Succeed Speaking

JUNE 8, 2011

During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp , one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. What is the objective of your campaign? If you start a campaign and don’t finish it, your success rate plummets.

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SlideModel

JULY 30, 2020

When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan?

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Marketing Plan 2020 Marketing Executives 60

SlideModel

MARCH 22, 2016

PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

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Craig Strachan - Keep Talking!

MAY 27, 2010

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

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SlideModel

OCTOBER 27, 2020

How do you know that your marketing campaign will appeal to the target audience? In most cases, us, marketers, act on a hunch and assumptions, since we constantly operate with incomplete information. The term ‘psychographics’ was first coined by market researcher, Emanuel H.

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SlideModel

MAY 27, 2020

Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation.

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Automation 2020 Executives Marketing 56

Succeed Speaking

JUNE 1, 2011

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp ! Here’s just a glimpse of what you can expect from the program: Discover why speaker marketing campaigns fail and 3 key ingredients to ensure yours doesn?t.

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2011 Professional Speaker Marketing Free 109

Succeed Speaking

AUGUST 25, 2015

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do! One of the hardest things for any speaker starting out is marketing — getting the word out about who you are and what you do. Event-Driven Marketing Tool.

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2015 Writing Self Publishing Booking 204

Six-Figure Freelancer Blog

MARCH 20, 2011

Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima

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Target Marketing Campaign 2011 Prospect 44

Jane Genova: Speechwriter - Ghostwriter

JANUARY 23, 2014

 In fact, I estimate the effectiveness of a new marketing campaign by the rush to LinkedIn or the lack of that. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing.  Are we on an upward trajectory, stuck or even totally 2013?  One metric for assessing how we are trending is our LinkedIn Profile.

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Metrics 2014 2013 Buyer 47

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SEPTEMBER 24, 2020

Today, an array of other market leaders including Twitter, Spotify, Airbnb, Walmart, Target, and The Guardian among others swear by OKRs. Key Activities: Perform market target buyer research. Launch an Instagram marketing campaign. Setting ambitious goals is easy.

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2020 Executives Measure Target 84

Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 12, 2017

Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign.   First I expressed good wishes that the campaign prove successful. Then, I gently mentioned that, on a far lesser scale, I did a snail mail campaign in 2009. That was enough of an investment for me in learning this: All marketing is an experiment. If there ever had been a "correct" way of marketing, that no longer exists.

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Jane Genova: Speechwriter - Ghostwriter

MAY 26, 2015

that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for. Back before digital, there were hours set aside in the school week for us to practice penmanship. Yes, it was perceived as important. On our report cards at St.

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2015 Marketing Marketing Campaign New Jersey 54

Jane Genova: Speechwriter - Ghostwriter

AUGUST 16, 2017

Those closest to the tech action, breakthrough thought leadership and sophisticated marketing campaigns are the ones we have to land as accounts. That means we are becoming increasingly less marketable. How many times have members of Gens Baby Boomer and X been told: One space after the end of a sentence. Two spaces tip off readers that you are  old. 

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 4, 2015

  But, in essence, inbound marketing is all about having customers and clients come to you. The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. You shortchange your marketing campaign to restrict yourself solely to digital initiatives. Volunteer in political campaigns to become known. Win Digital is just a piece of the inbound marketing game.

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2015 Digital Referral Marketing 50

SlideModel

AUGUST 20, 2020

Ideally, when a new SaaS product makes its way from conception to reality, the end product works as intended and fully meets the target market needs. So how do you refine your product vision and align it better with your target market(s)?

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2020 Design Customer Target 77

Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 7, 2010

  In PR NEWSER, Tonya Garcia reports that Drake University has a new marketing campaign.  Beyond odd.    Actually, it could be perceived as insane.    It is built on its having the "D+ Advantage."  "  I can only conceive of that kind of blunder through analogy.    It seems something Don Draper from "Mad Men" might dream up when he was drunk. 

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 17, 2013

About a month ago I conducted a marketing campaign for my ghostwriting services to diverse kinds of technology organizations.  Our e-business card is LinkedIn.    Successful professionals will keep that profile more up-to-date than on all the other standard branding material, ranging from website "abouts" to print backgrounders. I found that out when I was researching a media pitch for a principal in a restructuring firm. 

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2013 Marketing Campaign Linkedin Print 40

Succeed Speaking

AUGUST 25, 2015

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do! One of the hardest things for any speaker starting out is marketing — getting the word out about who you are and what you do. Event-Driven Marketing Tool.

2015 126

2015 Writing Self Publishing Free 126

SlideModel

OCTOBER 8, 2020

Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. By doing proper market research.

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2020 Marketing Survey Analysis 61

Jane Genova: Speechwriter - Ghostwriter

OCTOBER 3, 2013

Like politicos who have to continually fundraise, we free agents have to continually market for new business.  Forget relying primarily on those carefully planned well-orchestrated marketing campaigns. Sure, I still design and conduct marketing campaigns.  There's too much client churn and too many one-time projects.  We could be overwhelmed with assignments today and with nothing in the pipeline tomorrow. 

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Jane Genova: Speechwriter - Ghostwriter

JULY 29, 2013

 That can help us structure our next marketing campaign.  Forget digging for causes about why some marketing campaigns succeed and some don't. " In a big-data world. we won't have to be fixated on causality; instead we can discover patterns and correlations in the data that offer us novel and invaluable insights.  The correlations may not tell us precisely why something is happening but they alert us that  it is happening."

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Search 2013 Marketing Campaign Purchaser 47

Jane Genova: Speechwriter - Ghostwriter

MAY 9, 2014

  Of course, that can be exploited in its marketing campaigns. Those of you in the East who crave the experience of an In-N-Out burger will have to come here out West. It's not expanding Eastward, at least not any time soon. And this branding strategy got the attention of influential Business Insider. Here is that analysis. Of the reasons why In-N-Out is holding back from an Eastward march the most compelling is this: Less is more.

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SlideModel

APRIL 9, 2020

Faster and Cheaper Go-To-Market. Understand Your Market and Target Audience Needs. Build a Great Customer Experience and Personalize Marketing Efforts. Further, they can exert control over the entire process of creating, marketing, and distributing the products they sell.

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2020 Direct Business Customer 70

SlideModel

MAY 20, 2020

In essence, rather than betting heavily on aggressive outbound marketing and sales enablement, such SaaS companies poured most of their resources in building the best product imaginable in their category. And as we well-know, word of mouth is one of the most powerful forms of marketing.

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2020 Metrics Buyer Referral 52

Succeed Speaking

MAY 31, 2011

It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011!

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APRIL 2, 2020

Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. Personalization.

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Buyer 2020 Demographics Target 52

Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 26, 2014

Around the turn of the century the bottom fell out of the ghostwriting market. And, I am receiving an excellent response from my recent marketing campaign to public relations agencies for ghostwriting assignments.  Yes, let's ghostwrite that cover letter for the Baby Boomer who doesn't know how to present herself in a labor market tilted toward youth.  After Enron, executives went low-profile.

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2014 Marketing Campaign Hiring Marketing 50

Six-Figure Freelancer Blog

DECEMBER 4, 2013

This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.

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2013 Referral Marketing Plan Target 55

Succeed Speaking

MAY 13, 2013

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” ” That’s some brilliant, powerful advice from Eben Pagan’s new marketing report which you can download free here (affiliate link). When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 29, 2020

It's all-good with video for marketing and sales. " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative.

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2020 Ecommerce Marketing ROI 56

Jane Genova: Speechwriter - Ghostwriter

MAY 11, 2014

I am learning how to sell into this market.  In my first marketing campaign I didn't get any bites. We are all only on assignment.    That's the 21st century meme. The traditional job is vanishing. Maybe we get to still have one of those when we are young. But then we really are only on assignment, with our eye constantly on hustling for the next one. This is the contract employee or free agent economy.

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2014 Free Marketing Campaign Contract 47

Jane Genova: Speechwriter - Ghostwriter

MAY 27, 2019

However, legal scholars are aware that public nuisance applied to a product had been leveraged way back when in the iconic state AG campaign against BigTobacco.   Specifically, notes Randazzo: "Oklahoma is set to argue that Johnson & Johnson's alleged deceptive marketing campaign created a 'public nuisance' that will cost the state as much as $17.5

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 15, 2020

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. "   The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects.

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2020 Power Search Engine Optimization Marketing 52

Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 29, 2015

The rest I invested in a new marketing campaign. Human beings have to find a way to explain a tragedy to themselves. One default has been to frame loss of life, such as at Planned Parenthood, as the typical antisocial behavior of loners. In the media, alleged murderer, Robert Lewis Dear , has been vilified as an "alienated loner." " So had been Unabomber Ted Kacznski.

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2015 Bomb Marketing Campaign Expenses 43

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OCTOBER 2, 2019

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. In most cases, such campaigns end up appealing to no one in particular. So what smart marketers are doing instead? You leverage market segmentation. What is Market Segmentation. The Benefits of Market Segmentation. The purpose of market segmentation is to absolutely help your marketing efforts.

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Segmentation 2019 Marketing Target 50

SlideModel

JULY 8, 2020

In marketing, this journey and its relationship with the marketing efforts is modeled as a funnel, also known as the marketing funnel. In order to map regions of the funnel, marketers had came up with the names ToFu, MoFu and BoFu. Top of The Funnel Campaign Objectives.

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2020 Sales Stage Conversion Rate 52

SlideModel

FEBRUARY 24, 2016

Using meticulously selected and high quality visuals that blend corporate and digital trends, the template can be used by sales, marketing, and business development teams to communicate a brand message and deliver positive impact. Sales or Marketing Report. For example, this funnel design template will help you illustrate the different stages in your sales or marketing process. Introduction.

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2016 PowerPoint Visual Sales 57

Jane Genova: Speechwriter - Ghostwriter

JULY 9, 2018

In coaching clients over-50 about The Next I warn them not to be seduced by marketing campaigns which position and package the move as The Great Adventure. Again, there is an article in the media - this time USA Today - about how cheaply a couple or single person can retire abroad, as opposed to the United States. The nations mentioned range from Ecuador to Costa Rica.    That has been a hot topic for at least six years.

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2018 Pricing United States Metro 40

Jane Genova: Speechwriter - Ghostwriter

JULY 9, 2018

In coaching clients over-50 about The Next I warn them not to be seduced by marketing campaigns which position and package the move as The Great Adventure. Again, there is an article in the media - this time USA Today - about how cheaply a couple or single person can retire abroad, as opposed to the United States. The nations mentioned range from Ecuador to Costa Rica.    That has been a hot topic for at least six years.

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2018 Pricing United States Metro 40

Pivotal Public Speaking

OCTOBER 23, 2010

You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet. … Your Own Self-Selling Book or Booklet. with Gordon Burgett.

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Jane Genova: Speechwriter - Ghostwriter

APRIL 30, 2013

  And increasingly workers and students preparing to enter the labor market are embracing it as a key tool for just about every professional need.    What could be my most successful marketing campaign for ghostwriting and speechwriting assignments is being played out on LinkedIn. In my previous LinkedIn campaign, I acquired two major new clients for executive communications.  LinkedIn is all business. 

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2013 ROI Photos Linkedin 40

Jane Genova: Speechwriter - Ghostwriter

OCTOBER 6, 2019

Publishing a book, as Bob Dilenschneider is doing (yet again), can be a powerful marketing tool. But, just like every other marketing strategy in a digital age, that has changed - profoundly.  Currently, the advice to ambitious professionals is: A book is useful as part of an integrated marketing campaign.  Otherwise, an effective and cost-efficient marketing strategy is the free substance-heavy e-book downloadable from a website. 

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2019 Platform Booking Publisher 43