Glassdoor - Becoming Metric For Measuring Organizational Leadership

Jane Genova: Speechwriter - Ghostwriter

To assess Yahoo leader, Marissa Mayer, BusinessInsider's Eugene Kim went to Glassdoor. He did a keyword analysis of  2,200 employee reviews. Then Kim connected the dots. Verdict: Employees like Yahoo and their smart colleagues. But essentially they are fed up with the leadership.

Public Speaking - Cool As Universal Metric Of Performance Art

Jane Genova: Speechwriter - Ghostwriter

Cool is the universal metric for assessing thought leadership. "Cool" entails showcasing that you align with Now. Venture capitalist, Peter Thiel, is cool. You bet, cool covers how you present yourself in public speaking.

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Brian Williams Goes On Leave: Will This Register in Edelman Trust Metrics?

Jane Genova: Speechwriter - Ghostwriter

Meanwhile we who follow Edelman's Trust Metrics year to year (whether we are at the World Economic Forum in Davos or here taking the numbers in on our laptops) have a hunch this new "mistake" will pull down trust further, at least in the media.

LinkedIn Profiles: New metric for how we are doing is who, how many are checking it

Jane Genova: Speechwriter - Ghostwriter

 One metric for assessing how we are trending is our LinkedIn Profile. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing.  Are we on an upward trajectory, stuck or even totally 2013?

Happy Talk As New Metric: What I learned in senior housing

Jane Genova: Speechwriter - Ghostwriter

  One new metric for doing that is assessing their conversations. Although those over-50 might not be digital wizards, we know that the pace of everything has accelerated.  That means we have to size up people faster.

Bottom Bracket Is In

Thoughts On Presenting And Design

When I measured the width of the space for the bottom bracket and converted it from imperial to metric, I got 70mm. Well, after a mishap of ordering the wrong bottom bracket, I finally got it installed.

2019 158

4 Ways to Make a Great Impression Speaking at Your Business Meeting


No matter the size of the business, each one has meetings on a regular basis in an effort to optimize performance metrics. Now these business meetings typically go one of two ways: They are highly productive and allow the team to become empowered and move projects forward.

2020 58

What We Need to Hear from the President

Speaking Of...

I think it would be a mistake to subject all institutions to metrics anytime in the near future. for-profits affordability metrics Obama college costs Reviewing the range of responses to President Obama''s plan to reduce college costs, and the questions that are being raised on Twitter, it seems important that the Administration clarify a few things sooner rather than later. This effort to reduce college costs is a first step and thus it is not intended to solve all problems.

2013 40

Health Benefits from Friendship - Not a Numbers Game

Jane Genova: Speechwriter - Ghostwriter

The question now is: With so many metrics on social networks tracking the number of followers and making that public, are people being encouraged to increase the total instead of investing themselves in a handful of quality relationships? Finally, those without a ton of friends on social networks can smirk. The University of Leeds researchers found that the health benefits from friendship isn't a numbers game, Study Finds reports. Rather it's the quality of the friendships.

2019 43

How to create a TED talk

Pivotal Public Speaking

In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk&# based on user ratings.

C-Level Presentation Tip #1: Start with Conclusions

Professionally Speaking...

The additional benefits will be happier customers and more accurate metrics. Executive level presentations can strike fear into the hearts of even the most courageous business presenters. Both stakes and visibility are high.

Campaign 2016 Is Being Tweeted

Jane Genova: Speechwriter - Ghostwriter

At the bottom of the screen was continually posted the metrics of the global conversation about the candidates on Twitter. Those using it experienced an uptick in metrics. Last night's Democratic debate was unique in a number of ways.

2016 65

2017 - Sure, The Data Guys Will Muscle Out Don Draper's Gut Instinct, But.

Jane Genova: Speechwriter - Ghostwriter

But, if results, that is the inbound marketing, isn't happening quickly, the clients will decide to hire a metrics expert. Prediction: Just as so many businesses have been disappointed with the so-called SEO experts, they could experience the same lousy investments in metrics gurus.

2015 65

Ghostwriters/Speechwriters - We, Too, Have To Bundle Public Relations And Marketing

Jane Genova: Speechwriter - Ghostwriter

At the top of the list is buzzword "metrics." Ghostwriters and speechwriters such as myself have to convince the prospect that we know how to create the material which will generate the metrics.

2015 56

PowerPoint Tip: Effective dashboard slides

Dave Paradi's PowerPoint Blog

The term dashboard comes from vehicle dashboards that use indicators to show the status of such metrics as amount of fuel remaining, oil temperature, and battery power. The first step in creating an effective dashboard slide is to decide on the correct metrics to use. When selecting the metrics, make sure that you will be reporting numbers that have context. Once the metrics are well defined, the next step is to decide how to show the metrics.

Analysis of a (Very Short) Speech by Hans Rosling

Manner of Speaking

In other words, he used the same metric (transportation) to demonstrate the relative differences in wealth ( i.e., from being able to save money for trip by plane every year to only being able to save money to buy a pair of shoes).

Post-Polling, Nielsen, Even Facebook: The people tell it as it is tweeting from smartphones

Jane Genova: Speechwriter - Ghostwriter

Those in the metrics business and investors in Facebook should be shook-up this morning.    During the Democratic National Convention, the people went direct with their observations via tweets, many of them transmitted through smartphones.

Michelle Obama: Rhetorical effectiveness measured in tweets-per-minute

Jane Genova: Speechwriter - Ghostwriter

  The metric used is tweets-per-minute.  Like Ann Romney's convention speech, Michelle Obama's told of a love story. Yet, the latter's was rated as more effective than that of Romney's wife. 

Twitter and More - Influence Game in Play

Jane Genova: Speechwriter - Ghostwriter

The reality is this: Those writing the checks have no metrics about whom the influencers are engaging and if the connecting is resulting in actual sales. 2019 is about The Twittering of Everything. If it isn't posted on that social network it doesn't exist.

2019 52

Barack Obama: Anointed King of Tweetville with 52,757 tweets-per-minute (TPM)

Jane Genova: Speechwriter - Ghostwriter

 The Democratic National Convention changed the metrics for influence.    That TPM metric even surpassed his wife's numbers.    Forget Nielsen.    Forget what the establishment media commentators are saying. Forget

The Post-Truth Era - Figuring Out How Much X or Y is Lying

Jane Genova: Speechwriter - Ghostwriter

Forever it seems, the public relations firm Edelman has been presenting Trust Metrics at prestigious forums such as pow-wow of world leaders at Davos every January. The Economist notes that political leaders have pivoted to the post-truth era. But that's really old news.

2016 60

7 Tips to Ensure You’re Understood when Speaking to a Foreign Audience

Speaking about Presenting

I’ve heard so many Americans addressing “metric” crowds and talking in yards, miles and pounds, leaving the rest of us clueless. This is a guest post by Leon Potgieter.

2012 257

Culture = Serious Business

Jane Genova: Speechwriter - Ghostwriter

As Recode notes, more experts contend culture impacts just about every performance metric, be it productivity or stock price. The story history might tell about Uber could focus on what has become known as its "toxic" culture.

2017 52

Digital Marketers - Ditch All Those Links, Except for CTA

Jane Genova: Speechwriter - Ghostwriter

Study the metrics about results from each. Some digital marketers tend to want everything documented. So you include plenty of links in your blogs, web content and email blasts. Big mistake. Those links provide a pathway for prospects to escape your content - and not return.

2017 52

Step-By-Step Guide to Creating a Viable Go to Market Strategy


Budget and Resources + KPIs/Metrics: Decide on the key milestones in your go to market strategy and set KPIs for measuring the success of your initiative. Finally, jot down the success metrics and KPIs you will use to measure the success of your launch.

2019 56

Grouphigh: End to manually compiling blogger lists and more

Jane Genova: Speechwriter - Ghostwriter

  Also GroupHigh provides the all-important metrics.    The best list in the world isn't all that helpful without the information from the metrics. JG:  What are some of those metrics?

How to Write an Effective Quarterly Business Review


Make a list of the pre-requisites, the reports that should be created, the metrics that need to be pulled out and the main goals to be discussed. Don’t use indefinite terms and metrics.

2018 52

"Send Us Your Book" - Publishing Still Platform for Consultants to Make Big Money

Jane Genova: Speechwriter - Ghostwriter

A key metric of the value of the book is the Amazon ranking. The calls are coming in again: Requests to research, conduct interviews for, and ghostwrite books for publication. For those in professional services focused on making the big money, the book still remains the price of entry.

2016 56

High Online Traffic - But, That Might Not Convert into Calls To Action (CTA)

Jane Genova: Speechwriter - Ghostwriter

Then analyze the metrics. The blog, tweet, Facebook post, and/or LinkedIn Update might receive plenty of traffic, including likes, shares, and comments. But those don't necessarily convert into Calls To Action (CTA). In terms of clickbait, the campaign might be a homerun.

"The Real Life M.B.A." - "Real Life" = Yesterday Term, M.B.A. Degree No Longer = Hot Ticket (Coding Is)

Jane Genova: Speechwriter - Ghostwriter

With Amazon rankings being taken so seriously as a metric of influence, thought leaders like Welch would be better off putting off publishing a book until they have a message that is truly useful. No surprise, Jack Welch's book "The Real Life M.B.A."

2015 65

Turn a presentation into a report or e-book

PowerPoint Tips

If you’re using the metric system, adjust accordingly. You might find it valuable to create a report or e-book from a presentation. While you may be familiar with creating handouts, you might want something longer or more structured.

2015 158

Tourism - Promote not just the cuisine, provide the recipes (better yet, a whole book of native favorites)

Jane Genova: Speechwriter - Ghostwriter

Then, based on the metrics, we might develop a book. My proposal for social media for tourism in Nation X was accepted. "What we liked best was your recipe tactic." " That would start out on all the tourism social networks and social media.

2016 56

Bernie Sanders - Won Tuesday's GOP Debate, At Least According To World Of Tweets

Jane Genova: Speechwriter - Ghostwriter

" Based on the Twitter metrics, Sanders' message has gotten through. "The Twitter victor of [Tuesday's GOP] debate wasn't a Republican candidate or pundit. It was Democratic candidate Bernie Sanders. [He]

2015 60

Martin Sorrell Exits WPP - End of "Mad Men" Glory Days in Ad World

Jane Genova: Speechwriter - Ghostwriter

Our commercial value is measured in digital metrics. Big players like P&G, facing the threats to their brands which Galloway describes, want more control over input and metrics.  It was a time when creativity was glorified.

2018 52

Penelope Trunk - What Would Sigmund Freud Make Of All This

Jane Genova: Speechwriter - Ghostwriter

Sandberg had outstripped her according to every professional metric. This is one for Sigmund Freud. His signature expertise was misplaced aggression.

2015 65

"Iconic" - Let's Ditch That Term

Jane Genova: Speechwriter - Ghostwriter

 Therefore, according to the metrics of the present value, Shakespeare is mid-level or lower. Some entities have a good run. Many then label them "iconic." " Rupert Murdoch is iconic as a media mogul.

2016 56

World of "Mad Men" Gone Poof - WPP Revenue Declines

Jane Genova: Speechwriter - Ghostwriter

That means the mandate for agencies and solos to track metrics and maintain the documentation. Don Draper's world in "Mad Men" was one of extreme creativity. For many the memory of the Kodak Carousel Pitch remains embedded as an example of brilliant messaging. Every time I see a teenager I reflect on Draper's monologue about the nostalgia for childhood lost. That was then. 

2020 43

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

After all, who or what established that metric for measuring miles on the journey to what could really take off.  There was a time - and it wasn't that long ago - when it was easier and less expensive to "try on" careers.

2020 52

Cover Letters - Generics Get Tossed

Jane Genova: Speechwriter - Ghostwriter

Metrics, such as Google Analytics. The cover letter is the way you introduce yourself to those who can hire you for jobs, contract assignments, or new business for your enterprise.

2018 56

Another Shoe Drops at Conde Nast - GQ Cuts 7 in Editorial

Jane Genova: Speechwriter - Ghostwriter

Flashing in live time before me was the dashboard with the metrics of page views, likes, and comments. "He looks right out of GQ." " That was the signature phrase about an assistant manager at a Home Depot where I was a consultant.

2017 52

Wells Fargo, Public Relations & The Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

The 3% and the 4% metrics are being put out there. Brand equity. Corporate social responsibility. Trust.    All those have been negatively impacted by the regulatory and legal problems Wells Fargo has been dealing with.

How to Create a Great Investor Pitch Deck and Close the Deal


Slide 3 – Traction, Signs of Growth & Metrics That Validate Your Solution. Slide 3 – Traction, Signs of Growth & Metrics That Validate Your Solution. If you have the plan to reuse your pitch deck in some other dates, make sure you are industrious enough to modify old details like “dates” in the cover and metrics. If you’re a start-up, then you probably already heard the term “pitch deck.”

2018 73

Managerial Guide to After Action Review (AAR)


You’ll want to specify what are the intended results and metrics for the ‘action’ in question; why we are trying to accomplish them now and what results do we anticipate to get. Business mistakes are costly – most leaders know that.

2019 60