Expert insights. Personalized for you.
How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson. MORE
Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? When Do You Need to Prepare a Go-To-Market Strategy? MORE
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. The post What is ‘Be Awesome’ Marketing? Most Recent Post Presentation Skills Speaker Marketing Speaking Business Strategy Dave Lieber Epic Keynote Lou Heckler speaking strategies MORE
So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising. MORE
According to World Media Group, content will be a top priority among marketers in 2020. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. MORE
The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. MORE
Uncategorized marketing public speaking sponsorship MORE
By "overeducated" is meant that your academic degree isn't marketable - at least to that particular employer or temporary agency. Takeaway: In the current fast-changing world economy many academic degrees will wind up not being marketable. MORE
Influencer marketing is raising legal issues. At least when the ad, social network, customer service platform, or political campaign had used fake ones. Those go by myriad terms, ranging from "avatars" to "bots" to "virtual influencers." MORE
Too much of content marketing is ineffective. One major reason for the miss is this: The content marketing, in tone, organization, and text/visuals, isn't created to engage prospects. Am I continually editing the content marketing to align with results? MORE
The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing MORE
The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately. MORE
Before Amazon, publishing a book had been an effective marketing tool. Therefore, he had the background to calculate both the marketability of a book on decisions and if doing another book was the most effective and efficient vehicle for promotion of his Manhattan firm. Daily I coach professionals on how to make the psychic and behavioral shift from what used to work so well to what has decent odds of generating marketing outcomes in 2020. MORE
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple MORE
Already in a bear market, the Dow opened today even more down. The last time I checked it had lost another almost 1700 points. The layoffs have begun in diverse sectors, ranging from trucking to white collar. Those over-50 are targeted, research documents. MORE
“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.” MORE
That is good news for in-house marketers and agencies managing marketing communications. Matt Drudge gave it a triple headline. The impeachment process is a done deal. Here is one of the articles the Drudge Report links to. MORE
Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market. MORE
The post Marketing is Not One Size Fits All appeared first on Jane Atkinson. Most Recent Post Speaker Marketing building a speaking business growing your speaking business professional speaker speaking businessOne of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives. MORE
It's been the reality in many types of professional services for decades: the movement to niche expertise. Generalists drifted to the bottom of the food chain. In the legal sector, the niche edge has become more complex. That's not unique. MORE
I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson. MORE
What you notice is plenty of indirect and direct marketing by law firms. Yet, too many law firm marketers put too many resources into those. The worst place for marketers, in any field, is to be is in their assumptions about what should work. Look at LinkedIn. MORE
It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative. MORE
Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing. MORE
Maile is a marketer who built a referral team that […] Maile believes that business is built one connection at a time. Maile is a marketer who built a referral team that helped her climb into the top 5% of realtors in Contra Costa County. As a referral marketing consultant who is a part of the. Public Speaking Pro-Track Profile Referral MarketingMaile believes that business is built one connection at a time. MORE
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple MORE
I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes? MORE
Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on. It's part of the marketing mix. It's well-known that interactive content can be very effective. MORE
Marketing messages are for consumption, just like products. The post Make Your Marketing Messages Useful appeared first on Duarte. Business Marketing Message Tips audience books content marketing MORE
Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency. MORE
It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media MORE
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson. MORE
Tags: Business Communication Marketing Debra Russell Google Groups Linkedin Niche marketing Yahoo groups MORE
It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea […]. The Promise Statement. MORE
You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation. MORE
My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. MORE
With any form of advertising or marketing, you need to know your audience. Tags: Advertising IBM listening Marketing ppt Presentations Public Speaking An important feature when speaking is knowing who your audience is. MORE
I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson. MORE
that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for. MORE
That law firm has a superior marketing communications infrastructure, with content being continually brought up to date. Is blogging worth the time? After all, unlike social networks such as Twitter, the blogging medium is long form. That requires much more than a fleeting thought. MORE
Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it. MORE
It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation. MORE
That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important? MORE
Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. " The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects. MORE
Marketing Related Topics Speaker Launcher
AUGUST 6, 2019
That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important?
Duarte Blog
OCTOBER 9, 2018
Marketing messages are for consumption, just like products. The post Make Your Marketing Messages Useful appeared first on Duarte. Business Marketing Message Tips audience books content marketing
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Speaker Launcher
MARCH 19, 2019
It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea […]. The Promise Statement.
Speaker Launcher
SEPTEMBER 20, 2016
The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately.
Ian Griffin - Professionally Speaking
APRIL 16, 2019
Maile is a marketer who built a referral team that […] Maile believes that business is built one connection at a time. Maile is a marketer who built a referral team that helped her climb into the top 5% of realtors in Contra Costa County. As a referral marketing consultant who is a part of the. Public Speaking Pro-Track Profile Referral MarketingMaile believes that business is built one connection at a time.
SlideModel
OCTOBER 2, 2019
You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation.
Speaker Launcher
MARCH 5, 2019
How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson.
Speaker Launcher
OCTOBER 2, 2018
The post Marketing is Not One Size Fits All appeared first on Jane Atkinson. Most Recent Post Speaker Marketing building a speaking business growing your speaking business professional speaker speaking businessOne of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 30, 2020
According to World Media Group, content will be a top priority among marketers in 2020. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king.
Jane Genova: Speechwriter - Ghostwriter
MARCH 12, 2020
Already in a bear market, the Dow opened today even more down. The last time I checked it had lost another almost 1700 points. The layoffs have begun in diverse sectors, ranging from trucking to white collar. Those over-50 are targeted, research documents.
Speaker Launcher
JULY 11, 2017
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson.
SlideModel
MARCH 27, 2019
Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? When Do You Need to Prepare a Go-To-Market Strategy?
Ian Griffin - Professionally Speaking
DECEMBER 20, 2016
My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.
Speaker Launcher
NOVEMBER 3, 2017
I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 15, 2020
Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. " The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects.
Succeed Speaking
MAY 13, 2013
“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”
PowerPoint Tips
MAY 8, 2010
Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.
Ian Griffin - Professionally Speaking
JULY 6, 2009
Tags: Business Communication Marketing Debra Russell Google Groups Linkedin Niche marketing Yahoo groups
Duarte Blog
MAY 19, 2017
So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 29, 2020
It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative.
Succeed Speaking
JUNE 8, 2011
Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 27, 2019
It's been the reality in many types of professional services for decades: the movement to niche expertise. Generalists drifted to the bottom of the food chain. In the legal sector, the niche edge has become more complex. That's not unique.
Jane Genova: Speechwriter - Ghostwriter
JULY 25, 2019
What you notice is plenty of indirect and direct marketing by law firms. Yet, too many law firm marketers put too many resources into those. The worst place for marketers, in any field, is to be is in their assumptions about what should work. Look at LinkedIn.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 16, 2015
Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market.
TJ Walker Interactive
OCTOBER 4, 2013
Uncategorized marketing public speaking sponsorship
Inter-Activ Presenting and Influencing
JUNE 5, 2017
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 20, 2016
Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it.
Jane Genova: Speechwriter - Ghostwriter
MAY 26, 2015
that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for.
Inter-Activ Presenting and Influencing
JUNE 5, 2017
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple
Dahle Communication
JUNE 28, 2010
With any form of advertising or marketing, you need to know your audience. Tags: Advertising IBM listening Marketing ppt Presentations Public Speaking An important feature when speaking is knowing who your audience is.
Speaker Launcher
OCTOBER 19, 2017
I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson.
Speaker Launcher
MARCH 16, 2016
The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing
Craig Strachan - Keep Talking!
MAY 27, 2010
I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?
Speaker Launcher
NOVEMBER 17, 2016
The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp.
Speaker Launcher
NOVEMBER 18, 2015
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. The post What is ‘Be Awesome’ Marketing? Most Recent Post Presentation Skills Speaker Marketing Speaking Business Strategy Dave Lieber Epic Keynote Lou Heckler speaking strategies
Jane Genova: Speechwriter - Ghostwriter
JANUARY 23, 2020
Influencer marketing is raising legal issues. At least when the ad, social network, customer service platform, or political campaign had used fake ones. Those go by myriad terms, ranging from "avatars" to "bots" to "virtual influencers."
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 26, 2019
Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on. It's part of the marketing mix. It's well-known that interactive content can be very effective.
PowerPoint Tips
SEPTEMBER 27, 2009
It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 18, 2019
That is good news for in-house marketers and agencies managing marketing communications. Matt Drudge gave it a triple headline. The impeachment process is a done deal. Here is one of the articles the Drudge Report links to.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 3, 2020
Before Amazon, publishing a book had been an effective marketing tool. Therefore, he had the background to calculate both the marketability of a book on decisions and if doing another book was the most effective and efficient vehicle for promotion of his Manhattan firm. Daily I coach professionals on how to make the psychic and behavioral shift from what used to work so well to what has decent odds of generating marketing outcomes in 2020.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 30, 2019
Too much of content marketing is ineffective. One major reason for the miss is this: The content marketing, in tone, organization, and text/visuals, isn't created to engage prospects. Am I continually editing the content marketing to align with results?
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 18, 2018
By "overeducated" is meant that your academic degree isn't marketable - at least to that particular employer or temporary agency. Takeaway: In the current fast-changing world economy many academic degrees will wind up not being marketable.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 6, 2020
That law firm has a superior marketing communications infrastructure, with content being continually brought up to date. Is blogging worth the time? After all, unlike social networks such as Twitter, the blogging medium is long form. That requires much more than a fleeting thought.
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