Marketing Plan Development: The Start to Finish Guide For Executives

SlideModel

When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan?

Dan Peres Can Publish a Book - Maybe You Shouldn't Do That as Part of Marketing Mix

Jane Genova: Speechwriter - Ghostwriter

That includes the marketing mix. During his long career in public affairs, Bob Dilenschneider has leveraged publishing books as marketing tools. The marketing initiative actually could be counterproductive.   The lesson is that, with the marketing mix mutating minute by minute in a digital world, those over-50 have to research options before they invest resources. Everything changes.

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Snail Mail & Marketing Mix: Why we buy

Jane Genova: Speechwriter - Ghostwriter

Currently, snail mail is so effective in the marketing mix, both B2C and B2B, because it is delivered through a channel that is no longer glutted.  Several years ago I was unhappy with the company providing my auto and home insurance but not unhappy enough to click open email from its competitors or listen to telemarketing sales pitches.    When snail mail came in from State Farm, though, I opened it.

Snail Mail - Still Should Be Part Of Marketing Mix, Especially When Targeting Over-55

Jane Genova: Speechwriter - Ghostwriter

"According to a new report from marketing research firm MarketingSherpa, 54% of consumers surveyed said they want to receive [snail] mail from brands they're interested in. However, only 19% of marketers in the study said they send updates as coupons and discounts in the [snail] mail." " - Nathalie Tadena, The Wall Street Journal, November 2, 2015. Here is the article. Among those leveraging snail mail is Kroger subsidiary Fye's.

Bloggers migrating from trusted opinion leaders to part of marketing mix

Jane Genova: Speechwriter - Ghostwriter

  So, it's no surprise that marketers have noticed this credible force and are harnessing it for everything from branding to actual selling.  We bloggers have proved ourselves trusted opinion leaders.    For example, head writer Elie Mystal on Abovethelaw.com  and Erick Schonfeld on TechCrunch  are likely more respected than the official players in their fields. 

The Executive?s Guide to Marketing Automation

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Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation. What is Marketing Automation? With marketing automation software companies can devise more comprehensive campaigns, featuring personalized workflows for different buyer personas.

Why Internet marketing is green

PowerPoint Tips

Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.

The Marketing of Everything: America's Dirty Little Secret That Must Be Kept Under Wraps

Jane Genova: Speechwriter - Ghostwriter

His background in public relations reaches back to a time when the discipline was separate from marketing. How public relations agencies market themselves reflects on how they might be positioning and packaging their clients' marketing - and even hands-on sales. Those of us over-50 have to become aware of blind spots in our marketing. One goes all the way back to Harvard marketing professor Ted Levitt. He phrases that as "Marketing and Its Discontents."

2019 40

Podcasts - About 80% of Listeners Stay for the Whole Episode

Jane Genova: Speechwriter - Ghostwriter

  That stickiness is only one reason why podcasting quickly became a necessary part of the public relations and marketing mix.  Voice is back. Is it because listeners missed its sound that about 80% stick with a podcast for the whole episode? Maybe. Or it could be that those doing podcasting recognize that they better have an engaging idea for the series. 

2019 43

Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

Also their marketing teams, internal and through outside agencies, will get busy positioning and packaging those practices as the go-to ones.  In addition, they will have to get smarter about marketing. Books, including the old-line print ones, are back as marketing tools.    Yes, podcasts have to be part of the marketing mix and, yes, their shelf life should be extended by putting them on YouTube. The dynamics are in play. 

2019 40

Podcasting - Yes, It Can Be Monetized

Jane Genova: Speechwriter - Ghostwriter

Most podcasting is being done as part of the marketing mix. And that's that. There is no thought to making a buck directly from that medium. Instead the objectives may be: New business development for professional services firms. Influence. Lobbying, and. Networking. However, just like blogging, podcasting can be monetized. Bloomberg BusinessWeek , in fact, has just published a how-to on that. And, here is an article on 11 ways to turn podcasting into a profitable side hustle. 

2019 43

The Influencer Era - How Corporations Can Protect the Brand from Scandal

Jane Genova: Speechwriter - Ghostwriter

Influencers are playing an increasingly important role in marketing. It can't be bypassed in the marketing mix. Yet, that legal territory still remains the wild west. The field is so relatively new. However, corporations recognize they better make progress fast on the learning curve. That ah-ha moment emerged when Olivia Jade Giannulli became enmeshed in the college admissions scandal. Very quickly, two of her influencer accounts - Sephora and TRESemme - dumped her. 

2019 40

I'm back.from a blogging hiatus

PPT - Powerful Presentation Techniques

As a sole proprietor, my time is valuable, so I needed to think how blogging fit in my sales and marketing mix. Tags: e-Business e-Marketing presenter Presentations blogging hiatus communications skills ConnectingDots Paul Gibler presentation skills I've been on a self-imposed blogging hiatus. . I needed a break from blogging and had to re-evaluate the reasons that I blog.

LinkedIn Communities - Maybe Some Articles Should Be Targeted for Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

This goes back to the fundamental of selling: We need a marketing mix. Social networks provide one kind of platform for marketing and sales. Opinion-editorials, articles and hard news published in third-party media have more influence, build more brand equity and create a pull force in selling than does material published on social networks.  Those networks include LinkedIn.    Sure, LinkedIn is one of the most powerful professional networking tools.

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You can't harvest until you cultivate

Speak Schmeak

You know you need to add speaking to your marketing mix. We recently bought two blueberry bushes, and I''m ecstatic! I suddenly "discovered" blueberries about two years ago. Never liked them before, but I had some really delicious local organic berries and was sold. Besides the one berry that was on the plant when we bought it, I have yet to harvest any blueberries. Why not? Well, the bush hasn''t been planted yet. Why not? The ground hasn''t been cultivated.

2013 170

Big Time Internet Usage Stats From 2011

Communication Steroids

Whether or not you’re finding a way to work video into your marketing mix at tradeshows or otherwise, you can’t help but admit that your audience is consuming online video in a big way.

2011 48

Wendi McNeill: As A Public Speaker Do You Twit?

http://delicious.com/akarrer/prospeaker

Using twitter in your marketing mix will open many doors of opportunity that you would not get anywhere else and will place you in front of millions of people looking for a solution to their problem and answers to their questions. Wendi McNeill, president of Charli Jane Speaker Services and public speaking growth, marketing and multiple streams of income coach. MEMBERS LOGIN Home SPEAKER SERVICES Speaker Services Get Found Now!