E-Mail Blasts - Your Clickbait Prevents Opens
Jane Genova: Speechwriter - Ghostwriter
MAY 7, 2017
Too many newbie email marketers assume that the subject line has to be clickbait. Dead wrong, at least if that catchy phrase doesn't indicate what is being sold and its benefits to the prospect. That's why those clickbait-oriented campaigns are not having a high open rate.