How to Develop an Effective Lead Generation Strategy


And the methods you will use for turning those visitors into customers comprise your lead generation strategy. What is Lead Generation? Leads are people who have shown interested in your company’s product or services in some way e.g. signed up for your newsletter, requested a call, left their contact information or asked for a demo. Lead generation is the process of drawing in those warm prospects and gauging their interest in your offerings.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained


The main objective of this funnel is to model how marketing efforts attracts prospects, convert them into leads, and how those leads react to marketing effort until they are converted into a customer. This stage is all about turning your prospect customers into leads.

2020 52

Prepping for Salem ShowBiz 2010!

Communication Steroids

The goal at a tradeshow booth is to talk to as many people as possible, figure out which ones are the ‘hot’ and ‘warm’ leads, get info on them on how and when you’ll follow-up, and move on to the next visitor. We’re sharing the booth with , a new Salem (Oregon) business referral, networking and lead-generation organization.

2010 48