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4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising.

How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns

SlideModel

PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

15 Marketing Initiatives to Consider For Your Speaking Business

Speaker Launcher

It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media

Is your presentation like a flea market?

Speak Schmeak

They're like the junk store or flea market of presentations, except that your audience doesn't want to have to dig through the mess to find the treasure. Image by Pedro Moura Pinheiro Presentations can go wrong in a lot of different ways. Here's one way that you may have perpetrated, or perhaps experienced as an audience member.

Steve Jobs on marketing & identifying your core values

Presentation Zen

We see this reflected in the Apple line of products and in the Apple retail stores, and we also see it in Apple's branding and all aspects of their marketing communications. To me, marketing is about values.

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Why Internet marketing is green

PowerPoint Tips

Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.

Hi-impact, lo-cost marketing with presentations

PowerPoint Tips

It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation.

Email Marketing - 8 Common Mistakes

Jane Genova: Speechwriter - Ghostwriter

Email marketing is low in cost. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach. Wrong target market. Do it right and the outcomes could be amazing.

How to Create an Extraordinarily Effective Speech-Marketing Tool

Pivotal Public Speaking

You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet.

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.

Marketing with a Bow & Arrow

Speaker Launcher

How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT?

Book marketing hints and tips to help you sell your published or self-published book

Six-Figure Freelancer Blog

Using the book marketing hints and tips in this blog post won't guarantee that your book will become a best seller or that you will sell boxes of books. However, not using the book marketing hints and tips in this blog post all but guarantees that you will not sell any, or will only sell a few, books. Marketing Your Services My Books Self-Publishing & Print On Demand POD promoting books self-publising

Five ways writers can land clients

Six-Figure Freelancer Blog

Freelance Writing - Corporate Freelance Writing - General Marketing Your Services freelance writing marketing marketing writing services sales and marketing selling writing servicesFreelance writers can land new clients five ways: through referrals, from previous clients, through a well optimized website, by email, by mail or in person.

Summer Marketing Camp for Speakers – Register Now for as Little as $99

Succeed Speaking

Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers

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Content Marketing - Post-Election & Clickibait

Jane Genova: Speechwriter - Ghostwriter

For those of us whose businesses live and die by traffic, Campaign 2016 has been, well, a gift from the universe. As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral.

[Podcast] Tapping the Education Market with Josh Shipp

Speaker Launcher

The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp.

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4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs

Speaker Launcher

I have clients who are successful not because of their marketing, but in spite of it. The post 4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Speaking Business Strategy marketing essentials marketing your speaking business pick a lane promise statements

Content Marketing - Be Interactive (8 Musts)

Jane Genova: Speechwriter - Ghostwriter

The problem with much of content marketing is this: The focus is on providing polished content, not a sales pitch. Reality: Content marketing is, of course, about eventually closing the sale. The meme in content marketing has become: More is Better.

Public Speaking Marketing - Google +

Great Public Speaking

If you haven't yet used Google + for your social media duties , you may want to start now. Google + is growing quickly into a powerhouse of networking for all types of industry people including public speakers. Having a Google + account can help you with the search positioning of your websites in the long run. Sharing on Google + will help those resources get higher searchability and more credit for the subjects you write about.

Is your presentation like a flea market?

Speak Schmeak

They're like the junk store or flea market of presentations, except that your audience doesn't want to have to dig through the mess to find the treasure. Image by Pedro Moura Pinheiro Presentations can go wrong in a lot of different ways.

Writers - Monetization Depends 95% on Marketing (not talent)

Jane Genova: Speechwriter - Ghostwriter

Those in fields such as journalism and book ghostwriting/publishing who have been laid off have retooled for niches such as content marketing. The trick is to take on the mindset of a marketer. The essence of marketing is testing.

Why consider a career in Marketing

Ian Griffin - Professionally Speaking

My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.

Airbnb & Experience of Being Insider - Old-Line Marketing Tactic

Jane Genova: Speechwriter - Ghostwriter

But, come on, everyone in marketing knows that tactic is nothing new. Airbnb's platform allows you visitors to feel like insiders. You get to live like a native, whether that's in not-yet-gentrified Bronx, New York or some exotic land. Instead of gawking you are a part of.

Gimmicks in Speaking - in Toastmasters and Real-Life

Speak and Deliver

It's a lot of things - from loss leaders to crazy attention getters to outright attempts at misdirection used by marketers to bring people into their message, and hopefully put their products into their hands while they take the money out of those same hands. What's a gimmick?

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13 Steps to a Killer Presentation

Speaker Launcher

I’ve always said, “There’s no better form of marketing than a great speech.” Most Recent Post Presentation Skills Speaker Marketing creating a killer presentation creating a presentation Guy Kawasaki keys to creating a presentation presentation tips

2016 30

Perfect Your Sales Presentation to Win in a Down Market

DeFinis Communications

New demands of a global economy, the immediacy of the internet, increased and hungry competition and most of all a ubiquitous down market make it a treacherous climate. The old way just won’t work in this new market. Is this challenging market taking the wind out of your sails? Tags: Presentation Skills Sales Presentations customer down market provative questions sales presentation stress understanding

CA 13

Can We Really Trust Your Marketing Department With Your Sales Presentation

Executive Speech Coach

If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show.

Beware the Stale Mailing List

Speaker Launcher

We all know how important having a list is to our business marketing efforts. Most Recent Post Speaker Marketing cleaning your email list email list email marketing email marketing strategy

5 Reasons Every Speaker Should Write a Book (and How to Write Yours in 90 Days)

Succeed Speaking

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!

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STEM Is Everything - But Marketing Know-How Is What Positions & Packages the Everything

Jane Genova: Speechwriter - Ghostwriter

Success happens through marketing. Yet, from the get-go, marketing, including self-promotion, is rarely taught. But marketing? The lack of that kind of specific training reflects the ambivalence in America about marketing. Shark Tank. Y Combinator. Selling to Amazon.

“How many hours a week should I spend marketing?”

Six-Figure Freelancer Blog

Here is a question that I often get asked: “How many hours a week should I spend marketing?&# Tags: Business Vision Freelance Writing - General Marketing Your Services billable hours freelance writing business marketing Time Management I wish I could give straight, simple answers to such questions. However, as is often the case, my answer starts with: “It depends…&#. Here is the simplest answer I can give: It depends on how many billable hours [.].

BATS Global Markets: Its problems shake trust in technology

Jane Genova: Speechwriter - Ghostwriter

  At the very time BATS Global Markets was having its IPO, it developed such serious technical problems wrong quotes were being listed for the stock Apple.  Is the universe sending mankind a message about technology? 

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Seminar: How to Self-publish and Market your Print on Demand and e-Book

Six-Figure Freelancer Blog

Seminar: How to Self-publish and Market your Print on Demand and e-Book. 27 in Toronto. Workshops, Seminars & Online Courses

How to Market Yourself Online

Succeed Speaking

Email marketing… Social media marketing… Content marketing… Pay-per-click… Search engine optimization… Oh my! Marketing Email Marketing Search Engine Optimization Social Media Marketing

"Most Powerful Marketing Strategy" - Forget All That, Sell Me Results & Quantify Them

Jane Genova: Speechwriter - Ghostwriter

The subject line of the email blast reads: "Most powerful marketing strategy." What the marketing team should be pitching is results. " Of course, I didn't click it open.

Tom Antion - Internet Marketing Training Center of Virginia

Great Public Speaking

Visit Imtcva.org to learn more! seminar training Tom Antion public speaking get paid to speak Tom Antion tom antion business

Professional Speaking Marketing Strategies

Great Public Speaking

Learn a strategy that will get you more speaking engagements at higher fees.

Workshop: Getting Your Book to Market Using Print on Demand (Kitchener)

Six-Figure Freelancer Blog

This workshop will define POD, spell out how POD works, reveal the author’s responsibility (other than writing the book) and discuss the steps authors can take to prepare books. The workshop will also look at what various POD companies do (for you) at what price, and outline the kind of distribution you can expect from POD companies. Workshop will be held in Kitchener.). Self-Publishing & Print On Demand Workshops, Seminars & Online Courses Paul Lima print on demand workshop

Exquisitely Great Marketing Plus Lousy Follow-up Equals NO SALE.

Communication Steroids