Speaker Launcher

MARCH 8, 2018

I think many of you may agree with me, but writing copy for your website and marketing material can be tough! I’ve tried for years to do my own copy, but I realize at times I may be too close to the material or caught in old lingo to be effective. I think many of you may agree with me, but writing copy for your website and marketing material can be tough! how to make your copy more compelling so people stay on your site longer. *

2018 51

2018 Marketing Copy Materials Websites 51

More than PowerPoint...

JULY 23, 2018

For the first time this year, I even found myself pitching emoji use in client marketing copy. On a personal note, friends have texted me the octopus emoji over the past year. Same deal with the fire emoji. These are inside jokes. They make me smile. The red hot octopus emoji? They help me bond with my friends. But what about using emoji in business? How well are businesses using emoji to communicate? Is emoji use in business even appropriate?

2018 40

2018 Customer Marketing Copy Twitter 40

Jane Genova: Speechwriter - Ghostwriter

JULY 17, 2014

What has panned out best for me are financial writing and knowing enough about data analytics to put together marketing copy. What writer hasn't had the magical thinking: If only we had gone into tech instead of being ghostwriters and scriptwriters. We assumed that we would be earning way more, have more security and be treated better. Forget all that. Microsoft announced that this year it is slashing 18,000 employees. Of them 12,500 will be professionals.

2014 43

2014 Marketing Copy Mobile Social Media 43

Speaker Launcher

AUGUST 1, 2012

Have you done your marketing flip flop? What that means is your marketing copy is focused on the outcomes of your work, rather than on you. Most Recent Post Jane Atkinson speaker coach Speaker Marketing speaker training speaker websiteMany speakers I run across don’t realize their positioning needs a flip flop. What do I mean by that? Well, they are either positioned as a speaker first, expert second. Or they are making it about them first, and the client second.

Flop 46

Flop Marketing Speakers Bureau 2012 46

OnSpeechwriting

JANUARY 16, 2012

They should be new, compelling, and relevant insights into their market – genuine “thought leadership,” in other words, not lagging-edge cliches trying to pass as such. One, alluded to above, is thinking that your marketing copy passes for a thought leadership message, and failing to bring original insight with which you want to establish your executives’ stature as business leaders. Here’s something new for 2012 on www.TheSpeechwriter.com : the five-question interview.

2012 48

2012 Executives Attendee Leadership 48

Speak and Deliver

JANUARY 3, 2012

It's one thing when you spend your life writing marketing copy designed to tell people how brilliant you are as a speaker. With today's digital HD cameras at an all time low, and software free or virtually free (I used a $50 copy of Corel VideoPro), it's easier than ever. However you get them, testimonials are a crucial piece of your marketing puzzle. Testimonials Speaking Videos Events Marketing Keynote Speaker Toastmasters Conferences

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Testimonial 2012 Meeting Planner Planner 66