Marketing Plan Development: The Start to Finish Guide For Executives


When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan?

How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns


PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

2016 53

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Market Research: Everything You Need to Know as a Business Leader


Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. By doing proper market research.

2020 61

An Executive’s Guide to OKRs (Objectives and Key Results) Framework


Today, an array of other market leaders including Twitter, Spotify, Airbnb, Walmart, Target, and The Guardian among others swear by OKRs. Key Activities: Perform market target buyer research. Launch an Instagram marketing campaign. Setting ambitious goals is easy.

2020 84

What is the Direct to Consumer (DTC) Business Model?


Faster and Cheaper Go-To-Market. Understand Your Market and Target Audience Needs. Build a Great Customer Experience and Personalize Marketing Efforts. Further, they can exert control over the entire process of creating, marketing, and distributing the products they sell.

2020 70

A Quick Guide to Buyer Personas


Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. Personalization.

Buyer 52

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. "   The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects.

2020 52

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained


In marketing, this journey and its relationship with the marketing efforts is modeled as a funnel, also known as the marketing funnel. In order to map regions of the funnel, marketers had came up with the names ToFu, MoFu and BoFu. Top of The Funnel Campaign Objectives.

2020 52

Chris Christie: Crisis + Controversy

Jane Genova: Speechwriter - Ghostwriter

  As soon as the wind died down and some of the sea water retreated back into the ocean, he took the controversial stance of surveying the damage side-by-side with President Barack Obama.  "  As the Image Marketing Consultants  (IMC) blog points out, humor is always a risk.  However, there are no absoute right or wrong answers about leveraging humor in a marketing campaign, explains IMC. 

2012 40