Marketing Plan Development: The Start to Finish Guide For Executives

SlideModel

When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. In this post, we’ll teach you how to create an effective marketing plan (without wasting hours on it). What is a Marketing Plan? New go to market strategy and promotional framework. Your target market and competition.

4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts)

Speaker Launcher

That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important? The post 4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts) appeared first on Jane Atkinson. Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business.

2019 74

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The Executive?s Guide to Marketing Automation

SlideModel

Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation.

Interview: Maile Collmer, Referral Marketer

Ian Griffin - Professionally Speaking

Maile is a marketer who built a referral team that […] Maile believes that business is built one connection at a time. Maile is a marketer who built a referral team that helped her climb into the top 5% of realtors in Contra Costa County. As a referral marketing consultant who is a part of the. Public Speaking Pro-Track Profile Referral MarketingMaile believes that business is built one connection at a time.

Make Your Marketing Messages Useful

Duarte Blog

Marketing messages are for consumption, just like products. The post Make Your Marketing Messages Useful appeared first on Duarte. Business Marketing Message Tips audience books content marketing

Crafting the Perfect Promise Statement for Marketing Your Speaking Business

Speaker Launcher

It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea […]. The post Crafting the Perfect Promise Statement for Marketing Your Speaking Business appeared first on Jane Atkinson. Speaker Marketing Speaking Business Strategy Speaking Profession crafting your promise statement promise statement speaker business marketing

2019 82

The Best Marketing Move I Ever Made

Speaker Launcher

The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not.

2016 77

15 Marketing Initiatives to Consider For Your Speaking Business

Speaker Launcher

It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media

2016 72

5 Strategies for Making a Name for Yourself in Your Target Market

Speaker Launcher

How well known are you in your market? The post 5 Strategies for Making a Name for Yourself in Your Target Market appeared first on Jane Atkinson. Expert Speaker Marketing Speaking Business Strategy becoming the expert Building your speaking Business positioning as an expert target marketWhen someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]?

Marketing is Not One Size Fits All

Speaker Launcher

The post Marketing is Not One Size Fits All appeared first on Jane Atkinson. Most Recent Post Speaker Marketing building a speaking business growing your speaking business professional speaker speaking businessOne of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives.

2018 63

15 Ways to Market Your Speaking Business and Build Your Brand

Speaker Launcher

We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson.

2017 63

Why consider a career in Marketing

Ian Griffin - Professionally Speaking

My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.

2016 109

[Podcast] 15 Marketing Initiatives to Book More Business

Speaker Launcher

I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” ” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]. The post [Podcast] 15 Marketing Initiatives to Book More Business appeared first on Jane Atkinson.

2017 44

2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. 

2020 56

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. When Do You Need to Prepare a Go-To-Market Strategy? Product-Market Fit.

2019 48

Why Internet marketing is green

PowerPoint Tips

Locally (Fairfield, Iowa), I help people with Internet marketing. Along with two colleagues, I recently held a free “Marketing Makeover Session&# during which we went over the basic structures: blog/website. email marketing. After that, we pulled people’s names from a bowl, asked a few questions about their business, and offered on-the-spot marketing makeovers for them. Phyllis Khare specializes in social media marketing.

Niche Marketing

Ian Griffin - Professionally Speaking

Tags: Business Communication Marketing Debra Russell Google Groups Linkedin Niche marketing Yahoo groups

That Over-54 Demographic: Marketers Have to Pitch (a lot) Differently

Jane Genova: Speechwriter - Ghostwriter

Baby Boomers might no longer be the target market for those 12-day tours to China. COVID-19 has created an upheaval in how the aging receive healthcare, travel, eat, live, and socialize. And, MarketWatch reports, that won't go back to the former normal.

COVID-19 and Labor Markets: More Early Retirements

Jane Genova: Speechwriter - Ghostwriter

The study is "Labor Markets During the COVID-19 Crisis." Because those slots in the labor market have high turnover it's possible to move up in the organization to management and even corporate headquarters. In marketing timing is everything. Complimentary consultation on your marketing communications in COVID-19 time. You may be among those who lost a job since the COVID-19 crisis began and have decided to retire from your career.

2020 43

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. "   The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects.

2020 52

Why Marketing Like Starbucks Will Destroy Your Business

Succeed Speaking

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” ” That’s some brilliant, powerful advice from Eben Pagan’s new marketing report which you can download free here (affiliate link). When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

2013 109

Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Presentation Skills book marketing made simple

2017 47

Know Your Audience - IBM marketing should read this article

Dahle Communication

With any form of advertising or marketing, you need to know your audience. Tags: Advertising IBM listening Marketing ppt Presentations Public Speaking An important feature when speaking is knowing who your audience is.

Book Marketing Made Simple – A Review

Inter-Activ Presenting and Influencing

Having published by first book The Presenters Edge, back in December 2016 and, having made loads of book marketing mistakes along the way, I was keen to read Karen Williams Book Marketing Made Simple. Of course, that would have been impossible as I published my The Presenter’s Edge 5 back in December 2016 and Book Marketing Made Simple has only just been published in the summer of 2017. Product Review book marketing made simple

2017 46

A lesson from the marketing dept.

Craig Strachan - Keep Talking!

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients

Speaker Launcher

The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing

[Podcast] Marketing Strategies to Book More Business with Carolyn Crummey

Speaker Launcher

I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]. The post [Podcast] Marketing Strategies to Book More Business with Carolyn Crummey appeared first on Jane Atkinson.

2017 44

Niche Marketing - "Specials" on the Menu

Jane Genova: Speechwriter - Ghostwriter

It's been the reality in many types of professional services for decades: the movement to niche expertise. Generalists drifted to the bottom of the food chain. In the legal sector, the niche edge has become more complex. That's not unique.

2019 52

[Podcast] Tapping the Education Market with Josh Shipp

Speaker Launcher

The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp.

2016 58

What is ‘Be Awesome’ Marketing?

Speaker Launcher

I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. The post What is ‘Be Awesome’ Marketing? Most Recent Post Presentation Skills Speaker Marketing Speaking Business Strategy Dave Lieber Epic Keynote Lou Heckler speaking strategies

2015 42

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp , one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. Allan did throw in a fourth essential ingredient for an effective marketing campaign: consistency.

Hi-impact, lo-cost marketing with presentations

PowerPoint Tips

It’s called “Latest Trends in Hi-Impact Lo-Cost Marketing with Presentations.&#. Presentations for Hi-Impact Marketing. Tags: Content Multimedia: Music, sound & video authorstream marketing I just posted a presentation on authorSTREAM. Uploaded on authorSTREAM by ellenfinkl | Upload your own presentation.

Writing - Not (highly) Marketable as Standalone Skill/Service

Jane Genova: Speechwriter - Ghostwriter

Currently they declare they are in space such as marketing communications or content management.    Those who are not astute about the dynamics of the labor market stay stuck playing in the writer sandbox. My recommendation is: Look to the market and keep looking at it since it will always mutate.   In marketing timing is everything. Complimentary consultation on your marketing communications in COVID-19 time.

2020 43

Comfort Zone - So Pre-Bear Market

Jane Genova: Speechwriter - Ghostwriter

Already in a bear market, the Dow opened today even more down. The last time I checked it had lost another almost 1700 points.    The layoffs have begun in diverse sectors, ranging from trucking to white collar. Those over-50 are targeted, research documents.    Obviously, what has to be reviewed is the continuum which extends from considering retiring to returning to the workforce after retirement ( reverse retirement).

2020 40

Marketing Content Specialist, Sacramento, CA (help - wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

Law Firm, Birmingham, MI - REMOTE - Marketing Assistant

Jane Genova: Speechwriter - Ghostwriter

Details. careers

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Marketers can use storytelling techniques to better understand customers, arm sales teams, get bigger budgets, and even edify a company’s culture. Marketers should have a solid foundation of empathy before they try and sell anything to anyone.

2017 70

Recovery in Play: Both of Economy and Stock Market

Jane Genova: Speechwriter - Ghostwriter

In addition, it could negatively impact the stock market. Of course, many of those struggling through The Great Depression assessed investing in the stock market as too much of a risk. Yesterday, when the stock market was very up, I had my financial planner at Edward Jones - Michael Hernan - lock in my gains. I had the funds put on-hold in an Edward Jones money market account. Part of the uncertainty about a post-pandemic economic recovery in the U.S.

2020 40

Marketing with a Bow & Arrow

Speaker Launcher

How focused is your outbound marketing? You might ultimately decide that you can only market to one industry effectively, that would be fine. You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT?

Marketing & Its Discontents - Bob Dilenschneider's Thought Pieces Published on Holidays

Jane Genova: Speechwriter - Ghostwriter

Public relations player Bob Dilenschneider keeps using the same trusty tools for marketing his Manhattan boutique.    Among them is publishing thought pieces on holidays. They are meant to be inspirational, that is, lifting the spirit. The next holiday coming up is Labor Day. So, we can expect to hear from Dilenschneider again. The interesting issue: How will he position and package what is to inspire us?

2020 40

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Leveraging humor is marketing always carried risks. Until we billions of human beings can relax, even a little, marketers will have to identify the possible sensitivities of each target market. Most marketing is off the mark because the strategists tend to be selling to themselves, not real customers and clients.

2015 50

Sponsorship and Marketing | Public Speaking

TJ Walker Interactive

Uncategorized marketing public speaking sponsorship

Stimulus Optimism - Stocks Are Doing Fine, Labor Market Isn't

Jane Genova: Speechwriter - Ghostwriter

So, the stock market rejoices at any sign of financial aid from government to the people. The implications of the recent stock market rally are profound. Meanwhile, when the stock market goes into a dip, even those living paycheck to paycheck should figure out how to start investing. The U.S. economy is about 70% consumer-driven. The latter will be able to spend, despite the carnage COVID-19 has done to employment. 

2020 40