5 Strategies for Making a Name for Yourself in Your Target Market

Speaker Launcher

How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson. Expert Speaker Marketing Speaking Business Strategy becoming the expert Building your speaking Business positioning as an expert target marketWhen someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]?

Marketing Plan Development: The Start to Finish Guide For Executives

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When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan?

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The Power of Knowing Your Target Audience

Speaker Launcher

The post The Power of Knowing Your Target Audience appeared first on Jane Atkinson. Best Website Contest Speaker Marketing business marketing strategies focused marketing Jane Atkinson marketing scaling your speaking business target audienceSo often, the experts of the internet tell us what we “should” be doing to grow our businesses.

Who Is Your Perfect Audience?

Speaker Launcher

Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaking Business Strategy audience find your perfect audience perfect audience pick a lane speaker speaking engagement speaking gigs target audience target market Wealthy SpeakerMany of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers.

2019 73

Thought Leadership for Professional Services Firms - Focus on Target Markets

Jane Genova: Speechwriter - Ghostwriter

Professional services players, ranging from lawyers to management consultants, have always recognized the marketing power of thought leadership. Even when too many other kinds of businesses were producing marketing communications which were cool, effective professional services firms marketers stuck to the gravitas. That is, those marketers make the tone and content erudite. Get a second opinion about your marketing and advocacy communications.

Market Research: Everything You Need to Know as a Business Leader

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Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. By doing proper market research.

2020 60

How to Do Market Segmentation The Right Way

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You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation. Market segmentation is the process of dividing your target audience into groups so that you can better approach them with different offerings and sales pitches. The Benefits of Market Segmentation.

Define your services and target market, before you start to market your business

Six-Figure Freelancer Blog

Many businesses fail because the owners do not clearly define their services and identify their target market(s). Tags: Freelance Writing - Corporate Freelance Writing - General business of freelance writing freelance writing freelance writing for corporate markets. Everything you wanted to know about freelance writing the six-figure freelancere

Marketing with a Bow & Arrow

Speaker Launcher

How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. HOW DO YOU CHOOSE WHO TO TARGET? You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT? Develop articles and place them in all of your target industry publications. Most Recent Post perfect audiences professional speaker target marketing

Snail Mail - Still Should Be Part Of Marketing Mix, Especially When Targeting Over-55

Jane Genova: Speechwriter - Ghostwriter

"According to a new report from marketing research firm MarketingSherpa, 54% of consumers surveyed said they want to receive [snail] mail from brands they're interested in. However, only 19% of marketers in the study said they send updates as coupons and discounts in the [snail] mail." " - Nathalie Tadena, The Wall Street Journal, November 2, 2015. Here is the article. Among those leveraging snail mail is Kroger subsidiary Fye's.

Why blog II: Imagine your target market seeking out what you have to say

Six-Figure Freelancer Blog

Imagine spending nothing but a bit of time to create compelling content about your company, your products and services, or trends and issues pertaining to your industry, and having people in your target market actively seek out and read this content. Tags: Business Writing Marketing Your Services blogging corporate blogging how to blog reasons to blog why blog

Target or Sexual Predator? The Lawsuit "Britney Taylor v. Antonio Brown"

Jane Genova: Speechwriter - Ghostwriter

Star athletes are warned all the time that they are the kinds of deep pockets with big brands to protect who are targets for lawsuits and more.   Not getting results from your marketing communications? In addition, there is the team's reputation which could be put in play by a scandal.    As the Daily Mail reports, that possibility became a reality for new hire by the Patriots Antonio Brown. In the lawsuit filed in U.S.

2019 40

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. When Do You Need to Prepare a Go-To-Market Strategy? Product-Market Fit.

2019 49

Public Speaking Business: Social Targeting

Great Public Speaking

Just like a Google search, these site's search functions are powerful tools for finding targeted traffic by keywords. No matter what your target market's interests are, you can use the search functions to find where they are gathered. Social networking sites are where millions of people gather to find friends and even search for information by topics.

College Admissions Scandal as Tipping Point - Very Rich/Merely Privileged Targeted

Jane Genova: Speechwriter - Ghostwriter

Of course, for a few weeks or a few months that could discourage us from continuing to try (I took the weekend off from re-doing my marketing communications, figuring the hell with it). There is a target on the backs of those who tell the rest of us to work hard - then smirk about the absurdity of all that. Now we know - that is, the full extent of how the very rich game so many systems, including catapulting their offspring into elite schools. 

2019 43

That Over-54 Demographic: Marketers Have to Pitch (a lot) Differently

Jane Genova: Speechwriter - Ghostwriter

Baby Boomers might no longer be the target market for those 12-day tours to China. COVID-19 has created an upheaval in how the aging receive healthcare, travel, eat, live, and socialize. And, MarketWatch reports, that won't go back to the former normal.

Comfort Zone - So Pre-Bear Market

Jane Genova: Speechwriter - Ghostwriter

Already in a bear market, the Dow opened today even more down. Those over-50 are targeted, research documents.  The last time I checked it had lost another almost 1700 points.    The layoffs have begun in diverse sectors, ranging from trucking to white collar.   Obviously, what has to be reviewed is the continuum which extends from considering retiring to returning to the workforce after retirement ( reverse retirement).

2020 40

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. "   The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects. The terms are highly targeted. They include:  Targeting. The SEO game, at least in marketing, is to attract the right eyeballs. Voice. Mobile. And, the trusty old desktop.

2020 40

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market. Most marketing is off the mark because the strategists tend to be selling to themselves, not real customers and clients.

2015 50

The Language of Marketing - BU Launches @fckitwontcutit COVID Campaign, Trademarks Meme

Jane Genova: Speechwriter - Ghostwriter

The fundamental of marketing is to identify and figure out how to appeal to the mindset of the target market. But the bottom line, as in all marketing, is the question: Does this dog hunt?

2020 56

Presentation Skills - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Joke about their new marketing plan, company picnic, new voice-mail system, etc.

Discount Target/Upscale Brands - No New Coke

Jane Genova: Speechwriter - Ghostwriter

All marketers have come a long way from New Coke.    Yeah, that's called test marketing and the experiment might be, as with Target, to try it out online.    They have learned to try out whatever, be it email blasts or a new beverage,  in small ways.    That's a very different sales channel that its big-box stores.    And it helps minimize the risk.

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Marketers can use storytelling techniques to better understand customers, arm sales teams, get bigger budgets, and even edify a company’s culture. Marketers should have a solid foundation of empathy before they try and sell anything to anyone.

2017 69

Public Speaking - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Joke about their new marketing plan, company picnic, new voice-mail system, etc.

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative. Here are the eight primary ones: Targeted at wrong segment. If it's residential real estate the target may be Millennial females in a relationship. The reality is that great marketing campaigns leave most content on the editing floor. 

2020 43

Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on. It's part of the marketing mix. It's well-known that interactive content can be very effective. But one tactic that isn't well know is to headline that content with a question.

2019 43

[Podcast] How to Get Noticed and Shine in the Media

Speaker Launcher

The Wealthy Speaker Podcast Gerard Braud Get Noticed in the Media Get Paid to Speak Jane Atkinson Media outlets target marketingIn this episode, you will learn how to get noticed and shine in the media. Media appearances can mean a huge boost in exposure for speakers. However, you have to know how to do a media appearance the right way. Gerard Braud is a broadcasting veteran with countless media appearances under his belt. Gerard offers […].

2016 52

Marketing Help for Professional Speakers Has Arrived – FREE Training Begins June 7

Succeed Speaking

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp ! Here’s just a glimpse of what you can expect from the program: Discover why speaker marketing campaigns fail and 3 key ingredients to ensure yours doesn?t. Market Better.

2011 109

Content Marketing - Keywords Are Not Forever

Jane Genova: Speechwriter - Ghostwriter

The keywords your target markets use to search the internet for services and products keep changing. If your content marketing doesn't track this and substitute the high-traffic new terms you are losing ground to competitors. Then content-marketing firms began using the term  "ghostwriter" to provide search engine optimization (SEO) to small businesses.

2016 54

Your Content Marketing (including your books) - That's Not About You

Jane Genova: Speechwriter - Ghostwriter

Too much of content marketing is ineffective. One major reason for the miss is this: The content marketing, in tone, organization, and text/visuals, isn't created to engage prospects. The classic example of the wrong everything in content marketing is the book intended to both brand the author as an expert and to sell the whatever.  Is the package customized for each target, such as iGen or Baby Boomers?

2019 40

Ch. 27: Target Corporate Sectors (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima

Fresh – and Effective – Strategies for Today’s Speakers: David Newman of Do It! Marketing Interviews Shawn Ellis

Succeed Speaking

And speaking of meeting planners, are they really your target audience?). Marketing, and Shawn Ellis, founder of The Speakers Group and creator of Succeed Speaking, address during this 68-minute interview. Marketing blog to download the full interview and get some rock solid ideas to help you take your speaking business to the next level. Business Strategy Getting Started Marketing Speakers Bureaus Grow Your Speaking Business Marketing for Speakers

LinkedIn Communities - Maybe Some Articles Should Be Targeted for Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

This goes back to the fundamental of selling: We need a marketing mix. Social networks provide one kind of platform for marketing and sales. Opinion-editorials, articles and hard news published in third-party media have more influence, build more brand equity and create a pull force in selling than does material published on social networks.  Those networks include LinkedIn.    Sure, LinkedIn is one of the most powerful professional networking tools.

2014 43

Blogging - Mature Medium, But Useful Marketing Tool (7 strategies)

Jane Genova: Speechwriter - Ghostwriter

That law firm has a superior marketing communications infrastructure, with content being continually brought up to date. However, the tough nut to crack is creating and sustaining blogging which resonates with target constituencies. Is blogging worth the time? After all, unlike social networks such as Twitter, the blogging medium is long form. That requires much more than a fleeting thought. Another concern is that blogging is mature. Some recall when it was a "toddler."

2020 40

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.

2013 57

Goldilocks Marketing Communications - Or, As Sometimes Called, A/B Testing

Jane Genova: Speechwriter - Ghostwriter

Just like styles in clothing and hair-dos, tactics in marketing communications keep changing. That's why "Goldilocks" Marketing Communications or, more commonly called A/B Testing, is a necessary tool. For two years, for a premium dating service what was effective were e-mail blasts of newsletters, ads in publications reaching the target markets, and flash sales.

2016 54

Millennials Souring on Social Media - Big Implications for Marketers

Jane Genova: Speechwriter - Ghostwriter

Marketers pitching to Millennials as a key target market have to re-think where they place their commercial messages. The stereotype is of the Millennial addicted to social media.    The reality is that Millennials are souring on Facebook, Instagram, and Twitter. Some are even deleting their accounts. A poll by research group Origin found that more than half of those between 18 and 24 are "seeking relief from social media."

2018 40

Marketing Professional Services - Google Is Our Store Front

Jane Genova: Speechwriter - Ghostwriter

So far, its target market is small business but that could change. Traditional large and midsized law firms should join the small ones and solos in feeling threatened by the online, on-demand services of LegalZoom. It has managed to migrate from B2C to B2B.

2018 40

Virtual Reality - Content Marketing Will Never Be the Same

Jane Genova: Speechwriter - Ghostwriter

Once virtual reality becomes a standard tool in communications, all of us content marketing providers will start a project very differently. The preliminary step will be to experience, via virtual reality, the minds and hearts of the target audiences.   Jane Genova invites you to a complimentary consultation about your opportunities and pain points in your marketing and advocacy communications (mgenova981@aol.com).

2016 46

Business Marketing Tips for the Non-Stop Marketing

Fripp THE Executive Speech Coach

Business Marketing Tips for the Non-Stop Marketing. Frippicisms on Sales and Marketing strategy. • It is not your client’s job to remember you, it is your obligation and responsibility to make sure they don't forget you. • The real sale comes after the sale. • Your best customer is the hottest prospect for your competitors. • Your efforts have to be ongoing and consistent. Every single thing we do is marketing.

The "A" in College - Losing Its Brand Equity, Marketability

Jane Genova: Speechwriter - Ghostwriter

And the target markets for a college education are realistic enough to understand that geniuses such as Mark Zuckerberg can skip college but the odds are they are not geniuses. Therefore, in themselves, high grades are losing their brand equity and marketability. By time I was ready to put myself on the market for tenure-track college teaching jobs, that market had collapsed.

2018 40

Publishing Book As Content Marketing - The Amazon Effect

Jane Genova: Speechwriter - Ghostwriter

Amazon, which posts sales figures even pre-publication, has changed this game: publishing a book as content marketing. One has been the glut of supply in so many professions, ranging from law to marketing itself. The odds are against the target segments picking up your book. Lousy sales figures position and package not only your book but your professional branding as alleged failure.

2016 43

A Quick Guide to Buyer Personas

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Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. What is a Buyer Persona in Marketing? HubSpot provides a succinct definition: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Buyer 40