Step-By-Step Guide to Creating a Viable Go to Market Strategy
MARCH 27, 2019
Lead generation. Without this, you will fail to create an actionable, and ROI-driven marketing strategy and engage with your prospects. Audience research may take time as you’ll need to schedule interviews, and perhaps run several surveys with focus groups, but in the long run, this effort pays off – 71% of businesses who exceed their revenue and lead gen goals have documented customer personas. [ The ultimate goal of any business is to grow and scale over time.