ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained


When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. There are also many other names given to this process such as purchase funnel , sales funnel or even conversion funnel. Think the funnel as a timeline (from top to bottom) with “qualified leads” moving from top to bottom.

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