Public Speaking Publicity: How to Write a Bio for Your Press Kit

Great Public Speaking

How to Find Good Material If you're writing your own bio, here are some questions should ask yourself. Forget the Resume Stuff Part of what makes most bios so dull is that many speakers, authors, trainers, consultants and coaches lift material from their resumes, including long lists of things such as degrees earned, honors and awards, and other employment history. Most bios I read are more potent than sleeping pills. Some of the most talented authors write the worst bios.

The Marketing tools vital to a public speaking career

Pivotal Public Speaking

I just love his introduction: Let’s talk about the marketing materials you need to develop a paid public speaking career. And a number of should-haves: a social media presence, a blog, a press kit, handouts, YouTube videos. Nick Morgan has written a very useful, practical post here. There are a few essentials: a DVD, a website, a book, a one-sheet. And after that, the only limit is your imagination.

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Does your conference have a "women to watch" list of female speakers?

The Eloquent Woman

Put that list on your website, in your registration materials and press kits, and at the venue. Thanks to the Amazing Women Rock blog, we have this handy guide to all the women speaking this week at TEDGlobal , taking place July 11-15 in Edinburgh, Scotland. Blog founder Susan Macaulay, who has attended TEDGlobal, pulled the list together and notes that TED still averages just 30 percent women speakers.

How to develop a paid public speaking career – VI: Marketing you should do

Public Speaking Advice and Commentary

  But the truth is that the world is moving too fast today to rely on (even) FedEx and marketing materials that only exist on paper.    So focus on the social media you understand best – perhaps creating a Facebook fan page, for example – start your blog and contribute regularly to it, post some YouTube videos in your channel, put your slides on line, create a pdf version of your press kit – just get started. 

Public Speaking: Articles — Written by You, Written About You, Promoting You

Great Public Speaking

Simply recycle your public speaking presentation materials to create promotional materials and products. Turn them into demo tapes, an online press kit, one-sheets, and articles written by you and about you. Articles written by you and articles written about you are good to have to add to your online press kit. Barter to have your name mentioned in their advertising materials promoting the event in exchange for your presentation.

Public Speaking Marketing Tips: Referral Fees

Great Public Speaking

I offer 10 percent if someone calls because of Joe and makes me jump through all the normal hoops to send press kits, demo materials and keeps me on the phone for hours to see if I'm the right fit for their audience. You can be a really great platform speaker and still not get people to refer you for other speaking engagements. I don't know why that is.

Public Speaking : Referral Fees

Great Public Speaking

I offer 10 percent if someone calls because of Joe and makes me jump through all the normal hoops to send press kits, demo materials and keeps me on the phone for hours to see if I'm the right fit for their audience. You can be a really great platform speaker and still not get people to refer you for other speaking engagements. I don't know why that is.

Expressing your uniqueness in print

http://delicious.com/akarrer/prospeaker

There is a maxim in the speaking industry that your materials should always look at least as good as you are. Your materials should always look as good as you are aspiring to be, and should be given out in a volume that reflects the abundant professional style (in which) you intend to live." " Evolution of one-sheets As we reinvent ourselves and our industry, clearly showing that we are experts who speak professionally, we need to reinvent our marketing materials as well.

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