If you're a professional speaker, who is your customer?
Public Speaking Advice and Commentary
AUGUST 6, 2010
But over the long term, a professional speaker has to take care of at least one other 'audience' just as carefully: the meeting planners that hire her. Your customers are indeed the meeting planners, and you'd better treat them well. And yet the speaker behaved badly from start to finish, making unreasonable demands of the meeting planners and complaining about everything.