5 Strategies for Making a Name for Yourself in Your Target Market

Speaker Launcher

How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson.

The Power of Knowing Your Target Audience

Speaker Launcher

The post The Power of Knowing Your Target Audience appeared first on Jane Atkinson. Best Website Contest Speaker Marketing business marketing strategies focused marketing Jane Atkinson marketing scaling your speaking business target audienceSo often, the experts of the internet tell us what we “should” be doing to grow our businesses.

Thought Leadership for Professional Services Firms - Focus on Target Markets

Jane Genova: Speechwriter - Ghostwriter

Professional services players, ranging from lawyers to management consultants, have always recognized the marketing power of thought leadership. That is, those marketers make the tone and content erudite. Get a second opinion about your marketing and advocacy communications.

Marketing with a Bow & Arrow

Speaker Launcher

How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. HOW DO YOU CHOOSE WHO TO TARGET? You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT?

Snail Mail - Still Should Be Part Of Marketing Mix, Especially When Targeting Over-55

Jane Genova: Speechwriter - Ghostwriter

"According to a new report from marketing research firm MarketingSherpa, 54% of consumers surveyed said they want to receive [snail] mail from brands they're interested in. However, only 19% of marketers in the study said they send updates as coupons and discounts in the [snail] mail."

College Admissions Scandal as Tipping Point - Very Rich/Merely Privileged Targeted

Jane Genova: Speechwriter - Ghostwriter

Of course, for a few weeks or a few months that could discourage us from continuing to try (I took the weekend off from re-doing my marketing communications, figuring the hell with it).

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Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? When Do You Need to Prepare a Go-To-Market Strategy?

2019 56

Define your services and target market, before you start to market your business

Six-Figure Freelancer Blog

Many businesses fail because the owners do not clearly define their services and identify their target market(s). Tags: Freelance Writing - Corporate Freelance Writing - General business of freelance writing freelance writing freelance writing for corporate markets. Everything you wanted to know about freelance writing the six-figure freelancere

Ivanka Trump As Media Target - That Was Fast

Jane Genova: Speechwriter - Ghostwriter

Media outlets, ranging from Vanity Fair to Daily Mail , have targeted Ivanka Trump.  Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (janegenova374@gmail.com).

2016 56

Why blog II: Imagine your target market seeking out what you have to say

Six-Figure Freelancer Blog

Imagine spending nothing but a bit of time to create compelling content about your company, your products and services, or trends and issues pertaining to your industry, and having people in your target market actively seek out and read this content. Tags: Business Writing Marketing Your Services blogging corporate blogging how to blog reasons to blog why blog

Marketing Help for Professional Speakers Has Arrived – FREE Training Begins June 7

Succeed Speaking

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !

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Presentation Skills - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Joke about their new marketing plan, company picnic, new voice-mail system, etc.

Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on. It's part of the marketing mix. It's well-known that interactive content can be very effective.

2019 56

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market.

2015 65

Public Speaking - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Joke about their new marketing plan, company picnic, new voice-mail system, etc.

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising.

2017 86

Shark-Bait - In Addition to the Trump Administration, 6 Other Targets

Jane Genova: Speechwriter - Ghostwriter

Probably I would be more marketable if I became certified in Google AdWords than if I did an MBA degree. E-BOOKS AS MARKETING TACTICS. In tourism, you bet, the experience economy still dominates marketing.  Target markets have no patience with elite rhetoric.

2017 52

Email Marketing - 8 Common Mistakes

Jane Genova: Speechwriter - Ghostwriter

Email marketing is low in cost. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach. Wrong target market. Targets too narrowly identified.

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Fresh – and Effective – Strategies for Today’s Speakers: David Newman of Do It! Marketing Interviews Shawn Ellis

Succeed Speaking

And speaking of meeting planners, are they really your target audience?). Marketing, and Shawn Ellis, founder of The Speakers Group and creator of Succeed Speaking, address during this 68-minute interview. Marketing blog to download the full interview and get some rock solid ideas to help you take your speaking business to the next level. Business Strategy Getting Started Marketing Speakers Bureaus Grow Your Speaking Business Marketing for Speakers

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Content Marketing - Keywords Are Not Forever

Jane Genova: Speechwriter - Ghostwriter

The keywords your target markets use to search the internet for services and products keep changing. If your content marketing doesn't track this and substitute the high-traffic new terms you are losing ground to competitors.

2016 70

[Podcast] How to Get Noticed and Shine in the Media

Speaker Launcher

The Wealthy Speaker Podcast Gerard Braud Get Noticed in the Media Get Paid to Speak Jane Atkinson Media outlets target marketingIn this episode, you will learn how to get noticed and shine in the media. Media appearances can mean a huge boost in exposure for speakers.

2016 60

Discount Target/Upscale Brands - No New Coke

Jane Genova: Speechwriter - Ghostwriter

All marketers have come a long way from New Coke.    Yeah, that's called test marketing and the experiment might be, as with Target, to try it out online.    They have learned to try out whatever, be it email blasts or a new beverage,  in small ways.    That's a very different sales channel that its big-box stores.    And it helps minimize the risk.

Ch. 27: Target Corporate Sectors (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima

Millennials Souring on Social Media - Big Implications for Marketers

Jane Genova: Speechwriter - Ghostwriter

Marketers pitching to Millennials as a key target market have to re-think where they place their commercial messages. The stereotype is of the Millennial addicted to social media.    The reality is that Millennials are souring on Facebook, Instagram, and Twitter.

2018 52

Goldilocks Marketing Communications - Or, As Sometimes Called, A/B Testing

Jane Genova: Speechwriter - Ghostwriter

Just like styles in clothing and hair-dos, tactics in marketing communications keep changing. That's why "Goldilocks" Marketing Communications or, more commonly called A/B Testing, is a necessary tool.

2016 70

Marketing Professional Services - Google Is Our Store Front

Jane Genova: Speechwriter - Ghostwriter

So far, its target market is small business but that could change. Traditional large and midsized law firms should join the small ones and solos in feeling threatened by the online, on-demand services of LegalZoom. It has managed to migrate from B2C to B2B.

2018 52

LinkedIn Communities - Maybe Some Articles Should Be Targeted for Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

This goes back to the fundamental of selling: We need a marketing mix. Social networks provide one kind of platform for marketing and sales. Opinion-editorials, articles and hard news published in third-party media have more influence, build more brand equity and create a pull force in selling than does material published on social networks.  Those networks include LinkedIn.    Sure, LinkedIn is one of the most powerful professional networking tools.

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The "A" in College - Losing Its Brand Equity, Marketability

Jane Genova: Speechwriter - Ghostwriter

And the target markets for a college education are realistic enough to understand that geniuses such as Mark Zuckerberg can skip college but the odds are they are not geniuses. Therefore, in themselves, high grades are losing their brand equity and marketability.

2018 52

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.

2013 60

Virtual Reality - Content Marketing Will Never Be the Same

Jane Genova: Speechwriter - Ghostwriter

Once virtual reality becomes a standard tool in communications, all of us content marketing providers will start a project very differently. The preliminary step will be to experience, via virtual reality, the minds and hearts of the target audiences.

2016 60

Publishing Book As Content Marketing - The Amazon Effect

Jane Genova: Speechwriter - Ghostwriter

Amazon, which posts sales figures even pre-publication, has changed this game: publishing a book as content marketing. One has been the glut of supply in so many professions, ranging from law to marketing itself. The odds are against the target segments picking up your book.

2016 56

Article Marketing For Public Speakers

Great Public Speaking

What To Write Article maketing is a great tool for driving targeted traffic to websites, opt-in pages and sales letters. Read the terms of service for the different article marketing sites to see the minimum text length. Everything you need to successfully market your public speaking business Using the different article distribution sites can be a bit tricky, though.

Thought Leaders, Marketers, PR Reps - Social Networks Fragmenting, Now What

Jane Genova: Speechwriter - Ghostwriter

Now what will thought leaders, marketers and public relations representatives do to transmit advocacy and commercial messages?   Those who have acquired the hang of niche marketing and communications will thrive.

"Most Powerful Marketing Strategy" - Forget All That, Sell Me Results & Quantify Them

Jane Genova: Speechwriter - Ghostwriter

The subject line of the email blast reads: "Most powerful marketing strategy." What the marketing team should be pitching is results. And that should be targeted directly at me the prospect.

2017 52

Public Speaking Marketing Tips: Paid Search

Great Public Speaking

One way to find targeted traffic is to pay your way to the top of the search results. The reason it can attract high quality targeted traffic is that your ad will match what the searcher is looking for based on the exact keywords they type in. If you pay for a sponsored ad and your target market doesn't click on the ad or buy anything, you may have a dud of an idea or haven't worded the ad just right.

Branding & Shift In Positioning/Packaging Sexuality - Shakespeare As Chief Marketing Officer

Jane Genova: Speechwriter - Ghostwriter

You might say that Shakespeare is emerging as the Chief Marketing Officer (CMO). Sure, there will always be an underground market for the exploitation of sexuality. They might assign their marketing teams to binge-watch the dramas of Shakespeare.

2015 65

The Content Marketing Industry Has to Ask: What Business Are We Really In

Jane Genova: Speechwriter - Ghostwriter

It was Harvard Business School marketing professor Ted Levitt who noticed that in fast-changing world organizations have to ask: What business are we really in? In content marketing, we also have to shift how we define and pitch our core competence.

2016 65

Business Marketing Tips for the Non-Stop Marketing

Fripp THE Executive Speech Coach

Business Marketing Tips for the Non-Stop Marketing. Frippicisms on Sales and Marketing strategy. • It is not your client’s job to remember you, it is your obligation and responsibility to make sure they don't forget you. • The real sale comes after the sale. • Your best customer is the hottest prospect for your competitors. • Your efforts have to be ongoing and consistent. Every single thing we do is marketing.

Public Speaking Business Marketing - Posts and Articles

Great Public Speaking

Blogs and Articles G uest posting on other people's blogs is a great way to find targeted traffic. They can be a section of your website, distributed through article marketing directories or published on other websites with a link back to yours. These people are your targeted traffic and they will click on the links to get to a place where you can opt them in to your newsletter or database.

Public Speaker Marketing - Blogging and Posting

Great Public Speaking

Also, sign up for Google Alerts: [link] to get daily emails with blog posts related to targeted keywords. Be sure to stay on target. Post Frequently on Purpose The best way to drive traffic to your blog is to post frequently, at least 2 to 3 times a week. The more you post, the more traffic you attract. We have experimented with this and found that when we post every day, the number of visitors goes up dramatically. Where do you find enough stuff to write about?

Public Speaking : VIRAL MARKETING

Great Public Speaking

What many people don't know is that viral marketing is REALLY GOOD! Viral marketing means that one or more of your marketing efforts "spreads" like a virus. You can stimulate the viral spreading of your marketing efforts. Write a tip sheet, a top ten list, E-book or something like that with extremely useful information that you are sure people in your target market will want to share. Use viral marketing and watch your marketing message spread fast

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Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

  Their personalities or experiences created a signature which made their books mass-market sellers.    For the books to move, they have to be positioned and packaged for separate target markets.    That micro-marketing is nothing new.    For most books the mass market disappeared along with TV as the dominant medium.  There is a large market for books as people struggle to figure out this brave new world of 2010. 

How to book more business and own your niche

Ian Griffin - Professionally Speaking

NSA/NC Meeting Report: Saturday March 2, 2013 The Saturday meeting of the Northern California Chapter of the National Speakers Association featured two savvy businesswomen who shared ways professional speakers and information entrepreneurs can book more business and own their niche markets.

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