How to Get Noticed by Meeting Planners with Lori Pugh Markham

Speaker Launcher

On this episode of the Wealthy Speaker Podcast we are talking with Lori Pugh Markham about what it takes to catch the eye of meeting planners. We are excited to have with us, Lori Pugh Markham from Meeting Planners International. Lori has 14 years of experience in the meetings and events industry on both the […]. The post How to Get Noticed by Meeting Planners with Lori Pugh Markham appeared first on Jane Atkinson.

How to Get Noticed by Meeting Planners with Lori Pugh Marcum

Speaker Launcher

On this episode of the Wealthy Speaker Podcast we are talking with Lori Pugh Marcum about what it takes to catch the eye of meeting planners. We are excited to have with us, Lori Pugh Marcum from Meeting Planners International.

Understanding What Decision Makers Want from Professional Keynote Speakers

Speaker Launcher

Most Recent Post Speaker Marketing Speaking Business Strategy Speaking Profession decision makers event planner meeting planner professional keynote speaker understanding event needs what decision makers want

Fresh – and Effective – Strategies for Today’s Speakers: David Newman of Do It! Marketing Interviews Shawn Ellis

Succeed Speaking

Trying to figure out what meeting planners really value in their speakers these days? And speaking of meeting planners, are they really your target audience?). Marketing, and Shawn Ellis, founder of The Speakers Group and creator of Succeed Speaking, address during this 68-minute interview. Marketing blog to download the full interview and get some rock solid ideas to help you take your speaking business to the next level.

Want to Get Booked to Speak? Answer Five Questions Correctly to Dramatically Increase Your Odds!

Succeed Speaking

Having assisted thousands of meeting planners and working with many of the world’s best speakers since 1999, I believe it comes down to how effectively you answer FIVE questions that every prospective client is asking. Business Strategy Getting Started Marketing SalesIt’s no secret that there are LOTS of “professional” speakers — at least 10,000 or more — bidding for speaking engagements these days. How do you stand out from the crowd?

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[Podcast] eSpeakers, What have you done for me lately? With Joe Heaps

Speaker Launcher

Joe Heaps, Chief Marketing Officer for eSpeakers, drops by to talk about some of what’s new and what’s coming soon with eSpeakers. Joe Heaps, Chief Marketing Officer for eSpeakers, drops by to talk about some of what’s new and what’s coming soon with eSpeakers. 10:41 eSpeakers launched “Marketplace” to connect speakers with meeting planners. 15:50 “Meeting planners are used to be able to look online and see if you are available.”.

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Public Speaking: Contract Marketing

Great Public Speaking

Contract marketing is one way to do it. You might say, "Tom, why don't you just discuss additional product sales up front with the meeting planner and put the deal right in your contract?" The reason is that the meeting planner doesn't always know how much budget that is available for this until all the top priorities are under contract. Smart speakers attempt to maximize the amount of money they make at each speaking engagement.

Have a Book? Use The Content For Article Marketing

Great Public Speaking

Books are excellent calling cards and can quickly increase your worth to a meeting planner and add an additional revenue stream to your online business. I have taken dozens of chapters of both my "Wake 'Em Up" book and my "Ultimate Guide to Electronic Marketing For Small Business" and published them on many website resources to help draw in high amounts of traffic through Google searches. I know that many of you out there have published books. I have a few myself.

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Public Speaking Business Marketing: Broken Websites

Great Public Speaking

Aside from search results, what would a meeting planner think about your professionalism if the site doesn't function properly or looks outdated? Building a public speaking website can be exciting and daunting at the same time.

Public Speaking Marketing - Website Links in Youtube Videos

Great Public Speaking

Showing you speaking on stage, visits with meeting planners, webinar recordings and simple training lessons are just some of the videos that can come up high in Google and Youtube searches, and drive traffic to your website. I've talked about how effective making many Youtube videos can be for your speaking business.

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Public Speaking Marketing: Websites That Make Sense to Google

Great Public Speaking

But while that may seem valuable to a meeting planner or corporate decision maker, having too many various topics on a website can cause trouble with the search engines. Many public speakers are fluent in many disciplines. We often have a number of different presentations on various topics to get the most coverage of an available audience.

4 Tips to Succeed Speaking in 2017

Succeed Speaking

To set yourself apart, you need to identify 1-3 target markets that you’re going to go after–so you can really focus your message and your marketing efforts on them. Create compelling marketing materials that communicate who you help, how you help them, and why it’s tremendously valuable. One of the big mistakes I see speakers make with their marketing materials is making them all about “me.” Business Strategy Getting Started Marketing

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Using LinkedIn to Fill Your Sales Funnel with Jennifer Darling

Speaker Launcher

Do you send endless emails to lists of meeting planners and associations hoping that someone will be interested? Do you send endless emails to lists of meeting planners and associations hoping that someone will be interested? She has over 20 years of experience in sales, marketing, and management for media company working for tv station affiliates such as FOX, NBC, CBS, and Comcast. Learn more about The Wealthy Speaker Daily Success Planner and Journal HERE.

4 Tips to Succeed Speaking in 2017

Succeed Speaking

To set yourself apart, you need to identify 1-3 target markets that you’re going to go after–so you can really focus your message and your marketing efforts on them. Create compelling marketing materials that communicate who you help, how you help them, and why it’s tremendously valuable. One of the big mistakes I see speakers make with their marketing materials is making them all about “me.” Business Strategy Getting Started Marketing

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How to write, sell, and market a business book - I

Public Speaking Advice and Commentary

I’m going to start a series of blogs on writing, selling, and marketing a business book.    “She has written a book,” still has some cachet for meeting planners trying to recover from a bad speech.    To do that, you have to market the book, and that is a job just as big, just as daunting, and in some ways more mysterious, than writing the book.   You’re also selling and marketing the book. 

It’s time for some good news about your speaking business — opportunities abound in 2012

Succeed Speaking

Watch the video above and get some GOOD NEWS, like the fact: You’re operating in an $11 billion — and growing — market. million meetings in 2009 (a bad year) and multiple sources say things are looking up. How much money meeting planners are spending on speakers.

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Be a writing whiz: market your articles

http://delicious.com/akarrer/prospeaker

The key is to successfully market yourself by marketing your articles. Some marketing experts refer to this as your unique selling proposition, or your USP, the promise of fulfilling an unmet need. Khieng Ken Chho - Online Article Marketing Resources.

A Speakers’ Bureau That Gets It When Many Don’t

Public Speaking Advice and Commentary

  Second, meeting planners got tough.   The conference business has bounced back – part of the way – but meeting planners have a new attitude toward fees as a result of tightened times and budgets.     And once the planners realize that speakers will bargain, they’ll expect to always be able to bargain.    Third, meeting planners got canny. 

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Novelist Jeff Rivera didnt want to spend that much, so he did some research into what his target market watched, listened to, and talked about, then wrote a half-page script and put an ad on Craigslist for a Flash animator and another ad on Latino message boards to find an appropriate soundtrack.

Jessica Pettitt: Be Yourself, Everyone Else Is Taken

Ian Griffin - Professionally Speaking

The afternoon speaker at Saturday’s Northern California NSA Chapter meeting was our own chapter member from Eureka in the far north of California (and National NSA Board member) Jessica Pettitt, CSP. After speaking for fifteen years and stirring […] The afternoon speaker at Saturday’s Northern California NSA Chapter meeting was our own chapter member from Eureka in the far north of California (and National NSA Board member) Jessica Pettitt, CSP.

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Speaker Launch Toward Success - A Case Study from Maureen Zappala

Speak and Deliver

I’m not a marketer. We’re paid to market. It was conducted by my friend Kent Julian , a wildly successful pro speaker in the education market. Your best marketing is to be great behind the microphone. The meeting planner got a free speaker.

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Speaking of Testimonials

Speak and Deliver

It's one thing when you spend your life writing marketing copy designed to tell people how brilliant you are as a speaker. When you do get them, scan them for posterity, and send them if a meeting planner actually asks.

What’s Hot & What’s Not in Demo Videos with Chris West

Speaker Launcher

From website design to CRM software to Marketing and Copywriting services, we have you covered. In this digital age, you need to have a near perfect video to make the meeting planner keep you on the short list and get the booking. Today, the Wealthy Speaker Podcast is being brought to you by The Business Boutique. Need help building your Speaking Business? It’s so hard for speakers to know who to trust with their hard-earned money.

Be More Funny, Make More Money

Pivotal Public Speaking

In today’s competitive speaking market, you cannot afford to be mildly amusing. Meeting planners are looking to get the biggest bang for their buck — they need their speaker to be both informative and entertaining. Be More Funny, Make More Money ®. with David Glickman.

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If you're a professional speaker, who is your customer?

Public Speaking Advice and Commentary

  But over the long term, a professional speaker has to take care of at least one other 'audience' just as carefully:  the meeting planners that hire her.    Your customers are indeed the meeting planners, and you'd better treat them well.    And yet the speaker behaved badly from start to finish, making unreasonable demands of the meeting planners and complaining about everything. 

Charli Jane Speaker Services: 10 Tips to Help Position Yoursel

http://delicious.com/akarrer/prospeaker

Dont waste your time, energy and money on developing a niche that just isnt going to get any recognition because it isnt something that planners will be looking for! Develop an eye-catching media kit Planners get hundreds if not thousands of proposals and media kits every year.

Charli Jane Speaker Services: Top 10 Do Nots When Working With

http://delicious.com/akarrer/prospeaker

Remember the meeting industry is well networked and word of mouth travels fast Dont put them on hold - Big mistake, if you have set up a phone meeting with a planner make sure you give them your undivided attention! Not sure what to add to your planner page?

It is Not Your Clients' Job to Know How They Can Hire You Again

Fripp THE Executive Speech Coach

  He is a popular speaker himself on marketing and frequently invited to speak at the National Speakers Association.  In the competitive sales arena it probably takes your sales associates weeks or months to finally secure a meeting in front of a C level audience.

Charli Jane Speaker Services: What It Takes To Get Noticed By

http://delicious.com/akarrer/prospeaker

Relationships rule: Although there are many ways to get a planner to take notice of you, I want to focus on only one and the most important which are relationships. Meeting planners are very keen on when theyre being played and yes it does happen.

Public Speaking: Send Your Client a Customized Flyer

Great Public Speaking

Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. With pre-printed shells, you can quickly customize your public speaking marketing materials to target a qualified prospect.

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Humor Teleconference

Humor Power

It engages the audience, makes the material memorable, thrills the meeting planner, and propels your presentation to the best marketing tool you have. We Can Make a Funnier You! A live teleconference. Featuring three top humor experts. Tim Gard, CSP, CPAE, Mark Mayfield, CSP, CPAE, George Campbell, CSP, CPAE. Tuesday, October 9, at 7:00 pm EST. There’s not a presentation that can’t be made better with a little (or a lot) more humor.

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How to develop a paid public speaking career – III: Where do you find gigs?

Public Speaking Advice and Commentary

  More and more speakers and meeting planners are doing ‘end runs’ around the speakers’ bureaus.    Some meeting planners will even ask bureaus for recommendations, and then go to the speakers’ web sites and book them directly.    If you pursue paid public speaking, some of your speaking assignments will come directly from the meeting planners, and some will come from bureaus. 

Does Your Speaking Menu Look Delicious?

Speaker Launcher

for those of you who have a Meeting Planners. Tags: Speaker Marketing public speaking speaking topics Have you ever been to a restaurant where they. matched the food with the wine that they. recommend? Yum, love that! And it makes it. easier for you, the customer. When working with speakers on their websites, we’ve recently started to match up product ideas. with keynotes and workshops. By doing this you are adding value for the client.

Charl iJane Speaker Services How to get bookings

http://delicious.com/akarrer/prospeaker

Dont waste your time, energy and money on developing a niche that just isnt going to get any recognition because it isnt something that planners or organizations will be looking for! Planners and organizations get hundreds if not thousands of proposals and media kits every year.

How to develop a paid public speaking career – V: What you need

Public Speaking Advice and Commentary

Let’s talk about the marketing materials you need to develop a paid public speaking career.    He’s a brilliant marketer, and it shows (and it works).    That kind of thing – brief clips of you in front of a variety of audiences, or on TV – is not much use to speakers’ bureaus and meeting planners, because they figure that everyone can be brilliant for 30 seconds at a time. 

Are You the Best Thing Since Sliced Bread?

Speaker Launcher

Bureaus, meeting planners and decision makers have likely heard it this before. And, there are MORE new speakers breaking into the market than ever before. Sometimes I hear people who book speakers talking about how speakers approach them.

Public Speaking: Draw More Traffic to Your Website with These Tips

Great Public Speaking

If you are just beginning and need to attract meeting planners, upload your headshot, as well as some action shots of yourself speaking to an audience. Place both low resolution and high-resolution photos on your website so meeting planners will have access to the size they require for print and web publications. Learn to market yourself successfully on the Internet! Looking for ways to make your public speaking website more dynamic and attract repeat visitors?

Positioning Yourself For More Speaking Engagements

Pivotal Public Speaking

Can you imagine the response of a meeting planner if the author of the best-selling “how to&# book actually picked up the phone and called the CEO of an organization to suggest a way in which she/he can solve at least three of the organization’s five challenges? No matter how many different formats I use to communicate this information, these 12 Positioning Steps are critical to meeting planners taking you seriously. This is your marketing message.

Bye-Bye Boring Bio: Attract Clients, Speaking Gigs & Media Interviews Now.

Fripp THE Executive Speech Coach

According to Juetten, social media have changed the way entrepreneurs need to market themselves. Her husband, Steve, a certified financial planner, is proof. Juetten has special advice for speakers: Lead with a compelling headline that lets the meeting planner know exactly what you talk about, why it matters and the key take-away your audience is going to hear. On Marketing

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Bye-Bye Boring Bio: Attract Clients, Speaking Gigs & Media Interviews Now.

Fripp THE Executive Speech Coach

According to Juetten, social media have changed the way entrepreneurs need to market themselves. Her husband, Steve, a certified financial planner, is proof. Juetten has special advice for speakers: Lead with a compelling headline that lets the meeting planner know exactly what you talk about, why it matters and the key take-away your audience is going to hear. Tags: On Marketing

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Public Speaking: Send Your Client a Customized Flyer

Great Public Speaking

Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. With pre-printed shells, you can quickly customize your public speaking marketing materials to target a qualified prospect.

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How to develop a paid public speaking career – IV: 3 Rules for Long-term Public Speaking Success

Public Speaking Advice and Commentary

You’ve created both push and pull demand – you’ve wooed the bureaus and meeting planners and you’ve created a strong platform – and you’re getting inquiries.    The greatest fear of a meeting planner or a speaker bureau rep is that a speaker will do something stupid, disastrous, or unforgettable.    And there’s another way you need to deliver consistently on your brand:  your marketing materials. 

Charli Jane Speaker Services: What is a Landing Page

http://delicious.com/akarrer/prospeaker

First, it is important to recognize that all successful marketers use these. Wendi offers valuable tips and advice on marketing strategies providing speaking leads, speaker services, and resources that help boost their business both online and off.