Marketing Plan Development: The Start to Finish Guide For Executives

SlideModel

When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan?

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp , one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. What is the objective of your campaign? If you start a campaign and don’t finish it, your success rate plummets.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns

SlideModel

PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

2016 52

Market Research: Everything You Need to Know as a Business Leader

SlideModel

Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. By doing proper market research.

2020 60

The Executive?s Guide to Marketing Automation

SlideModel

Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation. What is Marketing Automation? With marketing automation software companies can devise more comprehensive campaigns, featuring personalized workflows for different buyer personas.

How to Do Market Segmentation The Right Way

SlideModel

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. In most cases, such campaigns end up appealing to no one in particular. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation. The Benefits of Market Segmentation. The purpose of market segmentation is to absolutely help your marketing efforts.

A lesson from the marketing dept.

Craig Strachan - Keep Talking!

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

Good Handwriting - Still Marketable

Jane Genova: Speechwriter - Ghostwriter

that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for. Back before digital, there were hours set aside in the school week for us to practice penmanship. Yes, it was perceived as important. On our report cards at St.

2015 54

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. "   The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects. The SEO game, at least in marketing, is to attract the right eyeballs. Essentially, the long-tail strategy remains underused in marketing. Voice. Mobile. And, the trusty old desktop.

2020 40

Marketing Help for Professional Speakers Has Arrived – FREE Training Begins June 7

Succeed Speaking

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp ! Here’s just a glimpse of what you can expect from the program: Discover why speaker marketing campaigns fail and 3 key ingredients to ensure yours doesn?t.

2011 109

Summer Marketing Camp for Speakers – Register Now for as Little as $99

Succeed Speaking

The brand new marketing training program from Succeed Speaking — combining the expertise of keynote speaker and award-winning marketer Allan Karl and leading speaker agent Shawn Ellis — is now open for registration… and if you act fast (by midnight tonight) you can get in for just $99! The full program is guaranteed , by the way, so if you don’t walk away confident you can “Market Better&# and “Speak More&# (i.e.

2011 109

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative.   Given the current seriousness of the coronavirus threat as well as fears about equities markets and the global economy, the tone of current videos should be serious. The reality is that great marketing campaigns leave most content on the editing floor. 

2020 43

Marketing - It's All A/B Testing

Jane Genova: Speechwriter - Ghostwriter

Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign.   First I expressed good wishes that the campaign prove successful. Then, I gently mentioned that, on a far lesser scale, I did a snail mail campaign in 2009. That was enough of an investment for me in learning this: All marketing is an experiment. If there ever had been a "correct" way of marketing, that no longer exists.

2017 40

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

  But, in essence, inbound marketing is all about having customers and clients come to you. The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. You shortchange your marketing campaign to restrict yourself solely to digital initiatives. Volunteer in political campaigns to become known. Win Digital is just a piece of the inbound marketing game.

2015 50

Bob Dilenschneider's "Decisions" - Books No Longer Stand-Alone Marketing Platform

Jane Genova: Speechwriter - Ghostwriter

Publishing a book, as Bob Dilenschneider is doing (yet again), can be a powerful marketing tool. But, just like every other marketing strategy in a digital age, that has changed - profoundly.  Currently, the advice to ambitious professionals is: A book is useful as part of an integrated marketing campaign.  Otherwise, an effective and cost-efficient marketing strategy is the free substance-heavy e-book downloadable from a website. 

2019 43

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.

2013 57

A Quick Guide to Buyer Personas

SlideModel

Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. What is a Buyer Persona in Marketing? Is Buyer Persona Different from User Persona and Marketing Persona? . Though, there are plenty of data-driven marketing personas too. Personalization.

Buyer 40

5 Reasons Every Speaker Should Write a Book (and How to Write Yours in 90 Days)

Succeed Speaking

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do! One of the hardest things for any speaker starting out is marketing — getting the word out about who you are and what you do. Event-Driven Marketing Tool.

2015 204

The Introductory Guide to Psychographic Segmentation

SlideModel

How do you know that your marketing campaign will appeal to the target audience? In most cases, us, marketers, act on a hunch and assumptions, since we constantly operate with incomplete information. The term ‘psychographics’ was first coined by market researcher, Emanuel H.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

SlideModel

In marketing, this journey and its relationship with the marketing efforts is modeled as a funnel, also known as the marketing funnel. The main objective of this funnel is to model how marketing efforts attracts prospects, convert them into leads, and how those leads react to marketing effort until they are converted into a customer. In order to map regions of the funnel, marketers had came up with the names ToFu, MoFu and BoFu. Email Marketing Services.

2020 40

How to Create an Extraordinarily Effective Speech-Marketing Tool

Pivotal Public Speaking

You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet. … Your Own Self-Selling Book or Booklet. with Gordon Burgett.

5 Reasons Every Speaker Should Write a Book (and a FREE Guide to Write Yours in 90 Days)

Succeed Speaking

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do! One of the hardest things for any speaker starting out is marketing — getting the word out about who you are and what you do. Event-Driven Marketing Tool.

2015 126

Can We Really Trust Your Marketing Department With Your Sales Presentation

Executive Speech Coach

If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show.

50 Ways to Leave Your Lover… but Only Three to Grow Your Speaking Business

Succeed Speaking

It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011!

2011 159

Ch. 27: Target Corporate Sectors (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima

Donald Trump As Master Marketer

Jane Genova: Speechwriter - Ghostwriter

As his momentum increases, some are beginning to see the strategy in the Jones Day law firm taking on the Make America Great campaign as a client. In Vanity Fair , Emily Jane Fox observes, "Trump's rise can be best explained as a successful marketing campaign." He also has done cold the fundamentals of marketing. Of course there will be books written and documentaries about this campaign. The immediate takeaway, though, is the power of marketing. That's

2016 43

BizTech Day 2009

DeFinis Communications

Are you a Small Business Owner with a great product and service, but feel like your marketing just doesn’t work and you are wasting a great deal of time and money? I met new friends and learned a whole new approach to marketing – which I’m pleased to say is paying off. Marketing / Selling Track. How to Use an Email Marketing Campaign to Build Your Database and Close Sales. How to Market Your Business on Facebook.

2009 125

An Executive’s Guide to OKRs (Objectives and Key Results) Framework

SlideModel

Today, an array of other market leaders including Twitter, Spotify, Airbnb, Walmart, Target, and The Guardian among others swear by OKRs. Key Activities: Perform market target buyer research. Launch an Instagram marketing campaign. Setting ambitious goals is easy.

2020 83

What is a Storyboard And How to Use it in Product Design

SlideModel

Ideally, when a new SaaS product makes its way from conception to reality, the end product works as intended and fully meets the target market needs. So how do you refine your product vision and align it better with your target market(s)?

2020 76

Toastmasters Friday: Revisiting the Rebrand - and YES, I Still Love Toastmasters

Speak and Deliver

After 80 years of marketing ourselves as a place to learn to speak, we are now marketing as a place to become a leader. I don't think the organization is really intending to make speaking secondary - even if the marketing makes it look that way. If this is the case, then the marketing campaign needs to reflect the facts - that speaking and leadership training exist in Toastmasters on a level plane. It's Marketing 101 - sell to your strength, then up-sell.

2011 78

LinkedIn Profiles: New metric for how we are doing is who, how many are checking it

Jane Genova: Speechwriter - Ghostwriter

 In fact, I estimate the effectiveness of a new marketing campaign by the rush to LinkedIn or the lack of that. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing.  Are we on an upward trajectory, stuck or even totally 2013?  One metric for assessing how we are trending is our LinkedIn Profile.

MailChimp Style Guide - To Present Content as Cool, Youthful (but professional)

Jane Genova: Speechwriter - Ghostwriter

Those closest to the tech action, breakthrough thought leadership and sophisticated marketing campaigns are the ones we have to land as accounts. That means we are becoming increasingly less marketable. How many times have members of Gens Baby Boomer and X been told: One space after the end of a sentence. Two spaces tip off readers that you are  old. 

2017 40

What is the Direct to Consumer (DTC) Business Model?

SlideModel

Faster and Cheaper Go-To-Market. Understand Your Market and Target Audience Needs. Build a Great Customer Experience and Personalize Marketing Efforts. Further, they can exert control over the entire process of creating, marketing, and distributing the products they sell. Markets to niche audiences, and uses a brand ambassador program. They also retain actual customer demographics data that can be used to personalize loyalty marketing campaigns.

2020 53

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue

SlideModel

In essence, rather than betting heavily on aggressive outbound marketing and sales enablement, such SaaS companies poured most of their resources in building the best product imaginable in their category. Through strategic product improvements and strong company-wide alignment, they managed to create truly remarkable products with in-built mechanisms for user acquisition, sales enablement, retention, and ultimately referral marketing.

2020 40

"D+ Advantage" - Mmmmm, seems like something Don Draper would dream up drunk

Jane Genova: Speechwriter - Ghostwriter

  In PR NEWSER, Tonya Garcia reports that Drake University has a new marketing campaign.  Beyond odd.    Actually, it could be perceived as insane.    It is built on its having the "D+ Advantage."  "  I can only conceive of that kind of blunder through analogy.    It seems something Don Draper from "Mad Men" might dream up when he was drunk. 

LinkedIn - The one profile both successful individuals, organizations keep up-to-date

Jane Genova: Speechwriter - Ghostwriter

About a month ago I conducted a marketing campaign for my ghostwriting services to diverse kinds of technology organizations.  Our e-business card is LinkedIn.    Successful professionals will keep that profile more up-to-date than on all the other standard branding material, ranging from website "abouts" to print backgrounders. I found that out when I was researching a media pitch for a principal in a restructuring firm. 

2013 40

New Business: Mostly from left field, emergency-oriented

Jane Genova: Speechwriter - Ghostwriter

Like politicos who have to continually fundraise, we free agents have to continually market for new business.  Forget relying primarily on those carefully planned well-orchestrated marketing campaigns. Sure, I still design and conduct marketing campaigns.  There's too much client churn and too many one-time projects.  We could be overwhelmed with assignments today and with nothing in the pipeline tomorrow. 

2013 47

Ghostwriting - The Boom (Much To Be Grateful For This Thanksgiving)

Jane Genova: Speechwriter - Ghostwriter

Around the turn of the century the bottom fell out of the ghostwriting market. And, I am receiving an excellent response from my recent marketing campaign to public relations agencies for ghostwriting assignments.  Yes, let's ghostwrite that cover letter for the Baby Boomer who doesn't know how to present herself in a labor market tilted toward youth.  After Enron, executives went low-profile.

2014 50

BigData Uncovers Correlations: Forget searching for causes

Jane Genova: Speechwriter - Ghostwriter

 That can help us structure our next marketing campaign.  Forget digging for causes about why some marketing campaigns succeed and some don't. " In a big-data world. we won't have to be fixated on causality; instead we can discover patterns and correlations in the data that offer us novel and invaluable insights.  The correlations may not tell us precisely why something is happening but they alert us that  it is happening."

In-N-Out: Smart Brand Strategy

Jane Genova: Speechwriter - Ghostwriter

  Of course, that can be exploited in its marketing campaigns. Those of you in the East who crave the experience of an In-N-Out burger will have to come here out West. It's not expanding Eastward, at least not any time soon. And this branding strategy got the attention of influential Business Insider. Here is that analysis. Of the reasons why In-N-Out is holding back from an Eastward march the most compelling is this: Less is more.

2014 47

Life of a Salesman: Free Agents in 2014

Jane Genova: Speechwriter - Ghostwriter

I am learning how to sell into this market.  In my first marketing campaign I didn't get any bites. We are all only on assignment.    That's the 21st century meme. The traditional job is vanishing. Maybe we get to still have one of those when we are young. But then we really are only on assignment, with our eye constantly on hustling for the next one. This is the contract employee or free agent economy.

2014 47

State Attorneys General Contending Public Nuisance on Side of the Angels

Jane Genova: Speechwriter - Ghostwriter

However, legal scholars are aware that public nuisance applied to a product had been leveraged way back when in the iconic state AG campaign against BigTobacco.   Specifically, notes Randazzo: "Oklahoma is set to argue that Johnson & Johnson's alleged deceptive marketing campaign created a 'public nuisance' that will cost the state as much as $17.5

2019 40

Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

That's the common reaction of businesspeople who discover that their email campaign didn't work. Meanwhile, you have to market. The dominant marketing meme is A/B testing. Ask those on your network to loop you into their marketing. In marketing, there are no absolutes. No, you will never again "bet the ranch" in a marketing campaign. Shock.