Beware the Stale Mailing List

Speaker Launcher

The post Beware the Stale Mailing List appeared first on Jane Atkinson. We all know how important having a list is to our business marketing efforts. For many of us, myself included, we have been capturing names through lead magnets and other sources and building our lists for years.

E-Mail - You Bet, Less Is More

Jane Genova: Speechwriter - Ghostwriter

The "they" are the marketers, politicos and evangelists who flood our inboxes with their e-mail. Usually, at that point, there is an option for fewer e-mails. They know.

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Snail Mail - Powerful Marketing Tool, When Customized

Jane Genova: Speechwriter - Ghostwriter

Increasingly I am recommending that in the A/B testing we experiment with snail mail. The tone should be conversational but the focus on the recipient, not the organization doing mailing. The snail mail functions just as the landing page on a website.

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"Daily Mail TV" - Strong Ratings for CBS Newbie News Magazine

Jane Genova: Speechwriter - Ghostwriter

Hyper and high drama, "Daily Mail TV" is engaging audiences.   Like the text version of "Daily Mail," the content is packaged for the ultimate user experience (UX). Daily Mail TV added 10% to lead syndication freshman class at 1.1

Mail 52

E-Mail Blasts - Your Clickbait Prevents Opens

Jane Genova: Speechwriter - Ghostwriter

Too many newbie email marketers assume that the subject line has to be clickbait. Dead wrong, at least if that catchy phrase doesn't indicate what is being sold and its benefits to the prospect. That's why those clickbait-oriented campaigns are not having a high open rate.

Mail 52

As Planet Earth Boils - Memories of Sally Conroy Fullman's Annual Christmas Letter Sent Snail Mail

Jane Genova: Speechwriter - Ghostwriter

The platform for sharing family trivia and photos was the annual Christmas letter, sent snail mail. That early mailing could have been arranged to ensure our full attention. A series of re-locations got me off even that carefully maintained mailing list.

2018 52

Daily Mail Rings Out 2016 With Myriad Donald Trump Stories

Jane Genova: Speechwriter - Ghostwriter

And, that's how the influential Daily Mail is ringing out 2016. The Daily Mail certainly understands the dynamics of getting and keeping attention. Trump The year 2016 might have been a good or bad one, depending on who is doing the assessing.

2016 61

Daily Mail & Kroecker Family - Home Is Dangerous Place to Be

Jane Genova: Speechwriter - Ghostwriter

The Daily Mail reports on the quirky murder-suicide in the Kroecker family in rural Western Oregon. Is the takeaway from this Daily Mail coverage: Home is a dangerous place to be?

Mail 56

Favorite fan mail…that has made it through

Duarte Blog

I *heart* fan mail. We’ve been getting so much mail that we’ve decided to take the load off by setting up specific accounts for different needs. All fan mail, and additional questions/comments go to: comments@duarte.com. There is nothing better than hearing from you guys.

Mail 52

Zumado Public Relations - Nick Gaffney's Genius Use Of Snail Mail

Jane Genova: Speechwriter - Ghostwriter

In the snail mail today arrived an oversized postcard. I usually toss snail mail, with the exception of checks from clients and credit-card bills. Why did I pay attention to it? Well, it was hand-addressed to me. There were cool graphics, with a message scribbled on the back.

2015 68

The Daily Mail - Provides Must-Follow Lessons for Content Marketers

Jane Genova: Speechwriter - Ghostwriter

In this era when news sites come and go, the Daily Mail has remained #1 in English-speaking outlets around the world. There are two key parts to the Daily Mail's secret sauce.   For scanners of news, the Daily Mail coverage begins with a series of bullet points.

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BBC E-mail: Vaccine patch may replace needles

Thoughts On Presenting And Design

Please note that neither the e-mail address nor name of the sender have been verified.

Mail 109

Daily Mail - Dems Position/Package Hillary Loss As "Perfect Storm"

Jane Genova: Speechwriter - Ghostwriter

The Daily Mail reports that the Democrats are still at it. That is, they are justifying why it was a Hillary loss in Campaign 2016 versus a landslide win. Essentially, the explanation top Hillary aide, Karen Finney, provides on CNN was to leverage the platitude of the "Perfect Storm."

Daily Mail: Hillary's Next Could Be Run for NYC Mayor

Jane Genova: Speechwriter - Ghostwriter

Daily Mail  throws out there a possibility we readers should have thought about on our own. And that is for politically sidelined Hillary Clinton to get back in the game by running for mayor of New York City. After all, she is a New York kind of gal.

Mail 56

Snail Mail & Marketing Mix: Why we buy

Jane Genova: Speechwriter - Ghostwriter

  When snail mail came in from State Farm, though, I opened it. Currently, snail mail is so effective in the marketing mix, both B2C and B2B, because it is delivered through a channel that is no longer glutted. 

Handwritten, Snail-Mailed Communications - Changing Etiquette, Implications For Business

Jane Genova: Speechwriter - Ghostwriter

Will those on your professional networks and those you hope to add to them be pleased or puzzled by your hand-written, snail-mailed season's greetings? The etiquette about snail mail has been changing. Postal Service mail box is to feel around for checks.

2014 65

Snail Mail - Still Should Be Part Of Marketing Mix, Especially When Targeting Over-55

Jane Genova: Speechwriter - Ghostwriter

"According to a new report from marketing research firm MarketingSherpa, 54% of consumers surveyed said they want to receive [snail] mail from brands they're interested in. However, only 19% of marketers in the study said they send updates as coupons and discounts in the [snail] mail."

Daily Mail Navigates Dog Days of August with President's 17-Day Vacation

Jane Genova: Speechwriter - Ghostwriter

But resourceful tabloid Daily Mail has found a way to navigate all that tedium. As the Daily Mail reports, it will take place at Donald Trump's golf facility in Central New Jersey. Like the Drudge Report, the Daily Mail shows genius in blowing up a blip into a major news story.

2017 52

Daily Mail - Will There Be Cat Fight at NBC Between Megyn & Greta?

Jane Genova: Speechwriter - Ghostwriter

The Daily Mail gives us a welcome break from Trumpism and raw violence. According to the Daily Mail's sources, the two divas dislike each other. The focus is on the alleged tensions between the two Fox refugees - Megyn and Greta.

2017 56

Halloween Manhattan Massacre - Should Daily Mail Have Labeled It "Possible Terror Attack"

Jane Genova: Speechwriter - Ghostwriter

  So, we loyal readers of the Daily Mail are wondering why that news site put those words in its headline about the Halloween Massacre in downtown Manhattan. Language is powerful. Using the words "possible terror attack" can unhinge fear among so many. 

2017 52

Drudge Report & Daily Mail Take Break from Politics, Violence to Headline with Weather

Jane Genova: Speechwriter - Ghostwriter

And, lately, the Daily Mail's has been violence, mostly quirky. Here  is the Daily Mail's more general article which zeroes on the 8 inches of snow in Greensboro, North Carolina and the closing of snowy I-91 in Connecticut because of a 25-car pile-up.

2017 56

Daily Mail - Trump's Tweet Smackdown on Fiat Chrysler - 2,000 U.S. Jobs Created

Jane Genova: Speechwriter - Ghostwriter

The Daily Mail has been ahead of many other news outlets in covering the most recent Trump Tweet smackdown. After all, it's Sunday. Some old-line media still go dark on weekends.

2017 56

Daily Mail, et al. = Target of Legal Action by Melania Trump

Jane Genova: Speechwriter - Ghostwriter

Last week, the Daily Mail and other media outlets questioned what Melania Trump has said about her past, including her career as a model. Among the challenges was the contention that she had been an "escort" in the 1990s.

2016 56

Daily Mail - The Business of Dressing Politicos (Ralph Lauren Stock Price Jumps)

Jane Genova: Speechwriter - Ghostwriter

The Daily Mail devotes several articles to the array of outfits The Two Trumps wore, extending from the inauguration to the prayer service at the National Cathedral.

2017 52

Snail mail at a buck

Jane Genova: Speechwriter - Ghostwriter

It probably will happen: snail mail reaching a buck.    That will bring great sadness here in Geezerville where folks wait for the mail carrier.    When I was doing freelance writing for him, Manhattan public relations pro Bob Dilenschneider had honed sending out snail mail into a type of sacred ritual.  For businesses which have relied on snail mail and are beginning to panic, be aware there are many other ways to reach out to market and sell. 

Mail 40

Unsolicited Junk Gifts from Supposed Worthy Causes - Ask Congress to Ban This Kind of Snail Mail

Jane Genova: Speechwriter - Ghostwriter

There they were in the snail mail: Unsolicited junk gifts from a supposed worthy cause. And since the public nuisance happens through the mail, federal authorities can end this practice. They consisted of cute return address labels and an equally cute memo pad which had about 10 sheets of paper. I am a Baby Boomer. I let go of cute at 8.5 years of age. The sender was St. Jude Children's Research Hospital.

2017 43

Politicos and Snail Mail: Creating a public nuisance

Jane Genova: Speechwriter - Ghostwriter

Could recipients of politicos' snail mail file a class action suit for injunctive relief for what might come to be legally classified as creating a "public nuisance?"   Admittedly, there's a reason behind this direct mail madness. 

Mail 52

The Hateful Daily Mail

Max Atkinson

Down with red heads - Mail exclusive As for why I think it important enough to mention the Mail' at all, let alone its latest slur, it's to remind people that they've been peddling this kind of 'overtly' prejudicial journalism for decades. On the day before one of the general elections in which Neil Kinnock was leader of the Labour Party (1987 or 1992), the Mail published a two page spread with a perceptive article by Ms Leslie urging their readers not to vote Labour.

Mail 46

Daily Mail - Nutella or Not, That is the Question for Students This Semester & Grown-Ups Still Needing Comfort Food

Jane Genova: Speechwriter - Ghostwriter

Here is the coverage in the Daily Mail. Nutella contains a cancer-producing ingredient - refined palm oil. So document both the European Food Safety Authority (EFSA) and WHO.

2017 56

How to Present in a Voice mail Message | Presentation Training

TJ Walker Interactive

Uncategorized presentation training

Mail 52

Killer Direct-Mail Piece: I have Rescue Dog Lee K. To Thank

Jane Genova: Speechwriter - Ghostwriter

  The most recent creative accomplishment has been a killer direct mail piece for pitching my own executive communications services.

Reduce email overload: write clear, concise, relevant, focused e-mail

Six-Figure Freelancer Blog

As you can imagine, e-mail overload is one issue that comes up in the book. In the book Fake Work: Why People Are Working Harder than Ever but Accomplishing Less, and How to Fix the Problem, the authors talk about a myriad of seemingly work-related tasks, events, and duties that render many employees unproductive.

Email 61

What came in the US mail today …

Joan Detz Speaker Services

Robert C. Yeager, a highly accomplished corporate speechwriter, is now the author of The Romanov Stone. He sent me a postcard announcing his book, and this blurb immediately grabbed my attention: “History, suspense, romance - The Romanov Stone has it all.” ” (New York Times best-selling author Antoinette May). Recommendations don’t come any better than that. Congratulations, Bob! Learn more about the author at www.robertcyeager.com.

Mail 40

Quickly applying the writing process to e-mail messages

Six-Figure Freelancer Blog

When writing short documents-such as e-mail or memos (and when you do not have to do any external research),you can reduce the first three steps of the writing process-preparation, research, and organization-to a few minutes using the W5 shortcut method.

Mail 58

Is e-mail stealing your time?

Six-Figure Freelancer Blog

If you can afford to procrastinate, then by all means do so. If not. look at how you use your time, look at the ways you should spend your time if you want to make a go of it as a business owner, and apply your time wisely – to your business.

Mail 52

Jared Keller: Had he thought like a lawyer about direct mail, he'd still be at BLOOMBERG

Jane Genova: Speechwriter - Ghostwriter

  Lawyers, those neurotic, hyper-cautious, ultra buttoned-down creatures would know (or should know) not to transmit direct mail that could boomrang against the sender. 

King & Spalding Law Firm To Block Employees' Personal E-Mail: Efficiency down the drain

Jane Genova: Speechwriter - Ghostwriter

  Then Patrice explains that the new policy forces employees to monitor and reply to personal mail on their smartphones.  Let's face it.    What gets us through the work day, even when we love our jobs and contract assignments, is checking our personal email. This

Amanda Knox Verdict Reported Wrong by MAIL ONLINE

Jane Genova: Speechwriter - Ghostwriter

Today, MAIL ONLINE did not listen.  Listen.   That's the meme of this second decade of the 21st century, whether we're vendors trying to get business or a news service pledged to accuracy.   As the verdict in the Amanda Knox was being read, the news site heard "guilty" and then pressed the pickle for its pre-written story on this supposed development, reports the DAILY BEAST. 

Mail 40

E-mail: Will not checking it "after hours" return workforce to fresh thinking?

Jane Genova: Speechwriter - Ghostwriter

Whether from fear of missing an important communication or compulsion, checking office em-mail has spilled over to after hours.    For many reasons organizations like the Advisory Board, reports Cecilia King in THE WASHINGTON POST , have prohibited employees from doing that. 

Mail 52

Ch 33: Cold Calling and Direct Mail (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Chapter 33: Cold Calling and Direct Mail: We are now entering the domain of cold calling. I use the term cold call to cover unsolicited phone calls, sales letters, and e-mail messages that deliver your sales pitch to potential customers you have neither met nor been referred to. Cold calling is one of the most difficult and, frankly, tedious aspects of conquering corporate markets.

Who Will Be the Next Replacement Panelist on the View? Viewer Mail

TJ Walker Interactive

Uncategorized barbara walters hasselback the view

2013 52

Gens Baby Boomer/Quiet: Our Inner Snail Mail Selves

Jane Genova: Speechwriter - Ghostwriter

  I like writing on paper, sealing the envelope, putting a stamp on it, and thinking about how happy the recipient will be to receive my snail-mail message.    For example, public relations leader Bob Dilenschneider seems to have used snail-mail as a multi-purpose strategy for decades.   And, horrors, suppose I decide to be even more of a pest and ask them if they received my sentiments in the mail. I like paper. 

Mail 40

Globe and Mail: “E-learning brings new hires up to speed”

Six-Figure Freelancer Blog

I was interviewed for Globe and Mail's "E-learning brings new hires up to speed" - published today and now online. Business Training