The Introductory Guide to Psychographic Segmentation


How do you know that your marketing campaign will appeal to the target audience? In most cases, us, marketers, act on a hunch and assumptions, since we constantly operate with incomplete information. What is Psychographics and Psychographics Segmentation?

How to Do Market Segmentation The Right Way


You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation. Market segmentation is the process of dividing your target audience into groups so that you can better approach them with different offerings and sales pitches.


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Step-By-Step Guide to Creating a Viable Go to Market Strategy


Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. When Do You Need to Prepare a Go-To-Market Strategy?

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The Executive?s Guide to Marketing Automation


Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation.

Market Research: Everything You Need to Know as a Business Leader


Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. By doing proper market research.

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How to Develop an Effective Lead Generation Strategy


First, a person discovers your business through one of your marketing channels e.g. your blog, social media ad or a referral link. Also, not every lead clicking on your CTA and agreeing to receive further communication will be a “qualified lead” – someone indeed planning to make a purchase. To create an effective lead generation strategy for your business, you will need to optimize different facets of your marketing setup. Inbound Marketing Lead Generation Strategies.