SEOmoz | Presentation Skills for SEO

The best way to do this is to pick up the phone, go for a coffee, go for a stroll or whatever and just ask them. Lets run a link building presentation through the GOER gauntlet. Goal : Find out what your audience wants from this link building presentation. If its SMX Advanced, you dont need to explain why links are important; if its a potential client, theres every chance they wont even know what a link is. Build it into your daily workload.

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