A week or so ago I asked this question on Facebook about getting new speaking gigs: If you weren’t getting the bookings that you wanted, would you a) work on the speech or b) work on the marketing? The post To Get More Speaking Gigs Do You Fix the Speech or Marketing? Most Recent Post Speaker Marketing Speaking Business Strategy building your speech Epic Keynote getting more gigs improving your speech MORE
We also talked about it again last June in our 4 Marketing Essentials to Ensure Your Positioning […]. Most Recent Post Speaker Marketing pick a lane speaker expertiseThis blog post will not be the first time I have talked to you about picking a lane. We talked about it back in 2014 when I told you that Becoming a Wealthy Speaker Requires Picking a Lane. The post Why You Need to Pick A Lane to Win as a Professional Speaker appeared first on Jane Atkinson. MORE
So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising. MORE
For those of us whose businesses live and die by traffic, Campaign 2016 has been, well, a gift from the universe. As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral. MORE
Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do! MORE
Audience Engagement Delivery Marketing Storytelling Strategy Tips communication duarte sale stories sales storytelling sales storytelling techniques storytelling MORE
Here is a question that I often get asked: “How many hours a week should I spend marketing?&# Tags: Business Vision Freelance Writing - General Marketing Your Services billable hours freelance writing business marketing Time Management I wish I could give straight, simple answers to such questions. However, as is often the case, my answer starts with: “It depends…&#. Here is the simplest answer I can give: It depends on how many billable hours [.]. MORE
They're like the junk store or flea market of presentations, except that your audience doesn't want to have to dig through the mess to find the treasure. Image by Pedro Moura Pinheiro Presentations can go wrong in a lot of different ways. MORE
The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. MORE
Some digital marketers tend to want everything documented. So you include plenty of links in your blogs, web content and email blasts. Big mistake. Those links provide a pathway for prospects to escape your content - and not return. MORE
New demands of a global economy, the immediacy of the internet, increased and hungry competition and most of all a ubiquitous down market make it a treacherous climate. The old way just won’t work in this new market. Is this challenging market taking the wind out of your sails? Tags: Presentation Skills Sales Presentations customer down market provative questions sales presentation stress understanding MORE
This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner. MORE
Those in fields such as journalism and book ghostwriting/publishing who have been laid off have retooled for niches such as content marketing. The trick is to take on the mindset of a marketer. The essence of marketing is testing. MORE
At the very time BATS Global Markets was having its IPO, it developed such serious technical problems wrong quotes were being listed for the stock Apple. Is the universe sending mankind a message about technology? MORE
Freelance Writing - Corporate Freelance Writing - General Marketing Your Services freelance writing marketing marketing writing services sales and marketing selling writing servicesFreelance writers can land new clients five ways: through referrals, from previous clients, through a well optimized website, by email, by mail or in person. MORE
Email marketing… Social media marketing… Content marketing… Pay-per-click… Search engine optimization… Oh my! Marketing Email Marketing Search Engine Optimization Social Media Marketing MORE
They're like the junk store or flea market of presentations, except that your audience doesn't want to have to dig through the mess to find the treasure. Image by Pedro Moura Pinheiro Presentations can go wrong in a lot of different ways. Here's one way that you may have perpetrated, or perhaps experienced as an audience member. MORE
Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers MORE
The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately. MORE
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple MORE
The problem with much of content marketing is this: The focus is on providing polished content, not a sales pitch. Reality: Content marketing is, of course, about eventually closing the sale. The meme in content marketing has become: More is Better. MORE
Seminar: How to Self-publish and Market your Print on Demand and e-Book. 27 in Toronto. Workshops, Seminars & Online Courses MORE
A global copywriting firm and a computer sales/repair service both have hired me to make their marketing communications more effective. Such an approach might be called "marketing from the soul." Marketing from the soul, of course, is nothing new. MORE
You can share the link with colleagues for collaboration or potential customers for marketing. Storing a presentation in the cloud, that is, in a Web-based location, has great advantages: It’s an off-site backup. You can use Embed code to embed the presentation on your website or blog. MORE
If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show. MORE
If you haven't yet used Google + for your social media duties , you may want to start now. Google + is growing quickly into a powerhouse of networking for all types of industry people including public speakers. Having a Google + account can help you with the search positioning of your websites in the long run. Sharing on Google + will help those resources get higher searchability and more credit for the subjects you write about. MORE
Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing. MORE
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple MORE
You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet. MORE
Using the book marketing hints and tips in this blog post won't guarantee that your book will become a best seller or that you will sell boxes of books. However, not using the book marketing hints and tips in this blog post all but guarantees that you will not sell any, or will only sell a few, books. Marketing Your Services My Books Self-Publishing & Print On Demand POD promoting books self-publising MORE
After all, strategic marketing, brand building, should be the primary focus of your social media effort. Strategic marketing…building a brand…as opposed to pushing a particular product is a key element of success that far too many enterprises simply ignore in their social media campaign. MORE
Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency. MORE
It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media MORE
I have clients who are successful not because of their marketing, but in spite of it. The post 4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Speaking Business Strategy marketing essentials marketing your speaking business pick a lane promise statements MORE
We see this reflected in the Apple line of products and in the Apple retail stores, and we also see it in Apple's branding and all aspects of their marketing communications. To me, marketing is about values. MORE
Best Website Contest Speaker Marketing 2017 best speaker contest winner 2017 best speaker website contest elaine froese speaker website website marketingThis year’s Best Speaker Website contest was one of the closest contests in our history. Thank you to everyone who voted! MORE
My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. MORE
PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand? MORE
Email marketing is low in cost. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach. Wrong target market. Do it right and the outcomes could be amazing. MORE
Every successful player in content marketing knows this: There is a clear line between providing enough information and insight to indicate you know your stuff and too much. All marketing content should be oriented to move the prospect along to the Call To Action (CTA). MORE
It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation. MORE
How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT? MORE
But, come on, everyone in marketing knows that tactic is nothing new. Airbnb's platform allows you visitors to feel like insiders. You get to live like a native, whether that's in not-yet-gentrified Bronx, New York or some exotic land. Instead of gawking you are a part of. MORE
Marketing Related Topics Duarte Blog
MAY 19, 2017
So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising.
SlideModel
MARCH 22, 2016
PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?
Jane Genova: Speechwriter - Ghostwriter
JUNE 24, 2017
A global copywriting firm and a computer sales/repair service both have hired me to make their marketing communications more effective. Such an approach might be called "marketing from the soul." Marketing from the soul, of course, is nothing new.
Inter-Activ Presenting and Influencing
JUNE 5, 2017
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple
Speak Schmeak
MARCH 14, 2012
They're like the junk store or flea market of presentations, except that your audience doesn't want to have to dig through the mess to find the treasure. Image by Pedro Moura Pinheiro Presentations can go wrong in a lot of different ways. Here's one way that you may have perpetrated, or perhaps experienced as an audience member.
Inter-Activ Presenting and Influencing
JUNE 5, 2017
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple
PowerPoint Tips
JUNE 25, 2011
You can share the link with colleagues for collaboration or potential customers for marketing. Storing a presentation in the cloud, that is, in a Web-based location, has great advantages: It’s an off-site backup. You can use Embed code to embed the presentation on your website or blog.
Speaker Launcher
NOVEMBER 1, 2016
It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media
Communication Steroids
MAY 21, 2011
After all, strategic marketing, brand building, should be the primary focus of your social media effort. Strategic marketing…building a brand…as opposed to pushing a particular product is a key element of success that far too many enterprises simply ignore in their social media campaign.
PowerPoint Tips
MAY 8, 2010
Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.
Speaker Launcher
SEPTEMBER 20, 2016
The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately.
Succeed Speaking
JUNE 8, 2011
Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.
Speaker Launcher
JUNE 6, 2017
Best Website Contest Speaker Marketing 2017 best speaker contest winner 2017 best speaker website contest elaine froese speaker website website marketingThis year’s Best Speaker Website contest was one of the closest contests in our history. Thank you to everyone who voted!
PowerPoint Tips
SEPTEMBER 27, 2009
It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 17, 2017
Email marketing is low in cost. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach. Wrong target market. Do it right and the outcomes could be amazing.
Pivotal Public Speaking
OCTOBER 23, 2010
You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet.
Six-Figure Freelancer Blog
DECEMBER 4, 2013
This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.
Jane Genova: Speechwriter - Ghostwriter
JUNE 10, 2017
Every successful player in content marketing knows this: There is a clear line between providing enough information and insight to indicate you know your stuff and too much. All marketing content should be oriented to move the prospect along to the Call To Action (CTA).
Six-Figure Freelancer Blog
OCTOBER 14, 2011
Using the book marketing hints and tips in this blog post won't guarantee that your book will become a best seller or that you will sell boxes of books. However, not using the book marketing hints and tips in this blog post all but guarantees that you will not sell any, or will only sell a few, books. Marketing Your Services My Books Self-Publishing & Print On Demand POD promoting books self-publising
Six-Figure Freelancer Blog
MARCH 1, 2013
Freelance Writing - Corporate Freelance Writing - General Marketing Your Services freelance writing marketing marketing writing services sales and marketing selling writing servicesFreelance writers can land new clients five ways: through referrals, from previous clients, through a well optimized website, by email, by mail or in person.
Succeed Speaking
JUNE 11, 2011
Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 19, 2016
For those of us whose businesses live and die by traffic, Campaign 2016 has been, well, a gift from the universe. As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 25, 2016
The problem with much of content marketing is this: The focus is on providing polished content, not a sales pitch. Reality: Content marketing is, of course, about eventually closing the sale. The meme in content marketing has become: More is Better.
Duarte Blog
JUNE 13, 2017
Audience Engagement Delivery Marketing Storytelling Strategy Tips communication duarte sale stories sales storytelling sales storytelling techniques storytelling
Great Public Speaking
FEBRUARY 20, 2013
If you haven't yet used Google + for your social media duties , you may want to start now. Google + is growing quickly into a powerhouse of networking for all types of industry people including public speakers. Having a Google + account can help you with the search positioning of your websites in the long run. Sharing on Google + will help those resources get higher searchability and more credit for the subjects you write about.
Speaker Launcher
FEBRUARY 10, 2011
How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT?
Speak Schmeak
MARCH 14, 2012
They're like the junk store or flea market of presentations, except that your audience doesn't want to have to dig through the mess to find the treasure. Image by Pedro Moura Pinheiro Presentations can go wrong in a lot of different ways.
Ian Griffin - Professionally Speaking
DECEMBER 20, 2016
My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 13, 2017
Those in fields such as journalism and book ghostwriting/publishing who have been laid off have retooled for niches such as content marketing. The trick is to take on the mindset of a marketer. The essence of marketing is testing.
Speaker Launcher
NOVEMBER 17, 2016
The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp.
DeFinis Communications
NOVEMBER 5, 2009
New demands of a global economy, the immediacy of the internet, increased and hungry competition and most of all a ubiquitous down market make it a treacherous climate. The old way just won’t work in this new market. Is this challenging market taking the wind out of your sails? Tags: Presentation Skills Sales Presentations customer down market provative questions sales presentation stress understanding
Executive Speech Coach
FEBRUARY 8, 2012
If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 7, 2017
But, come on, everyone in marketing knows that tactic is nothing new. Airbnb's platform allows you visitors to feel like insiders. You get to live like a native, whether that's in not-yet-gentrified Bronx, New York or some exotic land. Instead of gawking you are a part of.
Speaker Launcher
JUNE 7, 2016
I have clients who are successful not because of their marketing, but in spite of it. The post 4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Speaking Business Strategy marketing essentials marketing your speaking business pick a lane promise statements
Succeed Speaking
AUGUST 25, 2015
Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!
Six-Figure Freelancer Blog
JULY 27, 2009
Here is a question that I often get asked: “How many hours a week should I spend marketing?&# Tags: Business Vision Freelance Writing - General Marketing Your Services billable hours freelance writing business marketing Time Management I wish I could give straight, simple answers to such questions. However, as is often the case, my answer starts with: “It depends…&#. Here is the simplest answer I can give: It depends on how many billable hours [.].
Jane Genova: Speechwriter - Ghostwriter
MARCH 23, 2012
At the very time BATS Global Markets was having its IPO, it developed such serious technical problems wrong quotes were being listed for the stock Apple. Is the universe sending mankind a message about technology?
Six-Figure Freelancer Blog
SEPTEMBER 9, 2012
Seminar: How to Self-publish and Market your Print on Demand and e-Book. 27 in Toronto. Workshops, Seminars & Online Courses
Succeed Speaking
AUGUST 24, 2011
Email marketing… Social media marketing… Content marketing… Pay-per-click… Search engine optimization… Oh my! Marketing Email Marketing Search Engine Optimization Social Media Marketing
Speaker Launcher
APRIL 11, 2017
We also talked about it again last June in our 4 Marketing Essentials to Ensure Your Positioning […]. Most Recent Post Speaker Marketing pick a lane speaker expertiseThis blog post will not be the first time I have talked to you about picking a lane. We talked about it back in 2014 when I told you that Becoming a Wealthy Speaker Requires Picking a Lane. The post Why You Need to Pick A Lane to Win as a Professional Speaker appeared first on Jane Atkinson.
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