4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts)

Speaker Launcher

That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important?

2019 88

Crafting the Perfect Promise Statement for Marketing Your Speaking Business

Speaker Launcher

It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea […]. The Promise Statement.

2019 103

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How to Do Market Segmentation The Right Way

SlideModel

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation.

Interview: Maile Collmer, Referral Marketer

Ian Griffin - Professionally Speaking

Maile is a marketer who built a referral team that […] Maile believes that business is built one connection at a time. Maile is a marketer who built a referral team that helped her climb into the top 5% of realtors in Contra Costa County. As a referral marketing consultant who is a part of the. Public Speaking Pro-Track Profile Referral MarketingMaile believes that business is built one connection at a time.

Make Your Marketing Messages Useful

Duarte Blog

Marketing messages are for consumption, just like products. The post Make Your Marketing Messages Useful appeared first on Duarte. Business Marketing Message Tips audience books content marketing

The Best Marketing Move I Ever Made

Speaker Launcher

The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately.

2016 93

5 Strategies for Making a Name for Yourself in Your Target Market

Speaker Launcher

How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson.

15 Marketing Initiatives to Consider For Your Speaking Business

Speaker Launcher

It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media

2016 66

Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

Influencer marketing is raising legal issues. At least when the ad, social network, customer service platform, or political campaign had used fake ones. Those go by myriad terms, ranging from "avatars" to "bots" to "virtual influencers."

2020 52

Marketing is Not One Size Fits All

Speaker Launcher

The post Marketing is Not One Size Fits All appeared first on Jane Atkinson. Most Recent Post Speaker Marketing building a speaking business growing your speaking business professional speaker speaking businessOne of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives.

2018 61

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? When Do You Need to Prepare a Go-To-Market Strategy?

2019 56

Why consider a career in Marketing

Ian Griffin - Professionally Speaking

My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.

2016 109

15 Ways to Market Your Speaking Business and Build Your Brand

Speaker Launcher

We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson.

2017 57

Niche Marketing - "Specials" on the Menu

Jane Genova: Speechwriter - Ghostwriter

It's been the reality in many types of professional services for decades: the movement to niche expertise. Generalists drifted to the bottom of the food chain. In the legal sector, the niche edge has become more complex. That's not unique.

2019 52

Why Marketing Like Starbucks Will Destroy Your Business

Succeed Speaking

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

2013 142

Why Internet marketing is green

PowerPoint Tips

Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.

[Podcast] 15 Marketing Initiatives to Book More Business

Speaker Launcher

I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson.

2017 41

Niche Marketing

Ian Griffin - Professionally Speaking

Tags: Business Communication Marketing Debra Russell Google Groups Linkedin Niche marketing Yahoo groups

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.

Marketing - No, LinkedIn Isn't Always THE Must

Jane Genova: Speechwriter - Ghostwriter

What you notice is plenty of indirect and direct marketing by law firms. Yet, too many law firm marketers put too many resources into those. The worst place for marketers, in any field, is to be is in their assumptions about what should work. Look at LinkedIn.

Blogging - Mature Medium, But Useful Marketing Tool (7 strategies)

Jane Genova: Speechwriter - Ghostwriter

That law firm has a superior marketing communications infrastructure, with content being continually brought up to date. Is blogging worth the time? After all, unlike social networks such as Twitter, the blogging medium is long form. That requires much more than a fleeting thought.

2020 52

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising.

2017 91

Marketers - Media Ready to Listen to Your Pitches Again

Jane Genova: Speechwriter - Ghostwriter

That is good news for in-house marketers and agencies managing marketing communications. Matt Drudge gave it a triple headline. The impeachment process is a done deal. Here is one of the articles the Drudge Report links to.

2019 52

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market.

2015 65

Sponsorship and Marketing | Public Speaking

TJ Walker Interactive

Uncategorized marketing public speaking sponsorship

Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple

2017 47

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it.

2016 70

Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple

2017 46

Good Handwriting - Still Marketable

Jane Genova: Speechwriter - Ghostwriter

that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for.

2015 70

Know Your Audience - IBM marketing should read this article

Dahle Communication

With any form of advertising or marketing, you need to know your audience. Tags: Advertising IBM listening Marketing ppt Presentations Public Speaking An important feature when speaking is knowing who your audience is.

Your Content Marketing (including your books) - That's Not About You

Jane Genova: Speechwriter - Ghostwriter

Too much of content marketing is ineffective. One major reason for the miss is this: The content marketing, in tone, organization, and text/visuals, isn't created to engage prospects.   Am I continually editing the content marketing to align with results?

2019 52

Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on. It's part of the marketing mix. It's well-known that interactive content can be very effective.

2019 56

A lesson from the marketing dept.

Craig Strachan - Keep Talking!

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

5 Ways to Market Yourself as a Public Speaker

SketchBubble

The post 5 Ways to Market Yourself as a Public Speaker appeared first on SketchBubble Official Blog. All new entrepreneurs share a similar journey. They’ve spent months and even years planning their business and developing their products.

2019 66

Hi-impact, lo-cost marketing with presentations

PowerPoint Tips

It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation.

Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients

Speaker Launcher

The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing

[Podcast] Marketing Strategies to Book More Business with Carolyn Crummey

Speaker Launcher

I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson.

2017 41

"Overeducated" Means Your Academic Degree Isn't Marketable

Jane Genova: Speechwriter - Ghostwriter

By "overeducated" is meant that your academic degree isn't marketable - at least to that particular employer or temporary agency.    Takeaway: In the current fast-changing world economy many academic degrees will wind up not being marketable.

2018 56

What is ‘Be Awesome’ Marketing?

Speaker Launcher

I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. The post What is ‘Be Awesome’ Marketing? Most Recent Post Presentation Skills Speaker Marketing Speaking Business Strategy Dave Lieber Epic Keynote Lou Heckler speaking strategies

2015 40

[Podcast] Tapping the Education Market with Josh Shipp

Speaker Launcher

The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp.

2016 53

Five Marketing Tips from John Jantsch

Jane Genova: Speechwriter - Ghostwriter

Take your marketing strategy to the next level with expert insight

2017 52

Marketing with a Bow & Arrow

Speaker Launcher

How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT?

Quiz Marketing in Professional Services

Jane Genova: Speechwriter - Ghostwriter

Quiz marketing is nothing new. Way back when, nonprofit Alcoholics Anonymous (AA) attracted new members with its quiz about drinking habits. The list of questions was widely distributed.