Interview: Liz Bowen – Speaking out against school bullying

Ian Griffin - Professionally Speaking

Speaking exclusively to Christian schools, she has developed knowledge-based tactics [.] Speaking exclusively to Christian schools, she has developed knowledge-based tactics to decrease this problem. Liz Bowen is passionate about helping kids with one of the biggest problems of their young lives, bullying. Born with a severe birth defect, Liz experienced bullying at an early age.

2012 119

Cover Letters - Certifications Catch Employers' Eye

Jane Genova: Speechwriter - Ghostwriter

And, that's documentation of what knowledge base and skills we have. The current economy is hands-on. That's the way employers and clients know we can get results for them. So, there is a new development in what they are looking for in our cover letters, as well as our resumes. One form of documentation is certifications. That might be certification in Google AdWords or in a software program.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

RUSTY! - Speculation That's What Undid Mike Bloomberg

Jane Genova: Speechwriter - Ghostwriter

Otherwise the knowledge base and skills atrophy. He had been the mayor of a large city. Several terms, actually. So, he should have done much better than he did in the Democrat debate. The reality is that he came in dead last, in a number of polls, assessments by political pros, and myriad media outlets. The man who stumbled so badly is Mike Bloomberg. The meme bouncing around for capturing that failure is  RUSTY! The guy had been out of politics too long.

2020 40

Sense-making selling

SpeakerSue Says...

You can create value for your clients that wouldn’t be possible without your knowledge base. Words! Words to explain what I’ve been teaching for years. It’s a good day! Friction-less. Stanford’s “friction-less” replaced years of saying, easy, effortless, simple. Create a friction-less customer experience. If it causes buyer friction, don’t do it. Perfection. And now a new one. Sense making. Sellers – you!

NPR - Beneath the Gentility

Jane Genova: Speechwriter - Ghostwriter

The assignment can require skills or a knowledge base they don't have. To its devoted listeners, NPR seems to be a symbol of gentility. Broadcasts are done with balance, enough research, and sophisticated verbal rendition.    That, reports Paul Farhi at The Washington Post , is only one side of the nonprofit. The other is darker.

2018 43

Corporate training-The never-ending course

PowerPoint Tips

If the course is a one-time event, after questions peter out, everything can be put in a permanent Knowledge Base. What do you think is the biggest problem in corporate training? Of course, there’s no one answer and the biggest problem in one organization might not be a problem in another. Here’s my answer. But overall, I think that given a commitment to training and competent people in the Training Department, the biggest problem is implementation.

2015 106

Your secret equation for prospecting success

SpeakerSue Says...

You can create a pretty decent knowledge-based prospecting email that elevates your offering, creates a bit of distinction and enables a friction-less experience to maybe gain attention and traction. Care + personalization = engagement. Personalize your touchpoint. Evoke authentic emotion. Make the next step friction-less. Delight with a vision statement.

GhostWriters: Careerism Makes Us Poor

Jane Genova: Speechwriter - Ghostwriter

The bait is: This clip, experience, knowledge base and/or contact will greatly help our career. Scam artists have been getting writers, including ghostwriters, to labor for free or peanuts. At one time, maybe that was true. But I doubt it. From the get-go, writers who are making a good living never allowed themselves to be underpaid. Instead, they just passed on the "opportunity," politely.

2014 40

Research if you want to do it right!

Dahle Communication

This has really increased our knowledge base of what the message can and should become. Over the past couple of weeks Dahle Communication has been working on a pretty big project for a clients. Without getting too deep into the details, we're working on helping them create a core message for their clients. Being fairly intelligent people, we started out by discussing what we thought might be those core messages and had a great brain storming session.

2009 100

Edward Snowden: 2013 was a very good year

Jane Genova: Speechwriter - Ghostwriter

 He is a clever fellow, who had the right skills and knowledge base to blow some very loud whistles.  What is more titillating emotionally than speculating one's life may be in danger?  Those of us who were born cynical or picked up a dark understanding of human nature in life might be assuming that leaker Edward Snowden will look back on 2013 as a very good year.  Also, this is proving to be a fun show to watch.

2013 40

Top Ten Ways to Make Money Public Speaking

Pivotal Public Speaking

Sell your knowledge. I get more speaking engagements than I ever had before when I quit trying to sell them and began selling my knowledge in as many different formats as possible. Your name recognition because of your knowledge distribution makes speaking engagements much easier to come by because the people that could hire you have already heard you and your message on your knowledge based products.

The results of writing an email naked….

SpeakerSue Says...

Or she could have used her knowledge base. I hate bait and switch subject lines so right away you need to know: I don’t know the guy in the photo <sigh> I’m fully dressed (thank the lord). You won’t be naked (unless you want to be and no need to tell me about it). A naked email is an email written without the decency of dressing; personalization and care.

Email 61

Media Camp, Along with Tennis, Baseball Camp for Generation Z

Jane Genova: Speechwriter - Ghostwriter

It matters because the same knowledge base and skills leveraged in media interviews are the price of entry into many of life's best spots. Youth is supposed to be totally savvy about manging media. After all, they were born in a digital era in which communication is immediate, convenient, and low-cost. 

2014 43

5 Generations in Workplace - Talk Universal Business Language of Supply and Demand

Jane Genova: Speechwriter - Ghostwriter

 The emphasis should be on the demand for specific skills, along with a knowledge base. The workplace might be a family grocery chain in central Pennsylvania. It's 2014 and 5 generations work together. They are the Silent Generation, Baby Boomers, and Generations X, Y (Millennials) and Z. How do they talk about matters of business?

2014 43

Working 2014 - We Are All Temps

Jane Genova: Speechwriter - Ghostwriter

In operating my executive communications boutique I have to only accept assignments which will add to my knowledge base, skills and contacts. You and I may not be among 2.8 million Americans employed by temporary services agencies. That number comes from the research "Temped Out," conducted by the National Employment Law Project. Here you can read that report. But, if we are working in 2014, either for an organization or as a self-employed, we are temps.

2014 43

Making a Speech - Listen Before, During, After

Jane Genova: Speechwriter - Ghostwriter

Modify remarks during delivery based on audience responses. The question and answer period is not to showcase one's own knowledge base and insight. The greats in public speaking were and are aggressive listeners. When Abraham Lincoln was learning the influence game, he watched human beings, right down to the most minute facial gesture. That became one source of his effectiveness as a game-changer. His edge in that was that, born poor, he could do that observing unnoticed. 

2014 43

June Jobs Report: Hold Euphoria

Jane Genova: Speechwriter - Ghostwriter

Or that the knowledge base and skills they're using on those jobs will be marketable tomorrow. According to the U.S. Labor Department, in June 2014, 288,000 jobs were created and unemployment was at 6.1 percent. Here is the wrap-up in The Wall Street Journal (sub. req.). But there's no reason for euphoria. What remains the same is that the U.S. economy is a changing one. That means those with jobs can't count on holding on for them for a long time.

Hold 43

Content Providers - Brutal Lesson from Crypto

Jane Genova: Speechwriter - Ghostwriter

Not only did he set up a hedge fund based on crypto. Concerns about how much is media hype and how much is based on the real potential of the blockchain technology. But essentially shifted to creating a knowledge base in other fields.  Could Michael Arrington, the venture capitalist for had founded TechCrunch, have been wrong? He travels the world preaching the gospel of that virtual currency. Also, we now wonder about the business sense of the Winklevoss Twins.

2018 40

Wi-Charge.com Brand - Introducing Itself Through Its Website

Jane Genova: Speechwriter - Ghostwriter

" Do a paid test for both knowledge base and extreme alertness.  The Wi-Charge.com branding is:  the future of power. On the website of this B2B enterprise, there are missing words, grammatical errors, and more. When we time travel to the future, websites like that might not throw shade on the brand.    But, they could now. After all, the website is how a business introduces itself to its niches.

2019 43

Journalism to PR: Not too smooth, not always successful

Jane Genova: Speechwriter - Ghostwriter

 In my early days in public relations I picked up the most from former journalists who leveraged their knowledge base and contacts to get clients exactly what they needed. I should have gotten it right away.  The head of a writing firm searching for someone to create a white paper introduced herself to me as a former journalist.  She not only named the media outlet she had worked for.  She also told me where her former beat had been.

2013 40

Those Brandname Clients: Not worth so much, not any more

Jane Genova: Speechwriter - Ghostwriter

  Now, what gets us the well-paying full-time job or the lucrative assignment is our knowledge base and the samples to prove it. There was a time when we ghostwriters and speechwriters felt compelled to align with brandnames, both organizations and individuals.  We were convinced that having those names listed as clients and samples of the work we did for them in our portfolio was necessary.  And maybe it was then. 

2013 40

Stealing from yourself? Stop! Thief!

SpeakerSue Says...

You can if you take just a few seconds to research their website or their social media feed, or even if you use your own knowledge-base. The bank robber walked into the bank, demanding $2,000 or he’d blow up the bank. The bank manager was at the teller’s window, taken aback by the ask. Exactly $2,000? Why?”. “I I promised to get my friend $2,000 today so he won’t be evicted,”. “Oh! You don’t need to rob a bank for that. You just need a loan. Let’s get the paperwork started.”.

2019 40

Malcolm Gladwell: No, Don't Go to Journalism School

Jane Genova: Speechwriter - Ghostwriter

  Yet, those writers with a knowledge base in demand such as medical or pharmaceutical are still making an excellent living. In TIME, Malcolm Gladwell tells those who want to make a living in writing to not go to Journalism School.    A more productive choice of what to study would be to seek higher education, he says, in something that's marketable to write about.    He suggests statistics with some accounting courses thrown in.

2009 40

Liberal Arts Education - Even Columbia University Professors Sing the Blues

Jane Genova: Speechwriter - Ghostwriter

It seems proud to promote itself as a faith-based liberal arts institution.   If I were advising academic institutions I would alert them to the need to position and package themselves as feeder pools for the kinds of knowledge bases and skills in demand for global, digital economy. This is capitalism. Money talks. And those paying for education are saying that they don't want to invest much of it in a liberal arts degree.

2014 43

When Work Dries Up: Tough lesson even for sophisticated players like Patton Boggs

Jane Genova: Speechwriter - Ghostwriter

 When it was over, my knowledge base about other areas was out of date. " early this year, a World Trade Center case settled within weeks of two other big matters, punching a $35 million hole in the firm's [Patton Boggs'] projected total revenue for the year." " - Jennifer Smith, "Reality Catches Up With Storied D.C. Law Firm," THE WALL STREET JOURNAL , (sub required) August 8, 2013.

2013 47

The Small Institution of Higher Learning (Will Seton Hill, Greensburg, PA, et al. survive?)

Jane Genova: Speechwriter - Ghostwriter

That would build my knowledge base, portfolio of samples, and contacts. It's not new that the small college is an endangered species. In this era of tuition increases galloping ahead of inflation, that option has become a luxury which more parents/student applicants determine they can't afford. The preferred options are the lower-cost public university or an elite institution such as Yale or Harvard.

2016 43

Pay-To-Play - Online Marketplaces For Free Agents

Jane Genova: Speechwriter - Ghostwriter

However, we don't have the knowledge base or the work samples about home mortgages. Part of the gameplan for free agents is the pay-to-play niche. Those are online marketplaces which bring buyers and sellers together. That online platform has been provided for a while by Elance, which then joined with oDesk. The viability of that model is clear in that the merged entity Elance-oDesk received $30 million in addition funding. Here is that coverage by Ryan Lawler in Tech Crunch.

2014 50

Famous Speech Friday: Jessica Mendoza calls major league baseball playoff

The Eloquent Woman

Not the least of them is a deep knowledge of the game and an understanding of a wide range of situations and tactics that may arise without notice. The ability to speak extemporaneously and with authority requires that knowledge base. It's 2015, and a first has just occurred: Olympic softball medalist and sports announcer Jessica Mendoza called a nationally televised Major League Baseball (MLB) playoff game between the New York Yankees and the Houston Astros.

2015 79

"Should I write this speech on BigData for peanuts?" - Question from reader

Jane Genova: Speechwriter - Ghostwriter

 BigData is a build situation in that the knowledge base and the writing sample can be leveraged with other prospects. Incentives often come in weird packages.  A reader contacted me about the opportunity to write a speech on BigData.   You bet, there's a lot of opportunity for him in that experience.  For instance, he will get to understand the phenomenon beyond the cliches. He makes contacts in the growing field.

2013 40

H-P: Object lesson to ghostwriters/speechwriters not playing new game

Jane Genova: Speechwriter - Ghostwriter

 And we can't sit out the game while we hunt for the key to update our playing strategy, knowledge base and skills. In a tech world that keeps changing rapidly, H-P isn't changing fast enough.  Essentially, that's what Alex Wilhelm assesses in TECH CRUNCH.  Despite its resources it hasn't developed the new lines of business which can transform it into a contender in the current global marketplace. 

2013 40

Public Relations - Have Down Cold Pros/Cons of Blockchain

Jane Genova: Speechwriter - Ghostwriter

The importance of Lagarde's support is that it factors in the global implications of an exchange of value system based on cryptocurrencies. The knowledge base and skills we leverage when managing other topics, such as in legal issues per se, are useful, of course, in positioning and packaging tech for our clients. Recently, TechCrunch founder Michael Arrington transacted the closing of the purchase of property in the Ukraine via blockchain.

2017 43

Blogging: Jane Genova Awarded Place in McGraw-Hill Markets Reporting Program

Jane Genova: Speechwriter - Ghostwriter

Eventually, I had the knowledge base and the confidence to apply for a contact blogging position with financial information company Motley Fool.  Blogging leads us to career opportunities that we might not have anticipated.    In 2005, I began deconstructing on this blog the financial implications of the Rhode Island lead paint public nuisance litigation. 

Degree in Social Media?

Jane Genova: Speechwriter - Ghostwriter

Because social media was relatively new and involved instincts more than a knowledge base, I assumed it was insulated from the over-educating of America.    I was wrong. This help-wanted indicates that a degree in social media would be useful.    On the one hand, you figure: Hey, whatever crumbles an employer's croutons.    On the other hand, you wonder if those of us w/o degrees in social media will be knocked out of the box.

Surveys: Smart tactic for 2013

Jane Genova: Speechwriter - Ghostwriter

  Both could pool their knowledge base, research know-how, budgets, and contact lists for constituencies ranging from media to regulators. Quinnipiac University is a household name, across many fields, ranging from politics to business. That's because of its surveys conducted by its Polling Institute.    The aura created by those heavily cited surveys extends to that whole institution of higher education.

2013 40

From the vault: Got lots to say? Save it for the Q&A

The Eloquent Woman

It made me look knowledgeable, but also reached audience members right at the moment where they were learning something new and needed to know more about the next step to take. Even though this workshop lasts a day, I know going into it that there''s no way for me to share an exhaustive knowledge base with my participants. (Editor''s note: This 2010 post is a process I use for my own presentations: Start by planning the Q&A first, then work on your formal content.

2015 72

#publicspeaking save: 8 ways to say "I don't know" gracefully

The Eloquent Woman

This answer is a compliment to the knowledge base in the room, and audiences will love it, even if an answer isn't forthcoming. Right behind early-career worries about what if the audience already knows what I want to say? and the risks that go with assuming what the audience knows , there's another speaker fear lurking for junior and experienced speakers alike: What happens when you don't know the answer to the question? "I

2016 62

The Great Fragmentation: Implications for Communications

Jane Genova: Speechwriter - Ghostwriter

  With so many different groups filtering data, the knowledge base might have changed. Go on the Internet and "they" will come: Like-minded folks. Embraced by those people, just as we are, we no longer have to keep monitoring ourselves as to whether we fit in with the mainstream. Or even youth culture. I can be totally comfortable jawing with the over-60 about our struggles keeping up with technology.

2014 43

America's New Lost Generation (18 to 24): They Simply Ran Out of Time

Jane Genova: Speechwriter - Ghostwriter

That means everything from being socialized to possessing marketable skills and a knowledge base. In the influential The New York Times, the Editorial Board laments how those 18 to 24 got caught in lousy-economy timing.   That generation, observes the Board, "should have been the lucky ones." " They were born at a time to wait out hard times.  But hard times didn't end, as they had with previous downturns.

2014 43

Pet Grief - Since We Americans Are Not Good At Expressing Sympathy.

Jane Genova: Speechwriter - Ghostwriter

That knowledge base and skill can be leveraged in all other types of loss. This has been repurposed from my column on Medium. More than a third of U.S. households are pet parents. Given the relatively short lifespans of dogs and cats, pet grief will visit too many homes. The good news is that the intense suffering of pet grief has come out of the closet. Humane societies, vet practices, and mystics provide therapy.

2017 40

"Semiretired" - Don't Get Labeled That Way, If You Intend to Keep Working Post-65

Jane Genova: Speechwriter - Ghostwriter

" But the experience I was acquiring doing that work enhanced my social media knowledge base. " Either you're all in. Or you're not in." " That's how a 69-year-old sales trainer described her professional mindset. When the company who retained her as a full-time consultant mandated she parachute into locations around the U.S., she didn't balk. 

2017 40

Megyn Kelly's "Sunday Night" - Lacks Hustle, Passion, Pacing, Content of "60 Minutes"

Jane Genova: Speechwriter - Ghostwriter

She adds to her knowledge base by talking with humans. If this is how Megyn Kelly is playing out for the 7:00 P.M. NBC slot, god help the network when she's doing the 9:00 A.M. one in the fall. Her glam and lack of audience connection are bad fits for prime time. They will be a disaster for the morning when we are on only on our second cup of coffee. 

2017 40

Presentation Tip: Create presentation visuals based on lessons from grade school

Dave Paradi's PowerPoint Blog

As presenters, we can tap in to this shared knowledge base when designing visuals that are easy for our audience to understand. Why not show date-based information as a calendar? This is the last week of school for our kids and many kids in North America are finishing or have just completed their school year. Some of the fundamental concepts we learn in grade school stay with us forever.

2012 58

Mommy Bloggers: Will the majority go the way of so many early adopters in social media?

Jane Genova: Speechwriter - Ghostwriter

  My hunch is that it demands that we continually retrofit our mindset, knowledge base, and skills.  Everything changes.    And that everything is changing a lot faster, given the astounding developments in technology.    Not so long ago, the Mommy Bloggers were the phenomenon on the web.    THE NEW YORK TIMES covered how financially successful Heather Armstrong had been with her blog Dooce.