Millennials No "Easy Rider" Generation - Harley-Davidson's Sales Continue Downward
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 19, 2018
Harley-Davidson can't regain its cultural hold as a symbol of freedom. Harley-Davidson announced it's closing its Kansas City, Missouri plant, wiping out 800 jobs. Enthusiastic word of mouth can follow. The "Easy Rider" mindset isn't catching on with Millennials. For 2017, reports MarketWatch , the company's motorcycle revenue dropped 6.8% to $4.92 billion.