The Email Marketing Blueprint for Speakers with Nathan Littleton

Speaker Launcher

Is your email marketing creating business for you? The post The Email Marketing Blueprint for Speakers with Nathan Littleton appeared first on Jane Atkinson. Join me to hear Nathan Littleton share his proven formula to ensure your emails get opened and clicked through!

2020 84

Interview: Maile Collmer, Referral Marketer

Ian Griffin - Professionally Speaking

Maile is a marketer who built a referral team that […] Maile believes that business is built one connection at a time. Maile is a marketer who built a referral team that helped her climb into the top 5% of realtors in Contra Costa County. As a referral marketing consultant who is a part of the. Public Speaking Pro-Track Profile Referral MarketingMaile believes that business is built one connection at a time.

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Marketing Plan Development: The Start to Finish Guide For Executives

SlideModel

When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan?

7 Reasons How Great Marketing Presentations Can Upscale Your Business

SketchBubble

The sole purpose of marketing for any company is to advocate its products and services to raise brand awareness and generate sales. The post 7 Reasons How Great Marketing Presentations Can Upscale Your Business appeared first on SketchBubble Official Blog.

Why consider a career in Marketing

Ian Griffin - Professionally Speaking

My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.

2016 109

The Executive?s Guide to Marketing Automation

SlideModel

Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation.

How to Do Market Segmentation The Right Way

SlideModel

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation. Market segmentation is the process of dividing your target audience into groups so that you can better approach them with different offerings and sales pitches. The Benefits of Market Segmentation.

8 Actionable Tips for an Awesome Marketing Presentation

SketchBubble

You may consider the comfort or quality, whereas it is all about the marketing. The post 8 Actionable Tips for an Awesome Marketing Presentation appeared first on SketchBubble Official Blog.

Make Your Marketing Messages Useful

Duarte Blog

Marketing messages are for consumption, just like products. The post Make Your Marketing Messages Useful appeared first on Duarte. Business Marketing Message Tips audience books content marketingYour audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers [.]

2018 42

4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts)

Speaker Launcher

That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important? The post 4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts) appeared first on Jane Atkinson. Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business.

2019 59

Market Research: Everything You Need to Know as a Business Leader

SlideModel

Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. By doing proper market research.

2020 61

How to Craft a Winning Go-to-Market Strategy to Unlock Product Launch Success?

SketchBubble

Most companies get so obsessed with designing and manufacturing new products that they think no more of the marketing strategy, and […]. The post How to Craft a Winning Go-to-Market Strategy to Unlock Product Launch Success? Congratulations! Your new product is up for launch.

2020 98

Why Internet marketing is green

PowerPoint Tips

Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.

Crafting the Perfect Promise Statement for Marketing Your Speaking Business

Speaker Launcher

It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea […]. The post Crafting the Perfect Promise Statement for Marketing Your Speaking Business appeared first on Jane Atkinson. Speaker Marketing Speaking Business Strategy Speaking Profession crafting your promise statement promise statement speaker business marketing

2019 67

The Best Marketing Move I Ever Made

Speaker Launcher

The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not.

2016 64

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. When Do You Need to Prepare a Go-To-Market Strategy? Product-Market Fit.

2019 50

15 Marketing Initiatives to Consider For Your Speaking Business

Speaker Launcher

It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media

2016 60

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible.

2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. 

2020 56

Why Marketing Like Starbucks Will Destroy Your Business

Succeed Speaking

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” ” That’s some brilliant, powerful advice from Eben Pagan’s new marketing report which you can download free here (affiliate link). When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

2013 109

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible.

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible.

MLM: Quick Guide to Understanding Multi-Level Marketing

SlideModel

MLM, or multi level marketing, since the early 1900s, became an exciting option for many who were looking to have an income revenue stream. Multi Level Marketing, as the US Federal Trade Commission describes it, is person-to-person sales. Understanding MLM marketing.

5 Ways to Market Yourself as a Public Speaker

SketchBubble

The post 5 Ways to Market Yourself as a Public Speaker appeared first on SketchBubble Official Blog. All new entrepreneurs share a similar journey. They’ve spent months and even years planning their business and developing their products. Time and money went into building a website and hiring the right on-site staff. The day finally arrives when they can cut the ribbon and finally OPEN for business. Well, what happens if they open […].

2019 73

Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple

2017 47

5 Strategies for Making a Name for Yourself in Your Target Market

Speaker Launcher

How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson. Expert Speaker Marketing Speaking Business Strategy becoming the expert Building your speaking Business positioning as an expert target marketWhen someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]?

Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple

2017 46

A lesson from the marketing dept.

Craig Strachan - Keep Talking!

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. "   The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects.

2020 52

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp , one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.

Comfort Zone - So Pre-Bear Market

Jane Genova: Speechwriter - Ghostwriter

Already in a bear market, the Dow opened today even more down. The last time I checked it had lost another almost 1700 points.    The layoffs have begun in diverse sectors, ranging from trucking to white collar. Those over-50 are targeted, research documents. 

2020 52

Hi-impact, lo-cost marketing with presentations

PowerPoint Tips

It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation.

Marketing is Not One Size Fits All

Speaker Launcher

The post Marketing is Not One Size Fits All appeared first on Jane Atkinson. Most Recent Post Speaker Marketing building a speaking business growing your speaking business professional speaker speaking businessOne of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives.

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market. Most marketing is off the mark because the strategists tend to be selling to themselves, not real customers and clients.

2015 50

COVID-19 and Labor Markets: More Early Retirements

Jane Genova: Speechwriter - Ghostwriter

The study is "Labor Markets During the COVID-19 Crisis." Because those slots in the labor market have high turnover it's possible to move up in the organization to management and even corporate headquarters. In marketing timing is everything. Complimentary consultation on your marketing communications in COVID-19 time. You may be among those who lost a job since the COVID-19 crisis began and have decided to retire from your career.

2020 43

15 Ways to Market Your Speaking Business and Build Your Brand

Speaker Launcher

We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson.

2017 49

Sponsorship and Marketing | Public Speaking

TJ Walker Interactive

Uncategorized marketing public speaking sponsorship

Case Study: How to Write and Present It

SlideModel

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. Why Case Studies are a Popular Marketing Technique.

[Podcast] 15 Marketing Initiatives to Book More Business

Speaker Launcher

I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson.

2017 40

Niche Marketing - "Specials" on the Menu

Jane Genova: Speechwriter - Ghostwriter

It's been the reality in many types of professional services for decades: the movement to niche expertise. Generalists drifted to the bottom of the food chain. In the legal sector, the niche edge has become more complex. That's not unique.

2019 52

Good Handwriting - Still Marketable

Jane Genova: Speechwriter - Ghostwriter

that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for. Back before digital, there were hours set aside in the school week for us to practice penmanship. Yes, it was perceived as important. On our report cards at St.

2015 54

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. What we're seeing more of in that kind of content marketing is long form. Let's face it.

2016 54

Know Your Audience - IBM marketing should read this article

Dahle Communication

With any form of advertising or marketing, you need to know your audience. Tags: Advertising IBM listening Marketing ppt Presentations Public Speaking An important feature when speaking is knowing who your audience is. This is one of the most vital pieces of information you need to have if you are going to be successful. However, this is not just for public speaking. I was reminded of this when my wife came home from work one day with a pen from IBM that was sent to her office.

2010 119