PR Spending Up 3%

Jane Genova: Speechwriter - Ghostwriter

PR has the advantage of being able to bundle old media and new media and put it all on a heaping platter for clients.    A clever PR pro can serve up opinion-editorials in mainstream media such as THE WALL STREET JOURNAL and FORBES and at the same time link to the dominant bloggers in an industry.     Instead it is spending its funds on social media Marketing and advertising are down. 

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WPP's Martin Sorrell Bullish on PR, PA, Not Social Media: Jack O'Dwyer comments

Jane Genova: Speechwriter - Ghostwriter

The pull power, along with the mainstream media attention they're getting, of the GOP live debates leaves no ambiguity.   PR/PA commentator Jack O'Dwyer reinforces this reality put forth by Sorrell on his own site O'DwyerPR.com. 

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Mr. Colbert's NEWSWEEK - More than PR Stunt

Jane Genova: Speechwriter - Ghostwriter

   With Mr. Colbert's NEWSWEEK mainstream media will finally be presenting the real deal: Events positioned and packaged as totally representing someone's or some ideology's or some pop tart's perspective.    That rag had become so predictably boring, a mashup of elite media and the struggle for a cool conversation a la blogosphere. The collapse of the kind of journalism which declared it was objective was long overdue. 

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Journalism, Ghostwriting, Marcom: It's the angle

Jane Genova: Speechwriter - Ghostwriter

No surprise, in this era in which we need insight, the survey by PR Week/Porter Novelli found that only 38% thought being first out there was important.    In addition, a survey by just PR WEEK found that only about 25% thought exclusives made the difference.

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BigPR: Who gives it more than 18 months?

Jane Genova: Speechwriter - Ghostwriter

  Social media, since you gotta hit Facebook, Twitter, YouTube, and want to reach online communities  as well as mainstream media with a PR Web  press release.    But PR?  After all, the head of media at a Manhattan public relations boutique told me a couple of years, off the record, that he had seen invoices for $60,000 per month sent to Fortune 1000 clients.  

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Be Your Own Press Agent

Jane Genova: Speechwriter - Ghostwriter

The basics of creating a media release are the same.    You can learn them on site  for PR Web service.    PR Web is the preferred way to format a release since it allows for digital links, including video trailers like  this one for my novel.  Smart, PR Web provides the public with free information about what goes into a release and how to go beyond that to have a release which grabs attention. 

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Important stories I’m reading Now

TJ Walker Interactive

Media on HuffingtonPost.com. Both parties kept extending the deadline before the cable provider appeared to replace regular pr. Media Matters for America – Latest Items. Media Matters for America – Latest Items. Interviewers Jackie Calmes and Michael Shear managed to elicit lengthy responses that mainly resembled footnotes to the speech they’d just heard, but the President did manage to dispose of a few mainstream media talking points, 1d.

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