SlideModel

MARCH 22, 2016

PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

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Succeed Speaking

JUNE 8, 2011

I asked Allan to identify three key elements that other speakers should take note of in designing their own successful campaigns, and here’s a quick snapshot of his advice: 1. What is the objective of your campaign?

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Marketing Campaign Prospect Materials Direct Marketing 11

Pivotal Public Speaking

OCTOBER 23, 2010

You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet.

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Booker Flyer Digital Digital Download 28

Succeed Speaking

AUGUST 25, 2015

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!

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Six-Figure Freelancer Blog

MARCH 20, 2011

Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima

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Executive Speech Coach

FEBRUARY 8, 2012

If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show.

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SpeakerSue Says...

MAY 29, 2012

Here are “hard rules” for writing subject lines when: - you’re writing to one other person – your prospect – (not a mass marketing campaign). To read Fifty Shades of Grey (I’m up to Fifty Shades Darker), for the email exchanges between Anastasia and Christian is like reading Playboy for the engrossing articles. But while you’re reading, take a moment to read the subject lines (seriously, I mean it!).

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Selling Spam Open Rate Hotel 6

The Eloquent Woman

MARCH 1, 2010

Brownie Wise , who came up with the "Tupperware party" as a home-sales marketing campaign.

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 16, 2017

Those closest to the tech action, breakthrough thought leadership and sophisticated marketing campaigns are the ones we have to land as accounts. That means we are becoming increasingly less marketable.

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Marketing Campaign Leadership Client Marketing 1

Succeed Speaking

JUNE 1, 2011

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 23, 2014

 In fact, I estimate the effectiveness of a new marketing campaign by the rush to LinkedIn or the lack of that. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing.

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 17, 2013

About a month ago I conducted a marketing campaign for my ghostwriting services to diverse kinds of technology organizations.  Our e-business card is LinkedIn. 

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 4, 2015

  But, in essence, inbound marketing is all about having customers and clients come to you. The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. Volunteer in political campaigns to become known. Win

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Speak and Deliver

SEPTEMBER 1, 2011

After 80 years of marketing ourselves as a place to learn to speak, we are now marketing as a place to become a leader. I don't think the organization is really intending to make speaking secondary - even if the marketing makes it look that way.

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Public Speaking Speaking Publications Publicity 10

Craig Strachan - Keep Talking!

MAY 27, 2010

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

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Marketing Campaign Assistant Client Response 2

Jane Genova: Speechwriter - Ghostwriter

MAY 26, 2015

that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for.

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Jane Genova: Speechwriter - Ghostwriter

MARCH 22, 2016

As his momentum increases, some are beginning to see the strategy in the Jones Day law firm taking on the Make America Great campaign as a client. In Vanity Fair , Emily Jane Fox observes, "Trump's rise can be best explained as a successful marketing campaign."

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Television Selling Public Speaking Brand 1

Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 7, 2010

  In PR NEWSER, Tonya Garcia reports that Drake University has a new marketing campaign.  Beyond odd.    Actually, it could be perceived as insane.    It is built on its having the "D+ Advantage."  "  I can only conceive of that kind of blunder through analogy.    It seems something Don Draper from "Mad Men" might dream up when he was drunk. 

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Jane Genova: Speechwriter - Ghostwriter

OCTOBER 3, 2013

Like politicos who have to continually fundraise, we free agents have to continually market for new business.  Forget relying primarily on those carefully planned well-orchestrated marketing campaigns. Sure, I still design and conduct marketing campaigns.

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Business Booking Marketing Campaign Writing 1

Jane Genova: Speechwriter - Ghostwriter

JULY 29, 2013

 That can help us structure our next marketing campaign.  Forget digging for causes about why some marketing campaigns succeed and some don't. " In a big-data world.

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Booking Selling Marketing Campaign Web 1

Jane Genova: Speechwriter - Ghostwriter

MAY 9, 2014

  Of course, that can be exploited in its marketing campaigns. Those of you in the East who crave the experience of an In-N-Out burger will have to come here out West. It's not expanding Eastward, at least not any time soon.

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 26, 2014

Around the turn of the century the bottom fell out of the ghostwriting market. And, I am receiving an excellent response from my recent marketing campaign to public relations agencies for ghostwriting assignments. 

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Writing Selling Booking Public Speaking 1

Jane Genova: Speechwriter - Ghostwriter

MAY 11, 2014

I am learning how to sell into this market.  In my first marketing campaign I didn't get any bites. We are all only on assignment.    That's the 21st century meme. The traditional job is vanishing.

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 29, 2015

The rest I invested in a new marketing campaign. Human beings have to find a way to explain a tragedy to themselves. One default has been to frame loss of life, such as at Planned Parenthood, as the typical antisocial behavior of loners.

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Bomb Brand Marketing Campaign Social 1

Jane Genova: Speechwriter - Ghostwriter

JANUARY 19, 2017

That's the common reaction of businesspeople who discover that their email campaign didn't work. Meanwhile, you have to market. The dominant marketing meme is A/B testing. Ask those on your network to loop you into their marketing. Shock.

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Telemarketing Selling Public Speaking Media 1

Jane Genova: Speechwriter - Ghostwriter

APRIL 30, 2013

  And increasingly workers and students preparing to enter the labor market are embracing it as a key tool for just about every professional need. In my previous LinkedIn campaign, I acquired two major new clients for executive communications.  LinkedIn is all business. 

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 19, 2012

"  As the Image Marketing Consultants  (IMC) blog points out, humor is always a risk.  However, there are no absoute right or wrong answers about leveraging humor in a marketing campaign, explains IMC. 

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Television Public Speaking Nonprofit Survey 1

Succeed Speaking

MAY 13, 2013

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

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Jane Genova: Speechwriter - Ghostwriter

APRIL 12, 2013

  However, for those of us who know how to market, opportunities have been opening up in contract work.    Ten weeks after my last marketing campaign a boutique public relations contacted with plum speechwriting assignments.

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Communications Booking Public Speaking Linkedin 1

Jane Genova: Speechwriter - Ghostwriter

JANUARY 23, 2013

  Among the wrong things we do when assignment-less is plan and execute gigantic marketing campaigns.  It's the nature of the game. 

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Booking Selling Web Brand 1

Jane Genova: Speechwriter - Ghostwriter

AUGUST 28, 2013

  In my direct-mail marketing campaign for my executive-communications services last Fall, I devoted about a fourth of the space highlighting my own social media skills and accomplishments. Dan Schawbel's genius about self-promotion (without bragging) extends to himself.

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Social Media Booking Selling 1

Dave Paradi's PowerPoint Blog

JUNE 11, 2013

In February I launched a tool on my website that allows you to create diagrams like this: I refer to this type of diagram as a proportional shape comparison diagram because the size of the shapes allows the viewer to instantly compare the numbers each shape represents.

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Succeed Speaking

MAY 31, 2011

It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011!

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Speaking Marketing Fees Speakers Bureau 2

Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 14, 2011

    The same weariness with America the Marketing Machine happened in the 20th century.    It was so pervasive that the late Ted Levitt published the essay "Marketing and Its Discontents" which became part of his classic book "The Marketing Imagination."    And, 40 YouTubes do not a successful marketing campaign make. Manaemedia - Dreamstime.com. The Wise Men and Women are coming this holiday season. 

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Social Media Selling Web 0

http://delicious.com/akarrer/prospeaker

MAY 1, 2009

Marketing yourself Add this to your weekly business tasks, this is of course a must, if you dont market you all know they wont find you! Marketing yourself and your company, should be one of your major priorities, which requires to be done on a regular basis.

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Planner Meeting Planner Media Kit Exposure 5

DeFinis Communications

OCTOBER 14, 2009

Are you a Small Business Owner with a great product and service, but feel like your marketing just doesn’t work and you are wasting a great deal of time and money? I met new friends and learned a whole new approach to marketing – which I’m pleased to say is paying off. Marketing / Selling Track. How to Use an Email Marketing Campaign to Build Your Database and Close Sales. How to Market Your Business on Facebook.

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Consultant Social Media Marketing Social 2

http://delicious.com/akarrer/prospeaker

MAY 1, 2009

Remember to continue to market your ebook and all your products, they cant just be thrown into your online shop. There are so many ways to market your ebook and other products but it needs to be done on a consistent basis.

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Fripp THE Executive Speech Coach

APRIL 24, 2009

Join marketing experts Justin Livingston and Callan Rush for a 60 minute TeleSeminar that could literally save your business! Known as the 'Playful Genius' to his friends, Justin is a Sales & Marketing whiz kid with a heart of gold.

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Speaking San Francisco Economic Seminar Leader 1

http://delicious.com/akarrer/prospeaker

MAY 1, 2009

I have my website, I have my marketing materials, I have presented at a few events, even some freebies - does this mean you have a strong platform? Many think that by heavily marketing themselves they are building a strong platform, but do not mistake marketing with building a strong platform.

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Public Speaker Publications Publicity Planner 0

Jane Genova: Speechwriter - Ghostwriter

MAY 25, 2009

  That was in the declining global market for toys.  tell us, private-label media represent a bundling of a company's own digital activities to create a unique marketing presence.    That begins with the company's website which has morphed into a marketing platform for consumers to co-create products and promotions, for entrainment including playing online games and viewing movies, for social networks and for whatever else comes from all that. 

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