Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

They include how businesses are rethinking how they spend their marketing budget. Should more of the dollars which used to be put into advertising be used in another type of promotion? It's a confluence of forces. And the fallout from the pandemic is just one of them.

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"Partnership = Platform for Frugal Marketing," Kate Sirignano, Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

Marketing partnerships or strategic alliances are nothing new.    What is new is that downsized marketing budgets at large companies and tiny ones for startups are setting off a stampede to find partners for halo effect, promotion, distribution, fundraising, and even restoring a tarnished brand.    Millennial Kate Sirignano operates Image Marketing Consultants which specializes in partnership. 


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How to find ‘corporate’ freelance writing gigs

Six-Figure Freelancer Blog

But when it comes to landing ‘corporate’ (business or non-profit) writing gigs, it’s a whole other matter… Why is it that many of us find sales and marketing difficult to do? Many freelance writers, even those that work for the corporate market, don’t understand that they are in business and fail to apply basic marketing principles to their business. I have five arrows in my marketing quiver. Advertise and promote.

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How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test


Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them). So here are your presentation introduction lines: My name is Joanne, and I’m the Head of Marketing at company XYZ. ” Call to arms: “58% of marketing budgets are wasted due to poor landing page design.

2018 72

Private-Label Media: Follow the money - and results

Jane Genova: Speechwriter - Ghostwriter

  That was in the declining global market for toys.  tell us, private-label media represent a bundling of a company's own digital activities to create a unique marketing presence.    That begins with the company's website which has morphed into a marketing platform for consumers to co-create products and promotions, for entrainment including playing online games and viewing movies, for social networks and for whatever else comes from all that. 

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