ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained


When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as a funnel, also known as the marketing funnel. In order to map regions of the funnel, marketers had came up with the names ToFu, MoFu and BoFu.

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