During my 22 years as a newspaper editor and reporter, I have seen well-meaning people fail repeatedly in their attempts to beg and cajole the media to pay attention to them. That's because media relations is a sophisticated game with its own etiquette, protocol and rules. Send news releases about new products and services, contests, awards, open houses, speaking engagements to the media, and post them online where consumers can find them. MORE

A well-built media kit is vital for effective marketing. A brilliantly designed media kit is good, but although visual impact is important, your content is equally as important. Your media kits value is in the information it provides and in its news worthiness. MORE

Develop a stunning media kit Make sure that your media kit is up to date, precise and professionally put together. Nothing else turns away a meeting planner or organization more than an unattractive and unorganized media kit. MORE

Advertising Brand Management Career Management Customer Behavior Customer Relationships Email Marketing General Management Graphic Design Market Research Metrics & ROI Non-Profit Pricing Public Relations Sales Search Engine Marketing Segmentation Social Media Strategy Web Sites Word-of-Mouth Writing Rate this article Log in to add a rating Overall rating 1 rating(s) Comments by Denis Du Bois Sat May 3, 2008 Thank you for this excellent summary of the basics, Steve. MORE

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Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Make yourself and your company more visible to the media by speaking, writing articles and volunteering. MORE

  Their mission was to learn "search-engine optimization, building a 'comment tribe' and how to create an effective media kit."    So, I asked Tim Sullivan, President of School Family Media Inc., MORE

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They have a first-class media kit that reflects their fee level. Here is what I have noticed about "strong professional speakers:" They don't talk about being a speaker until they ask about the other person. They do some no-fee programs each year. They have a database of professionals whom they can refer to others. They give lots of client "extras." They take care of themselves and model the life their audiences want. The Coach asks. what can you contribute to this list? (C)2008 MORE

Develop an eye-catching media kit Planners get hundreds if not thousands of proposals and media kits every year. Make sure that your media kit is up to date, precise and professionally put together. MORE