How to Get Noticed by Meeting Planners with Lori Pugh Markham

Speaker Launcher

On this episode of the Wealthy Speaker Podcast we are talking with Lori Pugh Markham about what it takes to catch the eye of meeting planners. We are excited to have with us, Lori Pugh Markham from Meeting Planners International. The post How to Get Noticed by Meeting Planners with Lori Pugh Markham appeared first on Jane Atkinson. On this episode of the Wealthy Speaker Podcast we are talking with Lori Pugh Markham about what it takes to catch the eye of meeting planners.

How to Get Noticed by Meeting Planners with Lori Pugh Marcum

Speaker Launcher

On this episode of the Wealthy Speaker Podcast we are talking with Lori Pugh Marcum about what it takes to catch the eye of meeting planners. We are excited to have with us, Lori Pugh Marcum from Meeting Planners International.

Understanding What Decision Makers Want from Professional Keynote Speakers

Speaker Launcher

Most Recent Post Speaker Marketing Speaking Business Strategy Speaking Profession decision makers event planner meeting planner professional keynote speaker understanding event needs what decision makers want

[Podcast] 15 Marketing Initiatives to Book More Business

Speaker Launcher

I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson.

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Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple

2017 47

Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple

2017 46

[Podcast] Marketing Strategies to Book More Business with Carolyn Crummey

Speaker Launcher

I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson.

2017 42

Content Marketing - It isn't a monolith

Jane Genova: Speechwriter - Ghostwriter

Engagement in content marketing gets measured in page views, time spent on the material, shares, likes, and comments. One financial planner was not interested in SEO. In short, content marketing isn't a monolith. So, many of us assume we should leverage what we have learned is most effective to create engagement. That ranges from search engine optimization fundamentals (SEO) to reducing the bounce rate. That assumption may turn out to be wrong.

2016 43

Bull about Bull Market - Mostly Irrelevant If We're Not Retiring, Not Ever

Jane Genova: Speechwriter - Ghostwriter

The new game among media outlets, financial planners, and those real estate developers who put up retirement complexes is this: Scare the dickens out of those who assume they  have to retire. The latest move in that game is to discuss the possibility of the ending of the bull market.

2018 52

The Holiday Party - Live blogging gala at Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

Here we are at the gala at Image Marketing Consultants, live blogging.   Mike Przygocki, financial planner at Ameriprise, reflects on the importance of family.

Want to Get Booked to Speak? Answer Five Questions Correctly to Dramatically Increase Your Odds!

Succeed Speaking

Having assisted thousands of meeting planners and working with many of the world’s best speakers since 1999, I believe it comes down to how effectively you answer FIVE questions that every prospective client is asking. Business Strategy Getting Started Marketing SalesIt’s no secret that there are LOTS of “professional” speakers — at least 10,000 or more — bidding for speaking engagements these days. How do you stand out from the crowd?

2012 181

Edgy, Without Controversy: Kate Sirignano, Image Marketing Consultants, opines

Jane Genova: Speechwriter - Ghostwriter

  To answer it, I scouted up Kate Sirignano, Chief Executive Officer of Image Marketing Consultants. Guest Opinion by Kate Sirignano, Image Marketing Consultants. Kate Sirignano, Image Marketing Consultants , will be providing guest commentary on a regular basis. 

Public Speaking: Contract Marketing

Great Public Speaking

Contract marketing is one way to do it. You might say, "Tom, why don't you just discuss additional product sales up front with the meeting planner and put the deal right in your contract?" The reason is that the meeting planner doesn't always know how much budget that is available for this until all the top priorities are under contract. Smart speakers attempt to maximize the amount of money they make at each speaking engagement.

Public Speaking Business Marketing: Broken Websites

Great Public Speaking

Aside from search results, what would a meeting planner think about your professionalism if the site doesn't function properly or looks outdated? Building a public speaking website can be exciting and daunting at the same time.

Public Speaking : Contract Marketing

Great Public Speaking

I learned this concept years ago from Dottie Walters (check out her Magnificent Marketing Symposium which is coming up in just a few weeks)[link] Smart speakers attempt to maximize the amount of money they make at each speaking engagement. Contract marketing is one way to do it. You might say, "Tom, why don't you just discuss additional product sales up front with the meeting planner and put the deal right in your contract?"

Have a Book? Use The Content For Article Marketing

Great Public Speaking

Books are excellent calling cards and can quickly increase your worth to a meeting planner and add an additional revenue stream to your online business. I have taken dozens of chapters of both my "Wake 'Em Up" book and my "Ultimate Guide to Electronic Marketing For Small Business" and published them on many website resources to help draw in high amounts of traffic through Google searches. I know that many of you out there have published books. I have a few myself.

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How to write, sell, and market a business book - I

Public Speaking Advice and Commentary

I’m going to start a series of blogs on writing, selling, and marketing a business book.    “She has written a book,” still has some cachet for meeting planners trying to recover from a bad speech.    To do that, you have to market the book, and that is a job just as big, just as daunting, and in some ways more mysterious, than writing the book.   You’re also selling and marketing the book. 

Public Speaking Marketing: Websites That Make Sense to Google

Great Public Speaking

But while that may seem valuable to a meeting planner or corporate decision maker, having too many various topics on a website can cause trouble with the search engines. Many public speakers are fluent in many disciplines. We often have a number of different presentations on various topics to get the most coverage of an available audience.

4 Tips to Succeed Speaking in 2017

Succeed Speaking

To set yourself apart, you need to identify 1-3 target markets that you’re going to go after–so you can really focus your message and your marketing efforts on them. Create compelling marketing materials that communicate who you help, how you help them, and why it’s tremendously valuable. One of the big mistakes I see speakers make with their marketing materials is making them all about “me.” Business Strategy Getting Started Marketing

2017 109

Public Speaking Marketing - Website Links in Youtube Videos

Great Public Speaking

Showing you speaking on stage, visits with meeting planners, webinar recordings and simple training lessons are just some of the videos that can come up high in Google and Youtube searches, and drive traffic to your website. I've talked about how effective making many Youtube videos can be for your speaking business.

URL 41

Be a writing whiz: market your articles

http://delicious.com/akarrer/prospeaker

The key is to successfully market yourself by marketing your articles. Some marketing experts refer to this as your unique selling proposition, or your USP, the promise of fulfilling an unmet need. Khieng Ken Chho - Online Article Marketing Resources.

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Novelist Jeff Rivera didnt want to spend that much, so he did some research into what his target market watched, listened to, and talked about, then wrote a half-page script and put an ad on Craigslist for a Flash animator and another ad on Latino message boards to find an appropriate soundtrack.

4 Tips to Succeed Speaking in 2017

Succeed Speaking

To set yourself apart, you need to identify 1-3 target markets that you’re going to go after–so you can really focus your message and your marketing efforts on them. Create compelling marketing materials that communicate who you help, how you help them, and why it’s tremendously valuable. One of the big mistakes I see speakers make with their marketing materials is making them all about “me.” Business Strategy Getting Started Marketing

2017 100

Podcast: How to Write a Killer Bio with Caroline Mays

Speaker Launcher

Find out more about the Wealthy Speaker Daily Success Planner and Journal. The Wealthy Speaker Podcast caroline mays creating your about page Speaker Marketing writing a killer bioThe question of the day today is: How do we write a killer bio that makes our clients pick up the phone or start that email asking us about whether or not their date is free on our calendars? To answer this, we went to someone whose killer bio, and killer video, got me picking […].

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Speaker Launch Toward Success - A Case Study from Maureen Zappala

Speak and Deliver

I’m not a marketer. We’re paid to market. It was conducted by my friend Kent Julian , a wildly successful pro speaker in the education market. Your best marketing is to be great behind the microphone. The meeting planner got a free speaker.

2014 96

How to Successfully Moderate a Conference Panel, A Comprehensive Guide " Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

http://delicious.com/akarrer/prospeaker

Properly market the panel Successful panels will often have a title that is catchy, in tune for the conference, and has a detailed summary of what the audience will get out of it. As a former conference planner, I’ve pulled together a lot of panels over the years and selecting the moderator is often more important that the panelists. Posted by Jim Storer on January 30th, 2008 at 9:57 am Jeremiah, an extremely valuable post especially for event planners.

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[Podcast] eSpeakers, What have you done for me lately? With Joe Heaps

Speaker Launcher

Joe Heaps, Chief Marketing Officer for eSpeakers, drops by to talk about some of what’s new and what’s coming soon with eSpeakers. Joe Heaps, Chief Marketing Officer for eSpeakers, drops by to talk about some of what’s new and what’s coming soon with eSpeakers. 10:41 eSpeakers launched “Marketplace” to connect speakers with meeting planners. 15:50 “Meeting planners are used to be able to look online and see if you are available.”.

The Speakers Bureau Myth

Speak and Deliver

One of the many myths about the speaking industry is that Speaking Bureaus will line your pockets with money, promote you to stardom, and remove any need for you to market yourself. I'm sure reputable agencies exist - they just don't seem to be intent on marketing much.)

Speaking of Testimonials

Speak and Deliver

It's one thing when you spend your life writing marketing copy designed to tell people how brilliant you are as a speaker. When you do get them, scan them for posterity, and send them if a meeting planner actually asks.

Dow Futures Plunge Nearly 500 Points - This Time I Got Out in Time

Jane Genova: Speechwriter - Ghostwriter

My financial planner pulled me out. Sure, during that time and the close of the stock market last Friday I did miss out on gains. But, I wasn't going to lose most or not all of my nest egg as I had when I didn't pull out years ago before the market peaked, then crashed.

2019 52

Using LinkedIn to Fill Your Sales Funnel with Jennifer Darling

Speaker Launcher

Do you send endless emails to lists of meeting planners and associations hoping that someone will be interested? Do you send endless emails to lists of meeting planners and associations hoping that someone will be interested? She has over 20 years of experience in sales, marketing, and management for media company working for tv station affiliates such as FOX, NBC, CBS, and Comcast. Learn more about The Wealthy Speaker Daily Success Planner and Journal HERE.

It’s time for some good news about your speaking business — opportunities abound in 2012

Succeed Speaking

Watch the video above and get some GOOD NEWS, like the fact: You’re operating in an $11 billion — and growing — market. How much money meeting planners are spending on speakers.

2012 194

The Hero Who Makes the Beer Run - 7Now App Can Eliminate the Hero's Journey

Jane Genova: Speechwriter - Ghostwriter

Fortune reports that in 18 markets 7-Eleven is trying out beer delivery through the 7Now app. Those markets include biggies like New York City and San Francisco but all less prominent metro area like St.

2019 52

Business Bullet Journal Guide: A Great Strategy to Max Your Productivity

SlideModel

And then there are those long-term goals – development of new products/services, expanding into new markets, or moving forward with digital transformations. Many have described a bullet journal as a calendar, to-do list, goal setter, and planner, reminder, and organizer all in one.

2019 52

Plunging Dow Jones Days and More - Fellow Senior Citizens, Don't Shoot Yourself in the Foot

Jane Genova: Speechwriter - Ghostwriter

And, despite low interest rates, the housing market in a number of locations is sluggish. Have a calm discussion with your financial planner.  Things don't look good. For the second day in a row, the Dow Jones has plunged more than 300 points.

2019 52

Ugly Sells - Overly Polished Bores

Jane Genova: Speechwriter - Ghostwriter

A successful financial planner has been making all the right moves in communications. And, long before Donald Trump adopted the direct, no-frills rhetoric, this financial planner was creating his marketing communications with that tone and simple content.

2016 56

SpeakerFrippNews Want to Have More Clients? Earn the Right!

Fripp THE Executive Speech Coach

  David was a successful professional I interviewed at a financial planners' conference.   I used to say that there are two kinds of people to market to: those who. Tags: On Marketing SpeakerFrippNews: September 30, 2009. Want to Have More Clients? Earn the Right!

It is Not Your Clients' Job to Know How They Can Hire You Again

Fripp THE Executive Speech Coach

  He is a popular speaker himself on marketing and frequently invited to speak at the National Speakers Association.  Many corporate and association meeting planners consistently hire Fripp to coach their presenters in advance of their meetings and conventions.

Total Uncertainty the New Economic Meme - CEOs, et al. Clueless

Jane Genova: Speechwriter - Ghostwriter

  Axios reports that be it a business chief executive officer, financial planner, or decision-makers at central banks, they are embracing the reality that, no, they cannot predict What's Next.  Not getting results from your marketing communications?

2019 52

The War for Fox's Soul

Jane Genova: Speechwriter - Ghostwriter

Of course, if the economy sours and the stock market crashes, Trump could go down in history as the guy who killed off the recovery. The headlines on BusinessInsider are all about what could trigger the stock market crash and how severe it could be.

2019 56

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb."   For example, they knew to sell the family home when the real estate market was near the top. labor market.

2018 56

Brand Boston - Professional Class Unburdened by Children

Jane Genova: Speechwriter - Ghostwriter

Actually, the implications might be just what city planners dream about.  Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (janegenova374@gmail.com). Boston has evolved into the model of cool.

Jessica Pettitt: Be Yourself, Everyone Else Is Taken

Ian Griffin - Professionally Speaking

table stakes) “Background in journalism” (all too common, given the job market in that profession) “Combines speaking with hands on professional services” (much laughter) “Free and easy smile” (you don’t say) “Integrate humor with my speakers” (even those who are not trying to be funny can be hysterical to some) “Compassionate” (too low a bar) It was only a few who were instantly recognizable to fellow chapter members.

2015 156