How to Develop an Effective Lead Generation Strategy

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And the methods you will use for turning those visitors into customers comprise your lead generation strategy. What is Lead Generation? Lead generation is the process of drawing in those warm prospects and gauging their interest in your offerings.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

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The main objective of this funnel is to model how marketing efforts attracts prospects, convert them into leads, and how those leads react to marketing effort until they are converted into a customer. This stage is all about turning your prospect customers into leads.

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