PR Spending Up 3%
Jane Genova: Speechwriter - Ghostwriter
JANUARY 14, 2010
PR has the advantage of being able to bundle old media and new media and put it all on a heaping platter for clients. A clever PR pro can serve up opinion-editorials in mainstream media such as THE WALL STREET JOURNAL and FORBES and at the same time link to the dominant bloggers in an industry. Instead it is spending its funds on social media Marketing and advertising are down.