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How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns


PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

I asked Allan to identify three key elements that other speakers should take note of in designing their own successful campaigns, and here’s a quick snapshot of his advice: 1. What is the objective of your campaign?

Businesses generated more than $39 billion from mobile content marketing in 2011

Content Marketing Today

A report from PQ Media found that mobile content marketing campaigns are driving massive revenue for businesses. Via

Easily Personalize Your Direct Marketing Campaigns with Personalized URLs for Each Recipient

Content Marketing Today

Blase Ciabaton, The DirectMail Man, Teaches a New Way to Do Some Real One-to-One Content Marketing. In order to generate measurable marketing response, you may well continue to rely on direct mail. Direct marketing lives on.

4 Email Promo Practices to Avoid: A Marketing Campaign That Shows Us Exactly What Not to Do

Content Marketing Today

A Sadly Missed Content Marketing Opportunity. But, few recipients are likely get past the marketing hurdles that make it hard for them to justify taking action. A Sadly Wasted Effort for a Mystery Event That Might Even Have Been Worth Attending.

4 Surprisingly Easy Ways to Generate Awesome B2B Content | Marketri

Content Marketing Today

Committing to blogging and the process of content marketing is often a big hurdle for our clients. In conquering this hurdle, a content marketing champion is likely to face a number of questions, “So, how do we come up with content?”

Copywriter or content marketing writer? Who bangs the drums for you?

Content Marketing Today

Via Marketing Clout. Similarly, your typical copywriter, while highly skilled in his area, won’t necessarily have an understanding of writing content for integrated digital marketing campaigns. Old school copywriters are still in demand for offline campaigns.


Ch. 27: Target Corporate Sectors (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Then you begin your marketing campaign. But if you are shivering at the prospect of cold calling or cold mailing, rest assured that I am going to show you more than one marketing technique. Everything You Wanted To Know About Freelance Writing Freelance Writing - Corporate Everything you wanted to know about freelance writing freelance writing freelance writing corporate markets Paul Lima

Quick Solutions to Help You Build a Compelling Presentation Deck in Under an Hour


Using meticulously selected and high quality visuals that blend corporate and digital trends, the template can be used by sales, marketing, and business development teams to communicate a brand message and deliver positive impact. Sales or Marketing Report. For example, this funnel design template will help you illustrate the different stages in your sales or marketing process. Introduction.

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Summer Marketing Camp for Speakers – Register Now for as Little as $99

Succeed Speaking

Never before have professional speakers — both experienced and emerging — had access to such a powerful combo of marketing guidance… and certainly not for such a low price. More about the “camp counselors&# : Marketing Marketing Training for Speakers

Gig 11

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

This blog post applies primarily to freelance writers who want to conquer corporate writing markets. We have at least five arrows in the marketing quiver , including: 1. What a marketing plan allows you to do is shoot them all in a planned and systematic manner to generate new and repeat business. That’s the key to any successful marketing campaign: implementing the marketing tasks that support your business objectives in a planned and systematic manner.

Can We Really Trust Your Marketing Department With Your Sales Presentation

Executive Speech Coach

If you are in sales, you might occasionally wonder if your marketing people are really working in your (and the company’s) best interest. How does your marketing department get rewarded? Often, your marketing department prepares or hires a marketing agency to prepare the standard sales PowerPoint presentation. Because marketing is less concerned about selling and the needs of the prospects – the slideshow becomes a marketing feel-good show.

Fifty Shades of Subject Lines

SpeakerSue Says...

Here are “hard rules” for writing subject lines when: - you’re writing to one other person – your prospect – (not a mass marketing campaign). To read Fifty Shades of Grey (I’m up to Fifty Shades Darker), for the email exchanges between Anastasia and Christian is like reading Playboy for the engrossing articles. But while you’re reading, take a moment to read the subject lines (seriously, I mean it!).

Women's history through a speaker's lens

The Eloquent Woman

Brownie Wise , who came up with the "Tupperware party" as a home-sales marketing campaign.

Marketing Help for Professional Speakers Has Arrived – FREE Training Begins June 7

Succeed Speaking

If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… Then please register now for our inaugural Succeed Speaking Summer Marketing Camp !

LinkedIn Profiles: New metric for how we are doing is who, how many are checking it

Jane Genova: Speechwriter - Ghostwriter

 In fact, I estimate the effectiveness of a new marketing campaign by the rush to LinkedIn or the lack of that. In a volatile global economy, continually disrupted by digital, we are struggling to get a handle on how we are doing.

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

  But, in essence, inbound marketing is all about having customers and clients come to you. The game, now called inbound marketing, used to be known simply as referrals and/or playing in traffic. Volunteer in political campaigns to become known. Win

LinkedIn - The one profile both successful individuals, organizations keep up-to-date

Jane Genova: Speechwriter - Ghostwriter

About a month ago I conducted a marketing campaign for my ghostwriting services to diverse kinds of technology organizations.  Our e-business card is LinkedIn. 

Toastmasters Friday: Revisiting the Rebrand - and YES, I Still Love Toastmasters

Speak and Deliver

After 80 years of marketing ourselves as a place to learn to speak, we are now marketing as a place to become a leader. I don't think the organization is really intending to make speaking secondary - even if the marketing makes it look that way.

Good Handwriting - Still Marketable

Jane Genova: Speechwriter - Ghostwriter

that professional handwriting expert will "write out cards, postcards and send occasional packages for a major marketing campaign." They used to call it "nun's handwriting." " That was versus the scribble medical doctors were known for.

A lesson from the marketing dept.

Craig Strachan - Keep Talking!

I was called into the office of a marketing manager of a client, and asked what I thought of some ideas they are planning to use for a marketing campaign. When I was happy to assist, I pointed out that my expertise is not in design or marketing. Tags: Coaching change marketing perspective Her response was that I gave her a fresh perspective. Are you giving a fresh perspective to your clients? Are you entrenched in their processes?

Donald Trump As Master Marketer

Jane Genova: Speechwriter - Ghostwriter

As his momentum increases, some are beginning to see the strategy in the Jones Day law firm taking on the Make America Great campaign as a client. In Vanity Fair , Emily Jane Fox observes, "Trump's rise can be best explained as a successful marketing campaign."

"D+ Advantage" - Mmmmm, seems like something Don Draper would dream up drunk

Jane Genova: Speechwriter - Ghostwriter

  In PR NEWSER, Tonya Garcia reports that Drake University has a new marketing campaign.  Beyond odd.    Actually, it could be perceived as insane.    It is built on its having the "D+ Advantage."  "  I can only conceive of that kind of blunder through analogy.    It seems something Don Draper from "Mad Men" might dream up when he was drunk. 

New Business: Mostly from left field, emergency-oriented

Jane Genova: Speechwriter - Ghostwriter

Like politicos who have to continually fundraise, we free agents have to continually market for new business.  Forget relying primarily on those carefully planned well-orchestrated marketing campaigns. Sure, I still design and conduct marketing campaigns.

In-N-Out: Smart Brand Strategy

Jane Genova: Speechwriter - Ghostwriter

  Of course, that can be exploited in its marketing campaigns. Those of you in the East who crave the experience of an In-N-Out burger will have to come here out West. It's not expanding Eastward, at least not any time soon.

BigData Uncovers Correlations: Forget searching for causes

Jane Genova: Speechwriter - Ghostwriter

 That can help us structure our next marketing campaign.  Forget digging for causes about why some marketing campaigns succeed and some don't. " In a big-data world.

Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

That's the common reaction of businesspeople who discover that their email campaign didn't work. Meanwhile, you have to market. The dominant marketing meme is A/B testing. Ask those on your network to loop you into their marketing. Shock.

Ghostwriting - The Boom (Much To Be Grateful For This Thanksgiving)

Jane Genova: Speechwriter - Ghostwriter

Around the turn of the century the bottom fell out of the ghostwriting market. And, I am receiving an excellent response from my recent marketing campaign to public relations agencies for ghostwriting assignments. 

Robert Lewis Dear - All Loners Will Now Suffer, A Little More

Jane Genova: Speechwriter - Ghostwriter

The rest I invested in a new marketing campaign. Human beings have to find a way to explain a tragedy to themselves. One default has been to frame loss of life, such as at Planned Parenthood, as the typical antisocial behavior of loners.

Life of a Salesman: Free Agents in 2014

Jane Genova: Speechwriter - Ghostwriter

I am learning how to sell into this market.  In my first marketing campaign I didn't get any bites. We are all only on assignment.    That's the 21st century meme. The traditional job is vanishing.

LinkedIn: 70% of Singapore workforce/students use it (hold the photos)

Jane Genova: Speechwriter - Ghostwriter

  And increasingly workers and students preparing to enter the labor market are embracing it as a key tool for just about every professional need. In my previous LinkedIn campaign, I acquired two major new clients for executive communications.  LinkedIn is all business. 


Chris Christie: Crisis + Controversy

Jane Genova: Speechwriter - Ghostwriter

"  As the Image Marketing Consultants  (IMC) blog points out, humor is always a risk.  However, there are no absoute right or wrong answers about leveraging humor in a marketing campaign, explains IMC. 

Why Marketing Like Starbucks Will Destroy Your Business

Succeed Speaking

“ Do NOT do what big companies do with their marketing, but instead do what those companies did when they were small and wanted to grow rapidly.” When they first started, they had a tight, focused marketing campaign, based on a powerful “unique selling proposition.”

Speechwriters As Communications Strategists: Leaders out there talking again

Jane Genova: Speechwriter - Ghostwriter

  However, for those of us who know how to market, opportunities have been opening up in contract work.    Ten weeks after my last marketing campaign a boutique public relations contacted with plum speechwriting assignments.

Ghostwriters Hunting for Assignments: Place small bets

Jane Genova: Speechwriter - Ghostwriter

  Among the wrong things we do when assignment-less is plan and execute gigantic marketing campaigns.  It's the nature of the game. 

How a Small Retailer Does Powerful E-Mail Marketing That Delivers Dollar Results

Content Marketing Today

Miss Lucy’s House of Holidays understands how to segment its customers and deliver targeted messages as part of a consistent content marketing campaign. Like many small retailers, Miss Lucy’s has a limited marketing budget.

"Promote Yourself" by Dan Schawbel - Social media could be dinging soft skills

Jane Genova: Speechwriter - Ghostwriter

  In my direct-mail marketing campaign for my executive-communications services last Fall, I devoted about a fourth of the space highlighting my own social media skills and accomplishments. Dan Schawbel's genius about self-promotion (without bragging) extends to himself.

Presentation Tip: Proportional Shape Comparison Diagrams

Dave Paradi's PowerPoint Blog

In February I launched a tool on my website that allows you to create diagrams like this: I refer to this type of diagram as a proportional shape comparison diagram because the size of the shapes allows the viewer to instantly compare the numbers each shape represents.

Scottrade TV Ads: Funny, Effective, and Devastating to Competition

Content Marketing Today

Marketing Campaign Trashes Worst Suspected Big Brokerage Firm Traits. One of the great things about funny advertising campaigns is that they tend to be particularly memorable. In their latest TV advertising campaign, Scottrade invented the character, Chad A.

50 Ways to Leave Your Lover… but Only Three to Grow Your Speaking Business

Succeed Speaking

It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011!