good run. Many then label them "iconic." " Rupert Murdoch is iconic as a media mogul.

2016 56

"The Real Life M.B.A." - "Real Life" = Yesterday Term, M.B.A. Degree No Longer = Hot Ticket (Coding Is)

Jane Genova: Speechwriter - Ghostwriter

With Amazon rankings being taken so seriously as a metric of influence, thought leaders like Welch would be better off putting off publishing a book until they have a message that is truly useful. No surprise, Jack Welch's book "The Real Life M.B.A."

2015 56

Famous Speech Friday: Arianna Huffington's "Thrive" speech

The Eloquent Woman

Huffington goes on to share her ideas about what she calls "the third metric" of success, adding well-being to the more traditional markers of money and power. Arianna Huffington just stepped down as the head of Huffington Post, to focus on a new venture of hers called Thrive.

2016 74

Penelope Trunk - What Would Sigmund Freud Make Of All This

Jane Genova: Speechwriter - Ghostwriter

Sandberg had outstripped her according to every professional metric. This is one for Sigmund Freud. His signature expertise was misplaced aggression.

2015 56

Turn a presentation into a report or e-book

PowerPoint Tips

If you’re using the metric system, adjust accordingly. You might find it valuable to create a report or e-book from a presentation. While you may be familiar with creating handouts, you might want something longer or more structured.

2015 130

8 storytelling tips from my other blog

The Eloquent Woman

Using stories as a form of healthcare evaluation data: When you're looking for metrics, don't overlook individuals' stories as a form of data you can use to evaluate progress, with an example from a team of healthcare executives I coached to give TED-quality talks.

2015 71

Jesus Christ - The White Space between Success and Failure

Jane Genova: Speechwriter - Ghostwriter

Even though by traditional metrics he was, well, a failure.  Documentaries such as "Race to Nowhere" and books such as "Beyond Measure" depict how success has come to overshadow  everything else. 

2016 56

Simon Newman - Loses battle of careerism v. liberal arts/Catholic values

Jane Genova: Speechwriter - Ghostwriter

Getting rid of those who might not graduate would improve the school's retention rate, a metric important to accreditation and ranking. In 2015, M.B.A. type, Simon Newman, came to Mount St. Mary University as president. Now he is gone.

2016 56

Drudge Report - Paul Ryan Repents, WIll Confess Sins on "60 Minutes"

Jane Genova: Speechwriter - Ghostwriter

One tool was framing religion (Calvinism) as the only valid metric for measuring economic success. The conservative Drudge Report headlines with the sudden conversion of U.S. House Speaker, Paul Ryan. Ryan has surrendered his mind and heart to being a follower of Trumpism.

2016 65

Brands That Will Vanish In 2016 - You Can Be Among Them

Jane Genova: Speechwriter - Ghostwriter

The metrics on social are heading south. Here is Sharon Mostyn's article "Google Analytics: 7 Important Audience Metrics to Track." Sears. Office Max. American Apparel. A&P.

2015 56

Drudge Report Ranks #2 in Digital Media - Tabloid Formula Sells Big (but we miss flashing blue light)

Jane Genova: Speechwriter - Ghostwriter

The most recent metrics - May 2017 - indicate that the Drudge Report is #2 in digital page views. The Drudge Report beat out Fox News, HuffPost, The New York Times and The Wall Street Journal in digital rankings. Only MSN is ahead of it. What is still winning the clickbait game is the Drudge tabloid formula of presenting news. Gone is the flashing blue light which used to signal that a news item was supposed to be big.

2017 40