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Karen Positioned and Packages as a Liberal: The Predictable Saga of Claira Janover

Jane Genova: Speechwriter - Ghostwriter

  With social media, there are lots more ways workers can tarnish the reputation of their employer. It's the continuum of entitlement.

2020 52

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Ecommerce - Will It Be Derailed by Porch Package Theft?

Jane Genova: Speechwriter - Ghostwriter

  USA Today , as are so many media outlets, presents this problem: the growth of porch package theft. Despite that supposed precaution, the package will be stolen.  The dark side of human nature, not technology, could derail the potential of ecommerce. 

How's your packaging?

Speak Schmeak

It wasn't shocking to the audience that he wasn't wearing a suit, because they know him, they know where he's coming from, and understand that he represents a different kind of community as an expert on social media.

Gun Violence - Yes, Media Can Prevent Positioning/Packaging Shooters as Anti-Heroes

Jane Genova: Speechwriter - Ghostwriter

And, two, media coverage about the alleged shooter X, both by establishment outlets and social, creates the expectation in Y that is a path to fame. As David Bixenspan reports in LawNewz , gun violence was found to be contagious and spread by establishment and social media coverage.

2016 52

Holidays 2011 - Less Packaging, Finally

Jane Genova: Speechwriter - Ghostwriter

This holiday season, we all might wind up with less packaging to open and less trash to deposit in landfills.  And then, of course, the safety and loss prevention people get their say – before the packaging gets finalized.

2011 52

Daily Mail - Dems Position/Package Hillary Loss As "Perfect Storm"

Jane Genova: Speechwriter - Ghostwriter

Current Affairs Games Intuitive Media Personal Musings Politics Public Speaking RebrandingThe Daily Mail reports that the Democrats are still at it. That is, they are justifying why it was a Hillary loss in Campaign 2016 versus a landslide win.

Mail 56

The Salt Lake Tribune Cuts 1/3rd Newsroom - Should the Rest Hang Around for a Package?

Jane Genova: Speechwriter - Ghostwriter

Yet another media outlet with a print legacy admits it's dancing on the rim of extinction. It might be in your self-interest not to wait for a "package," but to recycle skills and experience now for another career path.

2018 52

Those Cover Letters: Packaging Yourself for Success in 2014

Jane Genova: Speechwriter - Ghostwriter

Cover letters are all about packaging yourself.  The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are  the best fit.  If the organization identifies itself, scan the media about it.

2014 61

Spirituality Niche: Glut Market Demands Pragmatic Positioning/Packaging

Jane Genova: Speechwriter - Ghostwriter

  What players in the niche have to do is what all marketers of mature whatevers have to do: Position and package the services and products aligned with demand.

2014 56

Media - When Sectors Lose Their Sex Appeal

Jane Genova: Speechwriter - Ghostwriter

Back in Watergate times it was media about media - more specifically, journalism. But, anecdotal evidence points to the reality that the media interest in law seems to be fading - except legal stories associated with COVID-19 litigation.

2020 52

Writing - Positioning & packaging it in education as a tool, not career path

Jane Genova: Speechwriter - Ghostwriter

As both establishment and upstart media lay off, more writers hit the street. Therefore, in college, to motivate students to invest themselves in writing, the message should be positioned and packaged as: This is a critical tool.

2016 56

Branding & Shift In Positioning/Packaging Sexuality - Shakespeare As Chief Marketing Officer

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Games Media Personal Musings Rebranding Selling Television Values VoodooNo surprise, raw sexuality doesn't sell, at least with the sophisticated and Generation Z. For one thing, as Mallory Schlossberg explains in BusinessInsider , it's overused.

2015 65

Publishing in Freefall - Vice Media Lays Off 55 in U.S.

Jane Genova: Speechwriter - Ghostwriter

The ads they're still placing are primarily landing on the platforms of tech media giants like Facebook and Google. The latest shoe to fall is this: Vice Media is laying off 55 in the U.S., But even before the virus crisis, media wasn't all that well positioned.

2020 56

Jill Abramson Admits Plagiarism But Positions and Packages It As "Unintentional" (yeah, I'll tell that to cop stopping me for speeding)

Jane Genova: Speechwriter - Ghostwriter

    Books careers Content-provider Current Affairs Ethics Games legal Media Personal Musings Religion Selling Values WritingQuestion: When is plagiarism not a serious violation of ethics - and law?

2019 56

'Tis Season for Over-Communication - 5 Tips for Positioning/Packaging Expressions of Goodwill

Jane Genova: Speechwriter - Ghostwriter

That is, if your business is social media. Every businessperson knows the game: We are supposed to leverage the holiday season to get our brandname in front prospects and current clients and enhance organizational goodwill. The growing impediment is that this is the era of over-communications.

2016 56

Monica Lewinsky: Timing right for packaging herself as a woman all-grown-up

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Media Politics Public Speaking With global attention on whether Hillary Clinton (prototype of The Good Wife) will run for president, the timing is right for Monica Lewinsky to hit the speaking circuit.

2014 65

Gossip: That's how to package communications, if you want maximum attention

Jane Genova: Speechwriter - Ghostwriter

They should package their message as gossip.  Media Politics Public Speaking Selling ValuesResearch at the University of Amsterdam confirms that most conversation involves gossip.  In

The Great Global Scapegoating-Making Machine: Media

Jane Genova: Speechwriter - Ghostwriter

The media giveth and the media takeath away. After The Wall Street Journal questioned the technology of Theranos, BigBrand media outlets ripped founder Elizabeth Theranos to shreds.  The shift can be neck-snapping when it comes to females.

2019 52

Verizon Media Group - About 800 to Lose Jobs

Jane Genova: Speechwriter - Ghostwriter

Verizon's ambitious plans for its Media Group didn't pan out.   So, it's no surprise that Verizon is cutting 7% of the 11,385 employees in that Media Group. careers Current Affairs Dreams Games Media Personal Musings Selling Web/Tech

2019 56

"Media Globally Is a Zero-Growth Business," Scott Galloway

Jane Genova: Speechwriter - Ghostwriter

There are those massive layoffs at Verizon Media Group, BuzzFeed, and Vice.  And, NYU Marketing professor Scott Galloway puts it plainly in his article in Medium :  "Media globally is a zero-growth business." But there are many other forces dooming media.

2019 56

Daily Mail Joins Media Outlets Issuing Anna Wintour's "Obituary," (along with death of traditional lux sector)

Jane Genova: Speechwriter - Ghostwriter

Media is a herd business. Given the power of media, it doesn't take much to set off that stampede. Exactly the right positioning and packaging for your messaging.   Books Branding careers Current Affairs DigitalInfluencer Games Generational Divide Intuitive Leadership Media Personal Musings Politics Rebranding Values Web/Tech WritingRight now the stampede is not to praise Anna Wintour but to bury her.

2020 43

Media - Why was Jane Pauley's Age Cited?

Jane Genova: Speechwriter - Ghostwriter

There was a time when media, such as the local newspaper, would automatically cite the race of those covered. Aside from that, we who make the news should be free from the burden of being positioned and packaged in terms of our age.

2016 61

Vice Media - Its Beef About Google's Advertising Business Could Be Documented in Federal/State Antitrust Lawsuits

Jane Genova: Speechwriter - Ghostwriter

This reinforces contentions from online publishers such as Vice Media that Google advertising business is a source of unfair competition. Recently, Vice, along with other digital-first media such as Quartz, had to lay off staff because of the collapse of advertising revenues.  Exactly the right positioning and packaging for your messaging. Branding Current Affairs DigitalInfluencer Games legal Media Personal Musings Politics Rebranding Selling Values Web/Tech Writing

2020 40

Working in Media Means No Safe Harbor - 7,770 Jobs Lost in 2019

Jane Genova: Speechwriter - Ghostwriter

There turns out to be no safe harbor when working in media. Overall, in 2019, reports BusinessInsider , 7,700 jobs have been lost in media. Vice Media.   In media, job cuts have become the new normal. The landscape in media keeps mutating.

2019 52

Prince Harry, Meghan Markle - Is There Media Excommunicado in Effect?

Jane Genova: Speechwriter - Ghostwriter

  It just could be that a media ecommunicado has been put in effect for Prince Harry and Meghan Markle. No media outlet can help the distressed pair. Meanwhile, Prince William and Kate are positioned and packaged as noble saviors of the House of Windsor. 

2019 52

Media with Print Legacy Continue to Struggle

Jane Genova: Speechwriter - Ghostwriter

The reason given is the usual: The media company is struggling with the shift from print to digital. For example, lawyer-journalist Kathryn Rubino positions and packages employment developments with caring and compassion. It is a sad time for employees at ALM.

Print 56

Fast Fashion - What's Been Killing off Lux, Retail, Anna Wintour, and Glam Media (and, like, who cares about branding)

Jane Genova: Speechwriter - Ghostwriter

Simultaneously, it's killing off luxury, so many upscale retailers, Anna Wintour, and Glam Media. Exactly the right positioning and packaging for your messaging. Fast Fashion, like Fast Fiction , is opening new niches in a very old industry.

2020 56

Positioning and Packaging Qassem Soleimani's Death - Meanwhile, Review Edelman's 2019 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

  Of course, the GOP leadership and its media outlets could attempt to position and package the implications of Solemaini's death as related to national security - and that they are managing all that just fine.

2020 52

Crying Game or Authentic Strong Emotion - Whatever, It Has No Place in Media Interviews, Legal Testimony

Jane Genova: Speechwriter - Ghostwriter

So, a reasonable question about fair play is: Should crying be banned in media interviews and in testimony in legal proceedings? Tears in a formal setting such as a global media interview can be a turn-off. Paul Prep School graduate Owen Labrie, what the media et al. Tears. 

2019 52

Media - Almost 70% Surveyed by Gallup Willing to Trust Again (but, should they)

Jane Genova: Speechwriter - Ghostwriter

Media players have positioned and packaged themselves as having as a mission the public interest.  The bottom line on media is that the outlets are a business. And that is what we, in this media-savvy era, have had. Media Personal Musings

2018 56

Drudge Has 10-Subject Headline Positioning and Packaging Mueller Report as Donald Trump Win

Jane Genova: Speechwriter - Ghostwriter

As with all entities, it's mostly a matter how the findings are positioned and packaged.   Branding Content-provider Current Affairs Games Intuitive legal Media Personal Musings Politics Simplification Web/Tech Writing

2019 56

Brotherly Love - Will and Harry United in Grief, Allegedly Alienated by Marriages (Media Story of 2019)

Jane Genova: Speechwriter - Ghostwriter

Global media outlets will always find a new angle in covering the very marketable British royals. That is shaping up to be the media story of 2019. Media outlets have run with that and are now depicting Meghan as the evil in-law.   Media Personal Musings

2019 56

Media Disruptor David Lat Joins New York Office of Lateral Link as Managing Director

Jane Genova: Speechwriter - Ghostwriter

In 2006, he founded that digital native news site to position and package just about anything related to legal in a fresh way. Consequently, other media outlets were forced to quote ATL as their source.

2019 52

Members of Media Can Put Litigation In Play

Jane Genova: Speechwriter - Ghostwriter

Members of the media quickly made the litigation high-profile. Much will depend how the members of the media position and package Ogletree's responses to the litigation. On Glassdoor , Ogletree Deakens receives a relatively high rating for a prominent law firm: 3.8.

2018 52

Alan Dershowitz Defense of Jeffrey Epstein Is Gift That Keeps Giving to Media

Jane Genova: Speechwriter - Ghostwriter

In fact, he describes her as positioning and packaging herself as a MeToo victim.   Of course, members of the media are having a ball with this most recent development.   Books Branding careers Current Affairs Games legal Media Personal Musings Politics Television Writing

2019 52

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

Just about anyone who could put a thought and words together pulled out all stops to have a byline in digital native media. Meanwhile, we smirked at how clunky print legacy media such as The New York Times continued to be.  Meanwhile, members of old media have risen from the dead.

2018 56

Jobs Creation Narrative - Positioning/Packaging It for Trumpism

Jane Genova: Speechwriter - Ghostwriter

And because The Trump of Everything is clickbait, media outlets post on the corporation's story of adding U.S. Meanwhile, we can observe how the jobs creation narrative is being positioned and packaged in general and figure out how we can do that more effectively for clients.

2016 56

Poppy Harlow - Platform For Rest Of Us To Forgive Ourselves For Media Mishaps

Jane Genova: Speechwriter - Ghostwriter

"Father, help me forgive myself for my media screw-up. " Those of us who live or die by media suffer when something goes wrong. Soon enough, if CNN public relations positions and packages this right, audiences will also forget - quickly.

2015 56

Media: Cuts or Churn

Jane Genova: Speechwriter - Ghostwriter

  If they don't take the packages, then there could be plenty of layoffs.    Later we hear more about the churn in media.  Tags: Media Earlier today we heard that ABC News offered buyouts to hundreds.    After less than a year in the job of Managing Editor at INTERVIEW, Alexandra Mack " has left Brant Publications." " Imagine living like this: Never knowing if you'll be bought out, forced out, or laid off?

2010 43

"Shark Tank" Popular, Educational - But The Megyn Gets the Heavy Media Coverage

Jane Genova: Speechwriter - Ghostwriter

  Yet, as Maureen Callahan lament s in the New York Post , "Shark Tank" doesn't get enough coverage in the media.   On the other hand, what does receive intense media attention is Megyn Kelly Inc. This is the era of entrepreurnship.

2017 52

Josi Denise, Mommy Blogger, Didn't Like Life as Social Media Influencer

Jane Genova: Speechwriter - Ghostwriter

Being a social media influencer is heady business. So big that agents now match the social media influencers with brands they can associate themselves with. As every marketer knows, constantly positioning and packaging whatever can be a deadening experience.

2016 60

ClintonWorld's Tale Of Two Media And More - This Doesn't Seem To Be Camelot

Jane Genova: Speechwriter - Ghostwriter

A Drudge specialty is curating or even possibly creating photos which position and package Hillary as everything from an old woman to an evil creature. That's the media.   Branding Current Affairs Games Media Personal Musings Politics Values Web/Tech

2015 65