How to Turn Your Website Bio Into a Selling Tool

Speaker Launcher

The post How to Turn Your Website Bio Into a Selling Tool appeared first on Jane Atkinson. Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaker Marketing Speaking Business Strategy building an about page caroline mays donald miller using your bio to sell website bio website marketing writing a bioHow do we write a killer website bio that makes our clients pick up the phone or email us to ask us if their date is free on our calendars?

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Marketing Plan Development: The Start to Finish Guide For Executives

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When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan?

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Content Marketing - It's all about selling

Jane Genova: Speechwriter - Ghostwriter

It's puzzling: More and more marketing communications firms are positioning and packaging themselves as "supporting brands." That is, the content marketing about Brand X's unique anti-aging cream sells more of Brand X. Why is there such reluctance to use the word "sell." Turnaround leader, Lee Iacocca, told every employee: We are here to sell. got in there to save IBM he told every employee: We are here to sell.

2016 43

Stop Selling and Start Connecting with Simon T. Bailey

Speaker Launcher

The post Stop Selling and Start Connecting with Simon T. Speaker Marketing Speaking Business Strategy The Wealthy Speaker Podcast business relationships developing a sales strategy sales Simon T. Being authentic is a very important part of speaking today and helps you to connect with your audience, and in turn gets your message through loud and clear. On this episode of The Wealthy Speaker Show, we welcome Simon T.

2019 69

Using Your Selling Systems to Convert Sales

Speaker Launcher

Many moons ago when I was working as an agent for speakers, I developed my own customized system for selling. The post Using Your Selling Systems to Convert Sales appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Speaking Profession building a speaking business business strategy getting more speaking bookings professional speaker

2018 56

The Executive?s Guide to Marketing Automation

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Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation. What is Marketing Automation? With marketing automation software companies can devise more comprehensive campaigns, featuring personalized workflows for different buyer personas.

How to Do Market Segmentation The Right Way

SlideModel

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation. Market segmentation is the process of dividing your target audience into groups so that you can better approach them with different offerings and sales pitches. The Benefits of Market Segmentation.

Getting Around the Law of Supply & Demand in Freelancing - Don't Sell Your Labor for Peanuts

Jane Genova: Speechwriter - Ghostwriter

  Content-creation assignments in marketing communications, for instance, which used to pay 10-cents a word now offer 2 to 4 cents a word. A big part of that was that I overhauled every aspect of how I marketed when I recognized how devastating the pandemic would be on the economy.

2020 56

Selling: It's irrelevant the market is glutted

Jane Genova: Speechwriter - Ghostwriter

 It's irrelevant if they can possibly buy that from our competitors in a market of glut.   Branding careers Selling Think about it this way.   Those doing the buying need something.  In the case of ghostwriters and speechwriters they need something written. The point is that we show them that we can give them exactly what they need.   That holds true no matter what is being sold.  Fruit.  Remodeling services.

How to Sell From Any Platform Without Selling a Thing with Jane Powers

Speaker Launcher

The post How to Sell From Any Platform Without Selling a Thing with Jane Powers appeared first on Jane Atkinson. Jane Powers will be discussing how to position yourself powerfully in the marketplace with a talk that sells. With nearly 30 years of sales success as a Corporate Executive and Entrepreneur, she brings you everything you need to take advantage of the most powerful marketing tool around to make money – Speaking! .

2018 54

Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

  Their personalities or experiences created a signature which made their books mass-market sellers.    Then there are the rest of authors who don't have a prayer selling their books generically.    For the books to move, they have to be positioned and packaged for separate target markets.    That micro-marketing is nothing new.    For most books the mass market disappeared along with TV as the dominant medium. 

Book marketing hints and tips to help you sell your published or self-published book

Six-Figure Freelancer Blog

Using the book marketing hints and tips in this blog post won't guarantee that your book will become a best seller or that you will sell boxes of books. However, not using the book marketing hints and tips in this blog post all but guarantees that you will not sell any, or will only sell a few, books. Marketing Your Services My Books Self-Publishing & Print On Demand POD promoting books self-publising

That Over-54 Demographic: Marketers Have to Pitch (a lot) Differently

Jane Genova: Speechwriter - Ghostwriter

Baby Boomers might no longer be the target market for those 12-day tours to China. Content-provider Current Affairs DigitalInfluencer Generational Divide Language Media Online video Selling StoryTelling Television Values Web/Tech Writing

Step-By-Step Guide to Creating a Viable Go to Market Strategy

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Conquering a single market or customer segment is never enough – there’s always room for expanding further. What should we propose to consumer group X if we want to sell to them effectively? These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment.

2019 48

"Most Powerful Marketing Strategy" - Forget All That, Sell Me Results & Quantify Them

Jane Genova: Speechwriter - Ghostwriter

The subject line of the email blast reads: "Most powerful marketing strategy." But, more to the point, what is "powerful" selling to me? What the marketing team should be pitching is results.     Personal Musings Selling" Of course, I didn't click it open. At the very least, the term "powerful" is on the way to the graveyard of over-used buzzwords. Nothing. And quantify them.

2017 40

How to sell in a “buyer’s market”

SpeakerSue Says...

There’s a lot of talk these days about this being a “buyer’s market” with sellers constantly being reminded they’ll be expected to provide additional “concessions” to win the business. First, stop selling from a position of fear. Sell what you have not what you don’t. Communication Skills Selling Skills how to say it to sell it sales mastery sales success sales training SpeakerSue

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Forced to Develop Business in New Ways, Law Firms Give Marketers a Seat at the Table

Jane Genova: Speechwriter - Ghostwriter

So much of law firm marketing involved pitching in-person.   Without that personal reach, law firms have to rely more on the skills and creativity of their in-house marketing group. As a result, reports  Intapp,  marketers have gained a place at the table.

2020 56

Selling into [fear of] double-dip market

Jane Genova: Speechwriter - Ghostwriter

  So, how do we sell ourselves, our products, services, brandnames and causes into this market?   In his book GUIDE TO INTEGRATED COMMUNICATION, Bruhn noted that the new competition is between one company's marketing communications or ways of presenting itself and another company's.  Here is what I have been recommending about selling into a marketplace tightening up with fear: Manage down panic.  Tags: Selling

Book marketing hints and tips to help you sell your published or self-published book

Six-Figure Freelancer Blog

Using the book marketing hints and tips in this blog post won't guarantee that your book will become a best seller or that you will sell boxes of books. However, not using the book marketing hints and tips in this blog post all but guarantees that you will not sell any, or will only sell a few, books. Marketing Your Services My Books Self-Publishing & Print On Demand POD promoting books self-publising

Digital & Content-Creation Market: What's Selling

Jane Genova: Speechwriter - Ghostwriter

  The market for ghostwriting those pricey opinion-editorials for top-tier establishment media seems to be continuing in decline.    Instead, the white paper market is surging.    Media Selling Web/Tech Weblogs WritingOvernight it seems, small businesses are getting it that their website is their face to the world.    As a result, the ones they put up several years ago have to go. 

Writing - Not (highly) Marketable as Standalone Skill/Service

Jane Genova: Speechwriter - Ghostwriter

Currently they declare they are in space such as marketing communications or content management.    Those who are not astute about the dynamics of the labor market stay stuck playing in the writer sandbox. My recommendation is: Look to the market and keep looking at it since it will always mutate.   In marketing timing is everything. Complimentary consultation on your marketing communications in COVID-19 time.

2020 43

Stock Market Wave Of Selling - Watch Loved Ones For Signs Of Suicide

Jane Genova: Speechwriter - Ghostwriter

"The start of this year has been the worst for financial markets since the onset of the Great Depression, with stock prices slumping around the world amid mounting concern over the situation in China." Members of the media are interviewing supposed markets experts about the state of equities. "   careers Current Affairs Games Intuitive Personal Musings Science Selling

2016 43

Why Marketing Like Starbucks Will Destroy Your Business

Succeed Speaking

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” ” That’s some brilliant, powerful advice from Eben Pagan’s new marketing report which you can download free here (affiliate link). When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

2013 109

Marketing & Its Discontents - Bob Dilenschneider's Thought Pieces Published on Holidays

Jane Genova: Speechwriter - Ghostwriter

Public relations player Bob Dilenschneider keeps using the same trusty tools for marketing his Manhattan boutique.  Branding Content-provider Current Affairs Games Intuitive Language Media Personal Musings Selling Values Writing  Among them is publishing thought pieces on holidays. They are meant to be inspirational, that is, lifting the spirit. The next holiday coming up is Labor Day. So, we can expect to hear from Dilenschneider again.

2020 40

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market. Most marketing is off the mark because the strategists tend to be selling to themselves, not real customers and clients.   Branding careers Content-provider Current Affairs Games Generational Divide Intuitive Media Personal Musings Religion Selling Values Voodoo

2015 50

Soft Sell Marketing …Do NOT Miss This FREE Interview.

Fripp THE Executive Speech Coach

Soft Sell Marketing …Do NOT Miss This FREE Interview. Is marketing challenging for you? Pushy hard sell marketing makes it very difficult, if not impossible, for you to enjoy your success. That’s why it’s my pleasure to invite you to a FREE call this Wednesday September 29 at 5:30 pm PT/8:30 pm ET when I get the pleasure of interviewing the leading voices for Soft Sell, Heart-based , Integrity-grounded Marketing.   On Marketing

PM 40

Soft Sell Marketing …Do NOT Miss This FREE Interview.

Fripp THE Executive Speech Coach

Soft Sell Marketing …Do NOT Miss This FREE Interview. Is marketing challenging for you? Pushy hard sell marketing makes it very difficult, if not impossible, for you to enjoy your success. That’s why it’s my pleasure to invite you to a FREE call this Wednesday September 29 at 5:30 pm PT/8:30 pm ET when I get the pleasure of interviewing the leading voices for Soft Sell, Heart-based , Integrity-grounded Marketing.   Tags: On Marketing

PM 40

Selling Secrets for Booking More Gigs with David Avrin

Speaker Launcher

The post Selling Secrets for Booking More Gigs with David Avrin appeared first on Jane Atkinson. On this episode of The Wealthy Speaker, we are talking about selling. He is one of the most in-demand business marketing and customer experience speakers in the world today, David, CSP has shared his content-rich, entertaining, hard-hitting and memorable presentations to enthusiastic audiences across North America and around the world.

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Marketing for Consultants: Sell-Yourself Tips for Consultants

Fripp THE Executive Speech Coach

Sell-Yourself Tips for Consultants. As a consultant, you are continually selling yourself to a committee or Board of Directors. " six months from now, when your business has increased 15%, your market share is 5% higher, and your sales teams are in harmony for the first time." " More information on marketing yourself as a speaker, seminar leader or consultant is [link]. Tags: On Marketing by Patricia Fripp , CSP, CPAE.

[Podcast] Tapping the Education Market with Josh Shipp

Speaker Launcher

The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. Josh is a youth speaker, TV host, best-selling author, and frequent media guest. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. 16:57 Reach your market in unique and different ways.

2016 59

Marketing - No, LinkedIn Isn't Always THE Must

Jane Genova: Speechwriter - Ghostwriter

What you notice is plenty of indirect and direct marketing by law firms. Yet, too many law firm marketers put too many resources into those. The worst place for marketers, in any field, is to be is in their assumptions about what should work. For that reason even in the tradition-bound world of law firm culture, the in-house marketers should be continually experimenting. Not getting results from your marketing communications? Look at LinkedIn.

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. What we're seeing more of in that kind of content marketing is long form.   Branding careers Content-provider Games Personal Musings Selling Web/Tech Weblogs WritingLet's face it.

2016 54

Public Speaker Marketing - Selling With Affiliate Programs

Great Public Speaking

These programs also allow you to have an army of commissioned salespeople selling your stuff around the world and you don’t pay them anything unless they sell something. If you go looking around websites, you’ll see a lot of people who are selling books for Amazon.com, the big online bookseller, by putting a banner on their website. Amazon is getting a whole bunch of people selling books for them.

Creativity Is Over-Rated - Ugly Sells

Jane Genova: Speechwriter - Ghostwriter

The bottom line in some kinds of marketing is that ugly can sell. That's because flawed promotions draw the target markets into the message. By accident he found out that ugly sells.   Games Personal Musings Selling TelevisionOn "Mad Men" Don Draper won awards for creativity in advertising. That's fiction.

2017 40

Public Speaking Business Marketing: Selling International

Great Public Speaking

International Website Marketing Websites by definition are international. People from other cultures are a little more open minded and willing to learn, so don't think you can't sell in other lands. If you have a website, then anyone, anywhere in the world can view it. This doesn't mean, however, that they can use it. That's what this chapter is about. We're going to give you a resource right up front: How to Build a Successful International Website by Mark Bishop.

Odds Are PR/Marcom Firm Owners Want to Sell

Jane Genova: Speechwriter - Ghostwriter

"The pace of mergers and acquisitions in the public relations and integrated marketing communications sector show little sign of slowing down, according to a survey just released by legal firm Davis & Gilbert."    Current Affairs Games Selling"  - Steve Barnes, Odwyerpr.com, November 8, 2018. Here is the article. Of the firms surveyed, 92% indicated they had been approached in the past two years by an interested buyer. 

2018 40

Trust - That's What We Need to Sell

Jane Genova: Speechwriter - Ghostwriter

The implications are clear for any organization, be it GM or the Girl Scouts, which needs to establish a bond with prospects as part of the selling process.  Marketing directors everywhere might survey prospective customer/clients/members about what it would take for them to trust that particular organization.   Personal Musings SellingTrust is in crisis, globally.

2017 40

Niche Marketing - "Specials" on the Menu

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs DigitalInfluencer Food and Drink Games legal Media Selling Web/TechIt's been the reality in many types of professional services for decades: the movement to niche expertise. Generalists drifted to the bottom of the food chain. In the legal sector, the niche edge has become more complex. That's not unique. It's been a trend throughout not only professional services but much of global business.

2019 40

Marketing in Era of Amazon - Publishing a Book = Risky Business

Jane Genova: Speechwriter - Ghostwriter

Before Amazon, publishing a book had been an effective marketing tool. Therefore, he had the background to calculate both the marketability of a book on decisions and if doing another book was the most effective and efficient vehicle for promotion of his Manhattan firm.  Daily I coach professionals on how to make the psychic and behavioral shift from what used to work so well to what has decent odds of generating marketing outcomes in 2020.

2020 43

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative. selling. Are you in the online teaching business or the business of selling platforms for processing ecommerce payments? Feature only your best selling points. The reality is that great marketing campaigns leave most content on the editing floor. 

2020 43

Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on. It's part of the marketing mix. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.    Branding careers Content-provider Current Affairs DigitalInfluencer Games Interviews Intuitive legal Media Personal Musings Public Speaking Selling Web/Tech Weblogs Writing

2019 43

Comfort Zone - So Pre-Bear Market

Jane Genova: Speechwriter - Ghostwriter

Already in a bear market, the Dow opened today even more down. Likely, his McMansion in Connecticut won't sell and he has to continue ponying up the huge property taxes. The last time I checked it had lost another almost 1700 points.    The layoffs have begun in diverse sectors, ranging from trucking to white collar. Those over-50 are targeted, research documents. 

2020 40

How to write, sell, and market a business book - I

Public Speaking Advice and Commentary

I’m going to start a series of blogs on writing, selling, and marketing a business book.    To do that, you have to market the book, and that is a job just as big, just as daunting, and in some ways more mysterious, than writing the book.   You’re also selling and marketing the book. 

2010 53