Presentation tips involving locations and lighting, theatres and a theme.

Nick R Thomas - A Public Speaker's Blog

Also, as with most of my talks, there is merchandising of my booklet. Afterwards, despite the success of the talk, merchandising was almost non-existent and I could see that there were a number of reasons for this. Probus club speaker U3A lectures audiences merchandising readings venuesRedhill and Reigate U3A. In early February I travelled to Surrey to speak to Redhill and Reigate U3A at Reigate Park Church about My Life as a Freelance Comedy Writer.

2012 40

Thanks for Being Here: That's What Shopper Tells Kroger Workers

Jane Genova: Speechwriter - Ghostwriter

Alexis, Toledo, Ohio is jam-packed with merchandise. The Kroger store on W. That includes toilet paper, as well as paper towels. The makings for a gigantic salad look mighty fresh. And not only premium-priced but also the low-cost house brands are on the shelves.

2020 56

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Breathe Life Into Your Talk

Kate's Voice

When you arrive, you shake lots of hands, set up your merchandise at the back of the room, and get yourself motivated to talk. It’s the day of your presentation. You eat your favorite day-of-talk breakfast. You warm up your voice and say a prayer. When they call your name, you tell the obligatory joke [.]. vocal delivery vocal power breathing delivery vocal health vocal image vocal impact

Ecommerce - Walmart Continues War Against Amazon with Acquisition of Bare Necessities

Jane Genova: Speechwriter - Ghostwriter

The Walmart we currently know could soon be a drive-thru we swing by to pick up merchandise we ordered online. That Click and Collect merchandise could be groceries or, Walmart's latest acquisition - the lingerie of Bare Necessities. 

Walmart - Acquiring Plus-Size Maker Eloqui as Aggressive Move Against Amazon

Jane Genova: Speechwriter - Ghostwriter

Eloqui markets its merchandise on its own website and through other online operations such as the popular Stitch Fix.  If they bond with Eloqui merchandise, they can also attach to the Walmart umbrella brand. Walmart has seen the future. And it's digital.

2018 56

The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

Because people can't shop liquidators of bankrupt businesses can't unload the merchandise. That means lenders suffer unexpected losses on merchandise loans. Human nature continues to be puzzling.

2020 56

Ohio - Model for Aggressive Response to COVID-19

Jane Genova: Speechwriter - Ghostwriter

Patrick Day's festivities can return that merchandise (if purchased within 30 days). The quick response of Ohio to the late onset of COVID-19 illnesses in the state could provide a model for future management of healthcare crises.

2020 52

Second-Hand Cool - How the Game Gets Played

Jane Genova: Speechwriter - Ghostwriter

The merchandise is being recycled. So, I made it my business to monitor regularly the merchandise in consignment stores in affluent parts of Connecticut.  The second-hand movement has surfaced from the underground to startups like RealReal and established retailers such as J.C.

2019 56

Big Lots, Boardman, OH - Sending Very Wrong Message

Jane Genova: Speechwriter - Ghostwriter

Not only are retailers already over-stocking Halloween merchandise. Instead, our vision was immediately assaulted by merchandise for a holiday which doesn't occur until late December. This afternoon, it had been 92 degrees in Eastern Ohio.    Those of us who still do brick & mortar were in for a nasty surprise. The Big Lots in Boardman, OH actually has the front of the left hand side of the massive store jam packed with Christmas decorations. 

Tech: Takes more than that to get brick and mortar out of the ICU

Jane Genova: Speechwriter - Ghostwriter

You have probably heard all about how sexy ways of not paying conventionally for merchandise in brick and mortar will pump new cool into that shopping experience. They capture both the identity of the shopper and the merchandise data.

2014 61

Macy's & Martha: Stroll down litigation lane

Jane Genova: Speechwriter - Ghostwriter

  Macy's sued Martha Stewart when it got wind that she was also hawking her merchandise, licensed to Macy's on an exclusive basis, to J.C. Some things just don't work out. 

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

In addition, lawsuits contend that dollar stores sell expired merchandise. The message is out: The dollar store in your neighborhood is not your friend.

2019 56

In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

It was at a run-down store with overpriced merchandise that I found toilet paper. The world walks on eggshells. Not even the experts know for certain how severely COVID-19 will impact human health, the economy, and politics. Humanity has been humbled. Meanwhile: Don't Use Wrong Word. 

2020 56

U.S. Postal Service Gets Hang of Era of Ecommerce

Jane Genova: Speechwriter - Ghostwriter

  POLITICO reports that it is piloting a program in San Francisco of same-day delivery for merchandise purchased on the Internet.  Finally the distressed U.S. Postal Service is getting a feel for how to operate in an era of ecommerce. 

Red Cross - Very Donor Unfriendly

Jane Genova: Speechwriter - Ghostwriter

Hell, I can research on the internet where I can pick up a few bucks selling blood-related "merchandise." BigTime Trauma.    There was a notice in the Mahoning County/Youngstown, Ohio public library newsletter.

2019 56

Downsides of Retelling Family Stories

Jane Genova: Speechwriter - Ghostwriter

Annually, review the story inventory and assess which ones should be ditched and what new merchandise should be parachuted in.  Okay, storytelling and oral history are both hot. The Wall Street Journal even has a piece on the benefits of retelling family stories.

2019 56

2+ Months Holiday Season - Marketers Shooting Themselves in the Foot

Jane Genova: Speechwriter - Ghostwriter

Since mid-October retailers have showcased Christmas decorations and other merchandise. On Facebook, during the third week of October, a woman posted:  Please let me enjoy Halloween. 

2017 52

UXing of Internet Commerce - Fintech

Jane Genova: Speechwriter - Ghostwriter

  The online browser looks at X or Y merchandise, but doesn't buy. Call it The Abandoned Shopping Cart peril.  Of clicks the "place in shopping cart" button but doesn't complete the purchase transaction. 

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

Around the world other down-and-outs contacted me, saying they too considered merchandising the sale of a kidney. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads. A priest said I was wrong in labeling my new minimalist lifestyle as taking a vow of poverty. The accurate term for that was "renunciation."

2020 43

Family Dollar - Way It's Trying to Turn Customers into Loss-Prevention Posse

Jane Genova: Speechwriter - Ghostwriter

And with each incident the retailer loses $2 to $200 of merchandise. One out of 11 people will take the five-finger discount, documents the National Association for Shoplifting Prevention. The Family Dollar store in Small Town Americana (i.e.

2017 52

Gloveless in New England

Jane Genova: Speechwriter - Ghostwriter

 Finally in one of those dollar stores where the merchandise prices have escalated much higher than a dollar I found black wool insulated gloves. Lose your gloves, you buy a new set, right?  Not in New England.

2014 52

The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

The new merchandise is in the stores. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C."

2020 56

Underwear Startups - Economic Indicators Recovery Is Getting Traction

Jane Genova: Speechwriter - Ghostwriter

You can't try on the merchandise.  "From Andreessen Horowitz to First Round, over 100 venture firms and angel investors closed deals for underwear startups since 2012, according to CrunchBase data." 

2015 65

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Those alternates include subscriptions and developing other kinds of profit centers such as sponsored content, conferences and branded merchandise.

Kroger - It's Like Facebook In That It Wants You Never To Leave

Jane Genova: Speechwriter - Ghostwriter

There you can get organic/natural food, a huge assortment of discount private-label merchandise, prescriptions filled, and highly competitively-priced gasoline.

2015 68

New Power Brands in Brick and Mortar Retail - Goodwill and Salvation Army

Jane Genova: Speechwriter - Ghostwriter

They are being targeted for everything from allegedly selling merchandise after the expiration date to pushing full-service grocers out of low-income neighborhoods.  Brick and mortar retail is having a very bad year, reports Fox Business.    That's obvious in the "holes" in shopping centers.

2019 43

Glamour - Less of a pull force with fears of The Big One (great depression 2.0) coming

Jane Genova: Speechwriter - Ghostwriter

If the glam industry wants to reach Everyman and Everywoman it has to show us the affordable way to enjoy quality merchandise and services. Vanity Fair used to provide a tutorial on how to become part of the glam (glamour) crowd.

2016 56

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

You might be wondering: Okay for a laundry basket, but don't I fear "bugs" in other kinds of merchandise? In Austintown, Ohio, the Goodwill Store at 6000 Mahoning Avenue is packed with shoppers. That's when other discount retailers such as the dollar stores are empty. 

2016 69

Cryptocurrency - But, "Good Girls" Made Money Laundering Cool

Jane Genova: Speechwriter - Ghostwriter

The scheme is to purchase merchandise with the fake money, return it, and receive real money. Sure, there are the complaints that cryptocurreny is nothing but a platform for money laundering.    Of course, that's not true.

2018 52

WalMart - The Death of The Store

Jane Genova: Speechwriter - Ghostwriter

The only reason for actually going to the store is to kick the tires before purchase, to speed up the purchase and not wait for delivery, and/or to pick up merchandise ordered online.  WalMart, the media reports , will be distancing itself from the concept of "store."

2018 52

Staples Taken Private - But Likely Competitors Such as Boxaid Will Continue Eating Its Breakfast, Lunch and Dinner

Jane Genova: Speechwriter - Ghostwriter

The big boxes carried much of the same merchandise much cheaper. Back in the late 1980s, newbie entrepreneurs such as myself might have found Staples a gift from the small-business gods. It blew into shopping centers in 1986.

2017 56

Deep Freeze: Will this handicap Q1 GDP growth?

Jane Genova: Speechwriter - Ghostwriter

 We could hope that folks are on their computers ordering merchandise and services online. It snowed for about 24 hours.  Then that was the end of that story, for a while.   On the other hand the single-digit cold weather hangs on.

2014 52

GoodWill - Black Friday, Austintown, OH

Jane Genova: Speechwriter - Ghostwriter

At GoodWill, both males and females were totally preoccupied with sizing up the merchandise. No surprise, the GoodWill's version of Black Friday also filled up just about every inch of its brick & mortar retail space in Austintown, Ohio.

2017 52

When Winds Die Down, Water Recedes - How to Apply for Job at Home Depot

Jane Genova: Speechwriter - Ghostwriter

That was because more folks were renting, therefore not purchasing merchandise to fix their property. Again, the business experts are wrong. Some of them predicted that home improvement retailers such as Home Depot would take it on the chin.

2017 52

Amazon - Was It Ambushed By The New York Times Or Is Toxic Corporate Culture For Real?

Jane Genova: Speechwriter - Ghostwriter

For example, I can purchase merchandise from other ecommerce platforms instead of that of Amazon. Jon Russell at the influential TechCrunch raises the possibility that The New York Times coverage of Amazon's corporate culture might not have been accurate.

2015 70

"Good Girls" - Beth Gets It On With GangBanger, But That Doesn't Change Business

Jane Genova: Speechwriter - Ghostwriter

They tried the old trick of trying to launder it through buying and returning merchandise. The Girls had been settling in, back to their normal routines before their life of crime had begun. Leslie, who had been accidently run over by Mary Pat, had been deposited in the trash.

2019 52

Smartphones, Angst, Frugality: Impulse buying anachronism at check-out

Jane Genova: Speechwriter - Ghostwriter

Companies which depend on impulse purchases at the check-out counter have to re-think merchandising tactics.    BLOOMBERG BUSINESS WEEK reports that sales are down because customers waiting for their purchases to be rung up are preoccupied with their smartphones. 

2013 52

Walmart "Doing an Amazon" - In 2 Ways

Jane Genova: Speechwriter - Ghostwriter

Because I have had a good experience with its merchandise, price, and return policy I did not compare its offerings with those of other online vendors by keying in on a search engine terms like "stationary bike." Walmart is getting to look more and more like Amazon.

Girl Talk all about the best consignment shops, Goodwill outlets

Jane Genova: Speechwriter - Ghostwriter

  Girl Talk is totally focused on the best shops providing used merchandise.    They have to provide gently used merchandise that represents diverse brands, including those of their competitors.  "Are you going to that new Goodwill Outlet on State Street?"  "  That's what I pushed my neighbor into considering.    The Outlet is big and well-lighted and has decent bargains. 

BigStore Too Big in In-and-Out Era

Jane Genova: Speechwriter - Ghostwriter

Often stores keep changing the placement of merchandise to supposedly increase sales. No surprise , J.C. Penney announced today it will be closing 140 stores. Like so many other department stores its concept - The Big Store - is out of date.

2017 52

P&G - The Company which Invented Brand Management Has Irrelevant Brands

Jane Genova: Speechwriter - Ghostwriter

That's because most of them cost more than private label merchandise. P&G has been a non-performer for a while. And, Jennifer Reingold in Fortune explains how it's trying to get its mojo back.

2016 56

Talbots: Brutal Lessons in Managing Brand Identity

Jane Genova: Speechwriter - Ghostwriter

 The merchandise, although no bargain, was affordable.  Talbots used to be the place to shop for midlevel professional women. The   And, no matter what I selected, I couldn't make a mistake. 

Over-50 & Laid Off - Four Reasons to Get Survival Job

Jane Genova: Speechwriter - Ghostwriter

You bet, he learned plenty about strategic store layout, what items are returned most often, and the soft side of merchandising. A major mistake the over-50 in transition make is this: Not doing paid work between jobs. The typical case was the 61-year-old lawyer laid off last year.

2018 52