Ch 29: Five Marketing Arrows (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

When it comes to marketing, corporate writers are like most other businesses. We do not have the marketing budget or muscle of a Nike, McDonald’s, or Wal-Mart, or even of many medium-sized businesses that you’ve never heard of. However, we have many of the same marketing options that companies large and small have. We have at least five arrows in the marketing quiver, including.

[Podcast] From Presentation to Print with Clint Greenleaf

Speaker Launcher

5:28 Even in a traditional publishing model, the author usually has to cough up the marketing costs. 26:38 What does a typical marketing budget for a book look like? 30:43 It’s important to remember that a publisher is not going to help you market your book. You’ve finally written that book that you’ve worked on for so long! Ok, now what? Where do you go to get it published? Who handles publicity? What about book distribution?

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How to find ‘corporate’ freelance writing gigs

Six-Figure Freelancer Blog

But when it comes to landing ‘corporate’ (business or non-profit) writing gigs, it’s a whole other matter… Why is it that many of us find sales and marketing difficult to do? Many freelance writers, even those that work for the corporate market, don’t understand that they are in business and fail to apply basic marketing principles to their business. I have five arrows in my marketing quiver. You can do a lot with a modest budget.

"Partnership = Platform for Frugal Marketing," Kate Sirignano, Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

Marketing partnerships or strategic alliances are nothing new.    Millennial Kate Sirignano operates Image Marketing Consultants which specializes in partnership.    Since 1894, the Olympic Movement has been developing partnerships with businesses. 

Private-Label Media: Follow the money - and results

Jane Genova: Speechwriter - Ghostwriter

  That was in the declining global market for toys.  tell us, private-label media represent a bundling of a company's own digital activities to create a unique marketing presence.    That begins with the company's website which has morphed into a marketing platform for consumers to co-create products and promotions, for entrainment including playing online games and viewing movies, for social networks and for whatever else comes from all that.