Expert insights. Personalized for you.
How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson. Expert Speaker Marketing Speaking Business Strategy becoming the expert Building your speaking Business positioning as an expert target marketWhen someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]? MORE
Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. When Do You Need to Prepare a Go-To-Market Strategy? Product-Market Fit. MORE
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. The post What is ‘Be Awesome’ Marketing? Most Recent Post Presentation Skills Speaker Marketing Speaking Business Strategy Dave Lieber Epic Keynote Lou Heckler speaking strategies MORE
So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Marketers can use storytelling techniques to better understand customers, arm sales teams, get bigger budgets, and even edify a company’s culture. Marketers should have a solid foundation of empathy before they try and sell anything to anyone. MORE
Most companies get so obsessed with designing and manufacturing new products that they think no more of the marketing strategy, and […]. The post How to Craft a Winning Go-to-Market Strategy to Unlock Product Launch Success? Congratulations! Your new product is up for launch. MORE
The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. MORE
According to World Media Group, content will be a top priority among marketers in 2020. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. But the tough nut to crack is getting, holding, and scaling attention. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. MORE
Uncategorized marketing public speaking sponsorship MORE
The study is "Labor Markets During the COVID-19 Crisis." Because those slots in the labor market have high turnover it's possible to move up in the organization to management and even corporate headquarters. In marketing timing is everything. Complimentary consultation on your marketing communications in COVID-19 time. You may be among those who lost a job since the COVID-19 crisis began and have decided to retire from your career. MORE
Is your email marketing creating business for you? The post The Email Marketing Blueprint for Speakers with Nathan Littleton appeared first on Jane Atkinson. Join me to hear Nathan Littleton share his proven formula to ensure your emails get opened and clicked through! MORE
The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing MORE
Baby Boomers might no longer be the target market for those 12-day tours to China. COVID-19 has created an upheaval in how the aging receive healthcare, travel, eat, live, and socialize. And, MarketWatch reports, that won't go back to the former normal. MORE
So much of law firm marketing involved pitching in-person. Without that personal reach, law firms have to rely more on the skills and creativity of their in-house marketing group. As a result, reports Intapp, marketers have gained a place at the table. MORE
The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not. MORE
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple MORE
“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” ” That’s some brilliant, powerful advice from Eben Pagan’s new marketing report which you can download free here (affiliate link). When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.” MORE
Already in a bear market, the Dow opened today even more down. The last time I checked it had lost another almost 1700 points. The layoffs have begun in diverse sectors, ranging from trucking to white collar. Those over-50 are targeted, research documents. Obviously, what has to be reviewed is the continuum which extends from considering retiring to returning to the workforce after retirement ( reverse retirement). MORE
Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation. What is Marketing Automation? With marketing automation software companies can devise more comprehensive campaigns, featuring personalized workflows for different buyer personas. MORE
In announcing on LinkedIn Updates that he will starting his new job Monday, Colin Levy admits that this search for work was the toughest he has ever encountered. Yes, there are jobs out there. But there also are plenty of talented folks applying for them. MORE
Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market. Most marketing is off the mark because the strategists tend to be selling to themselves, not real customers and clients. MORE
Details. careers MORE
The post Marketing is Not One Size Fits All appeared first on Jane Atkinson. Most Recent Post Speaker Marketing building a speaking business growing your speaking business professional speaker speaking businessOne of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives. MORE
I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson. MORE
When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan? MORE
Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing. MORE
Maile is a marketer who built a referral team that […] Maile believes that business is built one connection at a time. Maile is a marketer who built a referral team that helped her climb into the top 5% of realtors in Contra Costa County. As a referral marketing consultant who is a part of the. Public Speaking Pro-Track Profile Referral MarketingMaile believes that business is built one connection at a time. MORE
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple MORE
I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes? MORE
Marketing messages are for consumption, just like products. The post Make Your Marketing Messages Useful appeared first on Duarte. Business Marketing Message Tips audience books content marketingYour audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers [.] MORE
Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. By doing proper market research. MORE
So, the stock market rejoices at any sign of financial aid from government to the people. The implications of the recent stock market rally are profound. Meanwhile, when the stock market goes into a dip, even those living paycheck to paycheck should figure out how to start investing. MORE
During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp , one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency. MORE
Details. careers MORE
It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media MORE
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson. MORE
Tags: Business Communication Marketing Debra Russell Google Groups Linkedin Niche marketing Yahoo groups MORE
It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea […]. The post Crafting the Perfect Promise Statement for Marketing Your Speaking Business appeared first on Jane Atkinson. Speaker Marketing Speaking Business Strategy Speaking Profession crafting your promise statement promise statement speaker business marketing MORE
You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation. Market segmentation is the process of dividing your target audience into groups so that you can better approach them with different offerings and sales pitches. The Benefits of Market Segmentation. MORE
My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. MORE
I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson. MORE
that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for. Back before digital, there were hours set aside in the school week for us to practice penmanship. Yes, it was perceived as important. On our report cards at St. MORE
It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation. MORE
That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important? The post 4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts) appeared first on Jane Atkinson. Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business. MORE
Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. " The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects. The SEO game, at least in marketing, is to attract the right eyeballs. Essentially, the long-tail strategy remains underused in marketing. Voice. Mobile. And, the trusty old desktop. MORE
Marketing Related Topics 
Speaker Launcher
NOVEMBER 5, 2020
Is your email marketing creating business for you? The post The Email Marketing Blueprint for Speakers with Nathan Littleton appeared first on Jane Atkinson. Join me to hear Nathan Littleton share his proven formula to ensure your emails get opened and clicked through!
SlideModel
JULY 30, 2020
When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan?
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Speaker Launcher
AUGUST 6, 2019
That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important? The post 4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts) appeared first on Jane Atkinson. Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business.
Ian Griffin - Professionally Speaking
APRIL 16, 2019
Maile is a marketer who built a referral team that […] Maile believes that business is built one connection at a time. Maile is a marketer who built a referral team that helped her climb into the top 5% of realtors in Contra Costa County. As a referral marketing consultant who is a part of the. Public Speaking Pro-Track Profile Referral MarketingMaile believes that business is built one connection at a time.
Speaker Launcher
MARCH 19, 2019
It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea […]. The post Crafting the Perfect Promise Statement for Marketing Your Speaking Business appeared first on Jane Atkinson. Speaker Marketing Speaking Business Strategy Speaking Profession crafting your promise statement promise statement speaker business marketing
Speaker Launcher
SEPTEMBER 20, 2016
The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not.
SlideModel
OCTOBER 8, 2020
Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. By doing proper market research.
Speaker Launcher
NOVEMBER 1, 2016
It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media
SlideModel
MAY 27, 2020
Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation. What is Marketing Automation? With marketing automation software companies can devise more comprehensive campaigns, featuring personalized workflows for different buyer personas.
Duarte Blog
OCTOBER 9, 2018
Marketing messages are for consumption, just like products. The post Make Your Marketing Messages Useful appeared first on Duarte. Business Marketing Message Tips audience books content marketingYour audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers [.]
Speaker Launcher
MARCH 5, 2019
How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson. Expert Speaker Marketing Speaking Business Strategy becoming the expert Building your speaking Business positioning as an expert target marketWhen someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]?
Speaker Launcher
OCTOBER 2, 2018
The post Marketing is Not One Size Fits All appeared first on Jane Atkinson. Most Recent Post Speaker Marketing building a speaking business growing your speaking business professional speaker speaking businessOne of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives.
Speaker Launcher
JULY 11, 2017
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson.
Ian Griffin - Professionally Speaking
DECEMBER 20, 2016
My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.
Speaker Launcher
NOVEMBER 3, 2017
I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson.
SlideModel
MARCH 27, 2019
Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. When Do You Need to Prepare a Go-To-Market Strategy? Product-Market Fit.
PowerPoint Tips
MAY 8, 2010
Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.
Ian Griffin - Professionally Speaking
JULY 6, 2009
Tags: Business Communication Marketing Debra Russell Google Groups Linkedin Niche marketing Yahoo groups
Succeed Speaking
MAY 13, 2013
“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” ” That’s some brilliant, powerful advice from Eben Pagan’s new marketing report which you can download free here (affiliate link). When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”
Inter-Activ Presenting and Influencing
JUNE 5, 2017
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple
Jane Genova: Speechwriter - Ghostwriter
MAY 28, 2020
The study is "Labor Markets During the COVID-19 Crisis." Because those slots in the labor market have high turnover it's possible to move up in the organization to management and even corporate headquarters. In marketing timing is everything. Complimentary consultation on your marketing communications in COVID-19 time. You may be among those who lost a job since the COVID-19 crisis began and have decided to retire from your career.
Inter-Activ Presenting and Influencing
JUNE 5, 2017
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple
Craig Strachan - Keep Talking!
MAY 27, 2010
I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?
Speaker Launcher
OCTOBER 19, 2017
I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson.
Speaker Launcher
NOVEMBER 17, 2016
The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp.
Speaker Launcher
MARCH 16, 2016
The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing
Jane Genova: Speechwriter - Ghostwriter
JANUARY 30, 2020
According to World Media Group, content will be a top priority among marketers in 2020. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. But the tough nut to crack is getting, holding, and scaling attention. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 18, 2020
Baby Boomers might no longer be the target market for those 12-day tours to China. COVID-19 has created an upheaval in how the aging receive healthcare, travel, eat, live, and socialize. And, MarketWatch reports, that won't go back to the former normal.
Speaker Launcher
NOVEMBER 18, 2015
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. The post What is ‘Be Awesome’ Marketing? Most Recent Post Presentation Skills Speaker Marketing Speaking Business Strategy Dave Lieber Epic Keynote Lou Heckler speaking strategies
Jane Genova: Speechwriter - Ghostwriter
JULY 23, 2020
So, the stock market rejoices at any sign of financial aid from government to the people. The implications of the recent stock market rally are profound. Meanwhile, when the stock market goes into a dip, even those living paycheck to paycheck should figure out how to start investing.
Succeed Speaking
JUNE 8, 2011
During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp , one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.
PowerPoint Tips
SEPTEMBER 27, 2009
It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation.
SketchBubble
OCTOBER 28, 2020
Most companies get so obsessed with designing and manufacturing new products that they think no more of the marketing strategy, and […]. The post How to Craft a Winning Go-to-Market Strategy to Unlock Product Launch Success? Congratulations! Your new product is up for launch.
Jane Genova: Speechwriter - Ghostwriter
JULY 29, 2020
So much of law firm marketing involved pitching in-person. Without that personal reach, law firms have to rely more on the skills and creativity of their in-house marketing group. As a result, reports Intapp, marketers have gained a place at the table.
Duarte Blog
MAY 19, 2017
So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Marketers can use storytelling techniques to better understand customers, arm sales teams, get bigger budgets, and even edify a company’s culture. Marketers should have a solid foundation of empathy before they try and sell anything to anyone.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 16, 2015
Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market. Most marketing is off the mark because the strategists tend to be selling to themselves, not real customers and clients.
TJ Walker Interactive
OCTOBER 4, 2013
Uncategorized marketing public speaking sponsorship
Jane Genova: Speechwriter - Ghostwriter
JULY 30, 2020
In announcing on LinkedIn Updates that he will starting his new job Monday, Colin Levy admits that this search for work was the toughest he has ever encountered. Yes, there are jobs out there. But there also are plenty of talented folks applying for them.
Jane Genova: Speechwriter - Ghostwriter
MARCH 12, 2020
Already in a bear market, the Dow opened today even more down. The last time I checked it had lost another almost 1700 points. The layoffs have begun in diverse sectors, ranging from trucking to white collar. Those over-50 are targeted, research documents. Obviously, what has to be reviewed is the continuum which extends from considering retiring to returning to the workforce after retirement ( reverse retirement).
Jane Genova: Speechwriter - Ghostwriter
JANUARY 15, 2020
Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. " The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects. The SEO game, at least in marketing, is to attract the right eyeballs. Essentially, the long-tail strategy remains underused in marketing. Voice. Mobile. And, the trusty old desktop.
Jane Genova: Speechwriter - Ghostwriter
MAY 6, 2020
Details. careers
Jane Genova: Speechwriter - Ghostwriter
MAY 3, 2020
Details. careers
Jane Genova: Speechwriter - Ghostwriter
MAY 26, 2015
that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for. Back before digital, there were hours set aside in the school week for us to practice penmanship. Yes, it was perceived as important. On our report cards at St.
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