Writing Article Leads

Six-Figure Freelancer Blog

Why is the lead important? If you don’t capture your reader’s attention in the lead, chances are your article will remain unread. Freelance writers must capture the editor’s attention in the lead of a query letter (the letter or email used to pitch a story idea) or chances are the article idea will not be read, let alone accepted. In addition, if you produce strong, dynamic leads, you will write in a more structured manner. Many writers bury their leads.

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How Communication Training Leads to Superstar Teams

Duarte Blog

Train your managers to be fantastic communicators and they’ll lead a happy and productive team. The post How Communication Training Leads to Superstar Teams appeared first on Duarte. I’ve spent much of my life working in sales.

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Hurricane Sandy shows Europe widening forecasting lead

TJ Walker Interactive

Uncategorized europe forecasting Hurricane Sandy lead

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How Communication Training Leads to Superstar Teams

Duarte Blog

The post How Communication Training Leads to Superstar Teams appeared first on Duarte. I’ve spent much of my life working in sales. That’s meant lots of time flying or driving on the way to meet a client.

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Different types of “W” leads

Six-Figure Freelancer Blog

In a previous post , we looked at the W5 lead. Let’s look at some other W leads. Sample W4 News Lead. You don’t always have to use every W in your lead. Lead : House prices are expected to fall eight percent across Canada this year and sales are predicted to slip nearly 17 percent, according to a new report from The Canadian Real Estate Association. Summary Lead. Summary leads summarize the most important idea in the story. Blind Lead.

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How to take a moment to lead…quietly

Kate's Voice

An actor is required to get up on stage and do their part whether they feel like it or not. Leaders need to do that too. However, very capable leaders may resign themselves to sitting back and letting someone else speak up or show up because that leader can’t seem to get a word in […].

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The Rat Race - Ramps Leading Out Early

Jane Genova: Speechwriter - Ghostwriter

According to Smart Asset's analysis of U.S. Census data, that average retirement age in the U.S. is 63. Here are more details from MarketWatch. Even professionals who enjoy what they do for a living may be considering if they can exit the "rat race" early.

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Intersection of Court of Public Opinion, Court of Law - Sherwin-Williams and Lead Paint

Jane Genova: Speechwriter - Ghostwriter

The "it" is the filing of lead paint public nuisance lawsuits by other municipalities when it looked like the U.S.   As many recognized, the odds against the SCOTUS review increased when The Wall Street Journal outed that a 1900 internal memo at Sherwin-Williams acknowledged the danger in lead paint. Yet, not long after, Sherwin-Williams published an advertisement promoting lead paint for residential use.

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Investors Listen Up: U.S. Supreme Court Refused to Review Sherwin-Williams' Public Nuisance Lead Paint Conviction

Jane Genova: Speechwriter - Ghostwriter

Supreme Court refused to review Sherwin-Williams' conviction in the Santa Clara, California public nuisance class action lead paint trial. Those lead paint lawsuits, at the state level, could be, if won, a windfall for government. " The carnage extends beyond lead paint.

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Lead Magnet Ideas For Self-Published Authors

Great Public Speaking

You can find your target market and the people interested in your work through lead magnets. A lead magnet is an offer that could entice potential customers to buy your books. However not all forms of lead magnets apply to a specific field of interest, so it has to be appropriate.

Lead Paint Career-Maker in RI - Judge Overseeing Historic Trial Retires Today

Jane Genova: Speechwriter - Ghostwriter

But one whose issues continue to today had been the lead paint public nuisance class action litigation. Sherwin-Williams and two other defendants in the CA litigation are still on the hook for creating a public nuisance through lead paint.

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Writing W5 News Article Leads

Six-Figure Freelancer Blog

The W5 — who, what, where, when and why (and sometimes hoW) is key to the news article, particularly to the lead of a news article. Here is a news headline followed by a W5 news lead: Headline : Wildfire towns declared crime scenes Lead : Police in Whittlesea, Australia declared incinerated towns crime scenes today, and the prime minister spoke of “mass murder” after investigators said arsonists may have set some of Australia’s worst wildfires in history.

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Lead-Poisoned Children - Public Policy/Public Relations Had Ruled Out That Possibility

Jane Genova: Speechwriter - Ghostwriter

"City officials (in New York City] revealed Thursday there were 1,375 positive lead poisoning tests in children since 2012 in NYCHA (public housing) - the first complete figures in the widening scandal."  But we were never tested for lead paint.

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Singing vs Song-Leading

Green Room Speakers

Watch this video comparing Obama and Romney singing: [link] Vocal talent aside, why was Obama's performance so much more compelling? Obama's "Let's Stay Together" conveyed real emotion, while Romney's "America the Beautiful" did not. Romney led the song, while Obama sang the song.

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ABC Evening News - David Muir Leads in with "Busy Monday"

Jane Genova: Speechwriter - Ghostwriter

Anchor for ABC Evening News David Muir knows to vary the lead-in. There had been "bombshell" and "breaking news." " Tonight it was a "busy Monday."  "  No, there were no bombshells. And, no, breaking news. By 6:30 P.M.,

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Pitching - You Bet, "No" Leads To "Yes"

Jane Genova: Speechwriter - Ghostwriter

Rejection. There's no such beast. Only the inexperienced frame a "no" that way. And whine about how much rejection there is in outside sales, pitching to the media, applying for jobs, and chasing after new accounts.

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Lead Paint - Issue Back, in U.S. and Abroad

Jane Genova: Speechwriter - Ghostwriter

Lead paint, both in the U.S. toddler Heavenz Luster, mouth everything they can consume the vestiges of lead paint which remain in older housing.  the residential use of lead paint was banned in the late 1970s. She has a high level of lead in her blood.

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"Breaking News" - David Muir's Lead-in, Not "Bombshell"

Jane Genova: Speechwriter - Ghostwriter

This evening, David Muir opened the ABC 6:30 P.M. New York time) evening news with the phrase "breaking news." " He did not use the term he had used last week several times. That was "bombshell."

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How Gretchen Rubin Uses Social Media to Lead The Happiness Project Movement

Succeed Speaking

Because when you’re leading a movement, then you’re about something bigger than yourself. When speakers ask me how to get more exposure for their speaking business, I often advise that they think of themselves as the leader of a movement.

Sherwin Williams, PPG - The Story of Lead Paint Isn't Dead

Jane Genova: Speechwriter - Ghostwriter

Environmentalists are again focusing on the toxic effects of lead paint. Only, at the current time, the lead paint issue isn't in the U.S. companies selling that lead paint in locations ranging from Africa to Asia will create an international crisis.

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Drudge Report - All Roads to Power Lead to Trump Tower

Jane Genova: Speechwriter - Ghostwriter

The Drudge Report provides a snapshot of the new seat of power in the free world. It's the Trump Tower in Manhattan. It is there that old-line and freshly established influentials get on the elevator to, as the cliché goes, kiss the king's ring. That ruler is Donald Trump, president-elect.

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Coca-Cola Joining Tobacco (asbestos/lead paint) as Bad Guy

Jane Genova: Speechwriter - Ghostwriter

The template was applied to asbestos, then lead paint. We still don't know if the lead paint manufacturers such as Sherwin-Williams will be brought to their knees legally, in terms of funds they will have to pony up and brand damage.

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CA Supreme Court Won't Reviw Lead Paint Public Nuisance Conviction - Grim Implications

Jane Genova: Speechwriter - Ghostwriter

"In a split decision, the California Supreme Court on Wednesday [this week] declined to review a state appeals court ruling against major manufacturers of lead paint that held them liable for hundreds of millions of dollars in remediation costs." 

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CA Lead Paint Trial: Guerrilla media action

Jane Genova: Speechwriter - Ghostwriter

On this site and my regulatory one , my analysis of the California lead paint public nuisance trial is getting plenty of attention. The big digital media brands like BUSINESS INSIDER and ABOVE THE LAW had taken over the blogosphere.

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Speaking Science: To lead, aim low.with your voice

The Eloquent Woman

In this case, women seeking to lead may benefit from having a lower-pitched voice because it makes them sound more experienced, along with sounding more masculine. If your voice is low, the votes are yours.

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The Sales Myth: Delighting Customers Converts Leads

SpeakerSue Says...

Are you proactive in your thinking, offering a preliminary proposal as early in the process as possible, or wait for them to take the lead? If you sell luxury products, it’s likely that you want to delight your customers.

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Winning the Story Wars – Jonah Sachs is Leading the Charge

Duarte Blog

We were thrilled to welcome author Jonah Sachs for a visit to the shop. Jonah is the co-founder and CEO of Free Range Studios , and his first book, Winning the Story Wars , came out in July.

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Chapter 16:Chapter 1: Writing Article Leads – “Everything You Wanted to Know About Freelance Writing”

Six-Figure Freelancer Blog

If you take time to produce a detailed query letter, you will often find your lead, the beginning of your article, is in your query. Why is the lead important? If you don’t capture your reader’s attention in the lead, chances are your article will remain unread. If you don’t capture your editor’s attention in the query lead, chances are your article idea will not be accepted. In addition, if you produce strong, dynamic leads, you will write in a more structured manner.

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Are Labour's leading women better speakers than Labour's leading men?

Max Atkinson

For what it's worth, my general impression is that some of the party's leading women are way ahead of their male brethren when it comes to effective public speaking.

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Leading Consumer & Lifestyle Magazine Editors | Media Training

TJ Walker Interactive

Uncategorized Media Training

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Take the Lead

The YouBlog

Take the lead and ask them "Why?" IF YOU WANT TO BE REALLY EFFECTIVE in influencing or persuading others, it's critical that you tune into their needs, issues, and goals. But sometimes it's not enough to ask them "What's your pain?" or "Tell me about your situation."

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How Speakers, Authors and Thought Leaders Can Capture More Leads, Make More Connections and Close More Sales

Succeed Speaking

As a speaker, author or thought leader, capturing leads, making real connections with those leads, and ultimately converting them into paying customers is the lifeblood of your business. I use multiple channels to capture leads, including: Web page and blog page registration forms.

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Leads for work

Joan Detz Speaker Services

AmyLu Riley, who has attended several of my speechwriting seminars, wrote to share this info: “Want a career with a marketing company that’s focused on exceeding our clients’ goals? Visit www.grayloon.com/careers. Don’t see a job listed that fits your skills, but still interested? Send us your info, and we’ll take a look.” ” (No phone calls

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Drudge Report - Smackdown with The Washington Post Headline on Clinton's Shrinking Lead`

Jane Genova: Speechwriter - Ghostwriter

That's because it is a link to an article reporting that her lead is shrinking. " Any development can create a tipping point in which the declining lead accelerates into a steep downward trajectory. A confident Drudge Report is back to its bombastic self.

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Leading Competently with the Language of Leadership

The Shy Speaker's Guide to Succes on Stage

But without going too deep into philosophy and/or sociology, I think that people generally follow somebody else’s lead because it is perceived that the everybody can get the job done in a better fashion. Learn to lead well. And Speak and Lead your way to glory. Home About Gary Testimonials FREE MATERIALS!

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ABC Evening News Leads with Tweet about "Insecure Oprah" - It's Come to This

Jane Genova: Speechwriter - Ghostwriter

Last night, the highly rated ABC News with David Muir started out with this: U.S. President Donald Trump had tweeted that Oprah Winfrey was "insecure." " Is that legitimate news? Well, it has become so in these not-ordinary times. 

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"Leading Your Life"

Speaking Of...

It was about leading YOUR life. By now many of you have either heard of or actually seen this video, by the late Dr. Randy Pausch , Professor of Computer Science, Carnegie Mellon University.

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Women speakers: Are you the backup singer or the lead performer?

The Eloquent Woman

One of the many insights I''ve had as I roll out my Be The Eloquent Woman workshops involves women who, in effect, are playing backup singer to other speakers.

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"Obergefell v. Hodges" - American Conservatism, Catholicism Have To Rebrand (Jame Murdoch Can Lead)

Jane Genova: Speechwriter - Ghostwriter

New head of historically conservative Fox, James Murdoch, can lead that. The U.S. Supreme Court ruling in same-sex marriage case "Obergefell v. Hodges" triggered a 9.3 earthquake in the heartland of conservative, including Catholic, values. The old order collapsed into the earth.

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3 Steps to Lead Presentation Change in 2014

Dave Paradi's PowerPoint Blog

This article shares three steps you can use to lead the change in your own organization to create more effective presentations in less time. This leads to better decisions, improves the results for your organization, and boosts your career. You can lead the change to more effective presentations in 2014 if you start small, build support, and always focus on the bottom-line benefit to your organization

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Drudge Report Lets Us Know 1) Hillary Is Alive, and 2) She's Losing Lead in Polls

Jane Genova: Speechwriter - Ghostwriter

" That links to Hillary's imploding leads in the polls and Donald Trump's creep upward. With great glee, the conservative Drudge Report headlines "Poll Collapse." There is a special focus on Michigan.   Here   you can read the article.    To keep us reading, the Drudge Report is changing its headlines more often. Earlier today, the headline announced that Hillary was indeed alive.

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Executive Pitch — What Should I Lead With? « TJWALKER INTERACTIVE

TJ Walker Interactive

» Executive Pitch — What Should I Lead With? News analyzed from a communication perspective.

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Writing article leads: why capturing attention is crucial

Six-Figure Freelancer Blog

Why is the lead of an article important? If you don’t capture your reader’s attention in the lead, chances are your article will remain unread. If you don’t capture your editor’s attention, chances are your article will not be published (or you will have to revise it).

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