3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

I asked Allan to identify three key elements that other speakers should take note of in designing their own successful campaigns, and here’s a quick snapshot of his advice: 1. What is the objective of your campaign?

The Executive?s Guide to Marketing Automation

SlideModel

Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation.

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How to Do Market Segmentation The Right Way

SlideModel

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. In most cases, such campaigns end up appealing to no one in particular. So what smart marketers are doing instead?

How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns

SlideModel

PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

2016 49

Why Marketing Like Starbucks Will Destroy Your Business

Succeed Speaking

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

2013 142

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. "   The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects.

2020 52

A lesson from the marketing dept.

Craig Strachan - Keep Talking!

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative.

2020 56

Marketing Help for Professional Speakers Has Arrived – FREE Training Begins June 7

Succeed Speaking

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !

2011 142

Summer Marketing Camp for Speakers – Register Now for as Little as $99

Succeed Speaking

Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers

2011 142

Marketing - It's All A/B Testing

Jane Genova: Speechwriter - Ghostwriter

Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign.   First I expressed good wishes that the campaign prove successful. Then, I gently mentioned that, on a far lesser scale, I did a snail mail campaign in 2009.

2017 52

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

  But, in essence, inbound marketing is all about having customers and clients come to you. The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. Volunteer in political campaigns to become known. Win

2015 65

Bob Dilenschneider's "Decisions" - Books No Longer Stand-Alone Marketing Platform

Jane Genova: Speechwriter - Ghostwriter

Publishing a book, as Bob Dilenschneider is doing (yet again), can be a powerful marketing tool. But, just like every other marketing strategy in a digital age, that has changed - profoundly.  Currently, the advice to ambitious professionals is: A book is useful as part of an integrated marketing campaign.  Otherwise, an effective and cost-efficient marketing strategy is the free substance-heavy e-book downloadable from a website. 

2019 43

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

SlideModel

In marketing, this journey and its relationship with the marketing efforts is modeled as a funnel, also known as the marketing funnel. In order to map regions of the funnel, marketers had came up with the names ToFu, MoFu and BoFu. Top of The Funnel Campaign Objectives.

2020 52

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.

2013 59

A Quick Guide to Buyer Personas

SlideModel

Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. Personalization.

Buyer 52

5 Reasons Every Speaker Should Write a Book (and How to Write Yours in 90 Days)

Succeed Speaking

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!

2015 266

How to Create an Extraordinarily Effective Speech-Marketing Tool

Pivotal Public Speaking

You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet.

5 Reasons Every Speaker Should Write a Book (and a FREE Guide to Write Yours in 90 Days)

Succeed Speaking

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!

2015 164

Can We Really Trust Your Marketing Department With Your Sales Presentation

Executive Speech Coach

If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show.

Ch. 27: Target Corporate Sectors (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima

50 Ways to Leave Your Lover… but Only Three to Grow Your Speaking Business

Succeed Speaking

It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011!

2011 159

Donald Trump As Master Marketer

Jane Genova: Speechwriter - Ghostwriter

As his momentum increases, some are beginning to see the strategy in the Jones Day law firm taking on the Make America Great campaign as a client. In Vanity Fair , Emily Jane Fox observes, "Trump's rise can be best explained as a successful marketing campaign."

2016 56

BizTech Day 2009

DeFinis Communications

Are you a Small Business Owner with a great product and service, but feel like your marketing just doesn’t work and you are wasting a great deal of time and money? I met new friends and learned a whole new approach to marketing – which I’m pleased to say is paying off. Marketing / Selling Track. How to Use an Email Marketing Campaign to Build Your Database and Close Sales. How to Market Your Business on Facebook.

2009 125

Toastmasters Friday: Revisiting the Rebrand - and YES, I Still Love Toastmasters

Speak and Deliver

After 80 years of marketing ourselves as a place to learn to speak, we are now marketing as a place to become a leader. I don't think the organization is really intending to make speaking secondary - even if the marketing makes it look that way.

2011 101

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue

SlideModel

In essence, rather than betting heavily on aggressive outbound marketing and sales enablement, such SaaS companies poured most of their resources in building the best product imaginable in their category. And as we well-know, word of mouth is one of the most powerful forms of marketing.

2020 52

MailChimp Style Guide - To Present Content as Cool, Youthful (but professional)

Jane Genova: Speechwriter - Ghostwriter

Those closest to the tech action, breakthrough thought leadership and sophisticated marketing campaigns are the ones we have to land as accounts. That means we are becoming increasingly less marketable.

2017 52

LinkedIn Profiles: New metric for how we are doing is who, how many are checking it

Jane Genova: Speechwriter - Ghostwriter

 In fact, I estimate the effectiveness of a new marketing campaign by the rush to LinkedIn or the lack of that. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing.

What is the Direct to Consumer (DTC) Business Model?

SlideModel

Faster and Cheaper Go-To-Market. Understand Your Market and Target Audience Needs. Build a Great Customer Experience and Personalize Marketing Efforts. Further, they can exert control over the entire process of creating, marketing, and distributing the products they sell.

2020 61

LinkedIn - The one profile both successful individuals, organizations keep up-to-date

Jane Genova: Speechwriter - Ghostwriter

About a month ago I conducted a marketing campaign for my ghostwriting services to diverse kinds of technology organizations.  Our e-business card is LinkedIn. 

2013 52

New Business: Mostly from left field, emergency-oriented

Jane Genova: Speechwriter - Ghostwriter

Like politicos who have to continually fundraise, we free agents have to continually market for new business.  Forget relying primarily on those carefully planned well-orchestrated marketing campaigns. Sure, I still design and conduct marketing campaigns.

2013 61

Ghostwriting - The Boom (Much To Be Grateful For This Thanksgiving)

Jane Genova: Speechwriter - Ghostwriter

Around the turn of the century the bottom fell out of the ghostwriting market. And, I am receiving an excellent response from my recent marketing campaign to public relations agencies for ghostwriting assignments. 

2014 65

BigData Uncovers Correlations: Forget searching for causes

Jane Genova: Speechwriter - Ghostwriter

 That can help us structure our next marketing campaign.  Forget digging for causes about why some marketing campaigns succeed and some don't. " In a big-data world.

In-N-Out: Smart Brand Strategy

Jane Genova: Speechwriter - Ghostwriter

  Of course, that can be exploited in its marketing campaigns. Those of you in the East who crave the experience of an In-N-Out burger will have to come here out West. It's not expanding Eastward, at least not any time soon.

2014 61

"D+ Advantage" - Mmmmm, seems like something Don Draper would dream up drunk

Jane Genova: Speechwriter - Ghostwriter

  In PR NEWSER, Tonya Garcia reports that Drake University has a new marketing campaign.  Beyond odd.    Actually, it could be perceived as insane.    It is built on its having the "D+ Advantage."  "  I can only conceive of that kind of blunder through analogy.    It seems something Don Draper from "Mad Men" might dream up when he was drunk. 

Life of a Salesman: Free Agents in 2014

Jane Genova: Speechwriter - Ghostwriter

I am learning how to sell into this market.  In my first marketing campaign I didn't get any bites. We are all only on assignment.    That's the 21st century meme. The traditional job is vanishing.

2014 61

State Attorneys General Contending Public Nuisance on Side of the Angels

Jane Genova: Speechwriter - Ghostwriter

However, legal scholars are aware that public nuisance applied to a product had been leveraged way back when in the iconic state AG campaign against BigTobacco. Beginning tomorrow, Johnson & Johnson will face off in court with the Oklahoma Attorney General Mike Hunter.

2019 52

Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

That's the common reaction of businesspeople who discover that their email campaign didn't work. Meanwhile, you have to market. The dominant marketing meme is A/B testing. Ask those on your network to loop you into their marketing. Shock.

LinkedIn: 70% of Singapore workforce/students use it (hold the photos)

Jane Genova: Speechwriter - Ghostwriter

  And increasingly workers and students preparing to enter the labor market are embracing it as a key tool for just about every professional need. In my previous LinkedIn campaign, I acquired two major new clients for executive communications.  LinkedIn is all business. 

2013 52

Robert Lewis Dear - All Loners Will Now Suffer, A Little More

Jane Genova: Speechwriter - Ghostwriter

The rest I invested in a new marketing campaign. Human beings have to find a way to explain a tragedy to themselves. One default has been to frame loss of life, such as at Planned Parenthood, as the typical antisocial behavior of loners.

2015 56

Portugal, Ecuador, Costa Rica for Retirement - Look Beyond Sticker Price

Jane Genova: Speechwriter - Ghostwriter

In coaching clients over-50 about The Next I warn them not to be seduced by marketing campaigns which position and package the move as The Great Adventure.

2018 52

Chris Christie: Crisis + Controversy

Jane Genova: Speechwriter - Ghostwriter

"  As the Image Marketing Consultants  (IMC) blog points out, humor is always a risk.  However, there are no absoute right or wrong answers about leveraging humor in a marketing campaign, explains IMC. 

2012 52

Presentation Tip: Proportional Shape Comparison Diagrams

Dave Paradi's PowerPoint Blog

In February I launched a tool on my website that allows you to create diagrams like this: I refer to this type of diagram as a proportional shape comparison diagram because the size of the shapes allows the viewer to instantly compare the numbers each shape represents.

2013 62