Presentation tips involving locations and lighting, theatres and a theme.

Nick R Thomas - A Public Speaker's Blog

Also, as with most of my talks, there is merchandising of my booklet. Afterwards, despite the success of the talk, merchandising was almost non-existent and I could see that there were a number of reasons for this. Probus club speaker U3A lectures audiences merchandising readings venuesRedhill and Reigate U3A. In early February I travelled to Surrey to speak to Redhill and Reigate U3A at Reigate Park Church about My Life as a Freelance Comedy Writer.

2012 40

Breathe Life Into Your Talk

Kate's Voice

When you arrive, you shake lots of hands, set up your merchandise at the back of the room, and get yourself motivated to talk. It’s the day of your presentation. You eat your favorite day-of-talk breakfast. You warm up your voice and say a prayer. When they call your name, you tell the obligatory joke [.]. vocal delivery vocal power breathing delivery vocal health vocal image vocal impact

2012 135

Second-Hand Cool - How the Game Gets Played

Jane Genova: Speechwriter - Ghostwriter

The merchandise is being recycled. So, I made it my business to monitor regularly the merchandise in consignment stores in affluent parts of Connecticut.  The second-hand movement has surfaced from the underground to startups like RealReal and established retailers such as J.C.

2019 56

Ecommerce - Walmart Continues War Against Amazon with Acquisition of Bare Necessities

Jane Genova: Speechwriter - Ghostwriter

The Walmart we currently know could soon be a drive-thru we swing by to pick up merchandise we ordered online. That Click and Collect merchandise could be groceries or, Walmart's latest acquisition - the lingerie of Bare Necessities. 

Walmart - Acquiring Plus-Size Maker Eloqui as Aggressive Move Against Amazon

Jane Genova: Speechwriter - Ghostwriter

Eloqui markets its merchandise on its own website and through other online operations such as the popular Stitch Fix.  If they bond with Eloqui merchandise, they can also attach to the Walmart umbrella brand. Walmart has seen the future. And it's digital.

2018 56

Amazoning of Brick & Mortar - Now It's Whole Foods

Jane Genova: Speechwriter - Ghostwriter

A smart shopper can get that kind of merchandise for less in a discount store. Walmart, Marc's, Aldi and even the dollar stores have become savvy about stocking cheaper versions of one-time elite merchandise. Human beings are still out there on the street.

2017 52

Big Lots, Boardman, OH - Sending Very Wrong Message

Jane Genova: Speechwriter - Ghostwriter

Not only are retailers already over-stocking Halloween merchandise. Instead, our vision was immediately assaulted by merchandise for a holiday which doesn't occur until late December. This afternoon, it had been 92 degrees in Eastern Ohio.    Those of us who still do brick & mortar were in for a nasty surprise. The Big Lots in Boardman, OH actually has the front of the left hand side of the massive store jam packed with Christmas decorations. 

Tech: Takes more than that to get brick and mortar out of the ICU

Jane Genova: Speechwriter - Ghostwriter

You have probably heard all about how sexy ways of not paying conventionally for merchandise in brick and mortar will pump new cool into that shopping experience. They capture both the identity of the shopper and the merchandise data.

2014 61

Macy's & Martha: Stroll down litigation lane

Jane Genova: Speechwriter - Ghostwriter

  Macy's sued Martha Stewart when it got wind that she was also hawking her merchandise, licensed to Macy's on an exclusive basis, to J.C. Some things just don't work out. 

Red Cross - Very Donor Unfriendly

Jane Genova: Speechwriter - Ghostwriter

Hell, I can research on the internet where I can pick up a few bucks selling blood-related "merchandise." BigTime Trauma.    There was a notice in the Mahoning County/Youngstown, Ohio public library newsletter.

2019 56

U.S. Postal Service Gets Hang of Era of Ecommerce

Jane Genova: Speechwriter - Ghostwriter

  POLITICO reports that it is piloting a program in San Francisco of same-day delivery for merchandise purchased on the Internet.  Finally the distressed U.S. Postal Service is getting a feel for how to operate in an era of ecommerce. 

2+ Months Holiday Season - Marketers Shooting Themselves in the Foot

Jane Genova: Speechwriter - Ghostwriter

Since mid-October retailers have showcased Christmas decorations and other merchandise. On Facebook, during the third week of October, a woman posted:  Please let me enjoy Halloween. 

2017 52

Family Dollar - Way It's Trying to Turn Customers into Loss-Prevention Posse

Jane Genova: Speechwriter - Ghostwriter

And with each incident the retailer loses $2 to $200 of merchandise. One out of 11 people will take the five-finger discount, documents the National Association for Shoplifting Prevention. The Family Dollar store in Small Town Americana (i.e.

2017 52

Gloveless in New England

Jane Genova: Speechwriter - Ghostwriter

 Finally in one of those dollar stores where the merchandise prices have escalated much higher than a dollar I found black wool insulated gloves. Lose your gloves, you buy a new set, right?  Not in New England.

2014 52

Underwear Startups - Economic Indicators Recovery Is Getting Traction

Jane Genova: Speechwriter - Ghostwriter

You can't try on the merchandise.  "From Andreessen Horowitz to First Round, over 100 venture firms and angel investors closed deals for underwear startups since 2012, according to CrunchBase data." 

2015 65

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Those alternates include subscriptions and developing other kinds of profit centers such as sponsored content, conferences and branded merchandise.

Kroger - It's Like Facebook In That It Wants You Never To Leave

Jane Genova: Speechwriter - Ghostwriter

There you can get organic/natural food, a huge assortment of discount private-label merchandise, prescriptions filled, and highly competitively-priced gasoline.

2015 68

Cryptocurrency - But, "Good Girls" Made Money Laundering Cool

Jane Genova: Speechwriter - Ghostwriter

The scheme is to purchase merchandise with the fake money, return it, and receive real money. Sure, there are the complaints that cryptocurreny is nothing but a platform for money laundering.    Of course, that's not true.

2018 52

"Good Girls" - Beth Gets It On With GangBanger, But That Doesn't Change Business

Jane Genova: Speechwriter - Ghostwriter

They tried the old trick of trying to launder it through buying and returning merchandise. The Girls had been settling in, back to their normal routines before their life of crime had begun. Leslie, who had been accidently run over by Mary Pat, had been deposited in the trash.

2019 52

Glamour - Less of a pull force with fears of The Big One (great depression 2.0) coming

Jane Genova: Speechwriter - Ghostwriter

If the glam industry wants to reach Everyman and Everywoman it has to show us the affordable way to enjoy quality merchandise and services. Vanity Fair used to provide a tutorial on how to become part of the glam (glamour) crowd.

2016 56

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

You might be wondering: Okay for a laundry basket, but don't I fear "bugs" in other kinds of merchandise? In Austintown, Ohio, the Goodwill Store at 6000 Mahoning Avenue is packed with shoppers. That's when other discount retailers such as the dollar stores are empty. 

2016 69

WalMart - The Death of The Store

Jane Genova: Speechwriter - Ghostwriter

The only reason for actually going to the store is to kick the tires before purchase, to speed up the purchase and not wait for delivery, and/or to pick up merchandise ordered online.  WalMart, the media reports , will be distancing itself from the concept of "store."

2018 52

Social Media & Companies - Not So Fast in Declaring Angry Postings a "Crisis"

Jane Genova: Speechwriter - Ghostwriter

It had dropped Ivanka's merchandise. Too many businesses are accepting an organized outburst of anger on social media as a "crisis." " They fear damage to sales and to their brand.    Likely, though, they have been gamed.

2017 52

Staples Taken Private - But Likely Competitors Such as Boxaid Will Continue Eating Its Breakfast, Lunch and Dinner

Jane Genova: Speechwriter - Ghostwriter

The big boxes carried much of the same merchandise much cheaper. Back in the late 1980s, newbie entrepreneurs such as myself might have found Staples a gift from the small-business gods. It blew into shopping centers in 1986.

2017 56

GoodWill - Black Friday, Austintown, OH

Jane Genova: Speechwriter - Ghostwriter

At GoodWill, both males and females were totally preoccupied with sizing up the merchandise. No surprise, the GoodWill's version of Black Friday also filled up just about every inch of its brick & mortar retail space in Austintown, Ohio.

2017 52

Walmart "Doing an Amazon" - In 2 Ways

Jane Genova: Speechwriter - Ghostwriter

Because I have had a good experience with its merchandise, price, and return policy I did not compare its offerings with those of other online vendors by keying in on a search engine terms like "stationary bike." Walmart is getting to look more and more like Amazon.

When Winds Die Down, Water Recedes - How to Apply for Job at Home Depot

Jane Genova: Speechwriter - Ghostwriter

That was because more folks were renting, therefore not purchasing merchandise to fix their property. Again, the business experts are wrong. Some of them predicted that home improvement retailers such as Home Depot would take it on the chin.

2017 52

Deep Freeze: Will this handicap Q1 GDP growth?

Jane Genova: Speechwriter - Ghostwriter

 We could hope that folks are on their computers ordering merchandise and services online. It snowed for about 24 hours.  Then that was the end of that story, for a while.   On the other hand the single-digit cold weather hangs on.

2014 52

Market Your Services with Auto- Responders

Great Public Speaking

The concept of an effective auto responder is this - you sign up for a newsletter or free merchandise on a website and after you have fully registered, a number of emails promoting other products will be mailed to your email address. Auto responders are very important for your business growth. You can use auto responders to promote your products and services.

2014 52

Amazon - Was It Ambushed By The New York Times Or Is Toxic Corporate Culture For Real?

Jane Genova: Speechwriter - Ghostwriter

For example, I can purchase merchandise from other ecommerce platforms instead of that of Amazon. Jon Russell at the influential TechCrunch raises the possibility that The New York Times coverage of Amazon's corporate culture might not have been accurate.

2015 70

Smartphones, Angst, Frugality: Impulse buying anachronism at check-out

Jane Genova: Speechwriter - Ghostwriter

Companies which depend on impulse purchases at the check-out counter have to re-think merchandising tactics.    BLOOMBERG BUSINESS WEEK reports that sales are down because customers waiting for their purchases to be rung up are preoccupied with their smartphones. 

2013 52

BigStore Too Big in In-and-Out Era

Jane Genova: Speechwriter - Ghostwriter

Often stores keep changing the placement of merchandise to supposedly increase sales. No surprise , J.C. Penney announced today it will be closing 140 stores. Like so many other department stores its concept - The Big Store - is out of date.

2017 52

Girl Talk all about the best consignment shops, Goodwill outlets

Jane Genova: Speechwriter - Ghostwriter

  Girl Talk is totally focused on the best shops providing used merchandise.    They have to provide gently used merchandise that represents diverse brands, including those of their competitors.  "Are you going to that new Goodwill Outlet on State Street?"  "  That's what I pushed my neighbor into considering.    The Outlet is big and well-lighted and has decent bargains. 

Blackmail - Such a Scary Meme in Television and Real Life

Jane Genova: Speechwriter - Ghostwriter

She connected the dots that the assigned tasks of buying and returning merchandise were the inner workings of a money laundering operation. The tension dominating "Good Girls" is created by the former "Secret Shopper" turned blackmailer. Already the three housewives, who are currently criminals, had to pay her for two months of silence. The total, so far: $20,000. And she let them know she isn't going away.    GangFriend could off her.

P&G - The Company which Invented Brand Management Has Irrelevant Brands

Jane Genova: Speechwriter - Ghostwriter

That's because most of them cost more than private label merchandise. P&G has been a non-performer for a while. And, Jennifer Reingold in Fortune explains how it's trying to get its mojo back.

2016 56

Over-50 & Laid Off - Four Reasons to Get Survival Job

Jane Genova: Speechwriter - Ghostwriter

You bet, he learned plenty about strategic store layout, what items are returned most often, and the soft side of merchandising. A major mistake the over-50 in transition make is this: Not doing paid work between jobs. The typical case was the 61-year-old lawyer laid off last year.

2018 52

Talbots: Brutal Lessons in Managing Brand Identity

Jane Genova: Speechwriter - Ghostwriter

 The merchandise, although no bargain, was affordable.  Talbots used to be the place to shop for midlevel professional women. The   And, no matter what I selected, I couldn't make a mistake. 

Businesses & Marketing - Learning (plenty) from Barbie's Ecosystem

Jane Genova: Speechwriter - Ghostwriter

As Susan Baker details in her book "New Consumer Marketing: Managing a Living Demand System," there were and still are Barbie fan clubs, Barbie conventions, lines of merchandise such as Barbie logo clothing, and animated videos such as "Barbie in the Nutcracker."

2018 52

Post-Affluence: Salvation Army vs. Goodwill

Jane Genova: Speechwriter - Ghostwriter

" It seems the location had lots to do with the quality, lay-out, and price of the merchandise.  "This top, which still had a Talbot label on it, cost me $1.80 in the Salvation Army." "   That was the talk on the bus today.    The woman, who had been laid off from a bank last year finally got another job at Wal-Mart.    She was boasting about her bargains. 

Rider 40

Selling: Show Class of 2014 how to do that, they will never be without work

Jane Genova: Speechwriter - Ghostwriter

 The grocer had to unload that perishable merchandise. In the most provincial village in Germany centuries ago and the most sophisticated cities in the U.S. today the key to survival was and is the ability to sell. The Manhattan developer has to rent out that commercial real estate.

2014 65

How to Build a High-Traffic Website and Convert That Traffic to Sales!

Pivotal Public Speaking

Effectively merchandising your site. with Tom Gray. Why is it that speakers spend days, months, and years crafting and polishing their platform presentations but balk at spending 30 minutes polishing their web, blog, and newsletter content?

Dow Down Almost 230, Economic Pessimism Highest Since 2013 - We Aging May Never Come Back

Jane Genova: Speechwriter - Ghostwriter

Goodwill has become a sophisticated retailer for high quality merchandise at prices lower than consignment shops. Oh, no. At the time of this writing - 10:15 A.M. ET, the Dow is down almost 230. 

2018 56

Malling of America: Another bit of Americana dies

Jane Genova: Speechwriter - Ghostwriter

 By half time I have a hunch some attending had ordered some merchandise online. Shopping malls were the original, though unofficial, Third Places.  That's where women and teenagers hung out when not at home or work/school.  We met each other at the mall.

2014 61