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Step-By-Step Guide to Creating a Viable Go to Market Strategy

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Conquering a single market or customer segment is never enough – there’s always room for expanding further. A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. Customer Acquisition: What would be your sales model and approach to generating new business? Marketing Plan: What marketing strategies/channels do you plan to use to generate the buzz around your brand?

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