Presentation tips involving locations and lighting, theatres and a theme.

Nick R Thomas - A Public Speaker's Blog

Also, as with most of my talks, there is merchandising of my booklet. Afterwards, despite the success of the talk, merchandising was almost non-existent and I could see that there were a number of reasons for this. Probus club speaker U3A lectures audiences merchandising readings venuesRedhill and Reigate U3A. In early February I travelled to Surrey to speak to Redhill and Reigate U3A at Reigate Park Church about My Life as a Freelance Comedy Writer.

2012 40

Thanks for Being Here: That's What Shopper Tells Kroger Workers

Jane Genova: Speechwriter - Ghostwriter

Alexis, Toledo, Ohio is jam-packed with merchandise. The Kroger store on W. That includes toilet paper, as well as paper towels. The makings for a gigantic salad look mighty fresh. And not only premium-priced but also the low-cost house brands are on the shelves. No surprise then, a shopper went to some of the workers and told each of them: Thank you for being here. The men and women in Kroger also are among America's heroes in this time of COVID-19.

2020 43

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Breathe Life Into Your Talk

Kate's Voice

When you arrive, you shake lots of hands, set up your merchandise at the back of the room, and get yourself motivated to talk. It’s the day of your presentation. You eat your favorite day-of-talk breakfast. You warm up your voice and say a prayer. When they call your name, you tell the obligatory joke [.]. vocal delivery vocal power breathing delivery vocal health vocal image vocal impact

Ecommerce - Walmart Continues War Against Amazon with Acquisition of Bare Necessities

Jane Genova: Speechwriter - Ghostwriter

The Walmart we currently know could soon be a drive-thru we swing by to pick up merchandise we ordered online. That Click and Collect merchandise could be groceries or, Walmart's latest acquisition - the lingerie of Bare Necessities. 

Walmart - Acquiring Plus-Size Maker Eloqui as Aggressive Move Against Amazon

Jane Genova: Speechwriter - Ghostwriter

Eloqui markets its merchandise on its own website and through other online operations such as the popular Stitch Fix.  If they bond with Eloqui merchandise, they can also attach to the Walmart umbrella brand. Walmart has seen the future. And it's digital.

2018 56

The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

Because people can't shop liquidators of bankrupt businesses can't unload the merchandise. That means lenders suffer unexpected losses on merchandise loans. Human nature continues to be puzzling. Some are baffled why there is more concern about the economic impacts of COVID-19 than the reality that it can be fatal.    So, let's focus on the economic ramifications of the pandemic.

2020 43

Big Lots, Boardman, OH - Sending Very Wrong Message

Jane Genova: Speechwriter - Ghostwriter

Not only are retailers already over-stocking Halloween merchandise. Instead, our vision was immediately assaulted by merchandise for a holiday which doesn't occur until late December. This afternoon, it had been 92 degrees in Eastern Ohio.    Those of us who still do brick & mortar were in for a nasty surprise. The Big Lots in Boardman, OH actually has the front of the left hand side of the massive store jam packed with Christmas decorations. 

Amazoning of Brick & Mortar - Now It's Whole Foods

Jane Genova: Speechwriter - Ghostwriter

A smart shopper can get that kind of merchandise for less in a discount store. Walmart, Marc's, Aldi and even the dollar stores have become savvy about stocking cheaper versions of one-time elite merchandise. Human beings are still out there on the street. Yes, they leave their screens. Amazon is getting that. Its latest move is to buy brick & mortar Whole Foods for $13.7 billion. Here are details from New York Magazine.

Ohio - Model for Aggressive Response to COVID-19

Jane Genova: Speechwriter - Ghostwriter

Patrick Day's festivities can return that merchandise (if purchased within 30 days). The quick response of Ohio to the late onset of COVID-19 illnesses in the state could provide a model for future management of healthcare crises. The initial cases had been diagnosed in the Cleveland metro area. The incidences occurred significantly later than those on the coasts. 

2020 40

Second-Hand Cool - How the Game Gets Played

Jane Genova: Speechwriter - Ghostwriter

The merchandise is being recycled. So, I made it my business to monitor regularly the merchandise in consignment stores in affluent parts of Connecticut.  The second-hand movement has surfaced from the underground to startups like RealReal and established retailers such as J.C. Penney. That means competition for Goodwill, which used to own the territory. That was back in the time when those hit hard by The Great Recession woke to the option of buying gently used whatever.

2019 43

Tech: Takes more than that to get brick and mortar out of the ICU

Jane Genova: Speechwriter - Ghostwriter

You have probably heard all about how sexy ways of not paying conventionally for merchandise in brick and mortar will pump new cool into that shopping experience. They capture both the identity of the shopper and the merchandise data. The latest is the non check out.  That consists of electronic virtual networks. Instead of checking or self checking out, the shopper simply walks out of the store with the sweater or shoes.   So?

2014 47

Macy's & Martha: Stroll down litigation lane

Jane Genova: Speechwriter - Ghostwriter

  Macy's sued Martha Stewart when it got wind that she was also hawking her merchandise, licensed to Macy's on an exclusive basis, to J.C. Some things just don't work out.  Penney.    Then, Stewart countersued.    Everyone is probably all worked up.    Lawyers are making a bundle.    Let the recovery continue.    I analyze the situation for financial information powerhouse Motley Fool.

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

In addition, lawsuits contend that dollar stores sell expired merchandise. The message is out: The dollar store in your neighborhood is not your friend. Soon enough, through word of mouth as well as media coverage, there could be an unofficial excommunicado against all dollar stores, as there had been in film "John Wick 3." " When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels.

2019 43

UXing of Internet Commerce - Fintech

Jane Genova: Speechwriter - Ghostwriter

  The online browser looks at X or Y merchandise, but doesn't buy. Call it The Abandoned Shopping Cart peril.  Of clicks the "place in shopping cart" button but doesn't complete the purchase transaction. 

U.S. Postal Service Gets Hang of Era of Ecommerce

Jane Genova: Speechwriter - Ghostwriter

  POLITICO reports that it is piloting a program in San Francisco of same-day delivery for merchandise purchased on the Internet.  Finally the distressed U.S. Postal Service is getting a feel for how to operate in an era of ecommerce.    That would start on December 12 and could generate $10 million to $50 million annually, just in San Francisco.    Delivering packages is the one niche in which the USPS has been doing okay. 

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

Around the world other down-and-outs contacted me, saying they too considered merchandising the sale of a kidney. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads. A priest said I was wrong in labeling my new minimalist lifestyle as taking a vow of poverty. The accurate term for that was "renunciation."

2020 43

In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

It was at a run-down store with overpriced merchandise that I found toilet paper. The world walks on eggshells. Not even the experts know for certain how severely COVID-19 will impact human health, the economy, and politics. Humanity has been humbled. Meanwhile: Don't Use Wrong Word.    At the Lucas County, Ohio Public Library I said I was taking out so many books to read during quarantine. Eyes popped. The check-out clerk cautiously asked me if I had been sick. I got it.

2020 43

Red Cross - Very Donor Unfriendly

Jane Genova: Speechwriter - Ghostwriter

Hell, I can research on the internet where I can pick up a few bucks selling blood-related "merchandise." BigTime Trauma.    There was a notice in the Mahoning County/Youngstown, Ohio public library newsletter. It stated that the Red Cross would be at its Canfield branch on Thursday, February 28, 2019 to collect blood. There was no additional information. No, no warning that an appointment was required. No statement to contact the Red Cross for more details. 

2019 43

Tender Mercies - In Inventory-Challenged Times, Best Buy Stocks Urgently Needed Ink Cartridge

Jane Genova: Speechwriter - Ghostwriter

The merchandise was shipped via USPS. It happens all the time. You are working on an urgent assignment during the night. The printer sends the signal "low cartridge." " Very soon, when you press "print," blank sheets come out. So, you check the internet for opening times for office supply stores as well as chain drug stores which carry e-supplies. Mission accomplished. Tired but relieved you return to the assignment. That was then.

2020 43

2+ Months Holiday Season - Marketers Shooting Themselves in the Foot

Jane Genova: Speechwriter - Ghostwriter

Since mid-October retailers have showcased Christmas decorations and other merchandise. On Facebook, during the third week of October, a woman posted:  Please let me enjoy Halloween.    It's almost as if the marketers throughout America have made a pact to create a 2+ months holiday season. Tag lines on the radio during drive time deliver messages about how to make this holiday season special.

2017 40

Downsides of Retelling Family Stories

Jane Genova: Speechwriter - Ghostwriter

Annually, review the story inventory and assess which ones should be ditched and what new merchandise should be parachuted in.  Okay, storytelling and oral history are both hot. The Wall Street Journal even has a piece on the benefits of retelling family stories. But, there are downsides in all storytelling. They can become downright dangerous to careers and relationships if managed without street smarts. To begin with, we are our stories.

2019 43

New Power Brands in Brick and Mortar Retail - Goodwill and Salvation Army

Jane Genova: Speechwriter - Ghostwriter

They are being targeted for everything from allegedly selling merchandise after the expiration date to pushing full-service grocers out of low-income neighborhoods.  Brick and mortar retail is having a very bad year, reports Fox Business.    That's obvious in the "holes" in shopping centers.

2019 43

Family Dollar - Way It's Trying to Turn Customers into Loss-Prevention Posse

Jane Genova: Speechwriter - Ghostwriter

And with each incident the retailer loses $2 to $200 of merchandise. One out of 11 people will take the five-finger discount, documents the National Association for Shoplifting Prevention. The Family Dollar store in Small Town Americana (i.e. Austintown, Ohio) has this approach to lessen the loss. Over its loudspeaker, it informs customers how happy it is to be able to offer such great bargains.

2017 40

Gloveless in New England

Jane Genova: Speechwriter - Ghostwriter

 Finally in one of those dollar stores where the merchandise prices have escalated much higher than a dollar I found black wool insulated gloves. Lose your gloves, you buy a new set, right?  Not in New England.  I went to several stores in the North Haven, Connecticut shopping center.  None left.  Not for any gender.  Not in any size.  I swung by that new hot retail brand Goodwill.  None left there either.

2014 40

Underwear Startups - Economic Indicators Recovery Is Getting Traction

Jane Genova: Speechwriter - Ghostwriter

You can't try on the merchandise.  "From Andreessen Horowitz to First Round, over 100 venture firms and angel investors closed deals for underwear startups since 2012, according to CrunchBase data."  "  - Christine Magee, "Underwear Startups Have Investors Hot And Bothered," in TechCrunch, February 25, 2015. Here is the article. Conventional financial wisdom is that sales of underwear are an economic indicator.

2015 50

The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

The new merchandise is in the stores. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C." " If lessons had been learned from so much suffering, Generation C might be uniquely wise. There is that popular hashtag #WhatIamLearninginQuarantine. For me that would be gratitude that I have remained sober all these years.

2020 43

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Those alternates include subscriptions and developing other kinds of profit centers such as sponsored content, conferences and branded merchandise. Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models. Also, there has to be more cost-efficiency.    Essentially, Google and Facebook own the digital advertising territory.

Kroger - It's Like Facebook In That It Wants You Never To Leave

Jane Genova: Speechwriter - Ghostwriter

There you can get organic/natural food, a huge assortment of discount private-label merchandise, prescriptions filled, and highly competitively-priced gasoline. "Kroger is much more than a grocery chain - it's a company with the ability to steal business from Walmart, Target, Whole Foods, and even McDonald's." " - Kate Taylor, Business Insider, October 31, 2015. Here is the article. Kroger is the Everyman/Everywoman store.

2015 52

Girl Talk all about the best consignment shops, Goodwill outlets

Jane Genova: Speechwriter - Ghostwriter

  Girl Talk is totally focused on the best shops providing used merchandise.    They have to provide gently used merchandise that represents diverse brands, including those of their competitors.  "Are you going to that new Goodwill Outlet on State Street?"  "  That's what I pushed my neighbor into considering.    The Outlet is big and well-lighted and has decent bargains. 

Walmart "Doing an Amazon" - In 2 Ways

Jane Genova: Speechwriter - Ghostwriter

Because I have had a good experience with its merchandise, price, and return policy I did not compare its offerings with those of other online vendors by keying in on a search engine terms like "stationary bike." Walmart is getting to look more and more like Amazon.

A Bike! A Bike! My Kingdom for a Bike

Jane Genova: Speechwriter - Ghostwriter

Also, most of the merchandise is off in some rural area that would take a while to travel to and might be difficult to find. Public transportation? No way, not in COVID-19 time. That's even though the bus system is free in Toledo, Ohio during this emergency. A car. That's almost as confining as sheltering-in-place at home - which could be imposed again. Cases of the coronavirus are surging here in Lucas County, Ohio, just like in the rest of the nation.

2020 43

Glamour - Less of a pull force with fears of The Big One (great depression 2.0) coming

Jane Genova: Speechwriter - Ghostwriter

If the glam industry wants to reach Everyman and Everywoman it has to show us the affordable way to enjoy quality merchandise and services. Vanity Fair used to provide a tutorial on how to become part of the glam (glamour) crowd. A downsized version of that had been the style lessons of Martha Stewart (pre-slammer). Now, like, less of us ordinary people care. Our focus is on the nuts and bolts of holding on to the little lifestyle we have.

2016 43

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

You might be wondering: Okay for a laundry basket, but don't I fear "bugs" in other kinds of merchandise? In Austintown, Ohio, the Goodwill Store at 6000 Mahoning Avenue is packed with shoppers. That's when other discount retailers such as the dollar stores are empty.    One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,

2016 53

Cryptocurrency - But, "Good Girls" Made Money Laundering Cool

Jane Genova: Speechwriter - Ghostwriter

The scheme is to purchase merchandise with the fake money, return it, and receive real money. Sure, there are the complaints that cryptocurreny is nothing but a platform for money laundering.    Of course, that's not true. But, even if it were, crypto's critics have to realize that the provocative new network television series "Good Girls" made money laundering cool. 

2018 40

Deep Freeze: Will this handicap Q1 GDP growth?

Jane Genova: Speechwriter - Ghostwriter

 We could hope that folks are on their computers ordering merchandise and services online. It snowed for about 24 hours.  Then that was the end of that story, for a while.   On the other hand the single-digit cold weather hangs on.  As long as it does, folks will be hunked down by their televisions and videos and not in brick and mortar stores buying, restuarants dining or maybe even bellying up to the bars.  That could derail Q1 GDP growth.

2014 40

Staples Taken Private - But Likely Competitors Such as Boxaid Will Continue Eating Its Breakfast, Lunch and Dinner

Jane Genova: Speechwriter - Ghostwriter

The big boxes carried much of the same merchandise much cheaper. Back in the late 1980s, newbie entrepreneurs such as myself might have found Staples a gift from the small-business gods. It blew into shopping centers in 1986. At that time, that new category creator brought a huge selection of office supplies, affordable prices and caring staff to equipping the little guy.

2017 43

WalMart - The Death of The Store

Jane Genova: Speechwriter - Ghostwriter

The only reason for actually going to the store is to kick the tires before purchase, to speed up the purchase and not wait for delivery, and/or to pick up merchandise ordered online.  WalMart, the media reports , will be distancing itself from the concept of "store." " Store is so pre-digital. Among WalMart's new strategies is to to take on king of digital consumer purchasing - Amazon.

2018 40

GoodWill - Black Friday, Austintown, OH

Jane Genova: Speechwriter - Ghostwriter

At GoodWill, both males and females were totally preoccupied with sizing up the merchandise. No surprise, the GoodWill's version of Black Friday also filled up just about every inch of its brick & mortar retail space in Austintown, Ohio. WalMart wasn't the only store that was so crowded that it was difficult to navigate the aisles. It ranged from clothes and furniture to toys and seasonal decorations.    Across the board, there was 50% off all items.

2017 40

Post-Affluence: Salvation Army vs. Goodwill

Jane Genova: Speechwriter - Ghostwriter

" It seems the location had lots to do with the quality, lay-out, and price of the merchandise.  "This top, which still had a Talbot label on it, cost me $1.80 in the Salvation Army." "   That was the talk on the bus today.    The woman, who had been laid off from a bank last year finally got another job at Wal-Mart.    She was boasting about her bargains. 

Rider 40

How to Build a High-Traffic Website and Convert That Traffic to Sales!

Pivotal Public Speaking

Effectively merchandising your site. with Tom Gray. Why is it that speakers spend days, months, and years crafting and polishing their platform presentations but balk at spending 30 minutes polishing their web, blog, and newsletter content?

Amazon - Was It Ambushed By The New York Times Or Is Toxic Corporate Culture For Real?

Jane Genova: Speechwriter - Ghostwriter

For example, I can purchase merchandise from other ecommerce platforms instead of that of Amazon. Jon Russell at the influential TechCrunch raises the possibility that The New York Times coverage of Amazon's corporate culture might not have been accurate. That would be a stunner, given the many interviews the NYT conducted and its credibility as "the paper of record."

2015 54

When Winds Die Down, Water Recedes - How to Apply for Job at Home Depot

Jane Genova: Speechwriter - Ghostwriter

That was because more folks were renting, therefore not purchasing merchandise to fix their property. Again, the business experts are wrong. Some of them predicted that home improvement retailers such as Home Depot would take it on the chin. Well, extreme weather made that forecast ridiculous. As New York Magazine reports, sales at home improvement stores will take off after Irma and Harvey. Home owners in Florida are better insured than those in Texas.

2017 40

Market Your Services with Auto- Responders

Great Public Speaking

The concept of an effective auto responder is this - you sign up for a newsletter or free merchandise on a website and after you have fully registered, a number of emails promoting other products will be mailed to your email address. Auto responders are very important for your business growth. You can use auto responders to promote your products and services.

2014 52