How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns

SlideModel

PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

I asked Allan to identify three key elements that other speakers should take note of in designing their own successful campaigns, and here’s a quick snapshot of his advice: 1. What is the objective of your campaign?

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How to Create an Extraordinarily Effective Speech-Marketing Tool

Pivotal Public Speaking

You will learn: • how to strategize your speech-marketing campaign, and what singular tool will distinguish you from others seeking that booking. • the contact letter, flyer, and “kit” components you will have digitally accessible to accompany your new speech-marketing book or booklet.

5 Reasons Every Speaker Should Write a Book (and How to Write Yours in 90 Days)

Succeed Speaking

Thankfully, I just discovered an awesome book, Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business , which is both motivational and practical… so now I know what I need to do!

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Ch. 27: Target Corporate Sectors (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima

Can We Really Trust Your Marketing Department With Your Sales Presentation

Executive Speech Coach

If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show.

Marketing - It's All A/B Testing

Jane Genova: Speechwriter - Ghostwriter

Proudly, he explained how he had invested several thousand dollars in a snail-mail marketing campaign.   First I expressed good wishes that the campaign prove successful. Then, I gently mentioned that, on a far lesser scale, I did a snail mail campaign in 2009.

Fifty Shades of Subject Lines

SpeakerSue Says...

Here are “hard rules” for writing subject lines when: - you’re writing to one other person – your prospect – (not a mass marketing campaign). To read Fifty Shades of Grey (I’m up to Fifty Shades Darker), for the email exchanges between Anastasia and Christian is like reading Playboy for the engrossing articles. But while you’re reading, take a moment to read the subject lines (seriously, I mean it!).

Women's history through a speaker's lens

The Eloquent Woman

Brownie Wise , who came up with the "Tupperware party" as a home-sales marketing campaign.

MailChimp Style Guide - To Present Content as Cool, Youthful (but professional)

Jane Genova: Speechwriter - Ghostwriter

Those closest to the tech action, breakthrough thought leadership and sophisticated marketing campaigns are the ones we have to land as accounts. That means we are becoming increasingly less marketable.

Marketing Help for Professional Speakers Has Arrived – FREE Training Begins June 7

Succeed Speaking

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !

A lesson from the marketing dept.

Craig Strachan - Keep Talking!

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

LinkedIn Profiles: New metric for how we are doing is who, how many are checking it

Jane Genova: Speechwriter - Ghostwriter

 In fact, I estimate the effectiveness of a new marketing campaign by the rush to LinkedIn or the lack of that. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing.

LinkedIn - The one profile both successful individuals, organizations keep up-to-date

Jane Genova: Speechwriter - Ghostwriter

About a month ago I conducted a marketing campaign for my ghostwriting services to diverse kinds of technology organizations.  Our e-business card is LinkedIn. 

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

  But, in essence, inbound marketing is all about having customers and clients come to you. The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. Volunteer in political campaigns to become known. Win

Toastmasters Friday: Revisiting the Rebrand - and YES, I Still Love Toastmasters

Speak and Deliver

After 80 years of marketing ourselves as a place to learn to speak, we are now marketing as a place to become a leader. I don't think the organization is really intending to make speaking secondary - even if the marketing makes it look that way.

Good Handwriting - Still Marketable

Jane Genova: Speechwriter - Ghostwriter

that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for.

Donald Trump As Master Marketer

Jane Genova: Speechwriter - Ghostwriter

As his momentum increases, some are beginning to see the strategy in the Jones Day law firm taking on the Make America Great campaign as a client. In Vanity Fair , Emily Jane Fox observes, "Trump's rise can be best explained as a successful marketing campaign."

"D+ Advantage" - Mmmmm, seems like something Don Draper would dream up drunk

Jane Genova: Speechwriter - Ghostwriter

  In PR NEWSER, Tonya Garcia reports that Drake University has a new marketing campaign.  Beyond odd.    Actually, it could be perceived as insane.    It is built on its having the "D+ Advantage."  "  I can only conceive of that kind of blunder through analogy.    It seems something Don Draper from "Mad Men" might dream up when he was drunk. 

New Business: Mostly from left field, emergency-oriented

Jane Genova: Speechwriter - Ghostwriter

Like politicos who have to continually fundraise, we free agents have to continually market for new business.  Forget relying primarily on those carefully planned well-orchestrated marketing campaigns. Sure, I still design and conduct marketing campaigns.

BigData Uncovers Correlations: Forget searching for causes

Jane Genova: Speechwriter - Ghostwriter

 That can help us structure our next marketing campaign.  Forget digging for causes about why some marketing campaigns succeed and some don't. " In a big-data world.

In-N-Out: Smart Brand Strategy

Jane Genova: Speechwriter - Ghostwriter

  Of course, that can be exploited in its marketing campaigns. Those of you in the East who crave the experience of an In-N-Out burger will have to come here out West. It's not expanding Eastward, at least not any time soon.

Ghostwriting - The Boom (Much To Be Grateful For This Thanksgiving)

Jane Genova: Speechwriter - Ghostwriter

Around the turn of the century the bottom fell out of the ghostwriting market. And, I am receiving an excellent response from my recent marketing campaign to public relations agencies for ghostwriting assignments. 

Life of a Salesman: Free Agents in 2014

Jane Genova: Speechwriter - Ghostwriter

I am learning how to sell into this market.  In my first marketing campaign I didn't get any bites. We are all only on assignment.    That's the 21st century meme. The traditional job is vanishing.

Robert Lewis Dear - All Loners Will Now Suffer, A Little More

Jane Genova: Speechwriter - Ghostwriter

The rest I invested in a new marketing campaign. Human beings have to find a way to explain a tragedy to themselves. One default has been to frame loss of life, such as at Planned Parenthood, as the typical antisocial behavior of loners.

Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

That's the common reaction of businesspeople who discover that their email campaign didn't work. Meanwhile, you have to market. The dominant marketing meme is A/B testing. Ask those on your network to loop you into their marketing. Shock.

LinkedIn: 70% of Singapore workforce/students use it (hold the photos)

Jane Genova: Speechwriter - Ghostwriter

  And increasingly workers and students preparing to enter the labor market are embracing it as a key tool for just about every professional need. In my previous LinkedIn campaign, I acquired two major new clients for executive communications.  LinkedIn is all business. 

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Chris Christie: Crisis + Controversy

Jane Genova: Speechwriter - Ghostwriter

"  As the Image Marketing Consultants  (IMC) blog points out, humor is always a risk.  However, there are no absoute right or wrong answers about leveraging humor in a marketing campaign, explains IMC. 

Why Marketing Like Starbucks Will Destroy Your Business

Succeed Speaking

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

Speechwriters As Communications Strategists: Leaders out there talking again

Jane Genova: Speechwriter - Ghostwriter

  However, for those of us who know how to market, opportunities have been opening up in contract work.    Ten weeks after my last marketing campaign a boutique public relations contacted with plum speechwriting assignments.

Ghostwriters Hunting for Assignments: Place small bets

Jane Genova: Speechwriter - Ghostwriter

  Among the wrong things we do when assignment-less is plan and execute gigantic marketing campaigns.  It's the nature of the game. 

"Promote Yourself" by Dan Schawbel - Social media could be dinging soft skills

Jane Genova: Speechwriter - Ghostwriter

  In my direct-mail marketing campaign for my executive-communications services last Fall, I devoted about a fourth of the space highlighting my own social media skills and accomplishments. Dan Schawbel's genius about self-promotion (without bragging) extends to himself.

Presentation Tip: Proportional Shape Comparison Diagrams

Dave Paradi's PowerPoint Blog

In February I launched a tool on my website that allows you to create diagrams like this: I refer to this type of diagram as a proportional shape comparison diagram because the size of the shapes allows the viewer to instantly compare the numbers each shape represents.

50 Ways to Leave Your Lover… but Only Three to Grow Your Speaking Business

Succeed Speaking

It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011!

Social Media: Coming of the Wise Men, Women

Jane Genova: Speechwriter - Ghostwriter

    The same weariness with America the Marketing Machine happened in the 20th century.    It was so pervasive that the late Ted Levitt published the essay "Marketing and Its Discontents" which became part of his classic book "The Marketing Imagination."    And, 40 YouTubes do not a successful marketing campaign make. Manaemedia - Dreamstime.com. The Wise Men and Women are coming this holiday season. 

Charli Jane Speaker Services: 10 Tips to Help Position Yoursel

http://delicious.com/akarrer/prospeaker

Marketing yourself Add this to your weekly business tasks, this is of course a must, if you dont market you all know they wont find you! Marketing yourself and your company, should be one of your major priorities, which requires to be done on a regular basis.

BizTech Day 2009

DeFinis Communications

Are you a Small Business Owner with a great product and service, but feel like your marketing just doesn’t work and you are wasting a great deal of time and money? I met new friends and learned a whole new approach to marketing – which I’m pleased to say is paying off. Marketing / Selling Track. How to Use an Email Marketing Campaign to Build Your Database and Close Sales. How to Market Your Business on Facebook.

Wendi McNeill: Is Your Ebook Gathering Dust and No Visibility.No Sales?

http://delicious.com/akarrer/prospeaker

Remember to continue to market your ebook and all your products, they cant just be thrown into your online shop. There are so many ways to market your ebook and other products but it needs to be done on a consistent basis.

Keynote Speaking Valuable & Profitable: Help Comes from SpeakerMatch

Fripp THE Executive Speech Coach

Join marketing experts Justin Livingston and Callan Rush for a 60 minute TeleSeminar that could literally save your business! Known as the 'Playful Genius' to his friends, Justin is a Sales & Marketing whiz kid with a heart of gold.

Public Speakers Do You Have A Strong Platform

http://delicious.com/akarrer/prospeaker

I have my website, I have my marketing materials, I have presented at a few events, even some freebies - does this mean you have a strong platform? Many think that by heavily marketing themselves they are building a strong platform, but do not mistake marketing with building a strong platform.