Step-By-Step Guide to Creating a Viable Go to Market Strategy
MARCH 27, 2019
Conquering a single market or customer segment is never enough – there’s always room for expanding further. A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. Lead generation. The ultimate goal of any business is to grow and scale over time. To scale, businesses need to innovate and often innovations involve operational risks.