Expert insights. Personalized for you.
Those closest to the tech action, breakthrough thought leadership and sophisticated marketing campaigns are the ones we have to land as accounts. That means we are becoming increasingly less marketable. MORE
Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do! MORE
About a month ago I conducted a marketing campaign for my ghostwriting services to diverse kinds of technology organizations. Our e-business card is LinkedIn. MORE
Are you a Small Business Owner with a great product and service, but feel like your marketing just doesn’t work and you are wasting a great deal of time and money? I met new friends and learned a whole new approach to marketing – which I’m pleased to say is paying off. Marketing / Selling Track. How to Use an Email Marketing Campaign to Build Your Database and Close Sales. How to Market Your Business on Facebook. MORE
I am learning how to sell into this market. In my first marketing campaign I didn't get any bites. We are all only on assignment. That's the 21st century meme. The traditional job is vanishing. MORE
Among the wrong things we do when assignment-less is plan and execute gigantic marketing campaigns. It's the nature of the game. MORE
This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner. MORE
It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011! MORE
Using meticulously selected and high quality visuals that blend corporate and digital trends, the template can be used by sales, marketing, and business development teams to communicate a brand message and deliver positive impact. Sales or Marketing Report. For example, this funnel design template will help you illustrate the different stages in your sales or marketing process. Introduction. MORE
That can help us structure our next marketing campaign. Forget digging for causes about why some marketing campaigns succeed and some don't. " In a big-data world. MORE
Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers MORE
In fact, I estimate the effectiveness of a new marketing campaign by the rush to LinkedIn or the lack of that. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing. MORE
In coaching clients over-50 about The Next I warn them not to be seduced by marketing campaigns which position and package the move as The Great Adventure. Again, there is an article in the media - this time USA Today - about how cheaply a couple or single person can retire abroad, as opposed to the United States. The nations mentioned range from Ecuador to Costa Rica. That has been a hot topic for at least six years. MORE
“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.” MORE
Of course, that can be exploited in its marketing campaigns. Those of you in the East who crave the experience of an In-N-Out burger will have to come here out West. It's not expanding Eastward, at least not any time soon. MORE
But, in essence, inbound marketing is all about having customers and clients come to you. The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. Volunteer in political campaigns to become known. Win MORE
Brownie Wise , who came up with the "Tupperware party" as a home-sales marketing campaign. MORE
Like politicos who have to continually fundraise, we free agents have to continually market for new business. Forget relying primarily on those carefully planned well-orchestrated marketing campaigns. Sure, I still design and conduct marketing campaigns. MORE
The rest I invested in a new marketing campaign. Human beings have to find a way to explain a tragedy to themselves. One default has been to frame loss of life, such as at Planned Parenthood, as the typical antisocial behavior of loners. MORE
In my direct-mail marketing campaign for my executive-communications services last Fall, I devoted about a fourth of the space highlighting my own social media skills and accomplishments. Dan Schawbel's genius about self-promotion (without bragging) extends to himself. MORE
If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show. MORE
Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do! MORE
In February I launched a tool on my website that allows you to create diagrams like this: I refer to this type of diagram as a proportional shape comparison diagram because the size of the shapes allows the viewer to instantly compare the numbers each shape represents. MORE
If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp ! MORE
I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes? MORE
As his momentum increases, some are beginning to see the strategy in the Jones Day law firm taking on the Make America Great campaign as a client. In Vanity Fair , Emily Jane Fox observes, "Trump's rise can be best explained as a successful marketing campaign." MORE
You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet. MORE
That's the common reaction of businesspeople who discover that their email campaign didn't work. Meanwhile, you have to market. The dominant marketing meme is A/B testing. Ask those on your network to loop you into their marketing. Shock. MORE
Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign. First I expressed good wishes that the campaign prove successful. Then, I gently mentioned that, on a far lesser scale, I did a snail mail campaign in 2009. MORE
Publishing a book, as Bob Dilenschneider is doing (yet again), can be a powerful marketing tool. But, just like every other marketing strategy in a digital age, that has changed - profoundly. Currently, the advice to ambitious professionals is: A book is useful as part of an integrated marketing campaign. Otherwise, an effective and cost-efficient marketing strategy is the free substance-heavy e-book downloadable from a website. MORE
I asked Allan to identify three key elements that other speakers should take note of in designing their own successful campaigns, and here’s a quick snapshot of his advice: 1. What is the objective of your campaign? MORE
In PR NEWSER, Tonya Garcia reports that Drake University has a new marketing campaign. Beyond odd. Actually, it could be perceived as insane. It is built on its having the "D+ Advantage." " I can only conceive of that kind of blunder through analogy. It seems something Don Draper from "Mad Men" might dream up when he was drunk. MORE
Here are “hard rules” for writing subject lines when: - you’re writing to one other person – your prospect – (not a mass marketing campaign). To read Fifty Shades of Grey (I’m up to Fifty Shades Darker), for the email exchanges between Anastasia and Christian is like reading Playboy for the engrossing articles. But while you’re reading, take a moment to read the subject lines (seriously, I mean it!). MORE
" As the Image Marketing Consultants (IMC) blog points out, humor is always a risk. However, there are no absoute right or wrong answers about leveraging humor in a marketing campaign, explains IMC. MORE
You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. In most cases, such campaigns end up appealing to no one in particular. So what smart marketers are doing instead? MORE
PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand? MORE
that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for. MORE
However, legal scholars are aware that public nuisance applied to a product had been leveraged way back when in the iconic state AG campaign against BigTobacco. Beginning tomorrow, Johnson & Johnson will face off in court with the Oklahoma Attorney General Mike Hunter. MORE
In coaching clients over-50 about The Next I warn them not to be seduced by marketing campaigns which position and package the move as The Great Adventure. MORE
However, for those of us who know how to market, opportunities have been opening up in contract work. Ten weeks after my last marketing campaign a boutique public relations contacted with plum speechwriting assignments. MORE
Around the turn of the century the bottom fell out of the ghostwriting market. And, I am receiving an excellent response from my recent marketing campaign to public relations agencies for ghostwriting assignments. MORE
And increasingly workers and students preparing to enter the labor market are embracing it as a key tool for just about every professional need. In my previous LinkedIn campaign, I acquired two major new clients for executive communications. LinkedIn is all business. MORE
Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. " The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects. MORE
Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima MORE
Marketing Campaign Related Topics Succeed Speaking
JUNE 8, 2011
I asked Allan to identify three key elements that other speakers should take note of in designing their own successful campaigns, and here’s a quick snapshot of his advice: 1. What is the objective of your campaign?
SlideModel
MARCH 22, 2016
PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?
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Craig Strachan - Keep Talking!
MAY 27, 2010
I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?
Succeed Speaking
JUNE 1, 2011
If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !
Succeed Speaking
JUNE 11, 2011
Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers
Succeed Speaking
AUGUST 25, 2015
Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!
Jane Genova: Speechwriter - Ghostwriter
JANUARY 23, 2014
In fact, I estimate the effectiveness of a new marketing campaign by the rush to LinkedIn or the lack of that. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 16, 2017
Those closest to the tech action, breakthrough thought leadership and sophisticated marketing campaigns are the ones we have to land as accounts. That means we are becoming increasingly less marketable.
Six-Figure Freelancer Blog
MARCH 20, 2011
Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima
Jane Genova: Speechwriter - Ghostwriter
MAY 26, 2015
that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 4, 2015
But, in essence, inbound marketing is all about having customers and clients come to you. The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. Volunteer in political campaigns to become known. Win
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 17, 2013
About a month ago I conducted a marketing campaign for my ghostwriting services to diverse kinds of technology organizations. Our e-business card is LinkedIn.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 15, 2020
Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. " The words following the head narrow the scope and zero in on what e-marketers should have down cold about prospects.
Succeed Speaking
AUGUST 25, 2015
Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 3, 2013
Like politicos who have to continually fundraise, we free agents have to continually market for new business. Forget relying primarily on those carefully planned well-orchestrated marketing campaigns. Sure, I still design and conduct marketing campaigns.
Jane Genova: Speechwriter - Ghostwriter
JULY 29, 2013
That can help us structure our next marketing campaign. Forget digging for causes about why some marketing campaigns succeed and some don't. " In a big-data world.
Jane Genova: Speechwriter - Ghostwriter
MAY 9, 2014
Of course, that can be exploited in its marketing campaigns. Those of you in the East who crave the experience of an In-N-Out burger will have to come here out West. It's not expanding Eastward, at least not any time soon.
SlideModel
OCTOBER 2, 2019
You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. In most cases, such campaigns end up appealing to no one in particular. So what smart marketers are doing instead?
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 7, 2010
In PR NEWSER, Tonya Garcia reports that Drake University has a new marketing campaign. Beyond odd. Actually, it could be perceived as insane. It is built on its having the "D+ Advantage." " I can only conceive of that kind of blunder through analogy. It seems something Don Draper from "Mad Men" might dream up when he was drunk.
Jane Genova: Speechwriter - Ghostwriter
MARCH 22, 2016
As his momentum increases, some are beginning to see the strategy in the Jones Day law firm taking on the Make America Great campaign as a client. In Vanity Fair , Emily Jane Fox observes, "Trump's rise can be best explained as a successful marketing campaign."
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 26, 2014
Around the turn of the century the bottom fell out of the ghostwriting market. And, I am receiving an excellent response from my recent marketing campaign to public relations agencies for ghostwriting assignments.
Jane Genova: Speechwriter - Ghostwriter
MAY 27, 2019
However, legal scholars are aware that public nuisance applied to a product had been leveraged way back when in the iconic state AG campaign against BigTobacco. Beginning tomorrow, Johnson & Johnson will face off in court with the Oklahoma Attorney General Mike Hunter.
Succeed Speaking
MAY 13, 2013
“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”
Jane Genova: Speechwriter - Ghostwriter
MAY 11, 2014
I am learning how to sell into this market. In my first marketing campaign I didn't get any bites. We are all only on assignment. That's the 21st century meme. The traditional job is vanishing.
Succeed Speaking
MAY 31, 2011
It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011!
Six-Figure Freelancer Blog
DECEMBER 4, 2013
This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.
Jane Genova: Speechwriter - Ghostwriter
JULY 9, 2018
In coaching clients over-50 about The Next I warn them not to be seduced by marketing campaigns which position and package the move as The Great Adventure.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 29, 2015
The rest I invested in a new marketing campaign. Human beings have to find a way to explain a tragedy to themselves. One default has been to frame loss of life, such as at Planned Parenthood, as the typical antisocial behavior of loners.
Pivotal Public Speaking
OCTOBER 23, 2010
You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 6, 2019
Publishing a book, as Bob Dilenschneider is doing (yet again), can be a powerful marketing tool. But, just like every other marketing strategy in a digital age, that has changed - profoundly. Currently, the advice to ambitious professionals is: A book is useful as part of an integrated marketing campaign. Otherwise, an effective and cost-efficient marketing strategy is the free substance-heavy e-book downloadable from a website.
Jane Genova: Speechwriter - Ghostwriter
APRIL 30, 2013
And increasingly workers and students preparing to enter the labor market are embracing it as a key tool for just about every professional need. In my previous LinkedIn campaign, I acquired two major new clients for executive communications. LinkedIn is all business.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 19, 2012
" As the Image Marketing Consultants (IMC) blog points out, humor is always a risk. However, there are no absoute right or wrong answers about leveraging humor in a marketing campaign, explains IMC.
SlideModel
FEBRUARY 24, 2016
Using meticulously selected and high quality visuals that blend corporate and digital trends, the template can be used by sales, marketing, and business development teams to communicate a brand message and deliver positive impact. Sales or Marketing Report. For example, this funnel design template will help you illustrate the different stages in your sales or marketing process. Introduction.
Jane Genova: Speechwriter - Ghostwriter
JULY 9, 2018
In coaching clients over-50 about The Next I warn them not to be seduced by marketing campaigns which position and package the move as The Great Adventure. Again, there is an article in the media - this time USA Today - about how cheaply a couple or single person can retire abroad, as opposed to the United States. The nations mentioned range from Ecuador to Costa Rica. That has been a hot topic for at least six years.
Dave Paradi's PowerPoint Blog
JUNE 11, 2013
In February I launched a tool on my website that allows you to create diagrams like this: I refer to this type of diagram as a proportional shape comparison diagram because the size of the shapes allows the viewer to instantly compare the numbers each shape represents.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 19, 2017
That's the common reaction of businesspeople who discover that their email campaign didn't work. Meanwhile, you have to market. The dominant marketing meme is A/B testing. Ask those on your network to loop you into their marketing. Shock.
SpeakerSue Says...
MAY 29, 2012
Here are “hard rules” for writing subject lines when: - you’re writing to one other person – your prospect – (not a mass marketing campaign). To read Fifty Shades of Grey (I’m up to Fifty Shades Darker), for the email exchanges between Anastasia and Christian is like reading Playboy for the engrossing articles. But while you’re reading, take a moment to read the subject lines (seriously, I mean it!).
Jane Genova: Speechwriter - Ghostwriter
APRIL 12, 2013
However, for those of us who know how to market, opportunities have been opening up in contract work. Ten weeks after my last marketing campaign a boutique public relations contacted with plum speechwriting assignments.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 23, 2013
Among the wrong things we do when assignment-less is plan and execute gigantic marketing campaigns. It's the nature of the game.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 28, 2013
In my direct-mail marketing campaign for my executive-communications services last Fall, I devoted about a fourth of the space highlighting my own social media skills and accomplishments. Dan Schawbel's genius about self-promotion (without bragging) extends to himself.
The Eloquent Woman
MARCH 1, 2010
Brownie Wise , who came up with the "Tupperware party" as a home-sales marketing campaign.
DeFinis Communications
OCTOBER 14, 2009
Are you a Small Business Owner with a great product and service, but feel like your marketing just doesn’t work and you are wasting a great deal of time and money? I met new friends and learned a whole new approach to marketing – which I’m pleased to say is paying off. Marketing / Selling Track. How to Use an Email Marketing Campaign to Build Your Database and Close Sales. How to Market Your Business on Facebook.
Executive Speech Coach
FEBRUARY 8, 2012
If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show.
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