Dan Peres Can Publish a Book - Maybe You Shouldn't Do That as Part of Marketing Mix
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 13, 2020
That includes the marketing mix. During his long career in public affairs, Bob Dilenschneider has leveraged publishing books as marketing tools. The marketing initiative actually could be counterproductive. The lesson is that, with the marketing mix mutating minute by minute in a digital world, those over-50 have to research options before they invest resources. Everything changes.