5 Strategies for Making a Name for Yourself in Your Target Market

Speaker Launcher

How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson.

Target 105

The Power of Knowing Your Target Audience

Speaker Launcher

The post The Power of Knowing Your Target Audience appeared first on Jane Atkinson. Best Website Contest Speaker Marketing business marketing strategies focused marketing Jane Atkinson marketing scaling your speaking business target audienceSo often, the experts of the internet tell us what we “should” be doing to grow our businesses.

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Who Is Your Perfect Audience?

Speaker Launcher

Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaking Business Strategy audience find your perfect audience perfect audience pick a lane speaker speaking engagement speaking gigs target audience target market Wealthy Speaker

2019 93

Thought Leadership for Professional Services Firms - Focus on Target Markets

Jane Genova: Speechwriter - Ghostwriter

Professional services players, ranging from lawyers to management consultants, have always recognized the marketing power of thought leadership. That is, those marketers make the tone and content erudite. Get a second opinion about your marketing and advocacy communications.

The Executive?s Guide to Marketing Automation

SlideModel

Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation.

How to Do Market Segmentation The Right Way

SlideModel

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation.

Marketing with a Bow & Arrow

Speaker Launcher

How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. HOW DO YOU CHOOSE WHO TO TARGET? You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT?

Target or Sexual Predator? The Lawsuit "Britney Taylor v. Antonio Brown"

Jane Genova: Speechwriter - Ghostwriter

Star athletes are warned all the time that they are the kinds of deep pockets with big brands to protect who are targets for lawsuits and more.   Not getting results from your marketing communications?

2019 52

Define your services and target market, before you start to market your business

Six-Figure Freelancer Blog

Many businesses fail because the owners do not clearly define their services and identify their target market(s). Tags: Freelance Writing - Corporate Freelance Writing - General business of freelance writing freelance writing freelance writing for corporate markets. Everything you wanted to know about freelance writing the six-figure freelancere

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? When Do You Need to Prepare a Go-To-Market Strategy?

2019 61

College Admissions Scandal as Tipping Point - Very Rich/Merely Privileged Targeted

Jane Genova: Speechwriter - Ghostwriter

Of course, for a few weeks or a few months that could discourage us from continuing to try (I took the weekend off from re-doing my marketing communications, figuring the hell with it).

2019 56

Why blog II: Imagine your target market seeking out what you have to say

Six-Figure Freelancer Blog

Imagine spending nothing but a bit of time to create compelling content about your company, your products and services, or trends and issues pertaining to your industry, and having people in your target market actively seek out and read this content. Tags: Business Writing Marketing Your Services blogging corporate blogging how to blog reasons to blog why blog

Comfort Zone - So Pre-Bear Market

Jane Genova: Speechwriter - Ghostwriter

Already in a bear market, the Dow opened today even more down. Those over-50 are targeted, research documents.  The last time I checked it had lost another almost 1700 points.    The layoffs have begun in diverse sectors, ranging from trucking to white collar.

2020 52

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. "   The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects.

2020 52

Public Speaking Business: Social Targeting

Great Public Speaking

Just like a Google search, these site's search functions are powerful tools for finding targeted traffic by keywords. No matter what your target market's interests are, you can use the search functions to find where they are gathered. Social networking sites are where millions of people gather to find friends and even search for information by topics.

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market.

2015 65

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative. Here are the eight primary ones: Targeted at wrong segment.

2020 56

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising.

2017 89

Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on. It's part of the marketing mix. It's well-known that interactive content can be very effective.

2019 56

Your Content Marketing (including your books) - That's Not About You

Jane Genova: Speechwriter - Ghostwriter

Too much of content marketing is ineffective. One major reason for the miss is this: The content marketing, in tone, organization, and text/visuals, isn't created to engage prospects. Is the package customized for each target, such as iGen or Baby Boomers?

2019 52

Marketing Help for Professional Speakers Has Arrived – FREE Training Begins June 7

Succeed Speaking

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !

2011 142

Presentation Skills - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Joke about their new marketing plan, company picnic, new voice-mail system, etc.

[Podcast] How to Get Noticed and Shine in the Media

Speaker Launcher

The Wealthy Speaker Podcast Gerard Braud Get Noticed in the Media Get Paid to Speak Jane Atkinson Media outlets target marketingIn this episode, you will learn how to get noticed and shine in the media. Media appearances can mean a huge boost in exposure for speakers.

2016 62

Content Marketing - Keywords Are Not Forever

Jane Genova: Speechwriter - Ghostwriter

The keywords your target markets use to search the internet for services and products keep changing. If your content marketing doesn't track this and substitute the high-traffic new terms you are losing ground to competitors.

2016 70

Discount Target/Upscale Brands - No New Coke

Jane Genova: Speechwriter - Ghostwriter

All marketers have come a long way from New Coke.    Yeah, that's called test marketing and the experiment might be, as with Target, to try it out online.    They have learned to try out whatever, be it email blasts or a new beverage,  in small ways.    That's a very different sales channel that its big-box stores.    And it helps minimize the risk.

Blogging - Mature Medium, But Useful Marketing Tool (7 strategies)

Jane Genova: Speechwriter - Ghostwriter

That law firm has a superior marketing communications infrastructure, with content being continually brought up to date. However, the tough nut to crack is creating and sustaining blogging which resonates with target constituencies. Is blogging worth the time?

2020 52

Public Speaking - Appropriate Targets For Humor

Great Public Speaking

You must constantly remember to base your humorous material on an important target shared with your intended audience. Always pick BIG targets to tease. Never pick secretaries, receptionists, or janitors as targets of humor. Their cafeteria, the bar across the street from their plant, or the crowded highway leading to where they work are all good targets for humor. Joke about their new marketing plan, company picnic, new voice-mail system, etc.

Ch. 27: Target Corporate Sectors (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima

Fresh – and Effective – Strategies for Today’s Speakers: David Newman of Do It! Marketing Interviews Shawn Ellis

Succeed Speaking

And speaking of meeting planners, are they really your target audience?). Marketing, and Shawn Ellis, founder of The Speakers Group and creator of Succeed Speaking, address during this 68-minute interview. Marketing blog to download the full interview and get some rock solid ideas to help you take your speaking business to the next level. Business Strategy Getting Started Marketing Speakers Bureaus Grow Your Speaking Business Marketing for Speakers

Goldilocks Marketing Communications - Or, As Sometimes Called, A/B Testing

Jane Genova: Speechwriter - Ghostwriter

Just like styles in clothing and hair-dos, tactics in marketing communications keep changing. That's why "Goldilocks" Marketing Communications or, more commonly called A/B Testing, is a necessary tool.

2016 70

Millennials Souring on Social Media - Big Implications for Marketers

Jane Genova: Speechwriter - Ghostwriter

Marketers pitching to Millennials as a key target market have to re-think where they place their commercial messages. The stereotype is of the Millennial addicted to social media.    The reality is that Millennials are souring on Facebook, Instagram, and Twitter.

2018 52

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

SlideModel

In marketing, this journey and its relationship with the marketing efforts is modeled as a funnel, also known as the marketing funnel. In order to map regions of the funnel, marketers had came up with the names ToFu, MoFu and BoFu. Email Marketing Services.

2020 52

LinkedIn Communities - Maybe Some Articles Should Be Targeted for Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

This goes back to the fundamental of selling: We need a marketing mix. Social networks provide one kind of platform for marketing and sales. Opinion-editorials, articles and hard news published in third-party media have more influence, build more brand equity and create a pull force in selling than does material published on social networks.  Those networks include LinkedIn.    Sure, LinkedIn is one of the most powerful professional networking tools.

2014 43

Marketing Professional Services - Google Is Our Store Front

Jane Genova: Speechwriter - Ghostwriter

So far, its target market is small business but that could change. Traditional large and midsized law firms should join the small ones and solos in feeling threatened by the online, on-demand services of LegalZoom. It has managed to migrate from B2C to B2B.

2018 52

A Quick Guide to Buyer Personas

SlideModel

Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. Personalization.

Buyer 52

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.

2013 59

The "A" in College - Losing Its Brand Equity, Marketability

Jane Genova: Speechwriter - Ghostwriter

And the target markets for a college education are realistic enough to understand that geniuses such as Mark Zuckerberg can skip college but the odds are they are not geniuses. Therefore, in themselves, high grades are losing their brand equity and marketability.

2018 52

Virtual Reality - Content Marketing Will Never Be the Same

Jane Genova: Speechwriter - Ghostwriter

Once virtual reality becomes a standard tool in communications, all of us content marketing providers will start a project very differently. The preliminary step will be to experience, via virtual reality, the minds and hearts of the target audiences.

2016 60

Publishing Book As Content Marketing - The Amazon Effect

Jane Genova: Speechwriter - Ghostwriter

Amazon, which posts sales figures even pre-publication, has changed this game: publishing a book as content marketing. One has been the glut of supply in so many professions, ranging from law to marketing itself. The odds are against the target segments picking up your book.

2016 56

Thought Leaders, Marketers, PR Reps - Social Networks Fragmenting, Now What

Jane Genova: Speechwriter - Ghostwriter

Now what will thought leaders, marketers and public relations representatives do to transmit advocacy and commercial messages?   Those who have acquired the hang of niche marketing and communications will thrive.

"Most Powerful Marketing Strategy" - Forget All That, Sell Me Results & Quantify Them

Jane Genova: Speechwriter - Ghostwriter

The subject line of the email blast reads: "Most powerful marketing strategy." What the marketing team should be pitching is results. And that should be targeted directly at me the prospect.

2017 52

Branding & Shift In Positioning/Packaging Sexuality - Shakespeare As Chief Marketing Officer

Jane Genova: Speechwriter - Ghostwriter

You might say that Shakespeare is emerging as the Chief Marketing Officer (CMO). Sure, there will always be an underground market for the exploitation of sexuality. They might assign their marketing teams to binge-watch the dramas of Shakespeare.

2015 65

Business Marketing Tips for the Non-Stop Marketing

Fripp THE Executive Speech Coach

Business Marketing Tips for the Non-Stop Marketing. Frippicisms on Sales and Marketing strategy. • It is not your client’s job to remember you, it is your obligation and responsibility to make sure they don't forget you. • The real sale comes after the sale. • Your best customer is the hottest prospect for your competitors. • Your efforts have to be ongoing and consistent. Every single thing we do is marketing.