Marketing partnerships or strategic alliances are nothing new.    What is new is that downsized marketing budgets at large companies and tiny ones for startups are setting off a stampede to find partners for halo effect, promotion, distribution, fundraising, and even restoring a tarnished brand.    Millennial Kate Sirignano operates Image Marketing Consultants which specializes in partnership.  MORE

So here are your presentation introduction lines: My name is Joanne, and I’m the Head of Marketing at company XYZ. ” Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. MORE

They include how businesses are rethinking how they spend their marketing budget. It's a confluence of forces. And the fallout from the pandemic is just one of them. Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. That's the first time that has happened since eMarketer began tracking Google.    Of course, COVID-19 figures in. MORE

But when it comes to landing ‘corporate’ (business or non-profit) writing gigs, it’s a whole other matter… Why is it that many of us find sales and marketing difficult to do? Many freelance writers, even those that work for the corporate market, don’t understand that they are in business and fail to apply basic marketing principles to their business. I have five arrows in my marketing quiver. You can do a lot with a modest budget. MORE

  That was in the declining global market for toys.  tell us, private-label media represent a bundling of a company's own digital activities to create a unique marketing presence.    That begins with the company's website which has morphed into a marketing platform for consumers to co-create products and promotions, for entrainment including playing online games and viewing movies, for social networks and for whatever else comes from all that.  MORE

And while actually placing an ad in a movie theater is very expensive, even a low-budget "movie trailer" on your website can increase your sales dramatically. Novelist Jeff Rivera didnt want to spend that much, so he did some research into what his target market watched, listened to, and talked about, then wrote a half-page script and put an ad on Craigslist for a Flash animator and another ad on Latino message boards to find an appropriate soundtrack. MORE

When it comes to marketing, corporate writers are like most other businesses. We do not have the marketing budget or muscle of a Nike, McDonald’s, or Wal-Mart, or even of many medium-sized businesses that you’ve never heard of. However, we have many of the same marketing options that companies large and small have. We have at least five arrows in the marketing quiver, including. MORE

Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. What is a Buyer Persona in Marketing? HubSpot provides a succinct definition: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. MORE

5:28 Even in a traditional publishing model, the author usually has to cough up the marketing costs. 26:38 What does a typical marketing budget for a book look like? 30:43 It’s important to remember that a publisher is not going to help you market your book. You’ve finally written that book that you’ve worked on for so long! Ok, now what? Where do you go to get it published? Who handles publicity? What about book distribution? MORE