3 Keys to Make Your Marketing Campaign Rock
JUNE 8, 2011
During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp , one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. What is the objective of your campaign? If you start a campaign and don’t finish it, your success rate plummets.