3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

I asked Allan to identify three key elements that other speakers should take note of in designing their own successful campaigns, and here’s a quick snapshot of his advice: 1. What is the objective of your campaign?

How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns


PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

2016 53

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Trending Sources

In-N-Out: Smart Brand Strategy

Jane Genova: Speechwriter - Ghostwriter

And this branding strategy got the attention of influential Business Insider.   Of course, that can be exploited in its marketing campaigns. Those of you in the East who crave the experience of an In-N-Out burger will have to come here out West.

2014 61

5 Reasons Every Speaker Should Write a Book (and How to Write Yours in 90 Days)

Succeed Speaking

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!

2015 266

5 Reasons Every Speaker Should Write a Book (and a FREE Guide to Write Yours in 90 Days)

Succeed Speaking

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!

2015 164

Marketing Help for Professional Speakers Has Arrived – FREE Training Begins June 7

Succeed Speaking

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !

2011 142

How to Do Market Segmentation The Right Way


You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. In most cases, such campaigns end up appealing to no one in particular. So what smart marketers are doing instead?

50 Ways to Leave Your Lover… but Only Three to Grow Your Speaking Business

Succeed Speaking

It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011!

2011 159

Summer Marketing Camp for Speakers – Register Now for as Little as $99

Succeed Speaking

Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers

2011 142

BizTech Day 2009

DeFinis Communications

Are you a Small Business Owner with a great product and service, but feel like your marketing just doesn’t work and you are wasting a great deal of time and money? I met new friends and learned a whole new approach to marketing – which I’m pleased to say is paying off. Marketing / Selling Track. How to Use an Email Marketing Campaign to Build Your Database and Close Sales. Strategies of Building Your Online Community from Zero to Millions.

2009 120

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. "   The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects.

2020 52

New Business: Mostly from left field, emergency-oriented

Jane Genova: Speechwriter - Ghostwriter

Like politicos who have to continually fundraise, we free agents have to continually market for new business.  Forget relying primarily on those carefully planned well-orchestrated marketing campaigns. Another strategy is simply being open to whatever.

2013 61

Donald Trump As Master Marketer

Jane Genova: Speechwriter - Ghostwriter

As his momentum increases, some are beginning to see the strategy in the Jones Day law firm taking on the Make America Great campaign as a client. In Vanity Fair , Emily Jane Fox observes, "Trump's rise can be best explained as a successful marketing campaign."

2016 56

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. Online strategies (website, blog, and social media). What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. Occasionally, I shoot off one or two marketing arrows when ideas strike me. Why so many marketing elements?

2013 60

Bob Dilenschneider's "Decisions" - Books No Longer Stand-Alone Marketing Platform

Jane Genova: Speechwriter - Ghostwriter

Publishing a book, as Bob Dilenschneider is doing (yet again), can be a powerful marketing tool. But, just like every other marketing strategy in a digital age, that has changed - profoundly.  Currently, the advice to ambitious professionals is: A book is useful as part of an integrated marketing campaign.  Otherwise, an effective and cost-efficient marketing strategy is the free substance-heavy e-book downloadable from a website. 

2019 43

Quick Solutions to Help You Build a Compelling Presentation Deck in Under an Hour


Outlining a communication strategy. Plan an effective communication strategy. Adopt a template that matches your assessment and strategy. Based on your assessment and communication strategy, select the option that best highlights your message and matches your audience. Creative Business Strategy Diagram for PowerPoint. You can use this geometric 3D template for articulating any business idea or strategy. Sales or Marketing Report. Introduction.

2016 57

Robert Lewis Dear - All Loners Will Now Suffer, A Little More

Jane Genova: Speechwriter - Ghostwriter

Many of those go on to be unusually successful because they're focused on professional strategies, not socializing for its own sake. The rest I invested in a new marketing campaign. Human beings have to find a way to explain a tragedy to themselves.

2015 56

Speechwriters As Communications Strategists: Leaders out there talking again

Jane Genova: Speechwriter - Ghostwriter

  After a fall-off in demand for speechwriters which lasted almost a decade, there are plenty of searches going on for those with proven skills, including strategy, in executive communications. 

2013 52

"Promote Yourself" by Dan Schawbel - Social media could be dinging soft skills

Jane Genova: Speechwriter - Ghostwriter

 We are all searching for what strategies and tactics differentiate us in a glut of talent.   In my direct-mail marketing campaign for my executive-communications services last Fall, I devoted about a fourth of the space highlighting my own social media skills and accomplishments.

2013 61

Keynote Speaking Valuable & Profitable: Help Comes from SpeakerMatch

Fripp THE Executive Speech Coach

Join marketing experts Justin Livingston and Callan Rush for a 60 minute TeleSeminar that could literally save your business! Known as the 'Playful Genius' to his friends, Justin is a Sales & Marketing whiz kid with a heart of gold.

Private-Label Media: Follow the money - and results

Jane Genova: Speechwriter - Ghostwriter

"  That private-label media strategy helped Lego help itself become a 21st century powerhouse. Moeller and Christopher Vollmer tell that story and more in their article "The Promise Of Private-label Media" in the Summer Edition of STRATEGY+BUSINESS.    That was in the declining global market for toys.  tell us, private-label media represent a bundling of a company's own digital activities to create a unique marketing presence. 

2009 40

Charli Jane Speaker Services: Does Your Website Have A Purpose


byWendi McNeill Setting up a website is the first step of an online marketing campaign. You may find that you need to apply some additional marketing strategies if you find that traffic to your site is low.