INDUSTRY INSIGHTS YOUR PEERS ARE READING
So, businesses are experimenting with marketing approaches new to them. It used to be thought of as "integrated marketing." It's a dog fight out there. Even Facebook is feeling the competitive heat from Snapchat. MORE
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. The post What is ‘Be Awesome’ Marketing? Most Recent Post Presentation Skills Speaker Marketing Speaking Business Strategy Dave Lieber Epic Keynote Lou Heckler speaking strategies MORE
So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising. MORE
For those of us whose businesses live and die by traffic, Campaign 2016 has been, well, a gift from the universe. As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral. MORE
Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. MORE
The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. MORE
Uncategorized marketing public speaking sponsorship MORE
Email marketing… Social media marketing… Content marketing… Pay-per-click… Search engine optimization… Oh my! Marketing Email Marketing Search Engine Optimization Social Media Marketing MORE
The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing MORE
They're like the junk store or flea market of presentations, except that your audience doesn't want to have to dig through the mess to find the treasure. Image by Pedro Moura Pinheiro Presentations can go wrong in a lot of different ways. Here's one way that you may have perpetrated, or perhaps experienced as an audience member. MORE
Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers MORE
The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately. MORE
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple MORE
“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.” MORE
Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. MORE
In addition, foreigners who study at American universities get it that it will accelerate their assimilation and long term marketability to master speaking and writing conversational American English. MORE
Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market. MORE
The post Marketing is Not One Size Fits All appeared first on Jane Atkinson. Most Recent Post Speaker Marketing building a speaking business growing your speaking business professional speaker speaking businessOne of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives. MORE
I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson. MORE
Take your marketing strategy to the next level with expert insight MORE
If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp ! MORE
Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing. MORE
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple MORE
I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes? MORE
" In pre-market trading, Overstock's stock price was down 10%. After the market opened, it was still down about 6%. The global market for cryptocurrencies is essentially unregulated. It's a hex on your stock price. MORE
Marketing messages are for consumption, just like products. The post Make Your Marketing Messages Useful appeared first on Duarte. Business Marketing Message Tips audience books content marketing MORE
Quiz marketing is nothing new. Way back when, nonprofit Alcoholics Anonymous (AA) attracted new members with its quiz about drinking habits. The list of questions was widely distributed. MORE
Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign. That was enough of an investment for me in learning this: All marketing is an experiment. If there ever had been a "correct" way of marketing, that no longer exists. MORE
The stock market is getting lots of folks jittery. Also, Steve Cohen, iconic hedge fund guru, warned of a possible bear market. As MarketWatch reports, Cohen was attending a fundraiser when asked about the stock market. Several key players at his law firm have left. MORE
Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. MORE
Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency. MORE
It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media MORE
Tags: Business Communication Marketing Debra Russell Google Groups Linkedin Niche marketing Yahoo groups MORE
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson. MORE
My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. MORE
With any form of advertising or marketing, you need to know your audience. Tags: Advertising IBM listening Marketing ppt Presentations Public Speaking An important feature when speaking is knowing who your audience is. MORE
I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson. MORE
that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for. MORE
Email marketing is low in cost. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach. Wrong target market. Do it right and the outcomes could be amazing. MORE
Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it. MORE
Facebook, with its 109 billion active users , has changed marketing communications. Instead there must be the human being in the marketing message. Not your in-house marketing team or outside agency. Lawyers, whom I advise in their marketing, love evidence. MORE
It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation. MORE
How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT? MORE
The real estate experts, reports LA Times , are not anticipating a meltdown in the housing market in Southern California. The fundamental personal finance lesson here is to sell the house when the market is hot, if near retirement or fearing getting pushed out of the job. MORE
Marketing Related Topics Duarte Blog
OCTOBER 9, 2018
Marketing messages are for consumption, just like products. The post Make Your Marketing Messages Useful appeared first on Duarte. Business Marketing Message Tips audience books content marketing
Speaker Launcher
SEPTEMBER 20, 2016
The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately.
Speaker Launcher
OCTOBER 2, 2018
The post Marketing is Not One Size Fits All appeared first on Jane Atkinson. Most Recent Post Speaker Marketing building a speaking business growing your speaking business professional speaker speaking businessOne of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives.
Succeed Speaking
AUGUST 24, 2011
Email marketing… Social media marketing… Content marketing… Pay-per-click… Search engine optimization… Oh my! Marketing Email Marketing Search Engine Optimization Social Media Marketing
Ian Griffin - Professionally Speaking
DECEMBER 20, 2016
My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.
Speaker Launcher
NOVEMBER 1, 2016
It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media
Succeed Speaking
MAY 13, 2013
“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”
Succeed Speaking
JUNE 8, 2011
Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.
Speaker Launcher
JULY 11, 2017
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson.
Speaker Launcher
NOVEMBER 3, 2017
I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson.
PowerPoint Tips
MAY 8, 2010
Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.
Duarte Blog
MAY 19, 2017
So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising.
Inter-Activ Presenting and Influencing
JUNE 5, 2017
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple
Inter-Activ Presenting and Influencing
JUNE 5, 2017
Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple
Succeed Speaking
JUNE 11, 2011
Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 16, 2015
Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market.
Ian Griffin - Professionally Speaking
APRIL 21, 2010
Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible.
Succeed Speaking
JUNE 1, 2011
If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 20, 2016
Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it.
TJ Walker Interactive
OCTOBER 4, 2013
Uncategorized marketing public speaking sponsorship
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 14, 2018
The stock market is getting lots of folks jittery. Also, Steve Cohen, iconic hedge fund guru, warned of a possible bear market. As MarketWatch reports, Cohen was attending a fundraiser when asked about the stock market. Several key players at his law firm have left.
Jane Genova: Speechwriter - Ghostwriter
MAY 26, 2015
that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for.
Speaker Launcher
OCTOBER 19, 2017
I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson.
Ian Griffin - Professionally Speaking
APRIL 21, 2010
Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible.
Ian Griffin - Professionally Speaking
APRIL 21, 2010
Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible.
Dahle Communication
JUNE 28, 2010
With any form of advertising or marketing, you need to know your audience. Tags: Advertising IBM listening Marketing ppt Presentations Public Speaking An important feature when speaking is knowing who your audience is.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 17, 2017
Email marketing is low in cost. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach. Wrong target market. Do it right and the outcomes could be amazing.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 8, 2017
Take your marketing strategy to the next level with expert insight
Craig Strachan - Keep Talking!
MAY 27, 2010
I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?
Speaker Launcher
MARCH 16, 2016
The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing
Speaker Launcher
NOVEMBER 18, 2015
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. The post What is ‘Be Awesome’ Marketing? Most Recent Post Presentation Skills Speaker Marketing Speaking Business Strategy Dave Lieber Epic Keynote Lou Heckler speaking strategies
PowerPoint Tips
SEPTEMBER 27, 2009
It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 11, 2017
Quiz marketing is nothing new. Way back when, nonprofit Alcoholics Anonymous (AA) attracted new members with its quiz about drinking habits. The list of questions was widely distributed.
Speaker Launcher
NOVEMBER 17, 2016
The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp.
Jane Genova: Speechwriter - Ghostwriter
MARCH 1, 2018
" In pre-market trading, Overstock's stock price was down 10%. After the market opened, it was still down about 6%. The global market for cryptocurrencies is essentially unregulated. It's a hex on your stock price.
Jane Genova: Speechwriter - Ghostwriter
JULY 22, 2017
In addition, foreigners who study at American universities get it that it will accelerate their assimilation and long term marketability to master speaking and writing conversational American English.
Speak Schmeak
MARCH 14, 2012
They're like the junk store or flea market of presentations, except that your audience doesn't want to have to dig through the mess to find the treasure. Image by Pedro Moura Pinheiro Presentations can go wrong in a lot of different ways. Here's one way that you may have perpetrated, or perhaps experienced as an audience member.
Jane Genova: Speechwriter - Ghostwriter
JULY 18, 2016
Facebook, with its 109 billion active users , has changed marketing communications. Instead there must be the human being in the marketing message. Not your in-house marketing team or outside agency. Lawyers, whom I advise in their marketing, love evidence.
Speaker Launcher
FEBRUARY 10, 2011
How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT?
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 5, 2018
The real estate experts, reports LA Times , are not anticipating a meltdown in the housing market in Southern California. The fundamental personal finance lesson here is to sell the house when the market is hot, if near retirement or fearing getting pushed out of the job.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 19, 2016
For those of us whose businesses live and die by traffic, Campaign 2016 has been, well, a gift from the universe. As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 19, 2018
So, businesses are experimenting with marketing approaches new to them. It used to be thought of as "integrated marketing." It's a dog fight out there. Even Facebook is feeling the competitive heat from Snapchat.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 12, 2017
Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign. That was enough of an investment for me in learning this: All marketing is an experiment. If there ever had been a "correct" way of marketing, that no longer exists.
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