Trending Sources

Knowledge is power when presenting

The Presenter's Blog

When we make a presentation we occupy the space defined by Peter Drucker as that of a “Knowledge Worker”, someone who “works primarily with information”. We need to achieve three goals when delivering knowledge to an audience. The important knowledge that is often neglected, is about the wider world around the product or cause; information that brings color and interest. Knowledge is power.

Quotes for Public Speakers (No. 225) – T. S. Eliot

Manner of Speaking

Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” Eliot The Rock knowledge“Where is the Life we have lost in living? ” — T. EliotFiled under: Quotes for Public Speakers. Quotes for Public Speakers quotes public speaking quotes wisdom T.

The Curse of Knowledge

Dahle Communication

One of the downsides of being involved in the high school debate world since I was a freshman in high school is that I pretty much know everything about Policy Debate. The reason that it is a downside is that I tend to assume that the freshman students I am teaching will understand what I am talking about quickly. The problem is that a lot of times the students DON'T understand what I am saying.


Professionally Speaking...

Are you afflicted by the curse of knowledge? Popularized in Chip and Dan Heath's book, Made to Stick , the curse of knowledge is when you can't remember what it was like not to know the things you now know. The best antidote to the curse of knowledge is forcing yourself, while you are preparing your presentation, to focus on how much the audience knows. Being conscious of the curse of knowledge will help you make your presentation more relevant to the audience.

KFC + JDRF: Still a bad idea

Speak Schmeak

This is a perfect example of the "curse of knowledge," a phrase coined by Chip and Dan Heath in their book Made to Stick. The curse of knowledge happens when we know something (usually something obscure or industry-based that is not common knowledge) and we assume others know it.

Utah 34

Introducing the 2017 Presentation Guru Conference

Presentation Guru

We set up Presentation Guru (the “Guru”) to help people share their expertise, skills and knowledge with the world. Bring an idea and leave with a world-class Pitch. The Guru is all of the people who make up our amazing community.…

2017 27

Speakers Put Your Knowledge in an e-Book

Great Public Speaking

A professional public speaker can broaden their audience and build creditability by publishing a book on Kindle. Publishing a book has always been a good idea but until recently it was a very complicated and expensive process.

David Conrath on Knowledge

Executive Speech Coach

I don't care how much you know. If you are not able to explain it to me, you know nothing. David Conrath Dean, DeGroot School of Business George Torok The Speech Coach for Executives Executive Speech Coach & Business Presentation Skills Expert George Torok

Executive Communications - Brandnames matter less than knowledge

Jane Genova: Speechwriter - Ghostwriter

What can I learn on this assignment? That's what drives what kinds of work I go after and what I actually select to do.    This, as every executive communications content provider knows, differs from how we operated in the 20th century.    Back then, what counted in getting new business and determined what we could charge was how many brandnames we had on our client list. 

Sell Your Knowledge as CEU Credits

Great Public Speaking

"CEU Secrets Revealed: How to Sell Your Knowledge for Big Bucks in the Continuing Education Market" This teleclass is guaranteed to give you the tools to open up new and extremely lucrative revenue streams in your chosen niche. He's bringing in over 7 figures in revenue each year and knows all the ins and outs of selling your knowledge as CEU credits both online and off.

The Polymath Principle

The Presenter's Blog

Presentation Content Presentation skills audience knowledge performance polymath varietyThere is a polymath aspect within presenting. The more skills we add to our range, the more powerful our presence on stage: Dance and exercise improve posture. Singing strengthens the voice.

Is your expert knowledge ruining the stickiness of your message?

Pivotal Public Speaking

Kelly Decker writes on the Decker blog … Are you cursed by knowledge ? Psychologists and behavioral economists who study this phenomenon find the more of an expert you become in your field, the more likely you are to be cursed by your own knowledge. According to Chip and Dan Heath, The Curse of Knowledge is the villain to all things sticky – including your messages. It’s a tough question. Mostly because you probably don’t even know you’re cursed.

Harvey MacKay on customer knowledge

Executive Speech Coach

Knowing something about your customer is just as important as knowing everything about your product. Harvey MacKay Bestselling author, CEO Beware the Naked Man Who Offers You His Shirt George Torok The Speech Coach for Executives Executive Speech Coach & Business Presentation Skills Expert George Torok

Streaming Speech: 9 Keys to Thinking on Your Feet

Speaking Freely

People who are in a position to have to think on their feet usually have a deep well of knowledge and experience. Thinking on your feet is “streaming speech.” Just like video streams over the internet, streaming speech is flowing your words, thoughts and feelings unimpeded by mind control. Yet they often don’t trust [.]. Confidence public speaking Thinking on Your Feet Uncategorized Presentation

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

Tags: Content Marketing In person Knowledge Center News Success Stories

How big is 7 billion?

Speak Schmeak

Quick Fixes Engaging the Audience Science and Scientists Curse of Knowledge

2011 11

How big is 7 billion?

Speak Schmeak

Quick Fixes Engaging the Audience Science and Scientists Curse of Knowledge

2011 11

Content Marketing Perfection in 29 Words on Facebook

Content Marketing Today

Share and Enjoy: Tags: Advertising Content Marketing Knowledge Center Mobile Marketing News Online Social Media Success Stories B Squared Advertising Facebook B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. I might be getting carried away.

Drowning your audience? Try these 3 livesavers.

Speak Schmeak

Speakers and subject matter experts often suffer from the "Curse of Knowledge," described by Chip and Dan Heath in their book Made to Stick as what happens when our knowledge about a subject becomes so great that we have trouble communicating that knowledge to others.

2014 93

51 Tweetable Public Speaking Tips


A growing number of public speaking specialists are turning to the social media site Twitter to offer nuggets of knowledge that can help aspiring orators. Like so many precious jewels, good advice can also come in small packages.

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Share and Enjoy: Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trends content strategy Content Strategy Forum Why An Effective Content Strategy is Fundamental to Effective Content Marketing.

2010 13

Why Your Website is More Important than You Ever Imagined

Content Marketing Today

Share and Enjoy: Tags: Content Marketing Knowledge Center News Online websites It May Deliver More Potential Value Than a Store in a Mall or a Booth in a Tradeshow.

How Green is Your Voice? Take the test

Kate's Voice

To my knowledge, when world leaders met to discuss climate change, they did not discuss the ways in which speakers and singers waste physical energy. However, many speakers and singers do just that, with detriment to their talk or song and, ultimately, their message. But how do you know if you are wasting energy, why […]. vocal delivery vocal power energy efficiency vocal impact voice problems

2014 36

6 Reasons to Embrace Social Media Today

Content Marketing Today

That’s where you can prove to prospective customers that you are a reliable supplier who can be trusted, based on your knowledge and understanding of your their problems. Social media marketing is a trend, not a fad.

How Your Brain Reacts with Coffee and Beer

The Shy Speaker's Guide to Succes on Stage

General Recommended Sites The Shy Speakers'' Guide Coffee General Knowledge Good to Know Interesting Information This Is How Your Brain Responds To Beer vs Coffee First Seen on: So Bad So Good Original Source: I Love Coffee Filed under: General, Recommended Sites, The Shy Speakers'' […].

Writers, Gays, Lawyers, et al. - Alcoholism is field of little knowledge, great orthodoxy

Jane Genova: Speechwriter - Ghostwriter

The field of alcoholism is the closest thing I've encountered that mimics organized religion.    So little is known and so much belief demanded.    This is unfortunate because the condition can be fatal, deep-sixes careers, and leaves families with scars.    For example, in NEW YORK Magazine, Richard Morgan has an article covering the Columbia University research study Project Smart. 


Great Public Speaking

If you have a book or specialized reports and articles you can have them formatted to be sold to millions of Palm Pilot and Visor users. This market is growing by leaps and bounds and there is no reason you can't tap it. Not only that. Just think of the possibilities when you are at meetings or on airplanes and you run into a hot prospect. Simply beam him/her your book. This sure beats the heck out of a simple business card

Content Marketing Converts Even the Toughest Business Buyers

Content Marketing Today

Share and Enjoy: Tags: Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides websites Classic Truths about Skeptical Customers Remain Modern Business Realities.

5 Twitter Tips to Strengthen Your Content Marketing Strategy

Content Marketing Today

Those of us who spend a lot of time blogging, crank out hundreds of words to share our our knowledge on the topics with which we are most engaged. Tags: Blogging Content Marketing Knowledge Center News Online Social Media Tips & Mini-Guides Trends

Use the 4 principles of meaningful communication

PowerPoint Tips

You can often do some research to get more information about their level of knowledge. It should be at the appropriate level for your audience’s knowledge, skills, and experience.

2013 87

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. It’s been a very good year for content marketing.

The why of presentations–getting results

PowerPoint Tips

Audience: Their knowledge, what they need and what they want. Speaker: The speaker’s knowledge, solution, suggestions and evidence. Action: How people apply the knowledge and solution. To get the best results from a presentation, you need to think about the “why.”

2015 77

The Eloquent Woman's weekly speaker toolkit

The Eloquent Woman

It's a great way to expand your public speaking knowledge: Same old story: Part of the reason storytelling works is that we're really telling the same stories, again and again.

2017 34

A Business Card as Creative Content Marketing Tool

Content Marketing Today

Share and Enjoy: Tags: Content Marketing In Print Knowledge Center News Success Stories August Sun Projects Capetown Kerry-Anne Gilowey web content strategy Web Content Strategist from Capetown Makes a Memorable Front and Back Impression. A business card is quite literally a small thing.

Start your presentation BIG

PowerPoint Tips

This is how the brain works — we need to connect new knowledge to existing knowledge. Presenters often ask how to start a presentation.

2014 43

Speaking Tools Beyond Your Equipment

Pivotal Public Speaking

Knowledge Diversity. A broad knowledge base allows speakers to connect their topics with concepts from other fields. In addition, using some ideas from varied fields can help establish the topic’s place within the body of knowledge, allowing deeper understanding for the audience. Her main focus as part of Top Speaker Events is to deliver the highest standard speakers who offer real life changing content, opportunities and knowledge from all over the world.

Why Being Visual Can Bring Beautiful Business Results

Content Marketing Today

Share and Enjoy: Tags: Blogging Content Marketing Knowledge Center News Online Tips & Mini-Guides intersection marketing blog Mark Smiciklas visual thinking Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy.


How to Create a Brand Name That Resonates with Your Buyers!

Content Marketing Today

Tags: Content Marketing Knowledge Center Marketing Basics News Online Success Stories

Six Steps to a Successful Small Business Content Marketing Strategy

Content Marketing Today

In fact, I am beginning to believe that one of the most significant future marketing expenditures will be contracting with talented writers who can translate your knowledge into accessible and compelling content. How to go from clueless to compelling to transform prospects into buyers.

Verbal communication is the MOST important candidate skill

PowerPoint Tips

How is it that verbal communications rates over teamwork, decision-making and problem solving, planning/organizing/prioritizing, several types of technical knowledge, and the ability to sell or influence? I want to shout this from the rooftops!

2017 46