The Best Marketing Move I Ever Made

Speaker Launcher

The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately.

Why consider a career in Marketing

Ian Griffin - Professionally Speaking

My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.

2016 109

How to Market Yourself Online

Succeed Speaking

Email marketing… Social media marketing… Content marketing… Pay-per-click… Search engine optimization… Oh my! Marketing Email Marketing Search Engine Optimization Social Media Marketing

15 Marketing Initiatives to Consider For Your Speaking Business

Speaker Launcher

It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media

2016 68

15 Ways to Market Your Speaking Business and Build Your Brand

Speaker Launcher

We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson.

2017 59

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Storytelling in Marketing; Not Just for Advertising.

2017 86

Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple

2017 47

Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple

2017 46

Why Internet marketing is green

PowerPoint Tips

Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.

[Podcast] Marketing Strategies to Book More Business with Carolyn Crummey

Speaker Launcher

I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson.

2017 42

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it.

2016 70

Sponsorship and Marketing | Public Speaking

TJ Walker Interactive

Uncategorized marketing public speaking sponsorship

Five Marketing Tips from John Jantsch

Jane Genova: Speechwriter - Ghostwriter

Take your marketing strategy to the next level with expert insight

2017 52

Summer Marketing Camp for Speakers – Register Now for as Little as $99

Succeed Speaking

Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers

2011 130

Email Marketing - 8 Common Mistakes

Jane Genova: Speechwriter - Ghostwriter

Email marketing is low in cost. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach. Wrong target market. Do it right and the outcomes could be amazing.

Email 63

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible.

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible.

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible.

Marketing Help for Professional Speakers Has Arrived – FREE Training Begins June 7

Succeed Speaking

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !

Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients

Speaker Launcher

The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing

When Regulators Snoop, Crypto Markets Get Spooked

Jane Genova: Speechwriter - Ghostwriter

" In pre-market trading, Overstock's stock price was down 10%. After the market opened, it was still down about 6%.   The global market for cryptocurrencies is essentially unregulated. It's a hex on your stock price.

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market.

2015 56

[Podcast] Tapping the Education Market with Josh Shipp

Speaker Launcher

The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp.

2016 54

Marketing Professional Services - Google Is Our Store Front

Jane Genova: Speechwriter - Ghostwriter

So far, its target market is small business but that could change. Traditional large and midsized law firms should join the small ones and solos in feeling threatened by the online, on-demand services of LegalZoom. It has managed to migrate from B2C to B2B.

2018 52

What is ‘Be Awesome’ Marketing?

Speaker Launcher

I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. The post What is ‘Be Awesome’ Marketing? Most Recent Post Presentation Skills Speaker Marketing Speaking Business Strategy Dave Lieber Epic Keynote Lou Heckler speaking strategies

2015 41

Quiz Marketing in Professional Services

Jane Genova: Speechwriter - Ghostwriter

Quiz marketing is nothing new. Way back when, nonprofit Alcoholics Anonymous (AA) attracted new members with its quiz about drinking habits. The list of questions was widely distributed.

British English - Dwindling Market Demand

Jane Genova: Speechwriter - Ghostwriter

In addition, foreigners who study at American universities get it that it will accelerate their assimilation and long term marketability to master speaking and writing conversational American English. 

2017 52

Businesses & Marketing - Learning (plenty) from Barbie's Ecosystem

Jane Genova: Speechwriter - Ghostwriter

So, businesses are experimenting with marketing approaches new to them. It used to be thought of as "integrated marketing." It's a dog fight out there. Even Facebook is feeling the competitive heat from Snapchat.

2018 52

A lesson from the marketing dept.

Craig Strachan - Keep Talking!

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

Content Marketing - Facebook Changes Everything

Jane Genova: Speechwriter - Ghostwriter

Facebook, with its 109 billion active users , has changed marketing communications. Instead there must be the human being in the marketing message. Not your in-house marketing team or outside agency. Lawyers, whom I advise in their marketing, love evidence.

2016 60

Marketing - It's All A/B Testing

Jane Genova: Speechwriter - Ghostwriter

Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign. That was enough of an investment for me in learning this: All marketing is an experiment. If there ever had been a "correct" way of marketing, that no longer exists.

2017 52

Hi-impact, lo-cost marketing with presentations

PowerPoint Tips

It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation.

Good Handwriting - Still Marketable

Jane Genova: Speechwriter - Ghostwriter

that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for.

2015 56

Know Your Audience - IBM marketing should read this article

Dahle Communication

With any form of advertising or marketing, you need to know your audience. Tags: Advertising IBM listening Marketing ppt Presentations Public Speaking An important feature when speaking is knowing who your audience is.

Content Marketing - Post-Election & Clickibait

Jane Genova: Speechwriter - Ghostwriter

For those of us whose businesses live and die by traffic, Campaign 2016 has been, well, a gift from the universe. As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral.

2016 61

Content Marketing - Keywords Are Not Forever

Jane Genova: Speechwriter - Ghostwriter

The keywords your target markets use to search the internet for services and products keep changing. If your content marketing doesn't track this and substitute the high-traffic new terms you are losing ground to competitors.

2016 70

3 Steps to Putting the Systems, Processes and Marketing in Place to Grow Your Speaking Business

Speaker Launcher

The post 3 Steps to Putting the Systems, Processes and Marketing in Place to Grow Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaking Business Strategy Building your speaking Business business foundation marketing processing supporting business growth systemsI see it all the time. A successful speaker who is busy, busy, busy. They are busy because they are great on the stage and have a valuable message to deliver.

2018 44

Writers - Trapped in Buyers' Market, Pivoting to Sellers' Influencer Market

Jane Genova: Speechwriter - Ghostwriter

Some of us will remember iconic Harvard Business School marketing professor Ted Levitt. The world of leadership communications has split in two. There are those with full-time jobs with benefits. They work very hard to earn their money. But that compensation tends to be more-than-enough.

Buyer 52

Fantasy Market - Cautionary Tale for Cryptocurrency Investors

Jane Genova: Speechwriter - Ghostwriter

Others, such as 4 investors ins Fantasy Market (FM), are terrified that they have been scammed in what remains a largely unregulated marketplace. Some investors fear cryptocurrencies, with their wild upward trajectories, could be a bubble.

2018 52