Step-By-Step Guide to Creating a Viable Go to Market Strategy
MARCH 27, 2019
Conquering a single market or customer segment is never enough – there’s always room for expanding further. These are just a few questions a go to market strategy is designed to answer. What is a Go-to-Market Strategy? A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. When Do You Need to Prepare a Go-To-Market Strategy? Lead generation.