Presentation tips involving locations and lighting, theatres and a theme.

Nick R Thomas - A Public Speaker's Blog

Also, as with most of my talks, there is merchandising of my booklet. Afterwards, despite the success of the talk, merchandising was almost non-existent and I could see that there were a number of reasons for this. Probus club speaker U3A lectures audiences merchandising readings venuesRedhill and Reigate U3A. In early February I travelled to Surrey to speak to Redhill and Reigate U3A at Reigate Park Church about My Life as a Freelance Comedy Writer.

2012 40

Breathe Life Into Your Talk

Kate's Voice

When you arrive, you shake lots of hands, set up your merchandise at the back of the room, and get yourself motivated to talk. It’s the day of your presentation. You eat your favorite day-of-talk breakfast. You warm up your voice and say a prayer. When they call your name, you tell the obligatory joke [.]. vocal delivery vocal power breathing delivery vocal health vocal image vocal impact

Amazoning of Brick & Mortar - Now It's Whole Foods

Jane Genova: Speechwriter - Ghostwriter

A smart shopper can get that kind of merchandise for less in a discount store. Walmart, Marc's, Aldi and even the dollar stores have become savvy about stocking cheaper versions of one-time elite merchandise. Human beings are still out there on the street.

Big Lots, Boardman, OH - Sending Very Wrong Message

Jane Genova: Speechwriter - Ghostwriter

Not only are retailers already over-stocking Halloween merchandise. Instead, our vision was immediately assaulted by merchandise for a holiday which doesn't occur until late December. This afternoon, it had been 92 degrees in Eastern Ohio.    Those of us who still do brick & mortar were in for a nasty surprise. The Big Lots in Boardman, OH actually has the front of the left hand side of the massive store jam packed with Christmas decorations. 

Neiman Marcus Yanks Ivanka's High-End Jewelry From Online, Brick & Morter

Jane Genova: Speechwriter - Ghostwriter

Neiman Marcus has joined Nordstrom in yanking her brands from its merchandise. Ivanka Trump's business interests are colliding with her political activities. That includes both online and brick and mortar high-end jewelry. Here is the media coverage.

2017 56

U.S. Postal Service Gets Hang of Era of Ecommerce

Jane Genova: Speechwriter - Ghostwriter

  POLITICO reports that it is piloting a program in San Francisco of same-day delivery for merchandise purchased on the Internet.  Finally the distressed U.S. Postal Service is getting a feel for how to operate in an era of ecommerce. 

Family Dollar - Way It's Trying to Turn Customers into Loss-Prevention Posse

Jane Genova: Speechwriter - Ghostwriter

And with each incident the retailer loses $2 to $200 of merchandise. One out of 11 people will take the five-finger discount, documents the National Association for Shoplifting Prevention. The Family Dollar store in Small Town Americana (i.e.

2017 52

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Those alternates include subscriptions and developing other kinds of profit centers such as sponsored content, conferences and branded merchandise.

Cryptocurrency - But, "Good Girls" Made Money Laundering Cool

Jane Genova: Speechwriter - Ghostwriter

The scheme is to purchase merchandise with the fake money, return it, and receive real money. Sure, there are the complaints that cryptocurreny is nothing but a platform for money laundering.    Of course, that's not true.

2018 52

Gloveless in New England

Jane Genova: Speechwriter - Ghostwriter

 Finally in one of those dollar stores where the merchandise prices have escalated much higher than a dollar I found black wool insulated gloves. Lose your gloves, you buy a new set, right?  Not in New England.

2014 52

WalMart - The Death of The Store

Jane Genova: Speechwriter - Ghostwriter

The only reason for actually going to the store is to kick the tires before purchase, to speed up the purchase and not wait for delivery, and/or to pick up merchandise ordered online.  WalMart, the media reports , will be distancing itself from the concept of "store."

2018 52

Underwear Startups - Economic Indicators Recovery Is Getting Traction

Jane Genova: Speechwriter - Ghostwriter

You can't try on the merchandise.  "From Andreessen Horowitz to First Round, over 100 venture firms and angel investors closed deals for underwear startups since 2012, according to CrunchBase data." 

2015 56

Social Media & Companies - Not So Fast in Declaring Angry Postings a "Crisis"

Jane Genova: Speechwriter - Ghostwriter

It had dropped Ivanka's merchandise. Too many businesses are accepting an organized outburst of anger on social media as a "crisis." " They fear damage to sales and to their brand.    Likely, though, they have been gamed.

2017 52

GoodWill - Black Friday, Austintown, OH

Jane Genova: Speechwriter - Ghostwriter

At GoodWill, both males and females were totally preoccupied with sizing up the merchandise. No surprise, the GoodWill's version of Black Friday also filled up just about every inch of its brick & mortar retail space in Austintown, Ohio.

2017 52

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

You might be wondering: Okay for a laundry basket, but don't I fear "bugs" in other kinds of merchandise? In Austintown, Ohio, the Goodwill Store at 6000 Mahoning Avenue is packed with shoppers. That's when other discount retailers such as the dollar stores are empty. 

2016 69

Staples Taken Private - But Likely Competitors Such as Boxaid Will Continue Eating Its Breakfast, Lunch and Dinner

Jane Genova: Speechwriter - Ghostwriter

The big boxes carried much of the same merchandise much cheaper. Back in the late 1980s, newbie entrepreneurs such as myself might have found Staples a gift from the small-business gods. It blew into shopping centers in 1986.

2017 56

Blackmail - Such a Scary Meme in Television and Real Life

Jane Genova: Speechwriter - Ghostwriter

She connected the dots that the assigned tasks of buying and returning merchandise were the inner workings of a money laundering operation. The tension dominating "Good Girls" is created by the former "Secret Shopper" turned blackmailer. Already the three housewives, who are currently criminals, had to pay her for two months of silence. The total, so far: $20,000. And she let them know she isn't going away.    GangFriend could off her.

2018 40

Glamour - Less of a pull force with fears of The Big One (great depression 2.0) coming

Jane Genova: Speechwriter - Ghostwriter

If the glam industry wants to reach Everyman and Everywoman it has to show us the affordable way to enjoy quality merchandise and services. Vanity Fair used to provide a tutorial on how to become part of the glam (glamour) crowd.

2016 56

When Winds Die Down, Water Recedes - How to Apply for Job at Home Depot

Jane Genova: Speechwriter - Ghostwriter

That was because more folks were renting, therefore not purchasing merchandise to fix their property. Again, the business experts are wrong. Some of them predicted that home improvement retailers such as Home Depot would take it on the chin.

2017 52

Over-50 & Laid Off - Four Reasons to Get Survival Job

Jane Genova: Speechwriter - Ghostwriter

You bet, he learned plenty about strategic store layout, what items are returned most often, and the soft side of merchandising. A major mistake the over-50 in transition make is this: Not doing paid work between jobs. The typical case was the 61-year-old lawyer laid off last year.

2018 52

Kroger - It's Like Facebook In That It Wants You Never To Leave

Jane Genova: Speechwriter - Ghostwriter

There you can get organic/natural food, a huge assortment of discount private-label merchandise, prescriptions filled, and highly competitively-priced gasoline.

2015 56

Deep Freeze: Will this handicap Q1 GDP growth?

Jane Genova: Speechwriter - Ghostwriter

 We could hope that folks are on their computers ordering merchandise and services online. It snowed for about 24 hours.  Then that was the end of that story, for a while.   On the other hand the single-digit cold weather hangs on.

2014 52

BigStore Too Big in In-and-Out Era

Jane Genova: Speechwriter - Ghostwriter

Often stores keep changing the placement of merchandise to supposedly increase sales. No surprise , J.C. Penney announced today it will be closing 140 stores. Like so many other department stores its concept - The Big Store - is out of date.

2017 52

Businesses & Marketing - Learning (plenty) from Barbie's Ecosystem

Jane Genova: Speechwriter - Ghostwriter

As Susan Baker details in her book "New Consumer Marketing: Managing a Living Demand System," there were and still are Barbie fan clubs, Barbie conventions, lines of merchandise such as Barbie logo clothing, and animated videos such as "Barbie in the Nutcracker."

2018 52

P&G - The Company which Invented Brand Management Has Irrelevant Brands

Jane Genova: Speechwriter - Ghostwriter

That's because most of them cost more than private label merchandise. P&G has been a non-performer for a while. And, Jennifer Reingold in Fortune explains how it's trying to get its mojo back.

2016 56

Smartphones, Angst, Frugality: Impulse buying anachronism at check-out

Jane Genova: Speechwriter - Ghostwriter

Companies which depend on impulse purchases at the check-out counter have to re-think merchandising tactics.    BLOOMBERG BUSINESS WEEK reports that sales are down because customers waiting for their purchases to be rung up are preoccupied with their smartphones. 

2013 52

Girl Talk all about the best consignment shops, Goodwill outlets

Jane Genova: Speechwriter - Ghostwriter

  Girl Talk is totally focused on the best shops providing used merchandise.    They have to provide gently used merchandise that represents diverse brands, including those of their competitors.  "Are you going to that new Goodwill Outlet on State Street?"  "  That's what I pushed my neighbor into considering.    The Outlet is big and well-lighted and has decent bargains. 

Market Your Services with Auto- Responders

Great Public Speaking

The concept of an effective auto responder is this - you sign up for a newsletter or free merchandise on a website and after you have fully registered, a number of emails promoting other products will be mailed to your email address. Auto responders are very important for your business growth. You can use auto responders to promote your products and services.

2014 44

Amazon - Was It Ambushed By The New York Times Or Is Toxic Corporate Culture For Real?

Jane Genova: Speechwriter - Ghostwriter

For example, I can purchase merchandise from other ecommerce platforms instead of that of Amazon. Jon Russell at the influential TechCrunch raises the possibility that The New York Times coverage of Amazon's corporate culture might not have been accurate.

2015 56

Adding 10 More Years to Life - But, Do We Really Want That?

Jane Genova: Speechwriter - Ghostwriter

They create merchandise hammering how setbacks are the platforms for great comebacks. MarketWatch gleefully reports on the Harvard T.H. Chan School of Public Health's oughts on what to do to add 10 years more to our lives.

2018 52

Post-Affluence: Salvation Army vs. Goodwill

Jane Genova: Speechwriter - Ghostwriter

" It seems the location had lots to do with the quality, lay-out, and price of the merchandise.  "This top, which still had a Talbot label on it, cost me $1.80 in the Salvation Army." "   That was the talk on the bus today.    The woman, who had been laid off from a bank last year finally got another job at Wal-Mart.    She was boasting about her bargains. 

Rider 40

Talbots: Brutal Lessons in Managing Brand Identity

Jane Genova: Speechwriter - Ghostwriter

 The merchandise, although no bargain, was affordable.  Talbots used to be the place to shop for midlevel professional women. The   And, no matter what I selected, I couldn't make a mistake. 

Carnage Continues in Retail - Saving the Soul of Laid-Off Workers

Jane Genova: Speechwriter - Ghostwriter

Consumers demand stores with smaller footprints and curated merchandise. Early this year, the Society for Human Resource Management reports, 49% of job cuts were in retail. This is bound to get worse. For instance, a price war has broken out between Amazon and Walmart.

2017 52

Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

Why was the merchandise in Staples not priced competitively with that in other Big Boxes such as Wal-Mart. Branding is about emotional attachment. In the late 1980s, the Staples brand meant caring and affordability to us new Accidental Entrepreneurs.

2017 52

No Shocker - Federal Reserve of SF Finds Bias in Hiring Aging & It's Hurting the Economy

Jane Genova: Speechwriter - Ghostwriter

As for necessities of life such as food, branded merchandise can take a hit. The Federal Reserve Bank of San Francisco has made it its business to investigate age bias in hiring for jobs. The study was conducted by   David Neumark , an economist and university professor. 

2017 52

Selling: Show Class of 2014 how to do that, they will never be without work

Jane Genova: Speechwriter - Ghostwriter

 The grocer had to unload that perishable merchandise. In the most provincial village in Germany centuries ago and the most sophisticated cities in the U.S. today the key to survival was and is the ability to sell. The Manhattan developer has to rent out that commercial real estate.

2014 60

Over-50 Writers, PR Reps, Marketers - Transitioning to Career as Clairvoyant

Jane Genova: Speechwriter - Ghostwriter

As with Disney and Barbie, that could include merchandise, licensing, videos, special events such as conferences, and fan clubs.   Writers, public relations reps, and marketing folks have this in common with psychic readers: They peer into the souls of human beings.

2018 52

Brand Frugal: Lessons from Wal-Mart

Jane Genova: Speechwriter - Ghostwriter

  The lighting flatters no one and none of the merchandise.  "Why is the store so crowded tonight, so near to closing time?" " That's what the woman ahead of me on line at Wal-Mart asked me.    It was a long line. 

Malling of America: Another bit of Americana dies

Jane Genova: Speechwriter - Ghostwriter

 By half time I have a hunch some attending had ordered some merchandise online. Shopping malls were the original, though unofficial, Third Places.  That's where women and teenagers hung out when not at home or work/school.  We met each other at the mall.

2014 56

Connecticut - We had our White Christmas, thank you

Jane Genova: Speechwriter - Ghostwriter

 I had a sugar high just observing their merchandise go along the conveyor belt. Today had all the characteristics of Christmas Day.   Before the snow really started to pound New Haven County, Connecticut, the stores were jammed with people.