How to Turn Your Website Bio Into a Selling Tool

Speaker Launcher

The post How to Turn Your Website Bio Into a Selling Tool appeared first on Jane Atkinson. How do we write a killer website bio that makes our clients pick up the phone or email us to ask us if their date is free on our calendars?

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The Executive?s Guide to Marketing Automation

SlideModel

Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation.

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Stop Selling and Start Connecting with Simon T. Bailey

Speaker Launcher

The post Stop Selling and Start Connecting with Simon T. Speaker Marketing Speaking Business Strategy The Wealthy Speaker Podcast business relationships developing a sales strategy sales Simon T.

2019 89

Content Marketing - It's all about selling

Jane Genova: Speechwriter - Ghostwriter

It's puzzling: More and more marketing communications firms are positioning and packaging themselves as "supporting brands." That is, the content marketing about Brand X's unique anti-aging cream sells more of Brand X.

2016 56

How to Do Market Segmentation The Right Way

SlideModel

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation.

Using Your Selling Systems to Convert Sales

Speaker Launcher

Many moons ago when I was working as an agent for speakers, I developed my own customized system for selling. The post Using Your Selling Systems to Convert Sales appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Speaking Profession building a speaking business business strategy getting more speaking bookings professional speaker

2018 53

Why Does “Real” Sell?

Speaker Launcher

Bottom line, “real” sells. Most Recent Post become a speaker Jane Atkinson new speakers speaker launcher Speaker Marketing Wealthy Speaker

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Conquering a single market or customer segment is never enough – there’s always room for expanding further. What should we propose to consumer group X if we want to sell to them effectively? These are just a few questions a go to market strategy is designed to answer.

2019 61

"Most Powerful Marketing Strategy" - Forget All That, Sell Me Results & Quantify Them

Jane Genova: Speechwriter - Ghostwriter

The subject line of the email blast reads: "Most powerful marketing strategy." But, more to the point, what is "powerful" selling to me? What the marketing team should be pitching is results.     Personal Musings Selling

2017 52

Book marketing hints and tips to help you sell your published or self-published book

Six-Figure Freelancer Blog

Using the book marketing hints and tips in this blog post won't guarantee that your book will become a best seller or that you will sell boxes of books. However, not using the book marketing hints and tips in this blog post all but guarantees that you will not sell any, or will only sell a few, books. Marketing Your Services My Books Self-Publishing & Print On Demand POD promoting books self-publising

Writing - Not (highly) Marketable as Standalone Skill/Service

Jane Genova: Speechwriter - Ghostwriter

Currently they declare they are in space such as marketing communications or content management.    Those who are not astute about the dynamics of the labor market stay stuck playing in the writer sandbox. My recommendation is: Look to the market and keep looking at it since it will always mutate.   In marketing timing is everything. Complimentary consultation on your marketing communications in COVID-19 time.

2020 43

Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

  Their personalities or experiences created a signature which made their books mass-market sellers.    Then there are the rest of authors who don't have a prayer selling their books generically.    For the books to move, they have to be positioned and packaged for separate target markets.    That micro-marketing is nothing new.    For most books the mass market disappeared along with TV as the dominant medium. 

How to Sell From Any Platform Without Selling a Thing with Jane Powers

Speaker Launcher

The post How to Sell From Any Platform Without Selling a Thing with Jane Powers appeared first on Jane Atkinson. Jane Powers will be discussing how to position yourself powerfully in the marketplace with a talk that sells. With nearly 30 years of sales success as a Corporate Executive and Entrepreneur, she brings you everything you need to take advantage of the most powerful marketing tool around to make money – Speaking! .

Stock Market Wave Of Selling - Watch Loved Ones For Signs Of Suicide

Jane Genova: Speechwriter - Ghostwriter

"The start of this year has been the worst for financial markets since the onset of the Great Depression, with stock prices slumping around the world amid mounting concern over the situation in China."

2016 56

Why Marketing Like Starbucks Will Destroy Your Business

Succeed Speaking

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

2013 142

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market.

2015 65

Marketing - No, LinkedIn Isn't Always THE Must

Jane Genova: Speechwriter - Ghostwriter

What you notice is plenty of indirect and direct marketing by law firms. Yet, too many law firm marketers put too many resources into those. The worst place for marketers, in any field, is to be is in their assumptions about what should work. Look at LinkedIn.

Can't Find a Bicycle to Buy? - Try Nextdoor Listserv, Flea Markets, Craigslist

Jane Genova: Speechwriter - Ghostwriter

After I realized I could get back on a two-wheeler, I wanted to sell my trike (adult tricycle).   For a two-wheeler I have been browsing at large flea markets such as Stormin' Norman's in Toledo. I spotted those selling for under 50 bucks which are in good condition.

2020 56

Comfort Zone - So Pre-Bear Market

Jane Genova: Speechwriter - Ghostwriter

Already in a bear market, the Dow opened today even more down. Likely, his McMansion in Connecticut won't sell and he has to continue ponying up the huge property taxes. The last time I checked it had lost another almost 1700 points. 

2020 52

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative. selling. Feature only your best selling points.

2020 56

Niche Marketing - "Specials" on the Menu

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs DigitalInfluencer Food and Drink Games legal Media Selling Web/TechIt's been the reality in many types of professional services for decades: the movement to niche expertise. Generalists drifted to the bottom of the food chain.

2019 52

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it.

2016 70

How to sell in a “buyer’s market”

SpeakerSue Says...

There’s a lot of talk these days about this being a “buyer’s market” with sellers constantly being reminded they’ll be expected to provide additional “concessions” to win the business. First, stop selling from a position of fear. Sell what you have not what you don’t. Communication Skills Selling Skills how to say it to sell it sales mastery sales success sales training SpeakerSue

Buyer 43

Odds Are PR/Marcom Firm Owners Want to Sell

Jane Genova: Speechwriter - Ghostwriter

"The pace of mergers and acquisitions in the public relations and integrated marketing communications sector show little sign of slowing down, according to a survey just released by legal firm Davis & Gilbert."    Current Affairs Games Selling

2018 52

Selling into [fear of] double-dip market

Jane Genova: Speechwriter - Ghostwriter

  So, how do we sell ourselves, our products, services, brandnames and causes into this market?   In his book GUIDE TO INTEGRATED COMMUNICATION, Bruhn noted that the new competition is between one company's marketing communications or ways of presenting itself and another company's.  Here is what I have been recommending about selling into a marketplace tightening up with fear: Manage down panic.  Tags: Selling

Creativity Is Over-Rated - Ugly Sells

Jane Genova: Speechwriter - Ghostwriter

The bottom line in some kinds of marketing is that ugly can sell. That's because flawed promotions draw the target markets into the message. By accident he found out that ugly sells.   Games Personal Musings Selling Television

2017 52

Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

Also their marketing teams, internal and through outside agencies, will get busy positioning and packaging those practices as the go-to ones.  In addition, they will have to get smarter about marketing. Books, including the old-line print ones, are back as marketing tools. 

2019 52

Book marketing hints and tips to help you sell your published or self-published book

Six-Figure Freelancer Blog

Using the book marketing hints and tips in this blog post won't guarantee that your book will become a best seller or that you will sell boxes of books. However, not using the book marketing hints and tips in this blog post all but guarantees that you will not sell any, or will only sell a few, books. Marketing Your Services My Books Self-Publishing & Print On Demand POD promoting books self-publising

Trust - That's What We Need to Sell

Jane Genova: Speechwriter - Ghostwriter

The implications are clear for any organization, be it GM or the Girl Scouts, which needs to establish a bond with prospects as part of the selling process.    Personal Musings SellingTrust is in crisis, globally.

2017 52

Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on. It's part of the marketing mix. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com. 

2019 56

BusinessInsider Prime - Profit Center Built on Bad-News-Sells Formula

Jane Genova: Speechwriter - Ghostwriter

Yes, bad news sells. However, milking this formula can eventually make BusinessInsider less marketable.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Selling Values Writing

2018 52

Digital & Content-Creation Market: What's Selling

Jane Genova: Speechwriter - Ghostwriter

  The market for ghostwriting those pricey opinion-editorials for top-tier establishment media seems to be continuing in decline.    Instead, the white paper market is surging.    Media Selling Web/Tech Weblogs WritingOvernight it seems, small businesses are getting it that their website is their face to the world.    As a result, the ones they put up several years ago have to go. 

Your Content Marketing (including your books) - That's Not About You

Jane Genova: Speechwriter - Ghostwriter

Too much of content marketing is ineffective. One major reason for the miss is this: The content marketing, in tone, organization, and text/visuals, isn't created to engage prospects. And, selling isn't about you.

2019 52

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising.

2017 90

Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

Influencer marketing is raising legal issues. Branding Content-provider DigitalInfluencer Ethics Games legal Personal Musings Politics Selling Values Web/TechAt least when the ad, social network, customer service platform, or political campaign had used fake ones.

2020 52

Thought Leaders Are Sales Reps - Fundamentals Of Selling

Jane Genova: Speechwriter - Ghostwriter

" Most, in one way or another, will answer: Knowing how to sell. They sell everything from themselves as credible, trustworthy professionals to detailed strategy and tactics. Yet, too many thought leaders refuse to follow the fundamentals of selling.

2015 74

Google Q1 Profits Hit By Lousy Ad Market - Q2 Could Be Worse

Jane Genova: Speechwriter - Ghostwriter

  Overall, marketing decision-makers are pessimistic about how advertising will do in 2020 because of COVID-19.   Current Affairs Media Selling Television Web/TechIn this advertising environment Don Draper from "Mad Men" probably would be furloughed.

2020 56

Soft Sell Marketing …Do NOT Miss This FREE Interview.

Fripp THE Executive Speech Coach

Soft Sell Marketing …Do NOT Miss This FREE Interview. Is marketing challenging for you? Pushy hard sell marketing makes it very difficult, if not impossible, for you to enjoy your success. That’s why it’s my pleasure to invite you to a FREE call this Wednesday September 29 at 5:30 pm PT/8:30 pm ET when I get the pleasure of interviewing the leading voices for Soft Sell, Heart-based , Integrity-grounded Marketing.   Tags: On Marketing

PM 40

Soft Sell Marketing …Do NOT Miss This FREE Interview.

Fripp THE Executive Speech Coach

Soft Sell Marketing …Do NOT Miss This FREE Interview. Is marketing challenging for you? Pushy hard sell marketing makes it very difficult, if not impossible, for you to enjoy your success. That’s why it’s my pleasure to invite you to a FREE call this Wednesday September 29 at 5:30 pm PT/8:30 pm ET when I get the pleasure of interviewing the leading voices for Soft Sell, Heart-based , Integrity-grounded Marketing.   On Marketing

PM 40

Marketing for Consultants: Sell-Yourself Tips for Consultants

Fripp THE Executive Speech Coach

Sell-Yourself Tips for Consultants. As a consultant, you are continually selling yourself to a committee or Board of Directors. " six months from now, when your business has increased 15%, your market share is 5% higher, and your sales teams are in harmony for the first time." " More information on marketing yourself as a speaker, seminar leader or consultant is [link]. Tags: On Marketing by Patricia Fripp , CSP, CPAE.

Cover Letters Are All About Selling You

Jane Genova: Speechwriter - Ghostwriter

A cover letter is all about selling you. If your experience in loss prevention doesn't pull its weight selling you for a graphics-design job, it doesn't belong in the cover letter. The first sentence focuses on the recipient, just as in selling.

2014 56

Quiz Marketing in Professional Services

Jane Genova: Speechwriter - Ghostwriter

Quiz marketing is nothing new. Branding Content-provider Current Affairs Games Selling Web/TechWay back when, nonprofit Alcoholics Anonymous (AA) attracted new members with its quiz about drinking habits. The list of questions was widely distributed.

Content Marketing - Facebook Changes Everything

Jane Genova: Speechwriter - Ghostwriter

Facebook, with its 109 billion active users , has changed marketing communications. Instead there must be the human being in the marketing message. Not your in-house marketing team or outside agency. Lawyers, whom I advise in their marketing, love evidence.

2016 60